Solid Insurance
Solid Insurance is an independent insurance agency in Columbus, Ohio that distributes personal and commercial lines — auto, home, life, business, and specialty coverage — by comparing rates across 100+ carrier partners for Ohio consumers, families, and small businesses.
- Company typePrivate
- Founded2014
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Solid Insurance does
Solid Insurance is an independent insurance agency headquartered in Columbus, Ohio, founded in 2014 and operating with 11-50 employees. The agency distributes personal and commercial insurance products — auto, home, life, condo, renters, recreational, umbrella, SR22, and a commercial book spanning general liability, BOP, commercial auto, commercial property, and contractor lines — by comparison-shopping across a network of 100+ carrier partners including Geico, Progressive, The Hartford, Travelers, Lemonade, Hiscox, Next, and Hagerty. The agency's core technology stack is the EZLynx Agency Suites platform, which powers its website, agency management, and comparative online quoting workflows. It operates a hybrid go-to-market: online self-service quoting forms for auto, home, and commercial lines, combined with agent-assisted sales via phone (614-854-0000), text, and email, supported by a multilingual staff (Spanish, Arabic, Russian, Armenian) targeting Columbus's diverse demographics.
The company earns revenue exclusively through commissions from the insurance carriers whose policies it places, on a recurring monthly billing cadence at the policyholder level. Pricing is not publicly disclosed; customers request quotes and the agency selects the best rate and coverage from its carrier network. The customer base is split between Ohio-resident individuals and families (personal lines) and small-to-medium businesses plus licensed contractors (commercial lines), with a horizontal segmentation approach rather than vertical specialization. Solid Insurance remains a single-state (Ohio), self-funded, independent operation with no disclosed institutional investors, parent company, M&A history, or executive team in the source data.
Solid Insurance firmographics
Firmographics- Name
- Solid Insurance
- Legal name
- Solid Insurance
- Website
- https://solidinsurance.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solid Insurance is an independent insurance agency in Columbus, Ohio that distributes personal and commercial lines — auto, home, life, business, and specialty coverage — by comparing rates across 100+ carrier partners for Ohio consumers, families, and small businesses.
- Ownership category
- akta.pro rank
Solid Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Full-Coverage Personal Auto Insurance (FSAJAAAF), Universal Life (UL) Insurance (FSAIABAB)
Keywords
Where Solid Insurance is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Solid Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Commission Revenue: Solid Insurance operates as an independent insurance agency that earns commissions from insurance carriers. They shop over 100 carriers to find customers the lowest price, earning a commission from each policy sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance comparison across 100+ carriers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Solid Insurance product offering
Product offeringCore offering
Solid Insurance is an independent insurance agency that shops over 100 carrier partners to match Ohio consumers and small businesses with personal and commercial insurance coverage. The agency distributes auto, home, life, condo, renters, recreational, and umbrella personal lines alongside commercial general liability, business owner's policy, commercial auto, commercial property, and contractor coverages, plus SR22 bond filings. Customers can either request comparative quotes online or receive personalized guidance from multilingual agents based in Columbus, OH.
Product overview
Solid Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through a network of over 100 carrier partners. The core product portfolio includes personal lines (auto, home, life, condo, renters, recreational, and umbrella insurance) and commercial lines (general liability, business owner's policy, commercial auto, commercial property, and contractor insurance). The agency operates as a comparative quoting platform with online tools for auto and home insurance, complemented by specialized SR22 bond services. The products are distributed through the agency's Columbus, OH-based agents with both online self-service capabilities and personalized assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Auto insurance coverage for Ohio drivers protecting vehicles against accidents, theft, and damage, including liability, collision, comprehensive, and uninsured motorist protection.
- SR22 Bond SR22 certificate filing service for Ohio drivers required after DUI, license suspension, or driving violations to prove minimum liability insurance coverage.
- Home Insurance Homeowners insurance protecting Ohio property and financial well-being against natural disasters, theft, and damage, covering the structure and personal belongings.
- Commercial Insurance Comprehensive commercial insurance solutions for Ohio businesses including general liability, business owner's policy, commercial auto, contractor, and commercial property coverage.
- Condo Insurance HO-6 policy protecting Ohio condo owners with personal property coverage, dwelling coverage, liability protection, and loss of use coverage.
- Life Insurance Customizable life insurance plans including term life, whole life, universal life, and final expense insurance for Ohio families.
- Recreational Insurance Coverage for recreational vehicles including RV insurance, boat insurance, motorcycle insurance, and motor home insurance for Ohio leisure activity protection.
- Renters Insurance Tenant insurance protecting personal belongings against theft and damage for Ohio renters, with liability coverage and additional living expenses coverage.
- Umbrella Insurance Additional liability coverage layer beyond auto or home insurance policies, providing extra protection for Ohio customers facing significant claims, lawsuits, and worldwide incidents.
