Up Česká republika

What Up Česká republika does

Up Česká republika s.r.o. is a Prague-based employee benefits provider and Czech subsidiary of international Up Group, operating for over 30 years (founded 1995) in the Czech market. The company delivers a comprehensive employee benefits platform centered on electronic meal vouchers (eStravenka), electronic leisure and wellness benefits (eBenefity), paper vouchers (Stravenka, Unišek+, Cadhoc), gift vouchers via the Gift Up e-shop, and an integrated HR tooling platform (Verso) covering internal communication, motivation, and corporate culture. Its underlying technology stack is the Můj Up mobile application and web portal, which consolidates virtual benefit card management, QR and contactless payments (Apple Pay, Google Pay, Mastercard), payment verification (Up Klíč), and partner discovery across 36,000+ acceptance points. The platform also includes add-on modules such as Whistleblowing compliance and Dny zdraví (Health Days) events, signaling expansion into adjacent HR-services verticals.

The company serves three primary customer segments: Czech companies and institutions (B2B buyers of benefits programs), individual employees (B2C end users of the Můj Up app), and a network of restaurants, retailers, and service providers accepting its benefit cards. It generates revenue primarily through transaction fees on voucher redemptions and recurring subscription fees for platform access, with additional one-time revenue from gift voucher sales; pricing is quote-based and tailored to corporate client size and benefit selection. Distribution combines an enterprise direct-sales motion with self-serve mobile onboarding for employees and a channel partner ecosystem (Mastercard, Bageterie Boulevard, Penny Market, OutdoorTrip) that broadens acceptance and user engagement. Named customers span manufacturing, automotive, healthcare (including government hospitals), fleet management, financial services, fashion, and state administration, indicating a horizontal segmentation approach with limited single-customer concentration risk.

Name

Up Česká republika

Legal name

Up Česká republika s.r.o.

Website

https://upcz.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Up Česká republika is a Prague-based employee benefits provider and subsidiary of international Up Group, offering electronic meal vouchers, leisure benefits, gift vouchers, and HR tools to Czech employers, employees, and a 36,000+ partner acceptance network.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Business Service Centers (56143), Office Administrative Services (5611)

SIC

Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Benefits Administration (BPACAPAC)

Keywords

• Employee benefits platform
• Digital meal vouchers
• Corporate benefits administration
• HR technology solutions
• Virtual benefit cards

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Benefit Card Services: Revenue generated from企业提供数字化员工福利卡服务，包括eStravenka（电子餐券）和eBenefity（电子福利券）。企业客户订阅该平台，管理员工的福利余额和使用情况。公司从每笔交易中收取处理费用，并向企业客户收取平台服务费。
2. Corporate Subscription Services: Up Česká republika provides businesses with comprehensive employee benefits management platforms including Verso for HR tools, Můj Up portal, and various voucher systems. Companies pay for access to these digital platforms and administrative tools.
3. Gift Voucher Sales: Through the Gift Up e-shop platform, the company generates revenue from the sale of gift vouchers to businesses and individuals for employee rewards and recognition programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Up Česká republika provides employee benefits programs to Czech companies and institutions, including electronic meal vouchers (eStravenka), leisure benefits (eBenefity), HR tools (Verso), gift vouchers (Gift Up), paper meal vouchers (Stravenka), and whistleblowing compliance modules. The company's Můj Up mobile application and digital platform allow employees to manage all benefits in one place, make contactless payments via virtual cards at over 36,000 acceptance points, and access HR communication and motivation tools.

Product overview

Up Česká republika operates as a comprehensive employee benefits platform with a portfolio of both digital and paper-based solutions. The core platform is Můj Up - a mobile app and digital portal that consolidates all benefits management. Key digital products include eStravenka (electronic meal vouchers via card with virtual card option), eBenefity (electronic leisure vouchers), and Verso (HR tools for internal communication and employee motivation). The Gift Up e-shop provides gift vouchers for employees and partners. Legacy paper products include Stravenka, Unišek+, Unišek+ FKSP, and Cadhoc gift vouchers. Additional modules include Whistleblowing for compliance, Clean service vouchers, and Dny zdraví themed health events. The ecosystem serves over 36,000 partner establishments and integrates with Apple Pay, Google Pay, and Mastercard payment networks.

Differentiator

Problem solved

Functional benefit

Brands

• Můj Up: Mobile application and digital platform for managing employee benefits, meal vouchers, and internal communication.
• Verso
• eBenefity
• eStravenka
• Gift Up

Products and services

• Můj Up Comprehensive mobile application and digital platform for managing all employee benefits in one place. Features virtual card support, payment verification (Up Klíč), benefit point management, partner locator, and communication tools including Fotonástěnka (Photo Board).
• Verso HR digital tool platform for internal communication, employee motivation, and company culture. Includes modules for praise, photo boards, team building, employee engagement, and recruitment support.
• eBenefity Electronic leisure and wellness benefit vouchers with wide usage across culture, sports, health, vacation, and more. Digitized replacement for paper vouchers with easier redemption and faster reimbursement.
• eStravenka Electronic meal voucher system delivered via card with virtual card option. Acceptable at over 10,000 partner locations across Czech Republic. Supports Apple Pay, Google Pay, and Mastercard payments.
• Gift Up Modern e-shop platform with gift vouchers for employees, partners, and individuals. Enables quick and easy purchase of gift vouchers, even at last moment, with wide selection of partners.
• Whistleblowing

Quantifiable outcome

• Over 700 companies using fully virtual benefit cards
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MastercardcoreTechnology or Integration · 1 October 2019Partnership with Mastercard significantly expanded the eStravenka acceptance network by 27%, enabling payment at over 10,000 partner establishments across the Czech Republic. This integration enabled broader card acceptance and modernized the payment infrastructure.
• Bageterie BoulevardminorGTM or Marketing PartnerPromotional partnership offering exclusive deals to Můj Up users, such as menu deals at the price of a sandwich. Demonstrates the company's ability to create exclusive offers for its user base through restaurant partnerships.
• Penny MarketminorChannel Partner/ Reseller/ DistributorMajor retail partner accepting eStravenka payments. Expansion into supermarket chains increased accessibility for employees using meal benefits.
• LinkedInminorGTM or Marketing PartnerMarketing partnership for professional social media marketing campaigns. Used for presenting company offerings and employer branding on the LinkedIn platform.
• OutdoorTripminorChannel Partner/ Reseller/ DistributorTravel and outdoor experience partner offering discounts and cashback for employees using Up benefits for travel activities.
• Plná peněženka (Full Wallet)minorGTM or Marketing PartnerLoyalty program partnership for promotional contests and sweepstakes accessible through the Můj Up application, increasing user engagement.
• Fondation Up (Up Foundation)coreStrategic or Co-development PartnerInternational parent organization (Up Group) foundation that co-funds charitable initiatives. Together with Up Česká republika, supports non-profit organizations including Rosa, Dejme dětem šanci, Cesta domů, and ALSA with donations totaling 532,000 CZK and 125,000 CZK.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Edenred Romania: Central European Edenred subsidiary operating the same electronic meal voucher / benefit business model in a different national market. Comparable regulatory-driven tax-advantaged benefits structure and merchant network approach, but does not directly compete in the Czech Republic.

Direct peers

• Edenred Czech Republic: Direct competitor offering Ticket Restaurant electronic meal vouchers and a broader employee benefits platform in the Czech Republic. Operates the same core product category (electronic meal vouchers), sells into the same corporate customer base, and competes head-to-head on partner acceptance and digital wallet integration.
• Pluxee Czech Republic: Spun off from Sodexo as a dedicated employee benefits and engagement pure-play; operates in Czech Republic offering meal vouchers and benefits platforms. Same business model focused on tax-advantaged employee benefits and merchant network management in the Czech market.
• Benefit Management s.r.o. Czech-based regional benefits administration provider offering electronic meal tickets and lifestyle benefits, directly competing with Up on the same corporate clients and merchant network. Comparable product mix including Cafeteria and multi-benefit platforms for Czech employers.
• Sodexo Benefits & Rewards Services: Global benefits and rewards provider with established Czech operations offering electronic meal passes, gift vouchers, and employee benefit platforms. Directly comparable product portfolio to Up Česká republika (eStravenka ↔ Sodexo meal card, eBenefity ↔ Sodexo leisure pass), serving similar B2B customers.

Others

• Mastercard (Payment Network): Strategic infrastructure partner for Up Česká republika's eStravenka acceptance network; comparable only at the rail level. Provides the payment processing infrastructure that enables the company's virtual and physical benefit cards to be accepted broadly across Czech merchants.

Emerging players

• Wedo Geo / Benefit Management: Czech FinTech-adjacent benefits payment provider focused on multi-benefit platforms integrating meal cards, leisure benefits, and HR tools. Direct overlap in functionality on the corporate customer and merchant acceptance side.
• Zentity (previously Zonky/Swiss Benefity): Emerging Czech benefits platform offering modern digital benefit solutions (meal passes, lifestyle benefits, employee engagement tools). Smaller, newer entrant but competing for the same digital-first employer segment that Up is targeting with its Můj Up platform.

Broad incumbents

• Up Group (parent): International parent cooperative with operations across Europe, Latin America, and other regions delivering the same employee benefit offerings as Up Česká republika. Comparable enterprise benefits platform with broader geographic reach and centralized product development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpCeskaRepublika
• LinkedInlinkedin.com/company/up-ceskarepublika
• Xx.com/upcesko

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Česká republika