Simply Insurance
Simply Insurance operates a US-licensed independent insurance broker platform comparing quotes from 20+ A-rated carriers across eight verticals (life, auto, property, business, health, specialty), using an AI chatbot and free consumer-facing tools, monetized via carrier affiliate commissions.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simply Insurance does
Simply Insurance, operated by Simply Insurance LLC (a subsidiary of Medu Netjer LLC), is a US licensed independent insurance broker founded in 2017 by Sa El and headquartered in Atlanta, Georgia. The company runs a consumer-facing comparison platform that aggregates quotes from multiple A-rated, state-licensed US insurance carriers and spans eight insurance verticals: Personal/Life (including Term, No-Exam, Permanent/IUL, Bitcoin Life, and Annuities), Vehicle (Auto, Motorcycle, RV, Boat), Property (Homeowners, Renters, Landlord, Condo, Real Estate, Investment Property), Business (Cyber, General Liability, BOP, Workers Comp, Professional Liability, Tech E&O), Health (Individual, Dental, Disability, Long Term Care, Vision, Medicare), and Specialty (Aviation, Drone, Pilot, Travel, Warranties).
The platform's core technology combines a quote-comparison engine with a text-based AI chatbot assistant that guides users through coverage selection and eligibility checks. The site is free for consumers, and 90% of applications complete without an agent, with average application times under 10 minutes. Additional tools include state-specific rate guides, the Home Insurance Calculator, and an extensive SEO-optimized educational content library. The platform complies with WCAG 2.1 accessibility standards via the UserWay widget.
The business model is a carrier-paid affiliate model: Simply Insurance receives commissions from carrier partners when consumers purchase policies through the platform. Distribution is dominated by self-serve online flow (website, email, phone support as fallback). Marketing relies on content/SEO and earned media (Forbes, Bloomberg, CNBC, TechCrunch, WSJ). The company is bootstrapped with no disclosed venture or private equity funding and operates with a 1-10 person team, having served over 500,000 families since founding and delivering 12,000+ quotes per month.
Simply Insurance firmographics
Firmographics- Name
- Simply Insurance
- Legal name
- Simply Insurance LLC
- Website
- https://simplyinsurance.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Insurance operates a US-licensed independent insurance broker platform comparing quotes from 20+ A-rated carriers across eight verticals (life, auto, property, business, health, specialty), using an AI chatbot and free consumer-facing tools, monetized via carrier affiliate commissions.
- Ownership category
- akta.pro rank
Simply Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Simply Insurance is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Fees: Simply Insurance is compensated by insurance carrier partners when customers purchase policies through the platform. The service is free for consumers; revenue comes from commissions paid by partner carriers on completed insurance sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to quotes, guides, and comparison tools |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Simply Insurance product offering
Product offeringCore offering
Simply Insurance is a licensed independent insurance agency that operates a free online comparison platform aggregating quotes from multiple A-rated insurance carriers. Consumers can obtain comparative quotes across eight insurance lines—Life, Auto, Home, Renters, Business, Landlord, Condo, and Pet—through the website and an AI chatbot assistant, with the agency monetizing through carrier commissions on issued policies.
Product overview
Simply Insurance is a licensed independent insurance broker operating a consumer-facing comparison platform that aggregates quotes from multiple A-rated U.S. insurance carriers. The platform offers a unified online experience combining an AI chatbot assistant, quote comparison tools, and an extensive educational content library. The product portfolio spans eight core insurance verticals (Personal/Life, Vehicle/Auto, Property, Business, Health, Specialty, Annuities, and Rates by State), with the AI Assistant serving as the primary engagement layer across all categories. Additional tools include the Home Insurance Calculator, eligibility assistants for no-exam life and Medicare, and carrier-specific pros/cons reviews. The platform is free for consumers, monetized through carrier partner commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Quotes
Quantifiable outcome
- Get a quote in 3 minutes
- +2 more outcomes
Companies that use Simply Insurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Simply Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
Simply Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- A-rated US Insurance CarrierscoreSimply Insurance partners with multiple A-rated, state-licensed US insurance carriers. The platform displays quotes from carrier partners and earns commissions when customers purchase policies. Every quote comes from licensed, A-rated insurance carriers.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Simply Insurance competitors and assessment
Company assessmentDirect peers
- Policygenius: Digital insurance marketplace comparing life, disability, and other personal lines from multiple carriers. Direct competitor in the consumer-facing online insurance comparison category that Simply Insurance operates in.
- SelectQuote: Online insurance distribution platform originating leads across life, auto, and home from carrier partners. Comparable in commission-based distribution across multiple personal insurance lines.
- SmartFinancial: Digital insurance agency comparing auto, home, life, and health quotes from multiple carriers online. Operates the same multi-line, carrier-aggregator model as Simply Insurance.
- The Zebra: Insurance comparison marketplace for auto, home, and other personal lines, monetized via carrier referrals. Direct competitor using the same affiliate-driven digital agency model.
- Insurify: Online insurance comparison platform focused on auto and home, earning commission from carrier partners. Closely comparable in business model (affiliate revenue, multi-carrier quotes, consumer self-serve).
- QuoteWizard (MediaAlpha): Insurance comparison platform generating consumer quotes across personal lines and selling to carrier partners. Comparable affiliate-driven, multi-carrier comparison approach.
- Gabi: Online insurance comparison and switching service focused on auto and home. Direct peer in digital insurance agency/affiliate distribution.
Broad incumbents
- CoverWallet (Aon): Digital commercial insurance brokerage (now part of Aon) for small businesses. Directly comparable in the small business insurance comparison vertical Simply Insurance serves.
- Lemonade: Public insurtech that both underwrites and distributes personal lines direct-to-consumer. Comparable on AI-driven consumer experience but operates as a carrier rather than a multi-carrier agency.
Regional players
- Simply Business (UK): UK-based small business insurance comparison platform. Operates a similar model in a different geography and is the source of the persistent brand confusion noted in Simply Insurance's data.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Insurance social profiles
Digital presenceSimply Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Simply Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Insurance
What does Simply Insurance do?
Simply Insurance is a licensed independent insurance agency that operates a free online comparison platform aggregating quotes from multiple A-rated insurance carriers. Consumers can obtain comparative quotes across eight insurance lines—Life, Auto, Home, Renters, Business, Landlord, Condo, and Pet—through the website and an AI chatbot assistant, with the agency monetizing through carrier commissions on issued policies.
Is Simply Insurance a public or private company?
Simply Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Insurance founded?
Simply Insurance was founded in 2017. It employs 1 to 10 people.
Where is Simply Insurance based?
Simply Insurance is headquartered in Atlanta, United States, in the North America region.
How does Simply Insurance make money?
One revenue line is on record: affiliate/Referral Fees.
Who are Simply Insurance's main competitors?
Direct peers on record are Policygenius, SelectQuote, SmartFinancial, The Zebra, Insurify, QuoteWizard (MediaAlpha) and Gabi. Broad incumbents are CoverWallet (Aon) and Lemonade. Simply Business (UK) is listed as a regional player.
Does Simply Insurance have an API?
No public API is recorded for Simply Insurance.
What industry is Simply Insurance in?
Simply Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.