GHR

What GHR does

GHR (Groupement des Hôtelleries & Restaurations de France) is a private, membership-based professional trade association representing independent hotels, restaurants, cafés, caterers, and reception organizers across France. Founded in 2014 and headquartered at 4 rue de Gramont, 75002 Paris, the organization operates through 11 regional chapters (including Auvergne-Rhône-Alpes, Bassin Aquitain, Centre-Val de Loire, Corsica, Grand-Ouest, Hauts-de-France, Normandie, Occitanie, Paris Île-de-France, Poitou-Charentes, and Région Sud), providing localized advocacy, training, and member services.

GHR's core offerings span advocacy and regulatory representation at French national and European (via HOTREC) levels; insurance products through its GHR Assurance subsidiary (multi-risk professional, director liability, and cyber-risk coverage); professional training and formation programs; a digital learning program (Mon Parcours Numérique); online platform services including reviews management, live streaming, and listings; a disability inclusion program (Mission Handicap); and social protection partnerships with OCIRP, Malakoff Humanis, and KLESIA. Members access services through the online 'Espace Adhérent' portal at app.ghr.fr.

The underlying technology is a standard website and member portal — no proprietary AI, ML, or data products are disclosed. GHR generates revenue primarily through recurring membership dues from independent hospitality operators across France, supplemented by partner-related income streams such as insurance commissions via GHR Assurance. Pricing is not publicly disclosed. The organization has no parent company, no venture or private equity ownership, and no disclosed funding rounds, operating as a member-governed trade body.

Name

GHR

Legal name

GHR - Groupement des Hôtelleries & Restaurations de France

Website

https://gni-hcr.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GHR is a French membership-based professional trade association representing independent hotels, restaurants, cafés, caterers, and reception organizers, providing advocacy, insurance, training, and digital tools across 11 regional chapters in France.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Hospitality trade association
• Hotel industry advocacy
• Restaurant association France
• Hospitality insurance programs
• Professional training hospitality

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: GHR generates revenue through membership fees from hotels and restaurants across France. Members pay to join the organization and gain access to advocacy services, training programs, insurance partnerships (GHR Assurance), and various resources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GHR is a professional trade association serving independent hotels and restaurants across France. It provides members with sector advocacy, regulatory and fiscal guidance, professional training, affiliated insurance products under GHR Assurance (multi-risk professional, director liability, and cyber-risk), digital transformation support, and representation at national and European policy levels through partner organization HOTREC.

Product overview

GHR (Groupement des Hôtelleries & Restaurations de France) is a professional association for the French hospitality and restaurant industry. The organization offers member services including GHR Assurance (insurance products), Europe & Numérique (digital platforms and innovation services), training and formation programs, and regional support through 11 regional branches. Member access is provided through the 'Espace adhérent' online portal. The organization also publishes news, guides, and regulatory information for members.

Differentiator

Problem solved

Functional benefit

Brands

• GHR Assurance: Insurance partner offering multirisque professionnelle (business insurance), responsabilité civile des dirigeants (directors and officers liability), and cyber-risque (cyber risk) coverage for hospitality establishments.

