Tradition Home Health Care

What Tradition Home Health Care does

Tradition Homecare is a privately-held, for-profit home health care agency founded in 2012 and headquartered in Hollywood, Florida, with a secondary office in Boca Raton. The company delivers non-medical and skilled nursing in-home care services — including personal support, homemaking, companionship, and specialized care for Alzheimer's, dementia, Parkinson's, stroke recovery, and postoperative patients — across seven South Florida counties: Miami-Dade, Broward, Martin, Indian River, St. Lucie, Okeechobee, and Palm Beach. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions, offered as either hourly care or 24/7 live-in care, with a caregiver matching process and no-obligation free in-home assessments as the primary intake mechanism.

The business operates with no proprietary technology platform; it is a service-based, labor-intensive operation. Revenue is generated through three streams: private pay (hourly or live-in), direct billing to long-term care insurance carriers (the company directly bills 15 named LTC insurers including Genworth, MetLife, John Hancock, and Mutual of Omaha), and Medicaid-eligible service delivery. The company is dually licensed as a Florida Nurse Registry (Region 9 License #30212916; Region 10 License #30211410) and Homemaker & Companionship provider (#231019), and is HIPAA- and PCI-DSS-compliant.

Go-to-market is direct-to-consumer via phone, website inquiry forms, local SEO, and SMS, with services delivered in clients' homes and across facility settings including assisted living, hospice, hospitals, and nursing homes. Leadership is led by CEO and Principal Steven Schwartz, supported by a management team the company describes as having 'decades of management experience' in home healthcare. The company has no disclosed parent, institutional investors, funding rounds, or M&A activity.

Name

Tradition Home Health Care

Legal name

Tradition Homecare

Website

https://traditionhomecare.com

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• In-home health care
• Elderly care services
• Home health aides
• Live-in caregiver services
• Skilled nursing visits

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Long-Term Care Insurance Billing: The company directly bills long-term care insurance providers on behalf of clients, with no out-of-pocket costs for covered services.
2. Private Pay: Private pay clients pay directly for hourly or live-in care services. The company accepts various payment methods including major credit cards, cash, and checks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tradition Homecare provides in-home health care services for elderly individuals across South Florida, including personal support, homemaking, companionship, skilled nursing, and specialized care for Alzheimer's, dementia, stroke recovery, Parkinson's, and post-operative needs. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions on either an hourly or 24/7 live-in basis. The company directly bills long-term care insurance providers and offers free in-home assessments for personalized care planning.

Product overview

Tradition Homecare operates as a home healthcare service provider offering a unified portfolio of in-home care services for elderly individuals. The core offering is In-Home Care Services, which encompasses personal support, homemaking, companionship, and skilled nursing care. These services are delivered through multiple care models including Hourly Care and Live-in Home Care (24/7). The company also provides complementary services such as Nursing Visits, Free In-Home Care Assessment, Caregiver Matching, and Long-Term Care. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions across various settings including private homes, assisted living facilities, hospice care facilities, hospitals, and nursing homes. The company serves Miami-Dade, Broward, Martin, Indian River, St. Lucie, Okeechobee, and Palm Beach Counties in South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Care Services

Quantifiable outcome

• More affordable than traditional nursing homes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• American General InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills American General for covered client services, eliminating out-of-pocket costs for policyholders.
• Banker's Life InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Banker's Life for covered client services.
• CalPERS InsuranceminorOthersAccepted long-term care insurance provider for California Public Employees' Retirement System members. The company bills directly for covered services.
• CNA InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills CNA for covered client services.
• Conseco Insurance / Washington NationalminorOthersAccepted long-term care insurance provider. The company directly bills Conseco/Washington National for covered client services.
• Genworth InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Genworth for covered client services, a major LTC insurance provider.
• John Hancock InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills John Hancock for covered client services.
• Kanawha InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Kanawha for covered client services.
• Lincoln Benefits InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Lincoln Benefits for covered client services.
• MetLife InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills MetLife for covered client services.
• Mutual of Omaha InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Mutual of Omaha for covered client services.
• National States InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills National States Insurance for covered client services.
• Old American InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Old American Insurance for covered client services.
• Penn Treaty InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Penn Treaty for covered client services.
• Transamerica InsuranceminorOthersAccepted long-term care insurance provider. The company directly bills Transamerica for covered client services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amedisys: Public, large-scale home health and hospice provider with skilled nursing and therapy services; overlaps Tradition in skilled home health but operates at national scale with Medicare-heavy reimbursement model.
• Bayada Home Health Care: Large, multi-state nonprofit home health provider offering skilled nursing, personal care, and pediatric/adult services; broader portfolio and scale than Tradition but directly comparable in-home skilled nursing and personal care service lines.

Direct peers

• Synergy HomeCare: Franchise-based in-home care provider offering personal care, companionship, and memory care for seniors in multiple U.S. markets including Florida; closely comparable to Tradition in elder-focused care model and franchise/local-SEO GTM.
• Interim HealthCare: National provider of home health, hospice, and personal care services with skilled nursing and home health aide offerings; closely comparable to Tradition in dual skilled-nursing + personal-care model and LTC/insurance billing infrastructure.
• Home Instead: Large franchise network providing personal care, companionship, and specialized Alzheimer's/dementia home care to seniors; closely comparable to Tradition in hourly and live-in care delivery, insurance billing, and caregiver-matching emphasis.
• BrightStar Care: National home care franchise offering skilled nursing, personal care, and companionship for elderly clients across the U.S., including South Florida; competes head-to-head with Tradition in service mix, target client (seniors needing ADL support), and direct-to-consumer/local SEO GTM motion.
• Comfort Keepers: National in-home care franchise providing personal care, companionship, and specialized dementia/Alzheimer's care for seniors; competes with Tradition in hourly and 24-hour care models, Medicare-eligible referrals, and multi-state franchise footprint.
• Always Best Care Senior Services: Franchise network offering in-home care, assisted living placement, and specialized dementia care for seniors across the U.S., including Florida; matches Tradition's hybrid personal care + placement support and LTC insurance relationships.
• Visiting Angels: Franchise-based in-home senior care provider offering personal care, companionship, and respite services across many U.S. markets including Florida; directly comparable to Tradition in elder-focused non-medical care delivery and local franchise competition.
• Senior Helpers: Franchise home care agency specializing in Alzheimer's/dementia/personal care for elderly clients, with a South Florida presence; comparable to Tradition in service line breadth, dementia specialization, and franchise-driven regional delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traditionhomecare
• LinkedInlinkedin.com/company/tradition-homecare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradition Home Health Care