What Edenred Romania does

Edenred Romania S.R.L. is a Bucharest-based, privately-held operating subsidiary of the Edenred Group that issues and operates a digital employee benefits platform in the Romanian and Moldovan markets. Founded in 1998 and operating for over 25 years, the company delivers a portfolio of prepaid and benefit products including the Meal Card (Card de Masă), Vacation Card (Card de Vacanță), Gift Card (Card Cadou), Cultural Card (Card Cultural) and Fuel Card (Card Combustibil UTA), backed by the MyEdenred portal and mobile app for card activation, balance checks, blocking, merchant lookup and mobile payments via Apple Pay and Google Pay. In 2021–2025 the company layered on the Edenred Benefit flexible-benefits platform, BIZTRO Club for SMEs, virtual cards, an Edenred Benefit mobile app, and cashback and salary-advance rails, in each case tokenized on Mastercard rails via PrePay Technologies Limited as card issuer.

Name

Edenred Romania

Legal name

Edenred Romania S.R.L.

Website

https://edenred.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Edenred Romania S.R.L. is a Bucharest-based subsidiary of the Edenred Group that issues prepaid employee benefit cards — meal, vacation, gift, cultural, and fuel — and operates the Edenred Benefit flexible-benefits platform for over 36,000 corporate clients and 1.8 million employees across Romania and Moldova.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration & Prepaid Card Services

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Cash & Voucher Assistance (CVA) / Emergency Social Assistance (BPADADAI), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

Keywords

• Employee benefits cards
• Meal voucher services
• Prepaid corporate cards
• Flexible benefits platform
• Fleet fuel cards

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Meal Voucher Card Services: Edenred issues electronic meal cards to employers who provide them as employee benefits. The company earns revenue from card issuance fees and transaction processing fees.
2. Employee Benefit Cards: Vacation cards, gift cards, cultural cards, and fuel cards offered to companies as employee motivation and benefits solutions.
3. Merchant Commission Fees: Merchants pay commission fees to accept Edenred cards. New merchants receive 3 months commission-free for meal cards if they are new to Edenred.
4. Edenred Benefit Platform: Flexible employee benefits platform allowing employers to provide various benefits within allocated budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Edenred Romania issues and administers electronic prepaid employee benefit cards — including meal cards, vacation cards, gift cards, cultural cards and fuel cards — on behalf of employers, and operates the Edenred Benefit flexible benefits ecosystem and MyEdenred self-service platform for employees and HR teams. Revenue is generated through corporate subscription/issuance fees, employer platform subscriptions and merchant transaction commissions across an acceptance network of 57,000+ merchants and 120,000+ locations in Romania.

Product overview

Edenred Romania operates as an employee benefits and prepaid services platform, offering a comprehensive ecosystem of digital solutions for employee motivation and corporate expense management. The core product portfolio includes meal tickets (Card de Masă), vacation vouchers (Card de Vacanță), gift cards (Card Cadou), cultural cards (Card Cultural), and fuel cards (Card Combustibil UTA). These are complemented by the Edenred Benefit platform for flexible employee benefits administration, the My Edenred platform for card and account management, virtual card solutions, and the BIZTRO Club platform for SMEs. The company also serves public institutions with specialized social programs including kindergarten assistance, food support, warm meals programs, and educational support initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Edenred Benefit: Employee benefits platform that provides access to offers and discounts, adapting to company and employee needs.
• MyEdenred
• BIZTRO Club
• Edenred Pay
• Out For Lunch
• Edenred Social
• Edenred Grădiniță

Products and services

• Card de Masă Edenred (Meal Card) Electronic prepaid meal card that replaces paper meal vouchers (tichete de masă) for Romanian employers. Card can be activated in 4 hours with zero cost and provides up to 32% savings for companies, with a current statutory value of 45 RON per worked day.
• Card de Vacanță Edenred (Vacation Card) Prepaid vacation card enabling employees to use their statutory vacation benefit at travel and leisure merchants across Romania. Billed annually to the employer.
• Card Cadou Edenred (Gift Card) Prepaid gift card used by employers for employee motivation and rewards during holidays and special occasions.
• Card Cultural Edenred (Cultural Card) Prepaid cultural card providing employees access to cultural experiences and purchases — shows, concerts, museums, books, school manuals, music albums and films.
• Card Combustibil UTA Edenred (Fuel Card) UTA fleet fuel card solution enabling companies to manage and optimize fuel expenses across their vehicle fleets.
• Platforma Edenred Benefit Flexible employee benefits ecosystem platform that lets employers allocate budgets across multiple benefit categories and gives employees access to discounts and offers; in 2025 it added cashback and salary-in-advance features and a dedicated mobile app.
• MyEdenred Platform and Mobile App Self-service web portal (my.edenred.ro) and iOS/Android mobile application for card activation, balance checking, transaction history, PIN retrieval, card blocking, merchant locator and mobile payments via Apple Pay and Google Pay.
• Carduri Virtuale Edenred (Virtual Cards) Virtual prepaid cards delivered via email to employees for use in digital payment environments including Apple Pay and Google Pay, complementing physical benefit cards.
• Platforma BIZTRO Club Platform dedicated to Romanian entrepreneurs and SMEs offering business support, networking and exclusive benefits.
• Vouchere de Vacanță pentru Instituții Publice Vacation vouchers distributed by Edenred to Romanian public institutions and government employees under the statutory vacation voucher scheme.
• Edenred Social Programs (Grădiniță, Nou-Născuți, Alimente, Mese Calde, Sprijin Educațional) Suite of social assistance programs for public institutions covering kindergarten attendance support for children from low-income families, newborn kits, food support, hot meals for disadvantaged individuals, and educational support.

