GreenlightInnovation

Contact Centre Softwaregreenlightcrm.com

Greenlight CRM is a Scotland-based private software company that builds and sells an in-house cloud contact centre platform combining a proprietary predictive dialler, CRM, telephony, and UK regulatory compliance tools to UK mid-market and enterprise call centres via direct sales.

Company typePrivate
Founded2006
HeadquartersDundee, United Kingdom
Headcount11–50
GTM typeB2B
OfferingSoftware

What GreenlightInnovation does

Greenlight Innovation Ltd, trading as Greenlight CRM, is a private UK software company headquartered in Dundee, Scotland, with a second office in Stockport and data centres in Leeds and Glasgow. Founded in 2006 and registered in 2010 (company number SC385141), the business employs between 11 and 50 people and has built its contact centre platform entirely in-house. The company is founder-led, with Malcolm Jarvis as Director and no disclosed external venture funding.

The core product is a unified cloud-based contact centre platform combining a proprietary predictive dialler, CRM, WebRTC telephony, call scripting, inbound IVR, call recording, wallboard reporting, diary management, document generation and e-signing, SMS, work item ticketing, and a Website Integration API. The proprietary predictive engine self-optimises every two seconds to maximise agent talk time while automatically maintaining Ofcom abandoned-call compliance. Automated compliance extends to ICO, PCI DSS, BACS/Direct Debit, and nightly Telephone Preference Service cleansing, making the system particularly suited to regulated UK outbound calling.

Greenlight monetises through seat-based monthly SaaS subscriptions priced at £49-£99 per simultaneous agent (volume-tiered from 6 to 100+ seats), unbundled per-minute telephony charges, optional add-ons (e.g., £100/month unlimited TPS cleansing), and bespoke professional services. The company goes to market via a UK-based direct sales team, supporting named clients including Utility Warehouse, Business Helpline, Census Group, Consumer Helpline, Everything Branded, Smart Customer Renewables, Regional Cover, and QLG across financial services, utilities, renewables, and consumer services. The stated customer base operates in the UK, USA, and Eastern Europe, but sales and support are concentrated in the UK.

GreenlightInnovation firmographics

Firmographics

Name: GreenlightInnovation
Legal name: Greenlight Innovation Ltd
Website: https://greenlightcrm.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: Greenlight CRM is a Scotland-based private software company that builds and sells an in-house cloud contact centre platform combining a proprietary predictive dialler, CRM, telephony, and UK regulatory compliance tools to UK mid-market and enterprise call centres via direct sales.
Ownership category
akta.pro rank

GreenlightInnovation industry classification

Industry

Product category: Contact Centre Software
NAICS: Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Telephone Interconnect Systems (7385)
akta.pro primary industry: Customer Service, Support & Contact Center CRM (HDAEAFAC)
akta.pro secondary industries: Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

Cloud call centre software
Predictive dialler software
Unified crm platform
Contact centre compliance
Outbound contact centre

Where GreenlightInnovation is headquartered

Location

Headquarters

HQ city: Dundee
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

GreenlightInnovation business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

Seat-based SaaS Licensing: Monthly subscription licensing for call centre agent seats. Only agents actively taking or placing calls simultaneously count toward the seat total. Team leaders, administrators, managers and field reps access the system for free. Flexible month-to-month terms with no long-term lock-in.
Telephony Costs: Separate per-minute telephony charges for calls. Unbundled from seat pricing to allow pay-only-for-what-you-use model. Includes inbound 0800 numbers with per-minute charges and itemised monthly billing showing every call made, duration and cost.
Optional Add-on Services: Additional optional extras including TPS cleansing (£100/month unlimited), additional CLI presentation numbers (£2/month each), document generation setup (£50 one-off per document), and SMS messaging with per-message-part charges.
Professional Services: Custom development and bespoke configuration services to tailor the platform to specific business requirements, including custom report creation and system integration work.

Pricing tiers

Model	Billing	Price
Per seat	Monthly	6-12 seats: £99 per seat per month
Per seat	Monthly	13-24 seats: £89 per seat per month
Per seat	Monthly	25-39 seats: £79 per seat per month
Per seat	Monthly	40-54 seats: £69 per seat per month
Per seat	Monthly	55-69 seats: £62 per seat per month
Per seat	Monthly	70-84 seats: £57 per seat per month
Per seat	Monthly	85-99 seats: £52 per seat per month
Per seat	Monthly	100+ seats: £49 per seat per month

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

GreenlightInnovation product offering

Product offering

Core offering

Greenlight Innovation Ltd (trading as Greenlight CRM) sells a unified, cloud-based call centre platform that combines a proprietary predictive dialler, integrated CRM, WebRTC browser telephony, IVR call handling, call recording, agent monitoring, real-time reporting, and automated Ofcom/ICO/PCI compliance into a single hosted SaaS solution. The platform is sold per-seat on month-to-month subscriptions to UK call and contact centres, with optional usage-based telephony and add-ons such as SMS messaging and TPS cleansing.

