Autoklass
Autoklass Center is a Romanian authorized dealership group operating 11 showrooms across Bucharest and major regional centers, selling and servicing new and certified pre-owned Mercedes-Benz, Honda, Audi, Volkswagen, and XPENG vehicles for individual and fleet customers, with integrated after-sales service, parts e-commerce, and insurance-driven damage management.
- Company typePrivate
- Founded2003
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Autoklass does
Autoklass Center S.R.L. is a Romanian authorized automotive dealership and service group headquartered in Bucharest, operating 11 showroom and service locations across the country's major economic regions. The company is an authorized dealer for Mercedes-Benz (passenger cars, EQ electric models, AMG, and commercial vehicles including Sprinter, Vito, eSprinter, eVito, and Citan), Honda (hybrid and plug-in hybrid passenger lineup), XPENG (Chinese EV brand), Audi (Ploiesti), and Volkswagen (Brasov). Its core offering spans the full vehicle ownership lifecycle: new vehicle sales, Mercedes-Benz Certified pre-owned program (866 units in stock), used vehicle sales (912 units in stock), trade-in and buy-back, authorized maintenance and repair, original and aftermarket parts via a dedicated e-commerce platform, damage management with direct-settlement agreements with eight Romanian insurers, and Mobilo 24/7 roadside assistance.
The company's revenue model combines one-time high-ticket vehicle sales with recurring service, parts, and insurance-driven repair revenue streams. Pricing is publicly disclosed on a per-model basis for new vehicles (e.g., Mercedes-Benz from approximately €36,440 to over €215,740; Honda from approximately €27,950 to €61,000; XPENG from approximately €50,390). Distribution is omnichannel: 11 physical showrooms handle bottom-of-funnel enterprise and consumer transactions, while a website with 3-step online purchasing (€500 reservation fee), a native iOS/Android mobile app, and the parts e-commerce storefront extend reach into mid-funnel digital engagement.
Autoklass serves two primary customer segments: individual consumers purchasing new, certified, or used vehicles (primary), and business/fleet buyers procuring commercial Mercedes-Benz vehicles (secondary). Marketing spans physical showrooms, owned digital channels, social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), and email newsletters. The underlying technology stack is not publicly disclosed, and no AI/ML capabilities, patents, or proprietary platforms are evident in the source material beyond a 3D surface scanner for damage assessment and standard dealership e-commerce tooling.
Autoklass firmographics
Firmographics- Name
- Autoklass
- Legal name
- Autoklass Center S.R.L.
- Website
- https://autoklass.ro
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Autoklass Center is a Romanian authorized dealership group operating 11 showrooms across Bucharest and major regional centers, selling and servicing new and certified pre-owned Mercedes-Benz, Honda, Audi, Volkswagen, and XPENG vehicles for individual and fleet customers, with integrated after-sales service, parts e-commerce, and insurance-driven damage management.
- Ownership category
- akta.pro rank
Where Autoklass is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices10 records
Markets served
Autoklass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (New and Used): Primary revenue from sale of new vehicles (Mercedes-Benz, Honda, XPENG, Volkswagen, Audi) and used vehicles including Mercedes-Benz Certified pre-owned program.
- After-Sales Service and Maintenance: Service revenue from scheduled maintenance, repairs, damage management, ITP (technical inspection), and seasonal service packages.
- Parts and Accessories Sales: Revenue from online sales of original and aftermarket parts, accessories, wheels, tires, and maintenance products via dedicated e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle purchase prices starting from entry-level models to premium Mercedes-Benz models |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Autoklass product offering
Product offeringCore offering
Autoklass is an authorized multi-brand automotive dealership group in Romania operating 11 branches selling new Mercedes-Benz (passenger and commercial), Honda, XPENG, Audi, and Volkswagen vehicles alongside Mercedes-Benz Certified pre-owned and used vehicles. It provides authorized after-sales maintenance and repairs, damage management with insurance direct-settlement, buy-back and trade-in programs, 24/7 roadside assistance (Mobilo, MobiloVan), and an online store for original and aftermarket parts and accessories.
Product overview
Autoklass is an authorized Mercedes-Benz and Honda dealership group operating across Romania. The company offers a comprehensive automotive platform combining vehicle sales (new, certified pre-owned, and used), automotive services (maintenance, repairs, damage management), and an e-commerce parts store. The core offering includes Mercedes-Benz passenger vehicles (EQ electric series, plug-in hybrids, AMG performance), Mercedes-Benz commercial vehicles (Sprinter, Vito, vans), Honda vehicles (hybrid lineup), and XPENG electric vehicles. Additional services encompass buy-back/trade-in programs, 24/7 Mobilo roadside assistance, pick-up delivery service, key drop-off boxes, damage management with insurance partnerships, and an online parts store. The company operates multiple showrooms nationwide and provides digital platforms including a mobile app and online purchasing system.
Differentiator
Problem solved
Functional benefit
Products and services
- New Mercedes-Benz Passenger Vehicles Authorized sales of new Mercedes-Benz passenger cars including EQ electric models, plug-in hybrids, and AMG performance variants, sold to individuals and businesses through Autoklass showrooms in Romania.
- New Mercedes-Benz Commercial Vehicles Authorized sales of Mercedes-Benz light commercial vehicles including Sprinter, Vito, eSprinter, eVito, Citan, and camper conversions (Marco Polo, Horizon), targeting fleet operators and commercial buyers.
- New Honda Vehicles Authorized sales of new Honda passenger vehicles including Jazz e:HEV, Civic e:HEV, HR-V, ZR-V e:HEV, CR-V e:HEV, CR-V Plug-in Hybrid, and Prelude e:HEV hybrid models.
- New XPENG Electric Vehicles Sales of XPENG G9 SUV and G6 crossover electric models in various range and performance configurations, distributed through Autoklass as the authorized XPENG partner in Romania.
- Mercedes-Benz Certified Pre-Owned Vehicles Certified pre-owned Mercedes-Benz vehicles with verified history, quality inspection, and extended warranty options, drawn from 866 certified units in stock.
- Used Vehicles Sale of pre-owned vehicles from Autoklass inventory, available through showroom and online listings with prices varying by condition, mileage, and specification.
- Buy-back and Trade-in Service Vehicle purchase service allowing customers to sell their current vehicle to Autoklass, with or without purchasing a replacement, for vehicles under 8 years old with under 200,000 km.
- Authorized Auto Service and Maintenance Authorized Mercedes-Benz and Honda service including inspections, tire changes, brake repairs, technical inspections (ITP), and seasonal service packages performed at Autoklass service facilities.
- Accident Damage Management Service Comprehensive accident damage handling including assessment, insurance claim filing, repairs with genuine parts, and courtesy vehicle provision during repair period, with direct settlement agreements covering Allianz-Tiriac, Groupama, Omniasig, Asirom, Generali, and UNIQA.
- Mobilo Mobility and Roadside Assistance Mercedes-Benz mobility program offering 24/7 roadside assistance, towing, rental vehicles, hotel accommodation, and travel reimbursement for up to 30 years for passenger vehicles with regular service history.
- MobiloVan Mobility Service Mobility and assistance services tailored to Mercedes-Benz commercial vehicles, available through Autoklass commercial-vehicle service operations.
- Auto Parts and Accessories Online Store Online store at piese.autoklass.ro offering original and aftermarket parts, accessories, wheels and tires, maintenance products, engine oils, and filters.
- Custom Vehicle Ordering Service Bespoke vehicle ordering service allowing customers to configure and order vehicles to their specifications through Autoklass.
- Pick-up and Delivery Service Vehicle collection and delivery service for customers whose cars are undergoing service, priced at 295 lei including VAT.
- Seasonal Service Campaigns Periodic service campaigns including tire changes, paint services starting from 1,000 lei, vehicle inspections, air conditioning cleaning, and commercial truck repairs at select locations.
- Extended Warranty Coverage Extended warranty options for vehicles beyond standard manufacturer coverage periods, offered through Autoklass.
Companies that use Autoklass
Customer profileSegments2 records
Ideal customer profiles2 records
Autoklass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autoklass partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Allianz-TiriaccoreAutoklass collaborates with Allianz-Tiriac for direct claims settlement, enabling customers to process damage claims efficiently through the dealership without needing to deal directly with the insurer.
- GroupamacoreGroupama policyholders benefit from direct settlement with Autoklass for damage claims, streamlining the repair and claims process.
- OmniasigcoreAutoklass manages damage claims for Omniasig customers through direct settlement agreements.
- AsiromcoreAsirom insures customers can process claims directly through Autoklass service facilities.
