What iExist does

iExist B.V. is a Dutch full-service digital marketing agency (online marketingbureau) headquartered in Harderwijk, Netherlands, founded in 2016 by Mathias Hornstra (Online marketing & owner) and Didier Fafié (Webdevelopment & owner). The firm operates with a small team of approximately 5-7 people and serves primarily Dutch small and medium-sized businesses across verticals including automotive dealerships, hospitality, education, kitchen renovation, supplements, coffee retail, and landscaping.

The agency's core service lines are conversion-focused website development (built on WordPress via Elementor and Crocoblock), e-commerce webshop development (primarily WooCommerce with Shopify as an alternative), SEO (zoekmachine optimalisatie), SEA (zoekmachine adverteren via Google Ads and Bing Ads), visual identity and branding (vormgeving), and recurring hosting/maintenance packages. Technical integrations are a notable capability: iExist implements connections with Exact Online via XCore for accounting, Solera and VWE for automotive inventory, RDW kentekencheck for vehicle data, Mollie and Stripe for payment processing, and Channable/Google Shopping feeds for product advertising. The firm holds certified Google Partner (agency ID 6715127257) and Bing Partner status, displayed as trust signals.

iExist's business model combines project-based one-time revenue (custom website/webshop builds, typically 1-2 months in duration, individually quoted based on scope) with recurring subscription revenue (month-to-month SEO and hosting/maintenance with no long-term contracts) and per-click SEA management (clients set their own budgets). Distribution is consultative and direct: free introductory meetings ('kennismakingsgesprek') at the agency office or on client site precede all engagements. Geographic focus is the Netherlands, with central-Netherlands (Harderwijk/Veluwe) regional emphasis. The firm is bootstrapped and founder-owned, with no disclosed external investment, no subsidiaries, and no M&A activity.

Name

iExist

Legal name

iExist B.V.

Website

https://iexist.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

iExist B.V. is a Dutch full-service digital agency founded in 2016 in Harderwijk, Netherlands, providing WordPress/WooCommerce website and webshop development, SEO, Google/Bing Ads management, branding, and hosting services to Dutch SMBs across automotive, hospitality, education, and retail verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Web design services
• Search engine optimization
• Search engine advertising
• Ecommerce development
• Brand identity design

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design & Development: Custom website and webshop development services. Projects are quoted individually based on scope, complexity, features, integrations, and content requirements. Average development timeline is 1-2 months for websites and 2 months for webshops.
2. SEO Services: Search engine optimization subscriptions with monthly reporting. No long-term contracts required; subscriptions can be cancelled monthly.
3. SEA/Google Ads Management: Search engine advertising management with costs paid per click (CPC). Clients determine their own maximum budget per period.
4. Branding & Design: Visual identity development, logo design, complete corporate identity (huisstijl), and graphic design for marketing materials including brochures, flyers, business cards, and posters.
5. Hosting & Maintenance: Ongoing website and webshop maintenance packages ensuring sites remain up-to-date and secure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iExist is a Dutch online marketing bureau (digital agency) that designs and builds conversion-focused websites and WooCommerce/Shopify webshops, delivers search engine optimization (SEO) and search engine advertising (SEA/Google Ads and Bing Ads) campaigns, and develops visual branding and corporate identities. The agency positions itself as an external marketing department for clients, delivering projects typically within 1-2 months for websites and 2 months for webshops, complemented by recurring SEO subscriptions and monthly hosting/maintenance packages.

Product overview

iExist is an online marketing bureau (digital agency) that operates as a full-service provider combining conversion-focused websites and webshops with online marketing and branding services. Their core offerings consist of custom websites built on WordPress and webshops built on WooCommerce, supplemented by SEO (zoekmachine optimalisatie), SEA (zoekmachine adverteren via Google Ads and Bing Ads), and Vormgeving (branding/design) services. The company also provides hosting and maintenance packages. Services are delivered through a 'mee-ondernemen' (co-entrepreneurship) philosophy, positioning themselves as an external marketing department for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites

Quantifiable outcome

• Websites decided upon within 2.4 seconds by visitors
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status achieved and maintained. Enables certified expertise in Google Ads management, Analytics, Tag Manager, and Search Console. Partner badge displayed on website.
• Bing (Microsoft)coreTechnology or IntegrationCertified Bing Partner enabling management of Bing Ads campaigns. Logo displayed in partners section.
• AdShineminorStrategic or Co-development PartnerPhotography partner for professional automotive photography in client projects. Example: De Automakelaar websites.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Freshheads: Dutch digital agency combining web development, design, and online marketing. Comparable boutique-mid positioning with similar service scope targeting Dutch SMB and mid-market clients.
• OrangeValley: Dutch online marketing agency specializing in SEO, SEA, and content for mid-market clients. Closely comparable to iExist in service mix (search marketing + analytics) and Dutch SMB/mid-market focus.
• Traffic4u: Dutch online marketing agency focused on SEO, SEA, and conversion optimization for SMBs. Direct competitor in the same Dutch SMB online marketing segment as iExist.
• Quantic Digital: Dutch digital agency providing web development, SEO, and online marketing. Directly comparable in size, Dutch market focus, and combined web + search marketing service stack.
• Netvlies: Dutch digital agency combining web development, webshops, and online marketing. Strong overlap with iExist in WordPress/WooCommerce-based delivery and Dutch mid-market targeting.
• Studio Dott: Dutch digital agency offering web development, branding, and online marketing. Similar full-service agency model targeting Dutch businesses with comparable size and scope to iExist.
• Fingerspitz: Dutch online marketing agency focused on SEO, SEA, and content marketing for SMBs. Direct competitor to iExist in the Dutch search marketing segment with similar service offering.
• Iquality: Dutch digital agency offering SEO, SEA, and online marketing services to B2B and B2C clients. Comparable boutique positioning with a similar full-funnel search marketing proposition.

Broad incumbents

• Dept: Large international digital agency headquartered in the Netherlands offering end-to-end digital services. Comparable in service categories but operates at significantly greater scale and breadth than iExist.
• Tam Tam: Larger Dutch digital agency with broader portfolio including strategy, content, and technology. Overlaps with iExist in digital marketing delivery but serves a wider range of clients and capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iExist