Concept and Impression

What Concept and Impression does

Concept et Impression Conseil (doing business as Concept & Impression) is a privately held French B2B distributor of customizable promotional objects and textile merchandise, headquartered at 19 rue de la Claire, 69009 Lyon. The company operates an e-commerce catalog platform (concept-impression.com) that aggregates products from 80+ brand partners across 20+ categories — apparel/textile (Kariban with 442 SKUs, B&C Collection, Gildan, Proact, Native Spirit), writing instruments and lighters (BIC, Parker, Waterman), high-tech accessories (XD Design), gourmet/gastronomy (Les Filosophes, Charles Heidsieck, Gérard Bertrand), home, office, luggage, beauty, and packaging/PLV. Curated thematic collections include 'Made in France' (Origine France Garantie certified Kariban textiles manufactured in Brittany), ECOLLECTION (eco-responsible items), PLV (point-of-sale marketing), and Sports et Loisirs.

The business serves a horizontal base of B2B professional buyers — companies, organizations, associations, and public institutions — plus a secondary use-case segment of hospitality, food service, retail, and industrial buyers requiring professional workwear. Sales flow through a digital catalog displaying public unit prices (e.g., BIC 4 Couleurs from €2.37/unit, textile basics €3–€5, outerwear up to €46–€120) combined with an 'Devis express' quote form that captures project details for customized bulk pricing including marking/embroidery costs and volume discounts. GTM is sales-led B2B supported by SEO-driven catalog navigation, a content blog (Objet Média), Instagram and LinkedIn presence, and email newsletter. The firm holds EcoVadis sustainability certification and surfaces Origine France Garantie labeling on select products to align with French public-procurement ESG requirements.

The legal entity is a French Société Anonyme (SA) with share capital of €86,400.48, privately held with no disclosed outside funding, parent company, or shareholders. There are no disclosed executives, headcount figures, or revenue figures, and the platform infrastructure is provided by European Sourcing, which also hosts the catalog's product images. No AI/ML capabilities, patents, or proprietary technology beyond the catalog platform are evidenced in the source data.

Name

Concept and Impression

Legal name

Concept et Impression Conseil

Website

https://concept-impression.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

French B2B distributor operating an e-commerce catalog of customizable promotional merchandise and textile goods from 80+ brands, serving companies, organizations, and public institutions across France with quote-based bulk ordering and sustainability-certified product lines.

Ownership category

akta.pro rank

Product category

Promotional Merchandise Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

Keywords

• Promotional merchandise
• Branded textiles
• Custom apparel
• Corporate gifting
• Advertising products

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional objects and textile merchandise sales: Revenue generated from the sale of customizable promotional objects, textile items (apparel, accessories), and branded merchandise to B2B customers. Products are sourced from brand partners (BIC, Gildan, Kariban, B&C Collection, XD Design, etc.) and sold with customization/marking options. The business operates as a product catalog and quote-based sales model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Concept & Impression is a B2B distributor of customizable promotional objects and textile merchandise, operating an e-commerce catalog that aggregates products from 80+ brands (BIC, Gildan, Kariban, B&C Collection, XD Design, Native Spirit, Les Filosophes and others) across 20+ categories (textile, writing instruments, high-tech, home, office, luggage, beauty, packaging/PLV). The platform offers product customization and marking services, sustainability-certified assortments (EcoVadis, Origine France Garantie), and a quote-based sales workflow for B2B professional buyers seeking branded merchandise for corporate marketing, events, employee apparel, and gifting.

