Imaginavi

What Imaginavi does

Imaginavi, operating under the legal entity Distribuidora JC LO S.A. de C.V., is a B2B audiovisual distributor headquartered in Cancún, Quintana Roo, with a regional office in Mexico City. Founded around 2015, the company sells professional and commercial AV equipment exclusively through certified system integrators, targeting the hospitality, corporate, large-venue, theme-park, and government/education segments across Mexico. Its stated customer base is the integrator channel rather than end users, with Hepotech cited as a named integrator partner.

The company's core offering is a 20+ brand portfolio spanning the professional AV stack. Its flagship relationship is an authorized distribution agreement with HARMAN Professional covering JBL, Crown, Soundcraft, BSS, dbx, AKG, AMX, Martin, and SurgeX, augmented by adjacent brands such as MuxLab, Brightsign, AlphaTheta, and Cue. Beyond hardware, Imaginavi distributes design and control software tied to those brands — including JBL Venue Synthesis for acoustic modeling (launched Feb 2024) and the AMX MUSE Automator for Node-RED-based AV control (launched Jan 2024). Its technical stack therefore consists of third-party hardware and software from premier AV OEMs, with no proprietary platform or in-house technology build disclosed.

Imaginavi's business model is wholesale distribution with a value-added engineering layer. Revenue is generated primarily through hardware pass-through to integrators, supplemented by pre-sales system design, acoustic modeling, programming, on-site commissioning, and after-sales support. The company also operates a B2B portal offering extended warranties and installment financing, and holds CEDIA and AVIXA memberships that reinforce its positioning as a technically certified distribution partner rather than a generic reseller. The firm employs between 11 and 50 people, operates dual warehouses in Cancún and Mexico City, and does not disclose revenue, funding, or ownership structure.

Name

Imaginavi

Legal name

Distribuidora JC LO S.A. de C.V.

Website

https://imaginavi.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Imaginavi is a Mexico-based B2B distributor of professional audiovisual equipment, holding an authorized HARMAN Professional distribution agreement and serving certified system integrators across hospitality, corporate, venue, theme-park, and government segments from Cancún and Mexico City.

Ownership category

akta.pro rank

Product category

Professional Audiovisual Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Microphones, Headsets & Audio Input Devices (HDACAFAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Professional AV distribution
• HARMAN Professional distributor
• Audiovisual system integration
• Pro audio equipment
• AV control automation

Headquarters

HQ city

Cancún

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional AV Equipment Distribution: Imaginavi generates revenue primarily through the wholesale distribution of professional audiovisual equipment sourced from HARMAN Professional brands and other complementary manufacturers. Revenue is realized through the sale of audio speakers, amplifiers, mixing consoles, signal processors, lighting equipment, and control systems to certified system integrators on a B2B basis. Pricing for B2B products is quote-based (approximate prices displayed in portal, formal pricing in quotes), with payment typically at 100% upfront or through installment purchase contracts.
2. Engineering and Consulting Services: The company provides fee-based engineering services including executive project design (acoustic design, plans, diagrams), advisory on illumination, IT, and acoustics, as well as turnkey project support. Services are quoted and contracted separately from equipment supply and may include supervision, installation, maintenance, programming, and repair services.
3. Direct-to-Consumer Product Sales (Venta Directa): Imaginavi also sells certain products directly to consumers through its website and application, with immediate pricing displayed and standard e-commerce purchasing flow. This includes smaller equipment items sold at listed prices with various payment methods including credit/debit cards, bank transfers, and cash deposits.
4. Extended Warranty Contracts: The company offers extended warranty contracts (Garantía Extendida) on both direct-sale and B2B products, with coverage up to 3 years at additional cost determined by product value and warranty duration.
5. Installment Purchase Financing (Compraventa a Plazos): B2B clients with approved credit applications can enter into installment purchase contracts for AV equipment, subject to financial review and collateral documentation requirements, generating financing-related revenue through the arrangement of payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Imaginavi distributes professional audiovisual (AV) equipment in Mexico on a B2B basis to certified system integrators, specializing in HARMAN Professional brands (JBL, Crown, Soundcraft, BSS, dbx, AKG, AMX, Martin Lights) and a curated portfolio of approximately 20 additional brands spanning audio amplification, loudspeakers, mixing consoles, signal processing, AV control/automation, lighting, power conditioning, and multimedia-over-IP distribution. The company supplements hardware distribution with value-added engineering services (executive project design, acoustic design, system plans and diagrams), HARMAN-authorized technical support with original spare parts, turnkey project delivery, and a 24/7 B2B e-commerce portal for quoting, ordering, and warranty management.

