What Fingerspitz does

Fingerspitz B.V. is a privately held, founder-owned Dutch digital marketing agency founded in 2011 and headquartered in Breda, with additional offices in Eindhoven and Rotterdam. The company operates as a full-service online marketing bureau organized around four service pillars: Online Marketing (SEA, SEO, Display & Video, Social Advertising, Marketplaces), Content & Creation (Branding, Content Marketing, AI Photo Studio, Design, Copy), Data & Automation (Data Strategy, Customer Data Platforms, Email Marketing, Marketing Automation, Digital Analytics, Tag Management, Dashboarding, AI Workflows), and Strategy (Growth Marketing, Digital Strategy, Growth Audit, Strategic Messaging). Delivery is handled by approximately 50 specialists distributed across four multidisciplinary teams, supported by certified partnerships with Google (Premier Partner), BlueConic, Spotler Activate, Channable, and Leadinfo.

The business model is professional services revenue earned on a fixed-fee, all-inclusive pricing basis with no long-term contracts. New client relationships typically begin with a free or low-cost Growth Audit and convert into multi-disciplinary retainer or project engagements. The agency serves enterprise and mid-market clients across seven verticals — Manufacturing & Construction, Retail & Lifestyle, Food & Beverage, Mobility & Automotive, Health, Tech/SaaS & Business Services, and Education — with named logos including Nespresso (Nestlé), Mammoet, Louwman, Bruynzeel Keukens, Hoppenbrouwers, Kwalitaria, Plein.nl, Lovens, and Essenza Home. Acquisition is sales-led and consultative, combining inbound demand (content marketing, SEO, the Growth Lab community on Circle.so) with direct enterprise outreach across three regional offices.

The technology stack integrates marketing automation platforms (ActiveCampaign, HubSpot, Klaviyo, SharpSpring), CRMs (Pipedrive, Salesforce), experimentation and CRO tools (Optimizely, VWO, Hotjar, Mouseflow, Unbounce), social management tooling (Hootsuite, Coosto, Buffer), and Customer Data Platforms (BlueConic, Spotler Activate, Segment, Bloomreach, Datatrics), with outputs pushed to BI tools (PowerBI, Tableau). Information security is governed by ISO 27001 certification under annual independent audit. Recognition includes Best Agency of the Netherlands 2024/2025, FD Gazelle 2025, Google Premier Partner 2026, and a cluster of 2025-2026 Dutch, European, and Global Search/Media awards. The company maintains no external funding, no subsidiaries, and no disclosed M&A activity.

Name

Fingerspitz

Legal name

Fingerspitz B.V.

Website

https://fingerspitz.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fingerspitz B.V. is a privately held Dutch full-service digital marketing agency founded in 2011, headquartered in Breda with offices in Eindhoven and Rotterdam. It serves enterprise and mid-market clients across seven verticals — including manufacturing, retail, food & beverage, mobility, health, and SaaS — with a 50-specialist, multidisciplinary team delivering strategy, search, content, data, and automation services on a fixed-fee retainer basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing services
• Online marketing bureau
• Search engine marketing
• Marketing automation
• Customer data platform

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Fees earned for digital marketing services including strategy, search (SEA/SEO), social advertising, content & creation, data & automation, and growth marketing. Services are delivered by multidisciplinary teams and priced via 'fixed fee' all-inclusive arrangements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Fingerspitz is a Dutch full-service digital marketing bureau that sells multidisciplinary online marketing services across four pillars: Online Marketing (SEA, SEO, social advertising, display & video, marketplaces, GEO & AEO, online personalization), Content & Creation (branding, content marketing, AI Photo Studio, design, copywriting), Data & Automation (CDP implementation, email marketing, marketing automation, analytics, tag management, dashboards, AI workflows), and Strategy (growth marketing, growth audit, digital strategy, recruitment marketing, consultancy, AI workshops). Engagements begin with a Growth Audit and convert into fixed-fee retainer-based service contracts for enterprise and mid-market clients in the Netherlands.