Product overview

Concept & Impression is a B2B e-commerce platform specializing in promotional textile objects and branded merchandise. The offering operates as a multi-brand marketplace with sub-brands and product categories rather than a unified single product. The core portfolio includes textile and fashion items (Kariban, Gildan, B&C Collection), writing instruments and accessories (BIC), and technology products (XD Design). Products are organized into thematic collections such as ECOLLECTION (eco-friendly items), PLV (point-of-sale marketing), and Made in France. The platform serves businesses seeking customizable promotional merchandise, featuring categories spanning textiles, high-tech, home goods, office supplies, luggage, beauty products, and writing instruments. Additional services include express quoting and product customization/branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• Personnalisation / Marquage (Customization & Branding Services)
• Devis Express (Express Quote Service)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• European SourcingminorChannel Partner/ Reseller/ DistributorEuropean Sourcing provides the e-commerce platform hosting and infrastructure for concept-impression.com. The company is listed as the website hosting provider on the legal notices page.
• BICcoreChannel Partner/ Reseller/ DistributorBIC is a major brand partner, with over 100 BIC products listed in the Concept et Impression catalog, including pens (BIC 4 Couleurs, BIC Cristal, BIC Media Clic), lighters, correction tape, and markers. Products feature 'prix de marquage inclus' (branding price included).
• GildancoreChannel Partner/ Reseller/ DistributorGildan is a key brand partner offering textile basics (T-shirts, sweatshirts, polo shirts, activewear) with 36 products in the catalog. Gildan's Heavy Cotton, Ultra Cotton, Softstyle, and Hammer lines are featured.
• B&C CollectioncoreChannel Partner/ Reseller/ DistributorB&C Collection is a featured brand partner offering premium and organic textile products with 59 products in the catalog, including T-shirts, sweatshirts, polo shirts, and outerwear with a focus on sustainable materials (organic cotton, recycled polyester).
• KaribancoreChannel Partner/ Reseller/ DistributorKariban is a major brand partner with 442 products in the catalog, offering a wide range of textile items including workwear, fashion apparel, accessories, and household linens. Notable for 'Origine France Garantie' certified products made in Brittany.
• ProactminorChannel Partner/ Reseller/ DistributorProact is a brand partner featured in the catalog's brand showcase, offering textile products within the promotional objects category.
• XD DesignminorChannel Partner/ Reseller/ DistributorXD Design is a brand partner featured in the catalog's brand showcase, offering design-oriented promotional products (bags, drinkware, tech accessories).
• Les FilosophesminorChannel Partner/ Reseller/ DistributorLes Filosophes is a brand partner featured in the catalog's brand showcase, offering food and beverage products (wines, spirits, gourmet items) as promotional objects.
• Native SpiritminorChannel Partner/ Reseller/ DistributorNative Spirit is a brand partner featured in the catalog's brand showcase, offering eco-responsible textile products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PF Concept: Pan-European B2B distributor of promotional merchandise and branded products with a broad multi-brand catalog (textile, writing, bags, drinkware); directly comparable concept, catalog breadth and European operating footprint.
• 4imprint Group plc: Public UK-listed, one of the largest B2B promotional products distributors in North America and Europe, operating a multi-brand catalog with customization across apparel, writing instruments, bags and tech accessories - directly comparable to Concept et Impression's core product categories and B2B catalog model.
• Brand Addition: European promotional merchandise distributor offering customized branded products across apparel, drinkware, tech and travel categories - a close peer given the shared multi-brand, multi-category B2B promotional merchandise model.
• Quality Logo Products: US-based online B2B distributor of custom-branded promotional products spanning apparel, drinkware, writing instruments and tech accessories with online catalog-driven quoting - directly analogous to Concept et Impression's e-commerce catalog + customization model.
• Discount Mugs: US-based B2B promotional products e-commerce company specializing in customized drinkware, apparel, bags and accessories with instant online pricing - directly analogous to Concept et Impression's e-commerce catalog + customization promotional merchandise model.
• Xindao: Netherlands-based promotional products company offering sustainable, customized branded merchandise through catalogs and digital B2B channels - comparable on eco-led positioning (sustainability lines) and multi-category B2B assortment.
• National Pen: US-headquartered B2B promotional products company specializing in customized writing instruments and branded merchandise for SMBs and enterprises - directly comparable in product mix (pens, textile, accessories) and customization-led GTM.
• Spreadshirt: European custom apparel and accessories platform offering on-demand decoration across textile categories for B2B and B2C buyers; comparable via e-commerce-delivered custom textile merchandising, though it skews more B2C.

Broad incumbents

• Cimpress (Vistaprint): Large multinational mass-customization platform whose Vistaprint brand covers printing, signage, apparel and promotional products - comparable via custom branded merchandise and e-commerce fulfillment, but at materially greater scale and broader portfolio than Concept et Impression.

Others

• European Sourcing Group: Technology/platform provider that hosts and powers the concept-impression.com e-commerce stack (white-label platform for promotional products distributors) - a direct ecosystem enabler rather than a competitor, included to acknowledge the shared platform infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/concept-et-impression-conseil
• Instagraminstagram.com/concept.impression

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept and Impression