What Sjef.app does

Sjef.app B.V. is a Dutch cloud-based order and payment platform headquartered in Amsterdam, serving the live events and hospitality (horeca) sectors. Its offering combines a browser-based POS (Kassasysteem) with QR ordering, self-service kiosks, integrated payment processing (open-loop, closed-loop, and hybrid models including branded wristbands), a festival-specific token-registration module (Muntenregistratie), offline-capable Turbo POS hardware, an Exact Online accounting integration, and a LOYYO-powered loyalty program. Hardware — including the S1E, S1F2, AMS1, P400 Plus, V400c Plus, V400M, e285, and POS15 terminals — is sold or leased alongside the software, with kiosk rentals priced at €5.55/day.

The company monetizes through tiered SaaS subscriptions (Flex at €49/month, One at €590/year, All-in-one at €490/year, Custom for multi-device deployments), per-transaction payment-processing fees, hardware sales and rentals, and optional add-on modules. Go-to-market is hybrid: a self-service product-led motion (24-hour onboarding, free entry-level tier) targets SMB horeca, while a direct/inside-sales motion and dedicated event solutions target enterprise festival and venue clients. Named flagship customers include Mysteryland (340 terminals), Awakenings, Best Kept Secret Festival, Amsterdam Winterparadijs, Rotterdam Ahoy, Plaza Padel, and Workcafe.

In 2026, Sjef announced it is combining forces with Weeztix and rebranding to Weeztix, creating a combined European event solutions provider spanning ticketing, cashless payments, and accreditation. The platform is currently localized in five languages and operates in the Netherlands and Belgium, with multilingual signal of intent toward DACH and Iberian markets.

Name

Sjef.app

Legal name

Sjef.app B.V.

Website

https://sjef.app

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sjef.app is an Amsterdam-based cloud order and payment platform combining POS, QR ordering, self-service kiosks, cashless payments, and festival token registration for events and hospitality venues across the Benelux.

Ownership category

akta.pro rank

Product category

Hospitality and Event POS Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Cloud POS system
• Cashless payment processing
• Event management software
• QR ordering platform
• Hospitality point-of-sale

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscription: SaaS subscription plans (All in one at €490/year, Flex at €49/month, One at €590/year, Custom at €59/year + €10/device/month) providing access to the Sjef platform, analytics, integrations, and 24/7 support.
2. Transaction/Payment Processing Fees: Transaction fees charged per payment processed through Sjef Payments. The Flex plan explicitly uses 'no fixed costs, pay per payment' model. Transaction costs are volume-based.
3. Hardware Sales and Leasing: Sale and leasing of POS terminals (S1E, S1F2, AMS1, P400 Plus, V400c Plus, V400M, e285) and order kiosks. Counter order kiosk available for lease at €5.55/day.
4. Add-on Modules: Optional add-ons including Kiosk (order kiosks), Loyaliteit (LOYYO loyalty program), and Reserveren (reservation tool), offered as separate paid additions on top of base plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sjef.app provides a cloud-based order and payment platform for the live entertainment and hospitality industries. The platform integrates POS systems, QR-code mobile ordering, self-service order kiosks, cashless payment processing (including hybrid open-loop and closed-loop systems such as wristbands), festival token/coin registration, loyalty, and real-time multi-location analytics into a single browser-accessible SaaS offering, complemented by POS hardware sales and leasing.

Product overview

Sjef.app is an all-in-one order and payment platform for events, festivals, and hospitality venues. The platform operates as a modular system combining a core POS (Kassasysteem) with specialized solutions including QR Bestellen for mobile ordering, Bestelzuilen for self-service kiosks, Sjef Payments for comprehensive payment processing, and Muntenregistratie for festival token management. Hardware offerings include terminals like S1E, S1F2, P400 Plus, V400c Plus, and V400M. Additional modules include LOYYO for loyalty programs and Turbo POS for fast offline-capable transactions. The platform supports various business types including restaurants, clubs, stadiums, festivals, and exhibitions across the Netherlands and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Sjef Payments: Payment processing solution for hospitality, events and venues accepting various payment methods including cards, NFC and smartphone payments.
• Sjef Hospitality
• Sjef Flex
• Turbo POS