Product overview

Imaginavi is a B2B audiovisual technology distributor and integrator, operating primarily as an authorized distributor for HARMAN Professional and 20+ additional brands covering the full AV stack. The portfolio spans audio (JBL, Crown, Soundcraft, BSS, dbx, AKG, Lexicon, AMINA, ARCAM, Mark Levinson, Revel, Pioneer DJ), control and automation (AMX MUSE), lighting (Martin Lights, ETC), power protection (SurgeX), multimedia over IP (Muxlab), and supporting accessories (Liberty, Solcor, Cue). The core offering is supplemented by a B2B e-commerce portal (Portal de Ventas) enabling integrators to quote, order, and track products, plus value-added engineering services covering executive project design, installation supervision, and post-sale support. Key software tools include JBL Venue Synthesis (free acoustic simulation software) and AMX MUSE Automator (Node-RED-based AV automation). JBL Synthesis represents the premium home-cinema sub-brand featuring calibrated, room-specific immersive audio systems. Imaginavi serves integrators across hospitality, corporate, large venues, and themed entertainment verticals with national coverage from its Cancún and Mexico City locations.

Differentiator

Problem solved

Functional benefit

Products and services

• JBL Professional Loudspeakers and PA Systems

Quantifiable outcome

• Imaginavi serves as the key commercial partner for HARMAN Professional in the southeastern Mexico corridor (Cancún, Riviera Maya, Mérida) and supports additional national projects

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• HARMAN Professional (JBL, Crown, Soundcraft, dbx, BSS, AKG, AMX, Martin Lights, etc.)flagshipChannel Partner/ Reseller/ DistributorImaginavi is the key authorized distributor (mayorista clave) of HARMAN Professional for Mexico, distributing the full portfolio including JBL Professional speakers and PA systems, Crown amplifiers, Soundcraft mixing consoles, dbx and BSS signal processors, AKG microphones, AMX AV control and automation, Martin architectural lighting, and related brands. This is the company's core distribution partnership and primary revenue driver.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Snap One: Snap One (formerly SnapAV) distributes AV, networking, and smart-home products exclusively through integrators with a partner portal and training programs. Comparable as a channel-exclusive AV distributor serving integrators, though it carries proprietary SnapAV product lines alongside third-party brands.
• ADI Global Distribution: ADI Global (a Honeywell subsidiary) is a large multi-category distributor serving AV, security, and low-voltage integrators across the Americas with a similar B2B portal model. It is comparable as a scaled, brand-aggregating distributor targeting system integrators, though it operates across much broader categories than Imaginavi's focused pro-AV niche.
• Wesco International (Anixter): Wesco (with Anixter) is a global B2B distributor of communications, security, and AV products serving integrators and contractors. Comparable as a broad-line distributor whose AV/security offerings overlap with Imaginavi's integrator-channel business.
• Exertis: Exertis is a global technology distributor serving AV, IT, and consumer electronics resellers across multiple geographies. Comparable as a scaled multi-brand distributor with integrator-channel exposure, though it operates as a much broader portfolio distributor than Imaginavi.

Direct peers

• HB Communications: HB Communications is a US-based AV systems distributor and integrator serving corporate, education, and government markets. Comparable to Imaginavi as a B2B AV distributor/integrator targeting the GEC vertical with engineering support and multi-brand portfolios.
• AVI Systems: AVI Systems is a US-based AV integration and distribution firm serving corporate, education, healthcare, and government clients. Comparable as a value-added AV provider combining distribution with engineering and post-sale services for institutional end clients.
• Almo Professional A/V: Almo Professional A/V is a US-focused B2B distributor of professional audiovisual equipment for integrators and resellers, including HARMAN Professional brands. It is one of the closest functional analogs to Imaginavi's B2B integrator-distribution model in North America.
• TVS Pro: TVS Pro is a US-based distributor of professional audio, video, and lighting equipment for integrators and production companies. Comparable as a specialty pro-AV distributor with a multi-brand portfolio serving integrator and live-event channels.

Regional players

• Tecnosinergia: Tecnosinergia is a Mexico-based distributor of electronic security, audio, and communications products serving integrators across the country. Comparable as a domestic Mexican B2B distributor in adjacent low-voltage/AV categories, though it focuses more heavily on security than pro audio.
• SYSCOM: SYSCOM is a Mexico-based distributor of communications, security, and networking products serving integrators across the country. Comparable as a domestic Mexican B2B distributor in adjacent low-voltage categories, with a similar integrator-channel focus and online ordering portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@imaginavi
• Xx.com/Imaginavimx
• Facebookfacebook.com/imaginavi.oficial
• LinkedInlinkedin.com/company/imaginavi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginavi