Kipus

What Kipus does

Kipus is a private digital content and public relations agency founded in 2015, headquartered in Santiago De Compostela / Uruguay, that specializes in serving technology-based companies across Latin America — with named client engagements in Argentina, Uruguay, Peru, Mexico, Colombia, Chile, and Brazil. The firm targets early- and growth-stage startups in fintech, biotech/deep-tech, SaaS, and mobility (logos include Buenbit, Prex, GRIDX, Bunker DB, Migma, Tripwip, Delto, Genloyal, and Order Eat), positioning itself as a regional alternative to larger agencies for technology companies that need credibility and coverage in Latin American media.

The agency's core platform combines an AI-powered Content Lab with a Data Driven PR methodology and a proprietary CRM ("CRM de Medios") that maps 500+ specialized technology journalists across the region and segments press outreach by country, vertical, and journalist profile using historical engagement data. Additional products include Media Training (a 10-module program for tech CEOs), Share of Voice analysis, Research & Reports, and Design services. The technology layer is described as generative AI for content production optimized for SEO/GEO (Google, ChatGPT) plus predictive analytics for real-time trend monitoring and newsjacking opportunities. Kipus is part of the BRL strategic network and partners regionally with Grupo Punto in Uruguay.

Kipus operates as a professional services business on a sales-led GTM motion, distributing work through direct outreach, partner referrals (Grupo Punto, BRL network), and SEO/content marketing through its blog. Revenue derives from project-based and retainer engagements spanning PR campaigns, content production, SEO/PR digital strategy, and media training. The agency is privately held, discloses no external funding, and reports 11–50 employees with no revenue figures publicly available.

Name

Kipus

Legal name

Kipus

Website

https://kipus.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kipus is a private PR and content agency serving Latin American technology startups, combining AI-powered content production with a regional network of 500+ mapped tech journalists to deliver measurable media coverage for fintech, biotech, SaaS, and mobility clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago De Compostela

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communication Services: Professional services revenue from public relations campaigns, media relations, and brand positioning for technology startups across Latin America. Project-based engagements with retainer arrangements.
2. Content Lab Services: Copywriting, SEO content creation, and strategic messaging services. Includes website copy, sales copy, whitepapers, case studies, pitch decks, and fundraising materials.
3. SEO + PR Digital Strategy: Integrated SEO and PR digital strategy services including keyword research, content optimization, and link building for improved domain authority.
4. Media Training: 10-module intensive media training program for CEOs, founders, and technology business leaders on press communication.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Kipus is a digital PR and content agency that provides Data Driven PR services combined with an AI-powered Content Lab for technology startups and companies in Latin America. It delivers strategic media relations, SEO-optimized content creation, media training, research reports, and brand design services targeting the LatAm tech ecosystem from Mexico to Argentina.

Product overview

Kipus is a Digital Lab and Data Driven PR agency that offers a portfolio of communication services for technology startups in Latin America. The core offering combines Data Driven PR with an AI-powered Content Lab, supplemented by Media Training, Research & Reports, Design services, and Share of Voice Analysis. The agency's methodology is grounded in data intelligence and regional market expertise, with algorithms monitoring trends in real-time to identify positioning opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Content Lab: AI-powered content creation lab that produces strategic, multi-channel, SEO and GEO optimized content

Products and services

• Content Lab IA

Quantifiable outcome

• 300% increase in relevant media coverage for clients
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Grupo PuntocoreStrategic or Co-development Partner · 22 October 2021Kipus partnered with Grupo Punto, the leading agency in Uruguay, as their new regional partner for editorial content and Data Driven PR services. Together they aim to boost Uruguayan tech companies in their regional expansion plans across Latin America. The partnership combines Grupo Punto's market knowledge with Kipus's content lab and PR methodology.
• BRLcoreStrategic or Co-development PartnerKipus is part of BRL, a strategic network of products and services focused on building a diverse portfolio of content that drives innovation through modern digital platforms.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global PR network with a strong technology practice and significant LatAm operations. Comparable in serving tech and innovation clients, but with broader geographic scale, larger talent pool, and ability to handle global integrated campaigns.
• BCW (Burson Cohn & Wolfe): Major global communications agency with full LatAm presence and a strong tech and innovation practice. Competes for the same regional tech and startup clients Kipus serves, but with WPP Group resources and global integration capabilities.
• Hill+Knowlton Strategies: Global communications consultancy with established LatAm operations serving tech, fintech, and corporate clients. Overlaps with Kipus's regional tech-PR positioning but with broader public affairs and corporate communications capability.
• Weber Shandwick: Interpublic-owned global communications agency with extensive LatAm coverage and a tech-forward offering. Competes with Kipus for tech-sector PR mandates and brings the resources of a major holding company network.
• LLYC (Llorente & Cuenca): Large Spanish-language communications and PR consultancy with a deep Latin American footprint across multiple sectors including tech and fintech. Directly comparable to Kipus in offering regional PR services to Spanish-speaking tech clients, but at significantly larger scale with broader service lines.
• Edelman Latin America: Global communications leader with a dedicated LatAm presence and strong tech practice. Competes for the same enterprise tech and fintech accounts Kipus targets, but offers the full global Edelman platform including research, paid media, and creative.

Direct peers

• JeffreyGroup: Latin America-focused communications and public affairs agency with offices across the region. Targets similar corporate and tech clients as Kipus and competes for the same Spanish-speaking regional PR mandates, though with a broader corporate and policy mix.
• Hotwire Global: Tech-specialist global communications agency with regional offices including in Latin America. Directly comparable in tech-vertical PR focus and serves similar startup-to-enterprise tech clients, with comparable size and methodology emphasis.
• Grupo Punto: Leading Uruguayan communications agency and Kipus's core regional partner, serving similar corporate and tech clients with PR and content services. Functionally a peer in size and market, and already commercially linked to Kipus via the 2021 partnership.

Emerging players

• Clarity PR: Tech-focused PR agency with strong presence in Latin America and US, serving startups through enterprise tech clients. Comparable to Kipus in tech specialization and measurable-PR methodology, but operates with a slightly larger footprint and broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kipus
• LinkedInlinkedin.com/company/somoskipus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kipus