Snug Harbor Boats

What Snug Harbor Boats does

Snug Harbor Boats & Co. is a privately-held regional boat dealer and broker headquartered at 3017 McEver Road in Buford, Georgia, operating primarily around Lake Lanier in Northeast Georgia. The company functions as a multi-line authorized dealer for Tohatsu Outboards (2-250 HP, including jet drives) and Yanmar Diesel engines, while also brokering used sailboats and powerboats, selling new boats from Fulcrum Speedworks and River Boats, and providing full parts and service support. Beyond sales, Snug Harbor runs an integrated Sail Loft division that performs sail recut and repair, canvas work (Sunbrella biminis, dodgers, boat covers), and roller furler installation as an agent for North Sails, FX Sails, Harken, and Profurl. The customer base is recreational boat owners in the Lake Lanier market, with brokerage reach extending nationally and selectively internationally.

The business generates revenue across five streams: new boat sales (Fulcrum Speedworks Rocket at ~$5,200 and River Boats at ~$2,999–$3,499), brokerage commissions on used vessels (prices ranging from under $5,000 to approximately $269,000), parts sales for Tohatsu, Yanmar, and other brands, certified engine repair and rigging services, and specialized sail loft work. Pricing is quote-based and varies by vessel and service. Go-to-market is sales-led with physical dealership visits complemented by national online listings (Yachtworld, Boats.com, Boatbuys.com, Sailboat Listings), print advertising in Southwinds Magazine, a Facebook presence, a monthly newsletter (Snug Harbor Sailing News), and SEO. The company reports 40% of brokerage boats ship out of state, with select international sales to Canada, Hong Kong, South Korea, and Russia.

Snug Harbor is founder/owner-operated under Ann Koch, with a small team including sales staff (Richard Michel, Marc Kenney), a Certified Tohatsu outboard service manager (David Hampton), a service technician (Kyle Atkins), and a Sail Loft contact (Dan Kingery). Marina partnerships with Aqualand, Holiday, and Sunrise Cove Marina on Lake Lanier support brokerage inventory and launch logistics. The business carries no proprietary technology, no AI/ML capabilities, no disclosed funding, no patents, and no subsidiaries; it is a relationship-driven, vertically-integrated regional retail and service operation anchored by authorized brand partnerships and physical proximity to a high-traffic recreational lake market.

Name

Snug Harbor Boats

Legal name

Snug Harbor Boats & Co.

Website

https://snugharborboats.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Snug Harbor Boats & Co. is a privately-held regional boat dealer and broker in Buford, Georgia, selling new and pre-owned boats, Tohatsu outboards, Yanmar diesel engines, parts, repair services, and sail loft services to recreational boaters on Lake Lanier and nationally via online marketplaces.

Ownership category

akta.pro rank

Product category

Boat Dealership and Brokerage Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industries

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)

Keywords

• Boat dealership
• Marine brokerage services
• Outboard motor sales
• Sail repair services
• Boat financing

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Boat Sales: New boat sales (Fulcrum Speedworks, River Boats) and brokerage/used boat sales. As a regional dealer for Tohatsu and Yanmar, they sell new boats directly to customers.
2. Brokerage Commissions: Boat brokerage services where the company earns commissions on sold boats. Brokers assist buyers in finding boats and sellers in listing and selling vessels.
3. Parts Sales: Parts sales for Tohatsu, Yanmar, and other boat/engine brands. Authorized dealer for repairs and parts.
4. Service and Repair: Full service repairs including outboard repairs, inboard diesel service, boat services (commissioning/decommissioning, transport, storage), rigging repairs, and bottom maintenance.
5. Sail Loft Services: Sail repair services including sail recut and repair, canvas work (biminis, dodgers, boat covers), and roller furler installation. Located on Peachtree Industrial Blvd/McEver Road.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Snug Harbor Boats & Co. is a regional boat dealer and broker operating from Lake Lanier in Buford, Georgia. The company sells Tohatsu Outboards (2-250 HP) and Yanmar Diesel engines as an authorized regional dealer, retails new boats including River Boats and Fulcrum Speedworks Rocket daysailers, brokers pre-owned sailboats and powerboats nationally and internationally, and provides parts, repair service, financing assistance, and a Sail Loft for sail repair and canvas work.

