Austell Natural Gas System

What Austell Natural Gas System does

Austell Natural Gas System is a municipally owned natural gas distribution utility operating as a component of the City of Austell, Georgia. Established in 1952 and operational since 1954, the company distributes natural gas through more than 1,200 miles of pipeline infrastructure to over 59,000 residential, commercial, and industrial customers across Austell, Mableton, Douglasville, Powder Springs, Lithia Springs, and portions of Cobb and Douglas counties. The system is governed by a Board of Directors and operates under franchises granted by the City of Powder Springs and Cobb/Douglas counties, providing territorial exclusivity over its service footprint.

The company's operations center on conventional natural gas distribution, supported by a comprehensive pipeline integrity management program that includes leakage surveys, atmospheric and cathodic corrosion checks, continuous pressure monitoring, odorization (mercaptan injection), and excess flow valve installation. Beyond gas delivery, Austell operates a product showroom selling natural gas appliances including water heaters (Bradford White, Rheem), ranges and dryers (Whirlpool), standby generators (Kohler), grills, space heaters, gas logs, and outdoor gas lights. Customer-facing digital infrastructure includes a web-based portal at myaccount.austellgas.com and mobile applications for iOS and Android, supporting bill payment, service requests, and account management.

Revenue is generated primarily through usage-based tiered residential billing (approximately $0.92-$1.01 per therm with a $13.95 monthly minimum), supplemented by service fees (reconnection, deposits, returned payments), appliance hardware sales through the showroom, and a builder incentive program co-administered with Southern Natural Gas that offers rebates for natural gas installations in new construction. Customer segments span residential, commercial, and industrial users, with additional programs targeting senior citizens ($7.50 monthly discount), property management groups, and developers. Distribution is entirely direct via owned pipeline, and go-to-market is territory-bound rather than market-driven.

Name

Austell Natural Gas System

Legal name

AUSTELL NATURAL GAS SYSTEM

Website

https://austellgas.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Austell Natural Gas System is a municipally owned natural gas distribution utility serving over 59,000 residential, commercial, and industrial customers across Cobb and Douglas counties in suburban metro Atlanta through 1,200+ miles of pipeline, with revenue from usage-based billing, service fees, and appliance sales.

Ownership category

akta.pro rank

Product category

Natural Gas Distribution Utility

NAICS

Natural Gas Distribution (2212), Natural Gas Distribution (221210), Natural Gas Distribution (22121), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Natural Gas Distribution (4924), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Gas Mains (Distribution Pipelines) (EUAJABAA)

akta.pro secondary industries

Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Valve, Fitting & Appurtenance Maintenance (Isolation Valves, Drips, Odorization Points) (EUAJAMAE), Gas Metering, Measurement & Custody Transfer (EUAAACAJ), Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ)

Keywords

• Natural gas distribution
• Gas utility services
• Residential gas supply
• Gas appliance sales
• Municipal gas utility

Headquarters

HQ city

Austell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Natural Gas Distribution: Austell Natural Gas System distributes natural gas to over 59,000 customers in its service territory. Revenue is generated through monthly billing based on therm usage with tiered pricing. Rates are adjusted monthly according to the cost of Natural Gas. The company also offers a Budget Billing Program providing consistent 12-month payment amounts.
2. Service Fees: Various service fees including reconnection fees ($37.00), returned payment charges ($20.00 handling fee), and deposits. Deposits are required for new customers ($100 standard, $200 for those with tax identification numbers) and can be waived with satisfactory letter of credit.
3. Natural Gas Appliance Sales: The company sells natural gas appliances including water heaters, ranges, dryers, heaters, logs, grills, gas lights, and generators through its product showroom.
4. Builder Incentives Program: Partnered with Southern Natural Gas to provide natural gas builder incentives. Rebates offered for primary heating ($225), water heating ($225), cooking ($50/$35), dryer ($75/$50), gas logs ($35/$15), gas grill ($35/$15), and gas lights ($75/$25).

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

Austell Natural Gas System is a municipal natural gas distribution utility that delivers natural gas through more than 1,200 miles of owned pipeline to over 59,000 residential, commercial, and industrial customers across Austell, Mableton, Douglasville, Powder Springs, and portions of Cobb and Douglas Counties in Georgia. The company also sells natural gas appliances (water heaters, ranges, dryers, generators, grills, space heaters, gas logs, and gas lights) and offers ancillary services such as budget billing, senior discounts, and outdoor gas light maintenance.

