Coddy Games

What Coddy Games does

Coddy Games (legal entity Coddy SRL) is a Brussels-headquartered private company founded in 2018 that develops smartphone-based urban escape games and treasure hunts playable in real city environments. Its platform combines a GPS-enabled interactive city map, real-time multiplayer scoring, a multilingual game engine supporting up to five languages simultaneously (French, English, Dutch, Italian, Spanish), in-app live chat support, and a custom mission builder used in higher-tier packages. The product is delivered through native iOS and Android apps plus a multilingual e-commerce website, with city-specific landing pages driving organic SEO discovery across nine European countries (France, Belgium, Netherlands, Spain, Italy, Portugal, Switzerland, Luxembourg, Hungary) covering 70+ cities.

The company serves three horizontal customer segments with distinct go-to-market motions. The consumer segment (Families & Friends) purchases game codes at €39.99 per team of 2–6 players via app stores in a product-led, self-serve model with no subscription or reservation requirements; codes remain valid for three years. The B2B corporate segment (Team Building) serves 1,100+ companies including Odoo, Deloitte, BNP Paribas Fortis, Decathlon, PwC, Proximus, AXA, and Infrabel via a quote-based sales motion with dedicated account managers and tiered self-managed (€18.50/player) and facilitator-led (€27.50/player) pricing. The B2B education segment (Schools) serves 400+ institutions including Universiteit Gent and Université de Liège with PRO (€9.99/student) and PREMIUM (€35.09/student) packages, including optional on-site Game Master support.

Revenue is generated entirely through one-time transactional payments across these three segments; there is no disclosed subscription, no public revenue figure, and no disclosed external funding. Distribution is exclusively digital, marketing is content- and SEO-led, and the company positions environmental sustainability ('1 order = 1 tree', CO2 offset) as a brand differentiator. Operational scale indicators include 11–50 employees, 250,000+ lifetime players, and approximately 27,366 trees planted through its environmental initiative.

Name

Coddy Games

Legal name

Coddy SRL

Website

https://coddygames.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Coddy Games is a Brussels-based mobile gaming company that delivers smartphone-based urban escape games and treasure hunts across 70+ European cities, serving families and friends, corporate team-building clients (1,100+ companies), and schools (400+ institutions) via its multilingual iOS and Android app.

Ownership category

akta.pro rank

Product category

Mobile Gaming & Urban Experience Platform

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Urban escape games
• Mobile city games
• Interactive city tours
• Corporate team building
• Outdoor school activities

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. B2C Family & Friends Games: One-time purchase of urban escape game experiences at €39.99 per team (2-6 players). Customers purchase game codes and play at their convenience with no expiration (games valid for 3 years once purchased). No subscription or recurring fees.
2. School Outing Packages: Per-student pricing for educational institutions: PRO package at €9.99/student (remote assistance included) and PREMIUM package at €35.09/student (with on-site Game Master). Minimum 20 players for PRO/PREMIUM tiers. Invoice-based payment for schools.
3. Corporate Team Building: Per-event pricing for company team building activities: Self-managed starting at €740 for 40 players (€18.50/player), and facilitated versions at €1,100 for 40 players (€27.50/player). Larger groups accommodated with staggered starts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coddy Games develops and operates a smartphone-based urban escape game platform that turns European city centers into interactive adventure playgrounds. Customers purchase game codes and play self-guided, GPS-enabled treasure hunts, mystery, and themed challenges via the Coddy mobile app available on iOS and Android across 70+ cities. The company serves three distinct segments—families and friends (B2C), corporate team building clients, and educational institutions—with separate product lines, pricing, and service tiers.

Product overview

Coddy Games is a Belgian company offering smartphone-based urban escape games and treasure hunts across 70+ European cities. The product portfolio consists of three core segments: Family & Friends (self-guided games for individuals), Team Building (corporate team activities in self-managed or facilitator-led formats), and School Outings (educational games for student groups). The platform operates through a dedicated mobile app available on iOS and Android. Family & Friends offers 12 themed game scenarios including The Alchemist, The Walter Case, Crazytopia, Peter Pan, Saving Marsupilami!, and others. Team Building features two main themes (The Trophy of the Tribes and Urban Rally) with PRO and PREMIUM service tiers. School offerings include similar themes with specialized pricing packages (PRO at €9.99/student and PREMIUM at €35.09/student). All segments utilize interactive maps, GPS tracking, multi-language support (up to 5 languages), and real-time leaderboards. The games are valid for 3 years after purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Family & Friends Urban Escape Games Self-guided urban escape games for groups of 2-6 players (families, friends, tourists) played via the Coddy smartphone app. Each game combines interactive maps, GPS navigation, riddles, themed missions, and real-time leaderboards. Sold as a one-time purchase at €39.99 per team, valid for 3 years, playable 24/7 without reservation.
• Corporate Team Building Collaborative urban team building events for companies, accommodating 20 to 2,000+ participants. Includes themed city missions, real-time ranking across teams, customization with company logos and CEO names, and optional on-site facilitator or Game Master. Available across multiple European cities.
• School Outings Outdoor educational escape games tailored for primary, secondary, and higher education student groups. Combines city exploration with cultural and historical learning content. Supports multilingual teams and offers scalable logistics for school field trips.
• Coddy Mobile App Native mobile application on iOS and Android that delivers Coddy's urban exploration games. Provides interactive maps, GPS navigation, real-time multiplayer leaderboards, in-app chat support with optional hint system, multilingual interface (French, English, Dutch, Italian, Spanish), and in-app game code purchases.
• The Alchemist Fantasy-themed urban escape game where players investigate witchcraft phenomena in the city, featuring a historical mystery narrative set in the 16th century. Sold as a standalone game code within the Coddy mobile app.
• The Walter Case Investigation and mystery-themed urban escape game where players solve a crime by finding the culprit before time runs out. Sold as a standalone game code within the Coddy mobile app.
• Crazytopia Humor and absurdity-themed urban escape game featuring absurd phobias and offbeat challenges in city streets. Sold as a standalone game code within the Coddy mobile app.
• Peter Pan: The Lost Shadow Kids-focused urban adventure game for ages 8-10 where children help Peter Pan find lost kids and his missing shadow. Sold as a standalone game code within the Coddy mobile app.
• Saving Marsupilami! Family-friendly urban treasure hunt where players explore the city with the Marsupilami to save its family. Sold as a standalone game code within the Coddy mobile app.
• The Trophy of the Tribes Competitive team building game featuring a tribe competition across city streets, designed for groups of 18+ with approximately 150-minute duration. Sold as part of Coddy's corporate team building offering.
• Urban Rally City exploration team building game where participants solve riddles to uncover city secrets, suitable for ages 12+. Sold as part of Coddy's corporate team building offering.

Quantifiable outcome

• 400+ schools have used Coddy for school outings
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Actionbound: German DIY platform for interactive outdoor scavenger hunts, GPS quests, and city tours. Closely comparable on product (interactive location-based mobile games), technology stack, and self-serve content authoring.
• Strayboots: US-based provider of smartphone-guided urban scavenger hunts for corporate team-building and events. Direct competitor in the same product category with overlapping GTM (B2B event sales) and delivery model (mobile app + GPS).
• The Go Game: Tech-enabled corporate team-building platform with app-based scavenger hunts and games. Comparable in serving enterprise clients for offsite/team-building events with digital game delivery.
• CityHunts: US operator of urban scavenger hunts tailored for corporate team-building and private groups. Comparable in serving B2B team-building via custom themed city adventures with app-based execution.
• Watson Adventures: NYC-headquartered operator of urban scavenger hunts and pub crawls for corporate team-building events and private groups. Closely mirrors Coddy's city-based themed game format and B2B team-building customer base.
• KrazyRace: US-based scavenger hunt app designed for corporate team-building and city exploration. Competes in the same mobile scavenger hunt category with similar B2B team-building and B2C model.

Emerging players

• Geocaching HQ: Operator of the world's largest location-based outdoor game community. Overlaps on GPS-based urban exploration but skews consumer/community rather than B2B team-building—useful comparator for engagement mechanics.

Broad incumbents

• Viator: Tripadvisor-owned marketplace for tours, activities, and city experiences. Adjacent competitor targeting the same end-customer (tourists/leisure explorers) and corporate group bookings; useful for distribution-channel and booking-flow benchmarking.
• GetYourGuide: Global marketplace for tours, activities, and experiences in cities worldwide. Competes for the same tourist/city-explorer wallet but as a broad aggregator rather than a single-product specialist; relevant for adjacent market signals.
• Niantic: Developer of location-based AR games including Pokémon GO and Ingress. Shares Coddy's location-based mobile gaming core but at substantially larger scale and broader scope; useful as the macro benchmark for AR/location gaming category dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@coddy-games
• LinkedInlinkedin.com/company/coddygames
• Instagraminstagram.com/coddygames
• Xx.com/coddygames
• Facebookfacebook.com/playwithcoddy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coddy Games