Companies that use Solid Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Solid Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solid Insurance partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- AegisminorInsurance carrier partner providing auto and home insurance products through Solid Insurance agency.
- American ModernminorInsurance carrier partner offering specialty insurance products through Solid Insurance.
- BiberkminorInsurance carrier partner specializing in business insurance products distributed through Solid Insurance.
- GeicocoreMajor insurance carrier partner providing auto and home insurance through Solid Insurance agency.
- ProgressivecoreKey insurance carrier partner offering auto and home coverage distributed through Solid Insurance.
- The HartfordcoreMajor insurance carrier partner providing business and personal insurance products through Solid Insurance.
- TravelerscoreMajor insurance carrier partner offering commercial and personal insurance through Solid Insurance.
- ForemostminorInsurance carrier partner providing specialty insurance products including RV, motorhome, and classic car coverage through Solid Insurance.
- HagertyminorSpecialty insurance carrier partner focusing on classic car and collector vehicle insurance distributed through Solid Insurance.
- HiscoxminorInsurance carrier partner providing business and specialty insurance through Solid Insurance.
- LemonademinorInsurance carrier partner offering digital-first insurance products through Solid Insurance.
- Next InsuranceminorInsurance carrier partner specializing in small business insurance distributed through Solid Insurance.
- EZLynxcoreTechnology provider powering Solid Insurance's website development, agency management, and online quoting systems using EZLynx Agency Suites platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Solid Insurance competitors and assessment
Company assessmentDirect peers
- Simply Insurance: Simply Insurance is an independent digital insurance agency that aggregates and compares quotes across multiple carriers, mirroring Solid Insurance's approach to distributing carrier products to consumers.
- SmartFinancial Insurance: SmartFinancial is an independent insurance agency that compares and quotes across multiple carriers for personal and commercial lines via a digital platform, much like Solid Insurance's hybrid self-service/agent-assisted model.
Emerging players
- Policygenius: Policygenius is an online insurance marketplace especially strong in life insurance, overlapping with Solid Insurance's life insurance line and representing an online comparison alternative for personal lines shoppers.
- Insurify: Insurify is an online insurance comparison and quoting platform for auto, home, and life, directly overlapping with Solid Insurance's online quoting funnel for personal lines customers.
- The Zebra: The Zebra is a digital insurance comparison marketplace for personal lines, particularly auto, that competes for the same comparison-shopping customers Solid Insurance targets but through a pure-play online experience.
- Next Insurance: Next Insurance is a digital-first small-commercial carrier whose products Solid Insurance distributes as a partner; it is also a direct competitor in Ohio small-business insurance, especially for contractors and other trades.
Regional players
- Cincinnati Financial: Cincinnati Financial is a regional Ohio-based P&C carrier and independent agency network operating in the same midwestern geography and competing for the same small-business and personal customer base Solid Insurance targets.
Broad incumbents
- Grange Insurance: Grange Insurance is a Columbus, Ohio-headquartered mutual carrier offering personal and commercial insurance through its own agency network, directly competing with Solid Insurance in the Columbus market.
- Erie Insurance: Erie Insurance is a long-established regional P&C carrier based in Pennsylvania with strong Ohio distribution, competing for the same personal and small-commercial customers Solid Insurance serves, including through its own independent agency network.
- Westfield Insurance: Westfield is a major Ohio-based P&C carrier with an independent agency force in Ohio, overlapping directly with Solid Insurance's target market in personal, commercial, and contractor lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Solid Insurance social profiles
Digital presenceSolid Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solid Insurance leadership team
Management profileNumber of profiles
Solid Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solid Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solid Insurance
What does Solid Insurance do?
Solid Insurance is an independent insurance agency that shops over 100 carrier partners to match Ohio consumers and small businesses with personal and commercial insurance coverage. The agency distributes auto, home, life, condo, renters, recreational, and umbrella personal lines alongside commercial general liability, business owner's policy, commercial auto, commercial property, and contractor coverages, plus SR22 bond filings. Customers can either request comparative quotes online or receive personalized guidance from multilingual agents based in Columbus, OH.
Is Solid Insurance a public or private company?
Solid Insurance is a private company. It is classified as unknown and is currently operating.
When was Solid Insurance founded?
Solid Insurance was founded in 2014. It employs 11 to 50 people.
Where is Solid Insurance based?
Solid Insurance is headquartered in Columbus, United States, in the North America region.
How does Solid Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Solid Insurance's main competitors?
Direct peers on record are Simply Insurance and SmartFinancial Insurance. Emerging players are Policygenius, Insurify, The Zebra and Next Insurance. Cincinnati Financial is listed as a regional player. Broad incumbents are Grange Insurance, Erie Insurance and Westfield Insurance.
Does Solid Insurance have an API?
No public API is recorded for Solid Insurance.
What industry is Solid Insurance in?
Solid Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.