Product overview

Snug Harbor Boats & Co. is a regional boat dealer and broker operating from Lake Lanier in Buford, Georgia. The company offers a portfolio of complementary products and services: as a regional dealer for Tohatsu Outboards (2-250 HP outboard motors including jet drive models) and Yanmar Diesel engines; a broker of pre-owned brokerage boats ranging from like-new to antique; River Boats (Norwegian PVC tenders and skiffs); Fulcrum Speedworks Rocket daysailers; The Sail Loft for sail repair and canvas work; full parts and service capabilities for outboard and diesel engines; financing services; and professional yacht brokerage services. The company advertises nationally on Yachtworld, Boats.com, and BoatTrader Online platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Tohatsu Outboards

Quantifiable outcome

• 40% of brokerage boats ship out of state to US, Canada, and internationally (Hong Kong, South Korea, Russia)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TohatsucoreChannel Partner/ Reseller/ DistributorRegional dealer for Tohatsu Outboards. Authorized for repairs and parts. Full inventory of Tohatsu outboard motors ranging from 2HP to 250HP including outboard-4s, outboard, and jet models.
• YanmarcoreChannel Partner/ Reseller/ DistributorRegional dealer for Yanmar Diesel engines. Authorized for diesel parts and service. Supports inboard diesel service for sailboats.
• Com-PaccoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Com-Pac boats. Receives manufacturer leads from Catalina, Com-Pac, Hunter & Precision.
• Aqualand MarinaminorStrategic or Co-development PartnerPartner marina on Lake Lanier where boats are located and launched. Located in Flowery Branch, GA.
• Holiday MarinaminorStrategic or Co-development PartnerPartner marina on Lake Lanier where boats are located and launched.
• Sunrise Cove MarinaminorStrategic or Co-development PartnerPartner marina on Lake Lanier where boats are located and launched.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Marine: West Marine is the largest US retailer of boating supplies, parts, and accessories with hundreds of stores. It is comparable to Snug Harbor's parts business and Tohatsu/Yanmar engine-related supply flow, but is a broad-line retailer rather than a sailboat-focused dealership.
• Hinckley Yachts: Hinckley Yachts is a builder and dealer of luxury sailboats and motor yachts with brokerage services. It overlaps with Snug Harbor's sailboat brokerage and service business but operates at the luxury end of the market with proprietary manufacturing.
• MarineMax: MarineMax is the largest recreational boat and yacht dealer in the United States, operating more than 130 locations. It is comparable to Snug Harbor Boats as a multi-brand boat retailer with service, brokerage, and financing capabilities, but at far greater scale and geographic breadth.

Direct peers

• Denison Yachting: Denison Yachting is a yacht sales and brokerage firm with multiple US locations and international reach. It is comparable to Snug Harbor's brokerage operation but operates at a higher price-point segment and broader geographic footprint.
• Pop Yachts: Pop Yachts is an online boat broker that lists and sells used boats nationwide on commission. It is comparable to Snug Harbor's brokerage business but competes with a centralized online-only model rather than a physical dealership.
• United Yacht Sales: United Yacht Sales is a yacht brokerage network with multiple regional sales offices across the US. It directly mirrors Snug Harbor's brokerage-led model of listing used boats on national marketplaces and earning commissions on transactions.
• Annapolis Yacht Sales: Annapolis Yacht Sales is a regional sailboat and powerboat dealer/broker with new boat lines, brokerage, and service. It is directly comparable to Snug Harbor as a regional dealer-broker combining sailboat sales, brokerage, and authorized engine service.
• Galati Yacht Sales: Galati Yacht Sales is a multi-location yacht broker and dealer on the Gulf Coast. It is comparable to Snug Harbor as a regional dealer-broker combining new yacht sales, brokerage, and service capabilities.

Others

• YachtWorld: YachtWorld is the dominant global online marketplace for yacht sales and brokerage listings, also operated by Boats Group. It is adjacent to Snug Harbor as a listing channel the company relies on for national exposure, rather than a competing dealer.
• Boat Trader: Boat Trader is a leading online boat listing marketplace operated by Boats Group. It is comparable to Snug Harbor because Snug Harbor lists brokerage boats on it, but Boat Trader itself is an enabling marketplace rather than a direct competitor dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Snug-Harbor-Boats-Co-161779443894282

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snug Harbor Boats