Aqualand Marina

What Aqualand Marina does

Safe Harbor Aqualand, operating as Aqualand Marina, is a full-service recreational marina located at 6800 Lights Ferry Road, Flowery Branch, Georgia, on Lake Lanier within driving distance of the Atlanta metropolitan area. The marina provides wet slip rentals accepting vessels from 26' to 100' length overall (max beam 22', max draft 10', max height 30'), dry storage for boats 26'-30' (max weight 5 tons), an on-site vessel service yard with a 22.5-ton hoist/lift, a 1.25-ton crane (20' boom), mast and rigging capabilities, and a self-service yard. Supporting amenities include a fuel dock (regular gas and non-ethanol), a Ship's Store retail outlet, gated security, pump-out, bathhouse, and laundry facilities. The property also hosts an on-site waterside restaurant (Pig Tales Lake Lanier) and two on-premise third-party operators (Lord Nelson Boat Charter and Lanier Boat Rental, seasonal April 1 to November 1).

The business operates a multi-stream revenue model combining subscription-recurring slip rentals and dry storage, professional-service fees for vessel maintenance, transactional fuel and retail sales, and referral/affiliate revenue from on-site charter and rental partners. Customer acquisition is direct-to-consumer via the Safe Harbor parent brand's corporate website, online reputation channels (5.0 stars across 253 reviews), and inquiry-driven sales for membership and contracts. The primary customer segment is recreational boat owners in the greater Atlanta area seeking secure storage, professional maintenance, and a premium waterfront lifestyle. Pricing is not publicly disclosed, indicating a quote-based membership and slip sales process.

Operationally, Aqualand Marina is a single physical asset within the Safe Harbor marina network - the parent company's strategic operating platform that provides reciprocal network access as the membership's central value proposition. Independent financials, named executive leadership, funding history, headcount composition, and corporate governance disclosures are absent from the source data; reported headcount of 5 materially understates the apparent operational workforce given service breadth. The marina's technical footprint is dominated by physical infrastructure (waterfront real estate, capital-intensive lifting equipment, fuel systems) rather than software or data assets, and the firm operates under the Safe Harbor DBA without separately audited disclosures.

Name

Aqualand Marina

Legal name

Safe Harbor

Website

https://aqualandmarina.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Safe Harbor Aqualand (Aqualand Marina) is a full-service marina on Lake Lanier in Flowery Branch, Georgia, offering wet slips, dry storage, vessel service, fuel, and on-site dining to recreational boaters near Atlanta within the Safe Harbor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Flowery Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Marina Membership: Safe Harbor network membership providing access to marina facilities, amenities, events, and reciprocal use of multiple premium locations. Membership is the primary revenue driver for the marina network.
2. Wet Slip Rental: Annual and seasonal wet slip rentals accommodating vessels from 26' to 100' LOA with various beam, draft, and height specifications. Amenities include dock boxes, drive-up parking, shore power, and fresh water hookups.
3. Dry Storage: Dry storage for boats 26'-30' up to 5 tons, including outdoor covered, outdoor open, and trailer storage options.
4. Vessel Service: Marine service including mast and rigging work, crane services, and hoist/lift operations for vessel maintenance and repair.
5. Fuel Sales: Fuel dock sales including regular gas and non-ethanol fuel for boats.
6. Ship's Store: Retail sales of water, snacks, boat supplies, accessories, apparel, ice, cold drinks, beer, and wine.
7. Charter & Rental Services: Third-party boat charter and rental services operating on-premise, with marina likely receiving referral or commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aqualand Marina operates a full-service marina on Lake Lanier in Flowery Branch, Georgia, providing wet slip rentals, dry storage, a fuel dock, vessel service and maintenance, a ship's store retail outlet, and an on-site waterside restaurant (Pig Tales Lake Lanier). It also facilitates access to charter boats and rental boats through partner operators and is part of the Safe Harbor network, allowing members reciprocal access to marinas across the country.

Product overview

Safe Harbor Aqualand is a full-service marina offering a portfolio of boat storage and marine services. The core offerings include Wet Slips (for boats 26'-100') and Dry Storage (for boats 26'-30'), complemented by partner-operated Charter Boats and Rental Boats services. Additional amenities include a Fuel Dock (regular gas and non-ethanol), the Pig Tales Lake Lanier waterside restaurant, a Ship's Store (retail supplies), and Vessel Service (mast/rigging, crane, lifts up to 22.5 tons, self-service yard). The marina operates as part of the Safe Harbor membership network, providing access to amenities such as bathhouses, gated access, laundry, pump-out, and restrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Wet Slips Dock slip rentals for recreational boats moored on the water at Lake Lanier.
• Dry Storage Land-based dry storage for boats kept out of the water at the marina facility.
• Vessel Service Boat maintenance and repair services for marina customers at Lake Lanier.
• Fuel Dock
• Ship's Store
• Charter Boats
• Rental Boats
• Pig Tales Lake Lanier (Waterside Restaurant)
• Safe Harbor Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Lord Nelson Boat CharterminorChannel Partner/ Reseller/ DistributorOn-premise boat charter partner providing fishing and sightseeing charters on Lake Lanier. Located at the marina, they offer charter boat experiences for marina members and visitors. Contact: 770.271.1888.
• Lanier Boat RentalminorChannel Partner/ Reseller/ DistributorOn-premise boat rental partner offering stress-free boat rentals on Lake Lanier. Operates seasonal service from April 1 to November 1. Located at the marina for member and visitor access. Contact: 678.882.8062.
• Pig Tales Lake LaniercoreChannel Partner/ Reseller/ DistributorWaterside restaurant located on-site at the marina, providing dining for boaters and marina visitors. Open for business hours - see website for current schedule. Website: www.pigtaleslakelanier.com

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Loggerhead Marinas: Southeastern US marina network operating multiple full-service marinas with wet slips, dry storage, fuel, and marine service. Closely comparable to Aqualand as a directly competing marina network targeting recreational boaters in similar geographies.
• Port32 Marina: Multi-location marina operator in the Southeastern US offering wet slips, dry storage, fuel, and vessel service. Directly comparable to Safe Harbor Aqualand as a competing marina network targeting recreational boaters with similar full-service amenities and membership models.

Broad incumbents

• IGY Marinas: International marina operator managing luxury yacht marinas and recreational boating facilities. Comparable to Aqualand as a network-based marina operator offering premium slips, fuel, vessel services, and concierge-style amenities to recreational boat owners.
• MarineMax: Largest US recreational boat dealer with marina-adjacent services including storage, service, and brokerage. Comparable to Aqualand in serving the recreational boating lifestyle customer, although MarineMax's primary business is boat sales rather than slip rentals.
• Suntex Marina Partners: Largest US owner/operator of marinas with a portfolio of premium recreational marina properties. Directly comparable to Safe Harbor Aqualand as a network operator running multiple full-service marinas with wet slips, dry storage, fuel, and vessel service.
• OneWater Marine: Marine retail and services platform operating dealership and marina-related businesses across the US. Comparable as a diversified marine services company serving recreational boaters, though its scale and product mix differ from a single-location marina like Aqualand.

Regional players

• Aqualand Boatel: Lake Lanier-based marina and boatel facility providing wet slips and overnight vessel accommodations. Operates in the same primary market as Aqualand, offering partially overlapping services for recreational boaters visiting the lake.
• Holiday Marina: Independent full-service marina operating on Lake Lanier, directly competing with Safe Harbor Aqualand for slip rentals, dry storage, fuel, and service in the same lake market. Closest single-location geographic competitor to the subject company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aqualand-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualand Marina