Products and services

• Sjef POS (Kassasysteem) Cloud-based point-of-sale system for hospitality venues and events, accessible via browser on Android, Windows, and Apple devices. Provides real-time menu adjustments, multi-location management, inventory tracking, sales analytics, and payment method support.
• QR Bestellen No-app QR-code ordering system that lets customers scan a code with their smartphone, browse the venue's digital menu, place orders, and pay digitally. Supports real-time menu updates, dynamic pricing, allergen info, and upselling.
• Bestelzuilen (Order Kiosks) Self-service touchscreen order kiosks with integrated payment terminals that let customers independently select items, place orders, and pay cashless. Supports upselling, real-time menu changes, allergen information, and offline operation.
• Sjef Payments Integrated payment processing solution accepting all debit/credit cards, NFC contactless payments, smartphone wallets (Google Pay, Apple Pay), and custom closed-loop digital wallets or wristbands for cashless events. Supports online and in-store transactions.
• Muntenregistratie (Token Registration) Real-time consumption token/coin registration system designed for festivals and events, enabling bar-level crowd insight, fraud prevention, and simplified coin counting with deposit handling.
• Turbo POS Offline-capable POS software and hardware bundle enabling fast transaction processing at high-volume events and hospitality environments, allowing operators to select, sell, and process orders within seconds without connectivity.
• POS Hardware Terminals Range of Android and countertop payment/POS terminals (mobile and countertop form factors) sold and leased to support the Sjef platform, including devices with built-in printers, NFC, and portable form factors.

Quantifiable outcome

• Up to 30% revenue increase with QR ordering
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• AdyencoreTechnology or IntegrationAdyen is the primary payment processor powering Sjef Payments, enabling acceptance of all international debit/credit cards, NFC contactless payments, and mobile wallets (Google Pay, Apple Pay) through a single integration.
• Exact OnlinecoreTechnology or IntegrationExact Online accounting integration automates bookkeeping and financial reconciliation for Sjef customers, providing real-time financial visibility directly from the POS and payment data.
• ID&T (Mysteryland parent)coreStrategic or Co-development PartnerSjef has an established partnership with ID&T, the major event organizer behind Mysteryland, Awakenings, and other flagship Dutch festivals. Mysteryland represents a long-standing collaboration with ID&T deploying token registration and cashless solutions at scale.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Cvent: Cvent is an event management platform with attendee engagement and on-site solutions (registration, check-in, payments-adjacent) — adjacent emerging peer operating in the same event-vertical with overlapping customer base of large venues and organizers.

Direct peers

• Zettle by PayPal: Zettle offers mobile POS, card readers, and integrated payments for SMB retail and hospitality — direct competitor to Sjef's Flex tier and hardware lineup (S1E, V400M, P400 Plus) across European markets.
• SumUp: SumUp provides mobile POS terminals, payment processing, and an SMB checkout ecosystem across Europe — competes head-on with Sjef Flex's zero-fixed-cost hardware-plus-transaction model targeting SMB hospitality and event vendors.
• Orderbird: Orderbird provides iPad-based POS for European hospitality (restaurants, cafes, bars) — directly comparable European SMB/SMB-plus restaurant POS competitor to Sjef's horeca vertical.
• Lightspeed Commerce: Lightspeed Restaurant is a leading cloud POS for hospitality (restaurants, cafes, bars) — directly competes with Sjef.app for the same Dutch/European horeca segment, with similar omnichannel ordering (POS, QR, kiosks) and payment integrations.
• Weeztix: Weeztix is Sjef's merger partner, providing ticketing, cashless payments and accreditation for events across Europe — directly comparable as an event-tech platform now being integrated with Sjef's POS/payments stack.

Broad incumbents

• Square (Block): Block's Square provides integrated POS hardware, payments, and software for SMBs including food and beverage, plus event/appointment features — broad incumbent with overlapping SMB POS and omnichannel ordering functionality.
• Adyen: Adyen is Sjef's core payment processor and also a broader omnichannel payments incumbent powering POS and online acceptance globally — comparable as the underlying in-person acceptance infrastructure partner that also competes for enterprise payments customers.
• Toast: Toast is a large, well-funded restaurant POS platform offering POS, payments, online ordering, and kiosks — broad incumbent in the same hospitality segment Sjef targets, with deeper R&D and capital but primarily U.S.-focused today.

Regional players

• Mollie: Mollie is a Dutch-headquartered payment service provider with growing POS and omnichannel offering — comparable as a Benelux-anchored payments/acceptance infrastructure peer to Sjef Payments, though more payments-first than POS-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sjefapp
• Instagraminstagram.com/sjef.app
• Facebookfacebook.com/sjefdotapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sjef.app