Products and services

• GHR Assurance Insurance line offering multi-risk professional, director liability, and cyber-risk coverage tailored for independent French hospitality establishments. Sold through the GHR association to members.
• Multirisque professionnelle Professional multi-risk insurance coverage for hotels and restaurants, distributed through GHR Assurance.
• Responsabilité civile des dirigeants Directors and officers liability insurance for hospitality business leaders, offered via GHR Assurance.
• Cyber-risque Cyber-risk insurance coverage for hotels and restaurants, provided through GHR Assurance.
• Formation Professionnelle Professional training programs (initial and continuing education) for hospitality industry workers, delivered to member establishments.
• Espace Adhérent (Member Portal) Online member portal providing members with access to GHR services, resources, and association benefits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OCIRPcoreOthersPartnership for collective provident insurance for members' employees. OCIRP provides disability and death insurance as part of GHR's social protection offerings for member hospitality businesses.
• AsforestminorOthersPartner for internship and apprenticeship contract management, offering guidance on Akto inspections and compliance for alternating training contracts.
• SacemminorOthersMusic copyright partner helping restaurants and hotels navigate music licensing requirements. Joint initiatives such as the annual Fête de la Musique.
• GHR AssurancecoreOthersGHR's own insurance subsidiary offering specialized products including multi-risk professional insurance, director liability insurance, and cyber-risk coverage tailored for hospitality establishments.
• AgefiphminorOthersPartner supporting disability inclusion in the workplace. Associated with Activ Box program for disability awareness and GHR's Mission Handicap initiatives.
• Malakoff HumanisminorOthersHealth insurance and employee benefits partner providing supplementary health coverage solutions for member establishments.
• GRDFminorOthersGas distribution network partner, likely related to energy supply and infrastructure for hospitality establishments.
• KLESIAminorOthersSocial protection and provident insurance partner for hospitality sector employees.
• ÉcotableminorOthersSustainable restaurant certification partner promoting eco-responsible practices in the hospitality sector.
• ADEMEminorStrategic or Co-development PartnerJoint webinars with ADEME (French Environment and Energy Management Agency) to help restaurants and hotels use free carbon impact calculators for client awareness.
• HOTRECcoreStrategic or Co-development PartnerEuropean umbrella association representing hotels, restaurants, and cafés. GHR participates in HOTREC for European-level representation and policy advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPIH - Confédération des Professionnels Indépendants de l'Hôtellerie: CPIH is a French confederation representing independent hotel and restaurant owners, overlapping directly with GHR's core segment of independents. It delivers similar representation, training, and member services, competing head-to-head with GHR for the same French independent hospitality business owners.
• SYNHORCAT: SYNHORCAT is the French national trade association representing hotel, restaurant, café, and catering establishments, particularly aligned employers. Like GHR it offers advocacy, regulatory guidance, and training services to French hospitality operators, though with a stronger chain and employer-association orientation.
• UMIH - Union des Métiers et des Industries de l'Hôtellerie: UMIH is the largest French trade union for hotel, restaurant, café, and catering professionals and serves many of the same independent operators GHR targets. Both organizations provide advocacy, training, and member services to French hospitality independents, making them directly comparable in mission and member profile.

Broad incumbents

• AXA France: AXA France is a large incumbent P&C and commercial-lines insurer offering multirisque, liability, and cyber products. It competes with GHR Assurance on insurance product economics and underwriting scale, providing a broad-incumbent comparison to GHR's embedded insurance arm.

Regional players

• American Hotel & Lodging Association (AHLA): AHLA is the US trade association representing all segments of the lodging industry. It mirrors GHR's combination of federal advocacy, regulatory tracking, and member-benefit services for hospitality operators, providing a functional international reference point despite operating in the US.
• UK Hospitality: UK Hospitality is the principal trade association representing the UK pubs, restaurants, and hotels sector. It mirrors GHR's combination of policy advocacy, compliance guidance, and member services for hospitality independents, but operates in the UK market.
• DEHOGA - German Hotel and Restaurant Association: DEHOGA is the leading German hospitality trade association serving hotels and restaurants with advocacy, training, and member benefits. Although Germany-based, it shares GHR's structure, mission, and member-segment focus on independents, making it a strong functional cross-border comparable.

Others

• HOTREC - Hotels, Restaurants, Pubs and Cafés in Europe: HOTREC is the European umbrella association representing national hospitality trade bodies (including GHR itself). Rather than a competitor, it is an upstream partner/ecosystem entity through which GHR accesses EU-level advocacy, making it a structural peer in function though not a market rival.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GHR_HCR
• Facebookfacebook.com/GHR.HCR
• LinkedInlinkedin.com/company/ghr-hcr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHR