Groupe Daoust / Forget

What Groupe Daoust / Forget does

Groupe Daoust / Forget is a Quebec-based, privately-held franchisor of garment-care and cleaning services founded in 1980 and headquartered in Laval, Canada. The company operates a regional franchise network of approximately 120 franchise locations and 90+ branches across Quebec, serving roughly 800,000 customers annually with both residential and business/corporate clients. Its core brand, Nettoyeur Daoust/Forget, was formed on April 1, 1992 via the merger of the Daoust and Michel Forget dry-cleaning banners, and it remains the reference banner for dry cleaning in the province.

The company's product surface centers on a proprietary aquaperformant (wet cleaning) technology launched in 2015 under the Daoust Nettoyeurs Écoperformants sub-brand. The system is described as a 100% ecological, fully automated water-based cleaning process intended to phase out traditional solvent-based dry cleaning, and it underpins the company's differentiation versus conventional dry cleaners. Beyond garment care, the firm has extended into adjacent home services via the Daoust Valet sub-brand (residential and commercial cleaning) and has deployed a customer-facing online ordering and account management portal (myaccount.daousteco.com).

The business model is asset-light and franchise-driven: independent franchisees operate storefronts under the Daoust banners, generating revenue through transaction fees on cleaning services delivered to end customers (residential and SMB/professional). The corporate entity (11–50 employees) captures economics via the franchise network and centralized brand/technology stewardship, with supporting marketing conducted through social channels, an email newsletter, and a content/blog presence. Pricing is not publicly disclosed in the source material. Sub-brands include Daoust, Daoust/Forget, Daoust Nettoyeurs Écoperformants, Daoust Eco, and Daoust Valet. No institutional funding, parent company, or M&A activity beyond the 1992 merger is disclosed.

Name

Groupe Daoust / Forget

Legal name

Groupe Daoust / Forget

Website

https://daoustforget.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Daoust / Forget is a Quebec-based, privately-held franchisor founded in 1980 that operates a network of 120+ franchises and 90+ branches delivering dry cleaning and proprietary wet (aquaperformant) cleaning services to roughly 800,000 residential and business customers annually across the province.

Ownership category

akta.pro rank

Product category

Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232), Drycleaning and Laundry Services (8123)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

akta.pro secondary industry

Eco-Friendly / Green Dry Cleaning (HSAJADAE)

Keywords

• Dry cleaning services
• Wet cleaning technology
• Eco-friendly cleaning
• Cleaning franchise network
• Garment care services

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Network Revenue: Revenue generated through a network of 120+ franchise locations offering dry cleaning and eco-friendly cleaning services to residential and business customers across Quebec.
2. Cleaning Services: Direct revenue from providing dry cleaning and eco-friendly cleaning services to end customers (residential and business segments).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Groupe Daoust / Forget operates a Quebec-based franchise cleaning network providing dry cleaning and eco-friendly garment care services to residential and business customers across 90+ branches. Its core differentiator is the proprietary "aquaperformant" (wet cleaning) technology — a 100% ecological, fully automated water-based cleaning process launched in 2015 that replaces traditional solvent-based dry cleaning. The company also offers franchise opportunities to entrepreneurs as part of its 120+ franchise network.

Product overview

Groupe Daoust operates as a diversified cleaning services company with three main brands under its umbrella. Nettoyeur Daoust/Forget serves as the core dry cleaning brand, established in 1980 and merged with Michel Forget in 1992, offering both traditional and ecological cleaning services through 90+ franchise locations serving 800,000 annual clients. Daoust Nettoyeurs Écoperformants, launched in 2015, represents the innovative eco-friendly wet cleaning division using a proprietary 100% automated aquatic cleaning process. Daoust Valet provides residential cleaning services. The company also offers an online ordering system for customer convenience and operates a franchise program with 120+ franchise locations across Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettoyeur Daoust/Forget Dry Cleaning Traditional and ecological dry cleaning services for garments and textiles, offered through a franchise network of 90+ locations across Quebec serving residential and business customers.
• Daoust Nettoyeurs Écoperformants (Eco Wet Cleaning) Eco-friendly wet cleaning service using the proprietary aquaperformant 100% automated and ecological water-based cleaning process that eliminates traditional solvent-based dry cleaning.
• Daoust Valet Residential Cleaning Residential cleaning services (valet/home cleaning) for households, offered through the Daoust Valet brand with separate residential and business service lines.
• Franchise Program Franchise program offering entrepreneurs the opportunity to operate a cleaning franchise under the Daoust brand using the proprietary ecological cleaning solutions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 1-800-DryClean: 1-800-DryClean is a U.S. dry cleaning franchise system focused on retail storefront dry cleaning and pickup/delivery. It is directly comparable to Daoust as a franchised dry cleaning network with a similar consumer-service orientation.
• Pressed4Time: Pressed4Time is a North American dry cleaning and laundry pickup/delivery franchise. It is directly comparable to Daoust's dry cleaning franchise model and overlaps in the convenience-driven residential and corporate segment, including B2B uniform handling.
• Tide Cleaners: Tide Cleaners is a Procter & Gamble-owned dry cleaning and laundry franchise operating across the United States, offering store-based dry cleaning, wash-and-fold, and pickup/delivery. It is a direct peer to Groupe Daoust / Forget as a multi-location retail dry cleaning franchise network with a national footprint and consumer brand backing.
• Martinizing Dry Cleaning: Martinizing is one of the oldest and most established dry cleaning franchise brands in North America, offering garment care through franchise locations. It is a direct peer to Daoust as a heritage dry cleaning franchise system targeting similar consumer and B2B garment-cleaning customers.
• ZIPS Dry Cleaners: ZIPS Dry Cleaners is a U.S.-based dry cleaning franchise with hundreds of locations offering same-day dry cleaning at a flat $2.49 per garment price point. It is directly comparable to Daoust's storefront dry cleaning franchise model and competes for the same value-conscious consumer segment.

Emerging players

• Molly Maid (ServiceMaster Brands): Molly Maid is a North American residential cleaning franchise owned by ServiceMaster Brands, providing recurring and one-time home cleaning. It overlaps with Daoust Valet and is comparable as a franchise-based residential cleaning brand, though distinct from Daoust's dry cleaning core.
• The Maids: The Maids is a major North American residential cleaning franchise offering recurring maid services, comparable to Daoust's Daoust Valet residential cleaning sub-brand. It is an emerging peer where the two companies overlap on the home-cleaning portion of Daoust's portfolio, though Daoust's core remains garment dry cleaning.
• Stanley Steemer: Stanley Steemer is a North American carpet, upholstery, and tile cleaning franchise with strong brand recognition. It is comparable to the carpet/furniture cleaning service line referenced in Daoust's short description and competes for the same in-home specialty cleaning customer, though Daoust's core remains garment care.

Broad incumbents

• ServiceMaster Clean: ServiceMaster Clean is a large, established North American commercial and residential cleaning franchise network under ServiceMaster Brands. It is a broad incumbent comparable to Daoust's franchise model across the wider cleaning services category, though it does not specialize in garment dry cleaning.

Regional players

• Coverall Health-Based Cleaning System: Coverall is a U.S.-focused commercial cleaning franchise system targeting offices, healthcare, and educational facilities with a structured cleaning program. It is a regional peer that overlaps with Daoust on the B2B cleaning services side but does not directly compete in Quebec's residential dry cleaning market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nettoyeursdaoustforget
• LinkedInlinkedin.com/company/nettoyeur-daoust-forget
• Instagraminstagram.com/daoustnettoyeurseco
• Xx.com/DaoustForget

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Daoust / Forget