Spirit Event

What Spirit Event does

Spirit Event is a Swedish experiential events company headquartered at Strandpromenaden 55 in B\u00e5stad, Sk\u00e5ne, delivering mobile corporate teambuilding, conference energizers, and adventure experiences to business groups and private parties across southern Sweden. The company offers 25+ distinct activity formats split between indoor (e.g., Da Vincis Box escape-room format, Mastermind indoor pentathlon, Hotel Murder investigation, Music Quiz with electronic responders, Film Festival production workshop) and outdoor (Seal Safari RIB boat tour, GoCats sea catamarans, Shipyard Challenge boat build, Expedition Hovs Hallar hiking/rappelling, Fire Walking, Padel, Tennis) experiences. Activity design is informed by the FIRO (Fundamental Interpersonal Relations Orientation) framework. Certain offerings, notably the authentic M\u0101ori Haka experience delivered by a Ngati Kahu instructor, are positioned as unique within Sweden.

The company operates a mobile delivery model: facilitators, equipment, and materials are brought directly to client-specified venues or partner hotel locations rather than delivered from a single owned facility. It maintains an integrated partnership network of 12+ hotels and conference venues across the Bj\u00e4re peninsula, Helsingborg, Malm\u00f6, Halmstad, and Skan\u00f6r, including core partners Hotel Skansen, Torekov Hotell, Norrviken, Riviera Strand, and Hovs Hallar. Spirit Event monetizes via project-based, quote-priced service fees that vary by group size, activity, location, and duration; pricing is not publicly disclosed and all listed prices are exclusive of Swedish VAT. The company also operates a sub-brand, SpiritKids Camp, a summer day camp for children ages 6-12 held during B\u00e5stad tennis weeks (v28-v29) since summer 2024.

The go-to-market is event-driven: demand is generated through hotel/conference partner referrals, an active Instagram channel (@eventspirit), a content-rich bilingual website, and direct email/phone outreach from a small team (11-50 employees). The customer base is concentrated in one horizontal segment \u2014 corporate groups seeking teambuilding, kickoffs, and conference activities \u2014 with no named enterprise anchor accounts and no disclosed long-term contracts, recurring revenue, or institutional backing. Spirit Event is privately held with no parent company, subsidiaries, funding rounds, or regulatory actions on record.

Name

Spirit Event

Legal name

SpiritEvent

Website

https://spiritevent.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirit Event is a B\u00e5stad, Sweden-based mobile events company that designs and delivers corporate teambuilding, conference energizers, and adventure activities for business groups across southern Sweden via a network of hotel and conference venue partners.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event management
• Teambuilding activities
• Conference energizers
• Outdoor adventure events
• Team building experiences

Headquarters

HQ city

Båstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Event & Teambuilding Services: Spirit Event generates revenue by organizing and delivering teambuilding activities, conference energizers, and adventure experiences for corporate groups and private parties. Revenue is derived from service fees charged per activity or event package, with pricing varying by group size, activity type, location, and duration. The company operates as a mobile service provider, bringing facilitators and materials to client-specified venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spirit Event is a mobile event management company that organizes and delivers teambuilding activities, conference energizers, and adventure experiences for corporate groups, conferences, schools, sports teams, and private parties across southern Sweden. The company operates a portfolio of 25+ proprietary activity formats delivered on-site at client-chosen locations, including partner hotels and conference venues in the Båstad region.

Product overview

Spirit Event is a Swedish corporate events and teambuilding company offering a comprehensive portfolio of experiential activities for conferences, kickoffs, and corporate events. The company provides indoor activities (escape rooms, magic workshops, music quizzes, film production, murder mysteries, art workshops, indoor challenges) and outdoor activities (RIB boat tours, hiking, rappelling, water sports, sports tournaments), along with summer camp programs for children. Activities are inspired by FIRO (Fundamental Interpersonal Relations Orientation) principles and focus on building team cohesion through playfulness, competition, and nature experiences. The company operates primarily in southern Sweden with mobile capabilities and partners with hotels and conference venues across the region.

Differentiator

Problem solved

Functional benefit

Brands

• SpiritKids* Camp: Summer camp for children ages 6-12 held during tennis weeks (v28 & v29) in Båstad, operated by SpiritEvent since summer 2024.