- GeneralicoreGenerali policyholders benefit from direct claims settlement with Autoklass for vehicle repairs.
- UNIQAcoreUNIQA insurance customers can have their vehicle damages assessed and repaired through Autoklass with direct settlement.
- Signal IdunaminorSignal Iduna collaborates with Autoklass for vehicle damage management and insurance claims.
- Eazy InsureminorEazy Insure provides digital insurance services integrated with Autoklass damage management process.
- XPENGcoreAutoklass is an authorized distributor of XPENG electric vehicles in Romania, offering new XPENG models (G6, G9) from its showrooms.
- Mercedes-BenzcoreAutoklass is an authorized dealer for Mercedes-Benz cars and commercial vehicles in Romania, operating under brand standards and certifications for sales and service.
- HondacoreAutoklass is an authorized Honda dealer in Romania, selling new Honda vehicles and providing authorized service.
- VolkswagenminorAutoklass sells Volkswagen vehicles at its Brasov location.
- AudiminorAudi Autoklass Ploiesti is an authorized Audi sales and service point.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Autoklass competitors and assessment
Company assessmentDirect peers
- Țiriac Auto: Romania's largest automotive retail group, operating authorized dealerships for Mercedes-Benz, BMW, and other premium brands. Directly comparable to Autoklass as a multi-brand authorized dealer network with overlapping Mercedes-Benz franchise and similar full-lifecycle service model.
- Porsche Inter Auto Romania: Authorized distributor for Porsche, Volkswagen, Audi, and Skoda in Romania, operating a multi-brand authorized dealer network. Comparable to Autoklass in its premium multi-brand authorized model and in carrying Audi/VW franchises alongside Porsche.
- Auto Cobălcescu: Authorized Honda (and previously Mazda/Suzuki) dealer based in Bucharest. A direct competitor to Autoklass for the Honda franchise in the same metropolitan market, with overlapping authorized-service and parts operations.
- Auto Italia: Authorized dealer for Italian automotive brands (Fiat, Alfa Romeo, Jeep, etc.) in Romania. Comparable as a multi-brand authorized dealer operating showrooms, service, and parts operations under similar OEM standards-compliance structures.
- Rădăcini Auto: Romanian authorized automotive dealer group with multiple brands and locations. Operates a comparable multi-brand authorized retail model to Autoklass and competes in similar premium-brand segments across Romania.
- Eurocar Romania: Authorized Hyundai dealer group in Romania operating multiple locations. Comparable to Autoklass in its multi-branch authorized dealer model with full sales, service, and parts operations.
Others
- AutoNation: Largest US automotive retailer, operating multi-brand franchise dealerships with full sales, service, finance, and parts operations. Useful comparable for the multi-brand authorized dealer business model, although operating in a different geographic and regulatory environment.
Broad incumbents
- Inchcape plc: Global automotive distributor and retailer operating multi-brand authorized distribution in multiple markets. Comparable to Autoklass in the multi-brand authorized distribution business model, though operating at much larger international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Autoklass social profiles
Digital presenceAutoklass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoklass leadership team
Management profileNumber of profiles
Autoklass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoklass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoklass
What does Autoklass do?
Autoklass is an authorized multi-brand automotive dealership group in Romania operating 11 branches selling new Mercedes-Benz (passenger and commercial), Honda, XPENG, Audi, and Volkswagen vehicles alongside Mercedes-Benz Certified pre-owned and used vehicles. It provides authorized after-sales maintenance and repairs, damage management with insurance direct-settlement, buy-back and trade-in programs, 24/7 roadside assistance (Mobilo, MobiloVan), and an online store for original and aftermarket parts and accessories.
Is Autoklass a public or private company?
Autoklass is a private company. It is classified as unknown and is currently operating.
When was Autoklass founded?
Autoklass was founded in 2003. It employs 101 to 250 people.
Where is Autoklass based?
Autoklass is headquartered in Bucharest, Romania, in the Europe region.
How does Autoklass make money?
Three revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are after-Sales Service and Maintenance and parts and Accessories Sales.
Who are Autoklass's main competitors?
Direct peers on record are Țiriac Auto, Porsche Inter Auto Romania, Auto Cobălcescu, Auto Italia, Rădăcini Auto and Eurocar Romania. AutoNation is listed as an others. Inchcape plc is listed as a broad incumbent.
Does Autoklass have an API?
No public API is recorded for Autoklass.