Metro Honda

What Metro Honda does

Metro Honda is an authorized Honda automobile dealership operating from a single location at 540 Route 440 North in Jersey City, New Jersey. The dealership serves individual consumers across northern New Jersey and the New York metropolitan area, including Jersey City, New Brunswick, Bayonne, Newark, Manhattan, Hoboken, West New York, and Staten Island, employing 101-250 people across sales, service, parts, finance, and body shop departments. Its product portfolio covers Honda's full 2026 and 2027 lineup including sedans (Accord, Civic, Civic Type R), SUVs (HR-V, CR-V, Passport, Pilot), the Odyssey minivan, Ridgeline pickup, and electrified variants including the Accord Hybrid, CR-V Hybrid, Civic Hybrid, Prologue electric SUV, and CR-V Fuel Cell. The dealership also sells certified pre-owned vehicles under the HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used programs plus pre-owned vehicles from all makes and models.

Metro Honda runs standard dealer technology infrastructure including an inventory management platform, CRM, and financing integration systems. Customer-facing digital tools cover online inventory browsing, virtual test drive videos, online finance applications, service scheduling, and parts ordering. Third-party integrations include Edmunds for True Market Value trade-in valuation and Instant Cash Offer, Capital One for pre-qualification financing, Sunbit for buy-now-pay-later service department payments, and JD Power for EV education content. Cloudflare provides website security and ComplyAuto handles NJCDPA privacy compliance. The dealership operates a multi-channel marketing presence across its website, Facebook, Twitter/X, YouTube, and Instagram, with content emphasis on the 'Gold Standard' service guarantee, special incentives for military and college graduates, and EV education.

The business operates a multi-stream revenue model. New and used vehicle sales generate per-unit revenue across price tiers from approximately $27,895 (Civic MSRP) to $55,195 (Pilot MSRP). Finance and leasing generate transaction fees through arrangements with Honda Financial Services plus over 20 external banks offering 100 lender programs, with finance rates from 0% APR on select models to 6.94% on extended terms. Service and maintenance including express walk-in service, body shop operations, and the Honda Service Pass subscription generate professional services revenue. Genuine Honda parts and accessories generate hardware sales. Lease offerings range from $149/month (HR-V LX AWD) to $439/month (Passport RTL AWD). The dealership is privately held with no disclosed ownership structure, parent company, or institutional backing.

Name

Metro Honda

Legal name

Metro Honda

Website

https://mymetrohonda.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Honda is an authorized Honda automobile dealership in Jersey City, New Jersey, selling new and certified pre-owned Honda vehicles with financing, leasing, service, parts, and body shop operations serving consumers across northern New Jersey and the New York metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Inventory or Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including sedans, SUVs, crossovers, minivans, trucks, and electrified models (hybrid, plug-in hybrid, and electric). Revenue generated from vehicle sales at varying price points based on model and trim level.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Honda vehicles (HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used). Includes all makes and models, with vehicles undergoing rigorous inspection.
3. Auto Financing and Leasing: Finance department arranges auto loans and leases through Honda Financial Services and over 20 different banks with 100 lender programs. Generates revenue through interest and financing fees on arranged loans and lease deals.
4. Service and Maintenance: Auto repair, maintenance, and parts sales. Services include oil changes, tire rotations, brake service, and general maintenance. Offers Honda Service Pass benefits, express service without appointments, and body shop services. Services traditional combustion, hybrid, plug-in hybrid, and electric vehicles.
5. Parts and Accessories: Sale of Genuine Honda parts and accessories. Includes order parts online and tire locator services.
6. Trade-In and Vehicle Purchase: The dealership buys vehicles directly from customers through its Instant Cash Offer program powered by Edmunds, offering fair market value for trade-ins with no requirement to purchase from the dealership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Metro Honda is an authorized Honda automobile dealership in Jersey City, New Jersey that sells new Honda vehicles (sedans, SUVs, minivans, trucks, hybrids, and electric vehicles), certified pre-owned and used vehicles, and arranges auto financing and leasing through Honda Financial Services and multiple third-party lenders. The dealership also operates a full service department offering maintenance, repairs, collision body work, and Honda OEM parts and accessories, supported by online shopping tools such as trade-in valuation, virtual test drives, and online finance applications.