Product overview

Fingerspitz is a full-service online marketing bureau (marketing agency) offering a comprehensive suite of digital marketing services organized into four main pillars: Online Marketing (SEA, SEO, Display & Video, Social Advertising, Marketplaces), Content & Creation (Branding, Content Marketing, AI Photo Studio, Design, Copy), Data & Automation (Data Strategy, CDP, Email Marketing, Marketing Automation, Digital Analytics, Tag Management, Dashboarding, AI Workflows), and Strategy (Growth Marketing, Digital Strategy, Growth Audit, Strategic Messaging). The company operates as a single integrated agency rather than a software platform, combining multidisciplinary teams across search, social, analytics, conversion, data, content, and growth marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Audit A strategic assessment service that analyzes an organization's digital marketing opportunities and defines growth priorities as the entry point to client engagements.
• Search Engine Advertising (SEA) Paid search engine advertising services managing Google Ads and other search ad campaigns for clients.
• Search Engine Optimization (SEO) SEO services including technical SEO, content optimization, and GEO/AEO for AI search engines.
• Conversion Rate Optimization (CRO) Website optimization services including A/B testing, multivariate testing, heatmapping, and user behavior analysis to increase conversion rates.
• Social Advertising Paid social media advertising across Facebook, Instagram, LinkedIn, TikTok, Snapchat, Pinterest, and YouTube.
• Display and Video Advertising Banner advertising and video ad campaigns across display networks and video platforms.
• Marketplace Marketing Marketing services for marketplace platforms to improve product visibility and sales.
• Online Personalization Cross-channel personalization services delivering tailored content based on customer behavior and profiles.
• GEO and AEO (Generative Engine Optimization) Optimization services for generative AI search engines and answer engines to improve visibility in AI-driven search results.
• Social Media Marketing Full-service social media marketing including strategy, content creation, community management, and advertising across all major social platforms.
• Branding Brand strategy and identity development services for creating consistent brand presence.
• Content Marketing Strategic content creation and distribution to attract and engage target audiences through valuable content.
• AI Photo Studio AI-powered image generation and editing services for creating visual content for marketing campaigns.
• Design Visual design services for creating marketing materials, ads, and branded content assets.
• Copywriting Professional copywriting services for ads, websites, emails, and other marketing materials.
• Data Strategy Strategic consulting to define data collection, organization, and activation approaches aligned with business objectives.
• Customer Data Platform (CDP) Services Implementation and consulting services for Customer Data Platforms including BlueConic and Spotler Activate to unify customer data into 360-degree profiles.
• Email Marketing Email campaign creation, automation, and optimization services for nurturing leads and retaining customers.
• Marketing Automation End-to-end marketing automation services including workflow building, lead scoring, nurturing campaigns, and CRM integration.
• Digital Analytics Website and campaign analytics implementation and analysis to measure performance and optimize marketing investments.
• Tag Management Implementation and management of tracking tags through Google Tag Manager for analytics and conversion tracking.
• Dashboarding Marketing dashboard creation to visualize and monitor key performance indicators across channels.
• AI Workflows Automation services using AI to build intelligent marketing workflows and processes.
• Growth Marketing Hypothesis-driven growth strategy combining data analysis, experimentation, and multi-channel marketing to achieve measurable business growth.
• Digital Strategy Comprehensive digital marketing strategy development to align online marketing efforts with business objectives.
• Strategic Messaging Brand messaging and communication strategy services to define consistent, compelling brand voice and positioning.
• Campaign and Activation Strategy Campaign planning and activation services to launch and manage effective marketing campaigns.
• Content Strategy Strategic planning for content creation and distribution across channels to support marketing objectives.
• Recruitment Marketing Marketing services focused on employer branding and attracting talent to fill open positions.
• Online Marketing Consultancy Expert consulting services for organizations seeking guidance on their online marketing strategy and execution.
• AI Workshop Training and workshop services to educate marketing teams on implementing AI in marketing strategies.
• Website Redesign Full website redesign services to modernize digital presence and improve user experience and conversions.
• Growth Lab Community and newsletter platform sharing weekly experiment results, blog articles, and case studies about digital growth with subscribers.

Quantifiable outcome

• 20.686% Return On Agency Spend (ROAS) for Nespresso
• +6 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability10 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerGoogle Premier Partner 2026 status, indicating top-level certified expertise in Google Ads, SEO, and related Google marketing products. Allows Fingerspitz to access Google resources and demonstrates certified competency.
• ChannablecoreTechnology or IntegrationChannable Gold Partner 2026. Channable is a feed management and PPC automation platform used for product feed optimization in Google Shopping, Meta, and other channels. Fingerspitz uses Channable to manage client campaigns at scale.
• BlueConiccoreTechnology or IntegrationBlueConic is a leading Customer Data Platform (CDP). Fingerspitz is a certified partner, providing selection, implementation, and optimization services for BlueConic CDP for enterprise clients. BlueConic enables 360-degree customer profiles and first-party data activation.
• Spotler ActivatecoreTechnology or IntegrationSpotler Activate is a CDP and personalization platform. Fingerspitz is a Spotler Activate partner, offering drag-and-drop dynamic content capabilities for email and website personalization without requiring technical coding skills.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• N=5: N=5 is a Dutch digital agency focused on brand, content, data, and platforms, serving enterprise clients with integrated marketing and technology capabilities similar to Fingerspitz's multidisciplinary model.
• Searchresult: Searchresult is a Dutch search marketing agency specializing in SEO, SEA, and analytics; a focused peer that competes for the same Dutch mid-market search and performance marketing budgets as Fingerspitz.
• Momkai: Momkai is a Dutch digital agency combining strategy, design, technology, and content for premium and enterprise brands; a comparable Amsterdam-based peer competing for high-end Dutch and international digital mandates.
• iO: iO (formerly iO Digital) is a large Dutch digital agency combining marketing, technology, and data services, frequently competing with Fingerspitz for end-to-end digital mandates from Benelx-based enterprises.
• Happy Horizon: Happy Horizon is a Dutch full-service digital marketing and technology agency with comparable service pillars (strategy, data, content, marketing tech) and similar mid-market/enterprise client base in the Netherlands.
• OrangeValley: OrangeValley is a Dutch digital marketing agency specializing in search, data, and online marketing services; competes with Fingerspitz in SEO, SEA, and analytics engagements for Dutch mid-market clients.
• Adwise: Adwise is a Dutch digital marketing agency of similar scale offering SEA, SEO, social advertising, and data-driven growth services across the Netherlands, directly competing with Fingerspitz for mid-market and enterprise clients.

Broad incumbents

• Dept Agency: Dept is a much larger Dutch-origin global digital agency spanning creative, technology, and marketing services; competes for the same enterprise digital mandates as Fingerspitz but with a far broader international footprint and capability portfolio.
• Valtech: Valtech is a global digital agency with strong Benelux presence offering strategy, marketing, data, and technology services; competes for enterprise digital transformation and data-driven marketing engagements similar to Fingerspitz's CDP and growth work.
• TBWA\Neboko: TBWA\Neboko is a major Dutch creative and digital agency within the TBWA global network; competes for large enterprise brand-and-performance mandates that overlap with Fingerspitz's offering at the top end of the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/Fingerspitz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fingerspitz