Tradition Home Health Care
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Tradition Home Health Care does
Tradition Homecare is a privately-held, for-profit home health care agency founded in 2012 and headquartered in Hollywood, Florida, with a secondary office in Boca Raton. The company delivers non-medical and skilled nursing in-home care services — including personal support, homemaking, companionship, and specialized care for Alzheimer's, dementia, Parkinson's, stroke recovery, and postoperative patients — across seven South Florida counties: Miami-Dade, Broward, Martin, Indian River, St. Lucie, Okeechobee, and Palm Beach. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions, offered as either hourly care or 24/7 live-in care, with a caregiver matching process and no-obligation free in-home assessments as the primary intake mechanism.
The business operates with no proprietary technology platform; it is a service-based, labor-intensive operation. Revenue is generated through three streams: private pay (hourly or live-in), direct billing to long-term care insurance carriers (the company directly bills 15 named LTC insurers including Genworth, MetLife, John Hancock, and Mutual of Omaha), and Medicaid-eligible service delivery. The company is dually licensed as a Florida Nurse Registry (Region 9 License #30212916; Region 10 License #30211410) and Homemaker & Companionship provider (#231019), and is HIPAA- and PCI-DSS-compliant.
Go-to-market is direct-to-consumer via phone, website inquiry forms, local SEO, and SMS, with services delivered in clients' homes and across facility settings including assisted living, hospice, hospitals, and nursing homes. Leadership is led by CEO and Principal Steven Schwartz, supported by a management team the company describes as having 'decades of management experience' in home healthcare. The company has no disclosed parent, institutional investors, funding rounds, or M&A activity.
Tradition Home Health Care firmographics
Firmographics- Name
- Tradition Home Health Care
- Legal name
- Tradition Homecare
- Website
- https://traditionhomecare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Tradition Home Health Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Tradition Home Health Care is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tradition Home Health Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Long-Term Care Insurance Billing: The company directly bills long-term care insurance providers on behalf of clients, with no out-of-pocket costs for covered services.
- Private Pay: Private pay clients pay directly for hourly or live-in care services. The company accepts various payment methods including major credit cards, cash, and checks.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tradition Home Health Care product offering
Product offeringCore offering
Tradition Homecare provides in-home health care services for elderly individuals across South Florida, including personal support, homemaking, companionship, skilled nursing, and specialized care for Alzheimer's, dementia, stroke recovery, Parkinson's, and post-operative needs. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions on either an hourly or 24/7 live-in basis. The company directly bills long-term care insurance providers and offers free in-home assessments for personalized care planning.
Product overview
Tradition Homecare operates as a home healthcare service provider offering a unified portfolio of in-home care services for elderly individuals. The core offering is In-Home Care Services, which encompasses personal support, homemaking, companionship, and skilled nursing care. These services are delivered through multiple care models including Hourly Care and Live-in Home Care (24/7). The company also provides complementary services such as Nursing Visits, Free In-Home Care Assessment, Caregiver Matching, and Long-Term Care. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions across various settings including private homes, assisted living facilities, hospice care facilities, hospitals, and nursing homes. The company serves Miami-Dade, Broward, Martin, Indian River, St. Lucie, Okeechobee, and Palm Beach Counties in South Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Care Services
Quantifiable outcome
- More affordable than traditional nursing homes
- +1 more outcomes
Companies that use Tradition Home Health Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Tradition Home Health Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tradition Home Health Care partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- American General InsuranceminorAccepted long-term care insurance provider. The company directly bills American General for covered client services, eliminating out-of-pocket costs for policyholders.
- Banker's Life InsuranceminorAccepted long-term care insurance provider. The company directly bills Banker's Life for covered client services.
- CalPERS InsuranceminorAccepted long-term care insurance provider for California Public Employees' Retirement System members. The company bills directly for covered services.
- CNA InsuranceminorAccepted long-term care insurance provider. The company directly bills CNA for covered client services.
- Conseco Insurance / Washington NationalminorAccepted long-term care insurance provider. The company directly bills Conseco/Washington National for covered client services.
- Genworth InsuranceminorAccepted long-term care insurance provider. The company directly bills Genworth for covered client services, a major LTC insurance provider.
- John Hancock InsuranceminorAccepted long-term care insurance provider. The company directly bills John Hancock for covered client services.
- Kanawha InsuranceminorAccepted long-term care insurance provider. The company directly bills Kanawha for covered client services.
- Lincoln Benefits InsuranceminorAccepted long-term care insurance provider. The company directly bills Lincoln Benefits for covered client services.
- MetLife InsuranceminorAccepted long-term care insurance provider. The company directly bills MetLife for covered client services.