Product overview

Metro Honda is an authorized Honda automobile dealership in Jersey City, NJ offering a comprehensive vehicle sales and service operation. The product portfolio centers on new Honda vehicles across multiple segments including sedans (Accord, Civic), subcompact to full-size SUVs (HR-V, CR-V, Passport, Pilot), minivans (Odyssey), trucks (Ridgeline), and electrified vehicles (Accord Hybrid, CR-V Hybrid, Civic Hybrid, Prologue electric SUV). The dealership also operates certified pre-owned vehicle sales under the HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used programs, along with Honda Financial Services for vehicle financing and leasing. Service operations include maintenance, repairs, express service without appointment, and body shop services. The dealership provides genuine Honda parts and accessories, trade-in valuation tools powered by Edmunds, and customer experience programs including The Gold Standard service guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Financial Services Financing In-house vehicle financing through Honda Financial Services and over 20 partner banks offering 100 lender programs, with APR options including 0% on select models and special programs such as College Graduate and Military Appreciation incentives.
• Vehicle Leasing Lease arrangements on new Honda models with terms typically around 39 months and 10,000 miles per year, with monthly lease specials ranging from $149 to $439.
• Service and Maintenance Full-service department providing vehicle maintenance, repairs, oil changes, tire rotations, brake service, multi-point inspections, software updates, warranty checks, and Honda Service Pass benefits for internal combustion, hybrid, plug-in hybrid, and electric Honda vehicles.
• Honda Express Service Walk-in maintenance service available without an appointment for quick vehicle care needs such as oil changes and minor services.
• Body Shop Collision repair and body work services for vehicles damaged in accidents.
• Genuine Honda Parts and Accessories Sale of OEM Honda parts and accessories for vehicle maintenance and customization, with online parts ordering and tire locator services available.
• Honda Certified Pre-Owned Vehicles Certified pre-owned Honda vehicles under the HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used programs, which include a 182-point inspection, warranty coverage, and roadside assistance.
• Instant Cash Offer / Trade-In Purchase Edmunds-powered program that allows the dealership to buy vehicles directly from customers at fair market value, with offers valid for 7 days and no obligation to purchase a vehicle from the dealership.

Quantifiable outcome

• 30-minute sales visit completion with free credit report, CARFAX, and trade appraisal
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Honda (American Honda Motor Co.)coreChannel Partner/ Reseller/ DistributorMetro Honda is an authorized Honda dealership representing American Honda Motor Co. The partnership grants Metro Honda the right to sell new Honda vehicles, use Honda branding, access factory support, training, and participate in Honda financing programs through Honda Financial Services. The dealership is required to meet Honda standards for sales, service, and customer satisfaction.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Group 1 Automotive:
• Honda Financial Services: Honda's captive finance arm that provides the financing products Metro Honda distributes. Strategic ecosystem partner whose rate environment, lease programs, and incentive structure directly shape Metro Honda's F&I economics.

Broad incumbents

• AutoNation: Largest US automotive retailer operating multiple franchised stores across multiple OEMs. Provides a public-market benchmark for multi-rooftop dealer group economics and scale-driven F&I leverage.
• CarMax: National used-vehicle retailer that competes with Metro Honda's used and certified pre-owned business across the NYC metro. Larger incumbent using a no-haggle digital-first model that pressures traditional franchise used-car economics.

Emerging players

• Lithia Motors (Driveway): Lithia's online vehicle-purchase platform competing with franchised dealers on the digital buying experience. Relevant to Metro Honda as a benchmark for online sales motion and inventory transparency.
• Carvana: Online used-vehicle retailer offering home delivery and a vending-machine purchase experience. Competes with Metro Honda for the same digitally-engaged urban consumer, particularly on used and CPO inventory.

Direct peers

• DCH Honda of Eatontown: Authorized Honda franchised dealership in Eatontown, NJ operating the same new/used/CPO/service/parts model as Metro Honda in a different NJ territory. Directly comparable Honda franchise operating in the same state with overlapping customer geography.
• Honda of Manhattan: Authorized Honda dealer located in Manhattan serving the same NYC metro buyer that Metro Honda targets from Jersey City. Comparable Honda franchise with direct geographic overlap in Metro Honda's target market.
• Bay Ridge Honda: Authorized Honda dealership in Brooklyn serving the Staten Island/Manhattan buyer pool that Metro Honda also targets. Same brand franchise with overlapping service geography.
• Planet Honda: Authorized Honda dealership in Union, NJ, operating a similar full-service franchise model within Metro Honda's broader NJ service area. Comparable Honda franchise with adjacent territory overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mymetrohonda
• YouTubeyoutube.com/@MetroHondaJerseyCity
• Facebookfacebook.com/metrohonda
• Instagraminstagram.com/metrohonda/?hl=en
• LinkedInlinkedin.com/company/metro-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Honda