Product overview

Austell Natural Gas System is a natural gas distribution utility that operates as a component of the City of Austell, Georgia. The core offering is natural gas distribution through over 1,200 miles of pipeline serving more than 59,000 residential, commercial, and industrial customers across Austell, Mableton, Douglasville, Powder Springs, Lithia Springs, and portions of Cobb and Douglas counties. The product portfolio includes both distribution services (Online Account Management Portal, Budget Billing Program, Senior Citizen Discount) and tangible products (natural gas appliances and fixtures). The appliance line encompasses water heaters (Bradford White, Rheem), ranges (Whirlpool), gas dryers (Whirlpool), generators (Kohler), grills (Modern Home Products), space heaters (Hearthrite series), gas logs (Hearthrite White Mountain collection), and outdoor gas lights (Modern Home WK and HK series). Installation and maintenance services are offered for gas lights, with free connections for customers with existing fuel lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Gas Distribution Service
• Natural Gas Water Heaters
• Natural Gas Ranges
• Natural Gas Dryers
• Natural Gas Generators
• Natural Gas Grills
• Natural Gas Space Heaters
• Natural Gas Logs
• Natural Gas Lights
• Online Account Management Portal
• Budget Billing Program
• Senior Citizen Discount
• Outdoor Gas Light Services
• Excess Flow Valve Installation
• Builder Incentive Program

Quantifiable outcome

• Over 59,000 customers served
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Southern Natural GascoreStrategic or Co-development PartnerAustell Gas System has partnered with Southern Natural Gas to provide natural gas builder incentives to builders and developers that choose to use natural gas as the primary heating and water heating resource in homes. This partnership enables rebates for primary heating ($225), water heating ($225), cooking, dryer, gas logs, gas grill, and gas lights installations.
• Georgia 811coreStrategic or Co-development PartnerAustell Gas System is a partner with Georgia 811 (also known as Call Before You Dig service). Georgia 811 is a nonprofit corporation dedicated to preventing damage to Georgia's underground utilities and promoting public safety. The partnership enables excavators and homeowners to have utility lines marked before digging.
• Sweetwater MissionminorGTM or Marketing PartnerAustell Natural Gas is a partner with Sweetwater Mission, a coalition of local churches, businesses, civic groups, and caring individuals committed to battling the effects of poverty, stabilizing families, and helping them move into a more abundant life.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Nicor Gas: Nicor Gas is the largest natural gas distributor in Illinois, serving over 2.3 million customers across northern Illinois. Comparable as a regulated LDC with residential heating concentration, budget billing programs, and franchise-territory distribution model.
• Gas South: Gas South (formerly Infinite Energy / SCANA subsidiary) is a Georgia-based natural gas marketer and distributor serving residential and commercial customers across the Southeast. It overlaps with Austell in the Georgia gas distribution market and competes for builder-influenced new construction accounts.

Broad incumbents

• Black Hills Energy: Black Hills Energy operates natural gas distribution utilities across eight states serving over 1.3 million customers. Comparable as a regulated gas LDC with residential/commercial/industrial segments, builder incentive programs, and gas appliance offerings.
• Spire Energy: Spire Energy is a multi-state natural gas distribution and midstream company serving over 1.7 million customers across Alabama, Mississippi, and Missouri. Comparable as a regulated LDC operator with pipeline integrity management programs, residential/commercial/industrial mix, and growth via builder incentives.
• National Grid USA: National Grid operates regulated gas and electric distribution networks across the northeastern U.S. Comparable as a large regulated LDC with pipeline integrity management, customer growth through new construction, and appliance/service offerings to residential customers.
• SCANA / Dominion Energy (pre-merger): Dominion Energy (which absorbed SCANA) operates large regulated gas distribution utilities across multiple states. Comparable as a multi-state gas LDC with regulated rate base, pipeline integrity programs, and builder-driven customer acquisition.
• Liberty Utilities: Liberty Utilities operates regulated natural gas, water, and electric utilities across multiple U.S. states. Its gas LDC subsidiaries share Austell's municipal-franchise LDC model with regulated rate base, customer growth via builders, and appliance/service cross-selling programs.
• Southwest Gas Holdings: Southwest Gas Holdings operates Southwest Gas (Arizona, Nevada, California) and Centuri Construction Services. Comparable as a regulated LDC serving residential and small commercial customers with similar franchise-area distribution models and pipeline safety/odorization programs.
• Consumers Energy: Consumers Energy is a Michigan-based combined gas and electric utility serving 1.9 million gas customers. Comparable as a regulated natural gas LDC with residential/commercial/industrial mix, budget billing programs, and energy-efficiency / appliance offerings to retail customers.

Direct peers

• Atlanta Gas Light: Atlanta Gas Light is the largest natural gas distribution utility in Georgia, serving the metro Atlanta area including portions of Cobb County where Austell operates. Both are Georgia-licensed LDCs delivering natural gas to residential, commercial, and industrial customers through municipal franchise territories, with comparable customer-mix and rate structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austell Natural Gas System