- Mutual of Omaha InsuranceminorAccepted long-term care insurance provider. The company directly bills Mutual of Omaha for covered client services.
- National States InsuranceminorAccepted long-term care insurance provider. The company directly bills National States Insurance for covered client services.
- Old American InsuranceminorAccepted long-term care insurance provider. The company directly bills Old American Insurance for covered client services.
- Penn Treaty InsuranceminorAccepted long-term care insurance provider. The company directly bills Penn Treaty for covered client services.
- Transamerica InsuranceminorAccepted long-term care insurance provider. The company directly bills Transamerica for covered client services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tradition Home Health Care competitors and assessment
Company assessmentBroad incumbents
- Amedisys: Public, large-scale home health and hospice provider with skilled nursing and therapy services; overlaps Tradition in skilled home health but operates at national scale with Medicare-heavy reimbursement model.
- Bayada Home Health Care: Large, multi-state nonprofit home health provider offering skilled nursing, personal care, and pediatric/adult services; broader portfolio and scale than Tradition but directly comparable in-home skilled nursing and personal care service lines.
Direct peers
- Synergy HomeCare: Franchise-based in-home care provider offering personal care, companionship, and memory care for seniors in multiple U.S. markets including Florida; closely comparable to Tradition in elder-focused care model and franchise/local-SEO GTM.
- Interim HealthCare: National provider of home health, hospice, and personal care services with skilled nursing and home health aide offerings; closely comparable to Tradition in dual skilled-nursing + personal-care model and LTC/insurance billing infrastructure.
- Home Instead: Large franchise network providing personal care, companionship, and specialized Alzheimer's/dementia home care to seniors; closely comparable to Tradition in hourly and live-in care delivery, insurance billing, and caregiver-matching emphasis.
- BrightStar Care: National home care franchise offering skilled nursing, personal care, and companionship for elderly clients across the U.S., including South Florida; competes head-to-head with Tradition in service mix, target client (seniors needing ADL support), and direct-to-consumer/local SEO GTM motion.
- Comfort Keepers: National in-home care franchise providing personal care, companionship, and specialized dementia/Alzheimer's care for seniors; competes with Tradition in hourly and 24-hour care models, Medicare-eligible referrals, and multi-state franchise footprint.
- Always Best Care Senior Services: Franchise network offering in-home care, assisted living placement, and specialized dementia care for seniors across the U.S., including Florida; matches Tradition's hybrid personal care + placement support and LTC insurance relationships.
- Visiting Angels: Franchise-based in-home senior care provider offering personal care, companionship, and respite services across many U.S. markets including Florida; directly comparable to Tradition in elder-focused non-medical care delivery and local franchise competition.
- Senior Helpers: Franchise home care agency specializing in Alzheimer's/dementia/personal care for elderly clients, with a South Florida presence; comparable to Tradition in service line breadth, dementia specialization, and franchise-driven regional delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Tradition Home Health Care social profiles
Digital presenceTradition Home Health Care compliance and trust
Trust signalCompliance2 records
Tradition Home Health Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradition Home Health Care leadership team
Management profileNumber of profiles
Profiles1 record
Tradition Home Health Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradition Home Health Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradition Home Health Care
What does Tradition Home Health Care do?
Tradition Homecare provides in-home health care services for elderly individuals across South Florida, including personal support, homemaking, companionship, skilled nursing, and specialized care for Alzheimer's, dementia, stroke recovery, Parkinson's, and post-operative needs. Care is delivered by Registered Nurses, Certified Nursing Assistants, Home Health Aides, and Companions on either an hourly or 24/7 live-in basis. The company directly bills long-term care insurance providers and offers free in-home assessments for personalized care planning.
Is Tradition Home Health Care a public or private company?
Tradition Home Health Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tradition Home Health Care founded?
Tradition Home Health Care was founded in 2012.
Where is Tradition Home Health Care based?
Tradition Home Health Care is headquartered in Brooklyn, United States, in the North America region.
How does Tradition Home Health Care make money?
Two revenue lines are on record. Long-Term Care Insurance Billing is the primary driver. The others are private Pay.
Who are Tradition Home Health Care's main competitors?
Broad incumbents on record are Amedisys and Bayada Home Health Care. Direct peers are Synergy HomeCare, Interim HealthCare, Home Instead, BrightStar Care, Comfort Keepers, Always Best Care Senior Services, Visiting Angels and Senior Helpers.
Does Tradition Home Health Care have an API?
No public API is recorded for Tradition Home Health Care.
What industry is Tradition Home Health Care in?
Tradition Home Health Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 6216 and its SIC code is 8082.