Bay Ridge Honda

What Bay Ridge Honda does

Bay Ridge Honda is a privately-held, for-profit automobile dealership founded in 1960 and headquartered in Brooklyn, New York. The firm operates as an authorized Honda franchise retailer serving the Brooklyn metropolitan consumer market. Its core business spans four functional departments: new and used vehicle sales, parts, a service center, and vehicle finance (F&I) origination. The company employs 251-500 staff, consistent with a mid-sized urban dealer group operating sales, service, parts, and administrative functions on-site.

The company's revenue model is multi-stream and characteristic of franchised auto retail: (i) gross profit on new Honda vehicle sales, (ii) gross profit (and reconditioning margin) on used vehicle sales, (iii) parts and accessories retail, (iv) service and repair labor (including warranty work reimbursed by Honda), and (v) finance and insurance product commissions and back-end per-deal fees. Customer segments are primarily individual retail buyers and owners in the Brooklyn trade area, with secondary exposure to small commercial fleet and service work.

Information about technology stack, marketing channels, digital channels, leadership, ownership structure, app presence, API offerings, integrations, partnerships, M&A activity, and recent strategic moves is not available from the provided source material, which consisted largely of a verification/loading page from bayridgehonda.com. Consequently, the analysis relies on firmographic data and industry-standard inferences, and significant data gaps should be acknowledged by any prospective acquirer or investor.

Name

Bay Ridge Honda

Website

https://bayridgehonda.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Bay Ridge Honda is a privately-held authorized Honda automobile dealership founded in 1960 in Brooklyn, New York, serving retail consumers with new and used vehicle sales, parts, service, and vehicle finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Bay Ridge Honda is a franchised automobile dealership based in Brooklyn, USA, established in 1960. The dealership sells new Honda vehicles and pre-owned cars, purchases trade-ins, supplies automotive parts, and operates a service center for vehicle maintenance and repairs. It also offers vehicle finance services to facilitate customer purchases.

Product overview

Bay Ridge Honda is an automobile dealership selling Honda vehicles and related automotive services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda vehicles
• Pre-owned / used vehicles

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Lithia Motors: Major U.S. franchised auto dealer group with a growing portfolio of domestic and import brands, including Honda stores. Operates the same new/used sales, service, and F&I revenue model at significantly greater scale.
• AutoNation: Largest U.S. auto dealership group operating multiple brands including Honda franchises nationwide. Comparable diversified retail model with full F&I, service, and parts operations, though far larger and publicly traded.
• Penske Automotive Group: Diversified global automotive retailer with both franchised dealerships and commercial truck operations. Comparable franchise-based retail model with significant import-brand exposure including Honda.
• Group 1 Automotive: Public, multi-brand franchised dealer group with significant import-brand representation including Honda. Comparable new-car, used-car, service, and F&I business model across U.S. markets.
• Sonic Automotive: Public, multi-brand franchised dealer group with import-brand franchises including Honda. Comparable franchised retail model, EchoPark used-car standalone brand parallels Bay Ridge Honda's used-car operation.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle, fixed-price model and nationwide footprint. Not a franchised dealer but directly competes for Bay Ridge Honda's used-car customers in the Brooklyn/NYC metro.

Direct peers

• Honda of Manhattan: Honda franchised dealership serving the Manhattan/NYC area. Directly comparable single-brand Honda franchise with new/used sales, service, parts, and finance in the same metropolitan geography.
• Paragon Honda: Large Honda franchise in the NYC metro area (Queens), offering new and used Honda sales, service, parts, and finance — directly comparable franchised Honda dealership model competing in the same regional market.

Regional players

• Hudson Honda: Honda franchised dealership serving the greater NYC/New Jersey metro. Operates the same Honda new-car, certified pre-owned, service, and F&I model targeting similar urban consumer demographics.
• DCH (DCH Auto Group): Regional U.S. dealer group historically concentrated in the Northeast, including import franchises similar to Honda. Comparable new/used sales and service model serving overlapping metro markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bayridgehonda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Ridge Honda