Maxim's Travel

What Maxim's Travel does

Maxim's Travel is a Sydney-based, privately held corporate travel management company founded in 1985 that books, manages, and reports on business travel for Australian enterprise and mid-market corporate clients. It is 100% owned by Managing Director Christopher Goddard and operates under The Maxim's Group alongside four subsidiaries — M Events (pharmaceutical and group event management), M Holiday (leisure travel), Max Q Consolidation (B2B ticket consolidation), and MAXIMise (the proprietary technology platform) — but Maxim's Travel itself is the corporate TMC arm.

The company's core technology is the MAXIMise platform: a proprietary, fully customizable online booking engine integrated with the Galileo Global Distribution System, enabling real-time airline schedule and availability access, policy-compliant self-service booking, and two tiers of analytics (MAXIMise Analytics and the enhanced Analytics+) that produce expenditure, savings, supplier, and traveller-level reports. Distribution combines dedicated human Account Managers for enterprise clients with a self-serve booking portal, and the firm extends its geographic reach beyond Australia through the Link Travel Group (backed by Flight Centre Travel Group), the International Travel Partnership (ITP), and its status as the exclusive Australian representative of Uniglobe Travel (35 countries).

Revenue is generated transactionally through three streams: per-passenger booking and advisory service fees (A$25 for domestic/Trans-Tasman, A$150 for international), commissions and incentives from airlines, hotels, tour operators, cruise lines, and car providers, and amendment/cancellation fees layered on top of supplier charges. Maxim's Travel monetizes supplier relationships secured over decades — including continuous Qantas Platinum Club membership since 2004 — and differentiates on personalized 24-hour service without outsourcing, alongside its proprietary technology and consortia buying power.

Name

Maxim's Travel

Legal name

Maxim's Travel Pty Ltd

Website

https://maxims-travel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxim's Travel is a privately held Sydney-based corporate travel management company, founded in 1985, serving Australian enterprise and mid-market clients through its proprietary MAXIMise booking platform, Galileo GDS integration, and global consortia partnerships with Link Travel Group, ITP, and Uniglobe Travel.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

akta.pro secondary industries

Reporting, Analytics & Program Optimization (BI/Benchmarking) (THAKAMAM), 24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL), Traveler Profile, Identity & Preference Management (THALAMAI)

Keywords

• Corporate travel management
• Business travel booking
• Travel management services
• Corporate travel agency
• Online booking platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booking and Advisory Service Fees: Maxim's Travel charges non-refundable service fees for providing booking and advisory services to clients. Fees vary by service type: domestic/trans-Tasman airfare $25/person, international airfare $150/person, business class domestic $25/person, international business class $150/person, and itinerary planning $25-$150/booking (credited towards reservation once booked). These fees are charged regardless of whether the travel product is used.
2. Provider Commissions and Incentives: Maxim's Travel receives commissions, fees, rebates, gifts, or financial incentives from travel service providers including airlines, tour operators, cruise operators, car hirers, and accommodation providers. These are non-refundable in the event of cancellation. The company acts as an agent for third-party providers.
3. Amendment and Cancellation Fees: Additional revenue from amendment fees ($10 domestic, $50 international per passenger) and cancellation fees ($25 domestic, $150 international per booking), in addition to fees charged by travel providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maxim's Travel is a corporate travel management company that provides end-to-end booking and advisory services for corporate clients, including air, hotel, car, cruise, tour, and itinerary planning. The company combines personalized Account Manager service with its proprietary MAXIMise online booking engine, integrated with the Galileo Global Distribution System, and offers 24-hour global support, travel policy compliance, and real-time analytics. Revenue is generated through per-booking service fees, commissions from travel providers, and amendment/cancellation fees.

Product overview

Maxim's Travel operates as a single-location corporate travel management company built around its proprietary MAXIMise platform — a fully customisable online booking engine integrated with the Galileo Global Distribution System. MAXIMise is offered alongside two analytics add-on modules: MAXIMise Analytics (standard real-time reporting) and MAXIMise Analytics+ (enhanced reporting with precise travel expense insights). Beyond the core corporate travel management platform, The Maxim's Group encompasses three additional sub-brands — M Events (pharmaceutical and group event management), M Holiday (leisure travel), and Max Q Consolidation (B2B ticket consolidation) — forming a diversified travel group.

Differentiator

Problem solved

Functional benefit

Brands

• M Events: A full service Event Management agency specialising in pharmaceutical meetings, event attendee platforms, group travel and destination management.
• M Holiday
• Max Q Consolidation

Products and services

• MAXIMise Online Booking Platform Proprietary, fully customizable online booking engine for corporate travel that integrates with the Galileo Global Distribution System, allowing bookings to be completed in as little as 60 seconds with built-in travel policy compliance for corporate clients.
• M Events Full-service Event Management agency specializing in pharmaceutical meetings, event attendee platforms, group travel, and destination management. Operates as a sub-brand within The Maxim's Group.
• M Holiday Leisure travel brand offering flop-and-drop getaways, city breaks, cruises, and adventure travel. Operates as a sub-brand within The Maxim's Group under the same booking and advisory services framework.
• Max Q Consolidation B2B ticket consolidation partner providing innovative, responsive, and flexible consolidation services for travel businesses. Operates as a sub-brand within The Maxim's Group.

Quantifiable outcome

• Bookings can be completed in as little as 60 seconds using MAXIMise platform
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Link Travel GroupcoreStrategic or Co-development PartnerMaxim's Travel is a key member of Link Travel Group, Australia's fastest growing travel agency buying group backed by Flight Centre Travel Group. This membership provides clients with the enormous buying power of a multi-billion dollar group, ensuring competitive pricing across all aspects of travel spend.
• International Travel Partnership (ITP)coreStrategic or Co-development PartnerMaxim's Travel is globally part of the International Travel Partnership (ITP), offering clients the best of both worlds: the personalised service of a boutique corporate travel agency, along with the benefits and buying-power of being part of a global travel consortia.
• Uniglobe TravelcoreStrategic or Co-development PartnerMaxim's Travel is the exclusive Australian representative of Uniglobe Travel, which has offices in 35 countries. This partnership significantly extends the global footprint of the company's service and care for clients worldwide.
• QantascoreStrategic or Co-development PartnerLong-standing meaningful relationship with Qantas. Maxim's Travel has been a proud member of the exclusive, by-invitation Qantas Platinum Club since 2004, bringing great value and range of benefits to clients.
• Association of Travel Management Companies (ATMC)minorStrategic or Co-development PartnerIndustry association membership providing networking and industry representation for corporate travel management companies.
• Galileo Global Distribution SystemcoreTechnology or IntegrationIntegration with Galileo's Global Distribution System provides Maxim's Travel clients with airline schedules, last seat availability, and online booking capabilities through the MAXIMise platform.
• Hotel Partners (Major Chains)coreStrategic or Co-development PartnerMaxim's Travel enjoys strategic relationships with all major hotel chains, acknowledged through premium partner programs and Link Travel Group membership, delivering unparalleled choice, value, and access to inventory with value-added benefits.
• Airline PartnerscoreStrategic or Co-development PartnerLong-standing, meaningful relationships with the world's best airlines bringing great value and range of benefits to clients. This includes relationships with Qantas, Virgin Australia, Jetstar, Rex, and Singapore Airlines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Navan (formerly TripActions): Tech-enabled corporate travel and expense management platform that has rapidly disrupted traditional TMCs with direct booking tools and integrated expense workflows. Comparable to Maxim's MAXIMise offering as a modern corporate booking alternative.

Broad incumbents

• Egencia (Expedia Group): Corporate travel brand of Expedia Group providing online booking tools and travel management for mid-market and enterprise clients. Comparable as a digital-first TMC alternative targeting similar corporate customers.

Direct peers

• FCM Travel Solutions: Corporate travel division of Flight Centre Travel Group — the same parent group that backs Maxim's affiliate Link Travel Group. Directly comparable as a TMC providing booking, policy compliance, and reporting to corporate clients globally.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company with traditional TMC services including booking, expense management, and traveller care. Directly comparable as an enterprise-focused TMC competing for similar corporate RFPs.
• ATPI Griffinstone: Global corporate travel and events management company with strong presence in Australia, serving corporate clients with booking and travel management services. Closely comparable mid-size TMC competing in Maxim's Australian market.
• American Express Global Business Travel (Amex GBT): One of the world's largest corporate travel management companies, providing booking, consulting, and meetings & events services. Comparable to Maxim's as a full-service TMC serving enterprise clients.
• Direct Travel: US-headquartered mid-market corporate travel management company offering booking, meetings management, and consulting services. Comparable to Maxim's as a mid-size, privately-held TMC with diversified service lines.
• BCD Travel: Global corporate travel management company offering booking, reporting, and traveller support services. Directly comparable in scope and customer profile to Maxim's corporate travel offering.
• Corporate Travel Management (CTM): Australian-founded global corporate travel management company headquartered in Brisbane. Directly comparable as a TMC serving corporate clients with proprietary booking technology and global supplier reach; materially larger scale than Maxim's.

Regional players

• TravelManagers Australia: Australian-based personal travel management franchise model serving both leisure and corporate clients. Comparable to Maxim's as an Australia-focused travel management competitor with similar customer geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim's Travel