Product overview

Greenlight CRM is a unified cloud-based contact centre platform that combines predictive dialing, inbound telephony, call scripting, CRM functionality, and enterprise reporting into a single hosted solution. The core platform is Greenlight CRM, with the Predictive Dialler serving as the flagship operational engine alongside integrated modules including a CRM Platform, Script Designer, Report Builder, Wallboard, Diary Management, Document Generation, Electronic Document Signing, SMS Messaging, Work Items/Ticketing, Agent Monitoring, and TPS Cleansing. The system also includes a Website Integration API for real-time lead capture. The architecture combines all these components into one integrated platform rather than separate add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

Greenlight CRM (Unified Call Centre Platform) A unified cloud-based contact centre platform that combines predictive dialling, inbound telephony, call scripting, CRM, agent monitoring, real-time reporting, call recording, electronic document signing, SMS messaging, document generation, and automated Ofcom/ICO/PCI compliance into a single hosted SaaS solution for UK call and contact centres.
Predictive Dialler Proprietary automated outbound calling engine that predicts agent availability and dials multiple numbers simultaneously, connecting answered calls to the next available agent while self-optimising its pacing every two seconds to maximise talk time and maintain full Ofcom compliance without manual configuration.

Companies that use GreenlightInnovation

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles3 records

GreenlightInnovation technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature13 records

GreenlightInnovation partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

GreenlightInnovation competitors and assessment

Company assessment

Direct peers

Convoso:
NICE inContact: Cloud contact-centre platform with CXone providing predictive dialling, inbound ACD, scripting, CRM and workforce engagement. Comparable to Greenlight on end-to-end outbound/inbound functionality and target customers running mid-sized call centres.
8x8: Cloud communications and contact-centre provider combining voice, dialling, video and CRM-style workflows. Comparable to Greenlight on hosted telephony plus outbound dialling for SMB/mid-market customer service and sales teams.
Five9: Leading cloud contact-centre-as-a-service vendor offering predictive dialling, IVR, CRM integrations and omnichannel routing. Most directly comparable to Greenlight on hosted predictive outbound dialling for mid-market and enterprise call centres, though at much larger scale.
Talkdesk: Cloud-native contact-centre vendor with predictive dialling, IVR, CRM connectors and AI agent assist. Closely aligned with Greenlight on SaaS delivery, mid-market focus and feature breadth across outbound and inbound.

Broad incumbents

Genesys: Global enterprise contact-centre and CX platform with predictive outbound dialling as part of a much broader omnichannel and AI portfolio. Competes with Greenlight for regulated, multi-site call-centre deployments but at significantly larger scale and breadth.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

GreenlightInnovation compliance and trust

Trust signal

Compliance4 records

GreenlightInnovation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GreenlightInnovation leadership team

Management profile

Number of profiles

Profiles2 records

GreenlightInnovation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GreenlightInnovation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenlightInnovation

What does GreenlightInnovation do?

Is GreenlightInnovation a public or private company?

GreenlightInnovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GreenlightInnovation founded?

GreenlightInnovation was founded in 2006. It employs 11 to 50 people.

Where is GreenlightInnovation based?

GreenlightInnovation is headquartered in Dundee, United Kingdom, in the Europe region.

How does GreenlightInnovation make money?

Four revenue lines are on record. Seat-based SaaS Licensing is the primary driver. The others are telephony Costs, optional Add-on Services and professional Services.

Who are GreenlightInnovation's main competitors?

Direct peers on record are Convoso, NICE inContact, 8x8, Five9 and Talkdesk. Genesys is listed as a broad incumbent.

Does GreenlightInnovation have an API?

Yes. A Website Integration API that enables importing web leads directly into the CRM system as soon as they are submitted, queuing them for high-priority calls.

What industry is GreenlightInnovation in?

GreenlightInnovation's product category is Contact Centre Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 54151 and its SIC code is 7385.