Products and services

• Corporate Teambuilding Activities
• Conference Energizers
• Adventure Experiences
• School & Sports Team Events
• Private Party Events

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hotel Skansen (Båstad)coreStrategic or Co-development PartnerHotel Skansen is a historic hotel in Båstad (operating since the early 20th century) that serves as a key venue for Spirit Event's activities. The partnership integrates Spirit Event's conference activities into Hotel Skansen's product range, enabling seamless conference + activity packages for corporate guests.
• Riviera StrandcoreStrategic or Co-development PartnerA seaside hotel offering active meetings that combine adventure with relaxation. The hotel's location supports water-based activities and serves as a venue partner for Spirit Event's outdoor programs.
• Torekov HotellcoreStrategic or Co-development PartnerLocated on the Bjäre peninsula, Torekov Hotell is a key venue for conference and teambuilding activities. Spirit Event delivers activities from this location for groups seeking a nature-immersed experience.
• Clarion Hotel Sea U (Helsingborg)minorStrategic or Co-development PartnerA seaside hotel in Helsingborg with a contemporary design and energetic atmosphere. Serves as a venue for Spirit Event activities in the Helsingborg area, particularly for conferences and corporate events.
• Radisson Blu Hotel Metropol (Helsingborg)minorStrategic or Co-development PartnerA central hotel in Helsingborg offering conference facilities 250m from the train station. Partners with Spirit Event for activity breaks during corporate conferences.
• Norrviken (Båstad)coreStrategic or Co-development PartnerAn exclusive meeting venue with five unique conference rooms in villa Abelin and an Orangery accommodating up to 400 people. Provides a premium setting for Spirit Event's indoor activities.
• Hotell Gässlingen (Skanör)minorStrategic or Co-development PartnerA calm and harmonious hotel south of Malmö, offering conference possibilities and event facilities. Partners with Spirit Event for corporate groups in the Malmö/Skanör area.
• The Lodge (Bjärehalvön)minorStrategic or Co-development PartnerA New England-style spa hotel on the Bjäre peninsula. Provides a unique venue setting for conference and spa-integrated activities delivered by Spirit Event.
• Margretetorp – HerrgårdenminorStrategic or Co-development PartnerA historic inn surrounded by a park suitable for outdoor teambuilding and activities. The partnership enables Spirit Event to deliver nature-based team-building experiences integrated into Margretetorp's meeting packages.
• ProfilHotels Halmstad PlazaminorStrategic or Co-development PartnerA central hotel in Halmstad with 6 meeting rooms and event space for up to 350 guests. Partners with Spirit Event for corporate events in the Halmstad region.
• MiLgårdarna (Skåne)minorStrategic or Co-development PartnerFive conference estates in Skåne offering professional settings in renovated cultural buildings surrounded by nature. Partners with Spirit Event for teambuilding activities in a calm, focused environment.
• Hotel & Restaurant Hovs HallarcoreStrategic or Co-development PartnerLocated at the tip of the Bjäre peninsula within a nature reserve, Hovs Hallar is the exclusive venue for Spirit Event's Expedition Hovs Hallar activity (hiking and abseiling). This is a fixed-location partnership as the activity cannot be relocated.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Surf Office: European corporate retreat booking platform helping companies plan offsites with team activities. Adjacent rather than directly competing, but overlaps in serving the same corporate retreat buyer.
• Offsite.com: Online marketplace/platform for booking corporate offsites and retreats globally. Compares on the corporate retreat/offsites customer base, though it is a marketplace/aggregator rather than a direct activity operator.

Direct peers

• Adventure Associates: Swedish corporate teambuilding and outdoor events company delivering mobile activity programs to corporate groups. Directly comparable in geography (Sweden), customer base (corporate offsites/retreats), and mobile delivery model.
• Catalyst Global: Global provider of corporate team-building activities, training, and events with a network of licensed facilitators. Comparable in offering structured, methodology-backed teambuilding experiences to corporate groups using a partner/facilitator delivery model.
• Teamland: Swedish corporate event and team-building specialist focused on conference activities and offsites. Directly comparable in customer segment (corporate HR/event planners), service model, and activity catalog.
• GoQuest Challenge: Provider of mobile team-building events and challenges (tablet- and app-based) for corporate groups across multiple countries. Comparable in mobile delivery, B2B corporate customer base, and team-challenge format overlap.
• Wild Event Sweden: Swedish corporate events and teambuilding operator organizing mobile activities for companies in southern Sweden. Closely comparable in target customers, geographic market, and activity-led teambuilding format.

Others

• Radisson Hotels (Meetings & Events): Large international hotel group that also operates meetings, conferences, and events. Not a direct competitor in activity delivery, but a venue/ecosystem participant with overlapping corporate conference buyers in the same Nordic region.

Broad incumbents

• TeamBuilding HQ: Large U.S.-based corporate team-building vendor with a broad catalog of virtual and in-person activities. Comparable in activity-led B2B teambuilding, though broader in scale, geography, and format mix than Spirit Event.

Regional players

• Eventyr (Norway): Norwegian corporate events and adventure activity provider serving a similar corporate teambuilding/offsites customer base. Comparable in offering but operates in Norway rather than Sweden, so competes for adjacent Nordic share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eventspirit
• Facebookfacebook.com/SpiritEvent.se
• LinkedInlinkedin.com/company/spiritevent-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Event