Quantifiable outcome

• Up to 32% savings for companies using meal cards
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

15 partnerships are on record, tiered minor, core and major.

• Carta Diversității (Diversity Charter)minorOthers · 5 July 2019Edenred Romania signed the Diversity Charter in Romania, following European models, to promote diversity, non-discrimination, inclusion, and equal opportunities in the workplace. Romania became the 21st country in Europe with a Diversity Charter.
• GlovominorChannel Partner/ Reseller/ DistributorGlovo is a delivery platform partner where users can pay with Edenred meal cards for groceries and lunch orders.
• Freshful by eMAGminorChannel Partner/ Reseller/ DistributorFreshful by eMAG is a grocery delivery partner accepting Edenred meal cards as payment.
• SezamominorChannel Partner/ Reseller/ DistributorSezamo is a delivery platform partner where users can pay with Edenred meal cards.
• BringominorChannel Partner/ Reseller/ DistributorBringo is a delivery platform partner accepting Edenred meal cards for grocery delivery.
• MastercardcoreTechnology or IntegrationMastercard is the payment network partner for Edenred cards, enabling electronic payments at merchant locations.
• PrePay Technologies Limited (PPT)coreTechnology or IntegrationPPT is the card issuer for Edenred cards, a company registered in England and Wales (number 04008083), handling card issuance and transaction processing.
• HORA RomaniamajorStrategic or Co-development PartnerHORA Romania is a strategic partner for food and restaurant industry initiatives. Edenred and HORA launched 'Țara lui Mai Bine', a national project connecting Romanian producers with restaurants across the country.
• United Way FoundationmajorStrategic or Co-development PartnerUnited Way Foundation partnered with Edenred and Kaufland Romania to launch the NutriCOOLtura project, a national food education initiative in Romanian schools.
• Asociația pentru Valori în EducațiemajorStrategic or Co-development PartnerPartnership with Asociația pentru Valori în Educație and Asociația Şcolilor Particulare to launch the 'Masă și clasă' program, the first systematic transformation program for educational institutions.
• CECCARmajorStrategic or Co-development PartnerCECCAR (Corpul Experților Contabili și Contabililor Autorizați din România) and Edenred launched a strategic partnership to support the business environment and promote responsible capitalism.
• ArtSafariminorStrategic or Co-development PartnerArtSafari and Mastercard partnered with Edenred to launch 'Picnic la Muzeu', the first art exhibition inspired by the FOOD program in Romania.
• Dragne & AsociațiiminorStrategic or Co-development PartnerLaw firm Dragne & Asociații collaborated with Edenred to create a guide for entrepreneurs on strategies for protecting business profits, transforming fiscal challenges into opportunities.
• Iancu GudaminorStrategic or Co-development PartnerEntrepreneur Iancu Guda partnered with Edenred for the 'Smart Business' program, specifically designed for real entrepreneur needs. Companies ordering meal cards by a certain date could win exclusive access to this program.
• ShareTheMeal (UN World Food Programme)majorStrategic or Co-development PartnerEdenred joined the ShareTheMeal initiative to support global access to food, launching the 2026 edition with the goal of providing 100,000 meals to people affected by food insecurity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Viva Wallet: Southeast European fintech offering corporate cards, expense management, and embedded payments; comparable for the AP automation, corporate payments, and merchant acquiring adjacencies Edenred touches via UTA fuel cards.
• Benefit Systems: Multi-country employee benefits platform (sport cards, wellness, vouchers) operating in Central/Eastern Europe; comparable for employer benefit wallet and multi-product monetization.

Regional players

• Glovo: Named delivery partner accepting Edenred meal cards in Romania; comparable as a digital acceptance channel that extends Edenred card utility into online grocery and food delivery.
• Wolt: Regional delivery platform integrated with Edenred meal cards in Romania; comparable as a merchant channel partner that drives card utility and consumer engagement for prepaid benefit balances.
• Libra Internet Bank: Romanian digital-first bank offering corporate cards, expense management, and SME banking; comparable as a local incumbent offering competing corporate payment and employee benefit solutions.

Others

• CECCAR: Romanian professional body of authorized accountants partnering with Edenred for employer education; comparable as a distribution and education channel into the SME employer segment that buys Edenred benefit cards.
• Salt Edge: Open banking and account-to-account payment infrastructure provider; comparable for the embedded finance and A2A payment rails that increasingly intersect with prepaid benefit and earned-wage-access products.

Direct peers

• Up Romania: Direct competitor in the Romanian prepaid meal voucher and employee benefits market; competes head-to-head on meal cards, gift cards, and vacation vouchers for Romanian employers.
• Pluxee (Sodexo BRS Romania): Former Sodexo Benefits & Rewards Services unit operating in Romania; offers meal, gift, and vacation vouchers and employee benefit platforms in direct competition with Edenred.

Broad incumbents

• Edenred Group: Global parent and direct network operator across 45+ countries; comparable for overall prepaid benefits platform economics, technology roadmap, and product portfolio structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/edenred.romania
• YouTubeyoutube.com/channel/UCV14YEIG0Y2hl0xq_a7GoJQ
• Facebookfacebook.com/edenred.romania
• LinkedInlinkedin.com/company/edenred-romania
• Instagraminstagram.com/edenred.romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenred Romania