European Sourcing Group

What European Sourcing Group does

European Sourcing Group (SAS European Sourcing) is a French B2B SaaS and data platform company founded on 06/08/2002 by Christine and Bernard Lavigne in Estillac, France. The company operates ESourcing, the largest European database of promotional products, advertising textiles, and corporate gifts, aggregating over 1.6 million product references from 980+ supplier brands with product data available in 14 languages and interface support in 8 languages. Its two-sided platform serves 3,650+ active distributor/reseller users and 980+ suppliers across 33+ countries, connecting promotional product buyers with manufacturers through a cross-supplier search engine that supports filtering by budget, material, origin, CO2 footprint, traceability, Digital Product Passport (DPP), and country of origin. Around the core ESourcing engine, the company has built a modular product suite including MyEasyCatalog (catalog and product sheet generator), MyEasyWeb (website builder with integrated product database), MyEasyNews (email marketing), MyEasyImport (API for supplier data synchronization), MyEasyLogo (logo placement simulation), plus supplier-side tools ESupplier, EBrands, and ESponsoring. Recent additions include HALL STUDIO (third-party AI image generation integrated for product mockups) and EPrint (printing service provider directory). Third-party integrations include Sellsy CRM.

The company generates revenue primarily through subscription-based SaaS pricing, with annual subscriptions billed monthly. The entry ESourcing tier is priced at €250/year, with modular premium packs ranging from €27/month (MyEasyNews) to €152/month (Pack Visibilité), and supplier-facing services (ESupplier, EBrands, ESponsoring) on recurring terms. Go-to-market combines a hybrid motion: self-serve platform registration at the basic tier, with regional sales teams covering Benelux, DACH, UK, France, Italy, Spain, Portugal, and Scandinavia driving enterprise and premium conversions. Distribution is supported by active trade show presence at PSI (Germany), CTCO (France), Promogift (Spain), PTE (Italy), Premium Sourcing (France), and Promoturk (Turkey). The company is privately held, founder-owned, bootstrapped (no external funding rounds disclosed), structured as a SAS with €350,000 registered capital, and operates with a team of 30+ employees as of 2024.

Name

European Sourcing Group

Legal name

SAS European Sourcing

Website

https://europeansourcing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

French B2B SaaS platform founded in 2002 that operates Europe's largest promotional products database (1.6M+ references from 980+ suppliers), serving 3,650+ distributors across 33+ countries with subscription-based search, cataloging, website-building, and email marketing tools.

Ownership category

akta.pro rank

Product category

B2B Promotional Products Sourcing Platform

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B promotional products
• Promotional merchandise sourcing
• Corporate gift platform
• Supplier search engine
• Promotional textiles database

Headquarters

HQ city

Agen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - ESourcing Search Access: Annual subscription for access to the B2B search engine for promotional products. Includes unlimited search access, advanced filtering, and direct supplier contact access.
2. Subscription - Pack Création (Creation Pack): Monthly subscription (billed annually) for catalog generator, product sheets, and customizable customer selections. Includes full access to ESourcing data with modifiable product information and margin management.
3. Subscription - Pack Connecté (Connected Pack): Monthly API subscription (billed annually) for centralized supplier data integration via API. Includes 24/7 updates for products, marking prices, and stock information.
4. Subscription - Pack Visibilité (Visibility Pack): Monthly subscription (billed annually) for MyEasyWeb website creation with integrated product database. Includes up to 40,000 product references, automatic updates, and SSL certificate.
5. Subscription - MyEasyNews (Email Marketing): Monthly subscription for email marketing campaigns with customizable templates, image library, advanced segmentation, and detailed statistics. Starting from 15,000 emails per month.
6. Supplier Services - ESupplier: Supplier profile management and analytics dashboard for suppliers to track business contacts and evaluate presence effectiveness on ESourcing.
7. Supplier Services - EBrands: Brand promotion service allowing suppliers to provide banners and visuals to resellers for integration into their websites.
8. Supplier Services - ESponsoring: Sponsored visibility placement for suppliers on reseller pages for maximum exposure and strategic positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

European Sourcing Group operates a B2B search engine and multi-supplier platform (ESourcing) for the promotional products and corporate gifts industry. The platform centralizes over 1.6 million product references from 980+ supplier brands, enabling distributors and resellers to search, filter, request quotes, and access supplier catalogs in 14 languages. The company sells subscription-based access to the platform along with modular tools for catalog generation, website creation, email marketing, and API-based product data integration.

Product overview

European Sourcing Group operates as a platform-plus-modules architecture centered on ESourcing, the flagship B2B search engine and multi-supplier marketplace for promotional products and corporate gifts across Europe. The platform offers distinct tool sets for two primary user segments: distributors/resellers and suppliers. For distributors, the core product is ESourcing itself (access to 1.6M+ product references via search, filtering, and quote requests), supplemented by four integrated modules — MyEasyCatalog (custom catalog and product sheet generator), MyEasyWeb (white-label website builder with integrated product database), MyEasyNews (email marketing campaign management), MyEasyImport (API-based supplier data integration), and MyEasyLogo (logo placement simulation on product images). For suppliers, the tools include ESupplier (supplier profile management and analytics dashboard), EBrands (brand visual promotion on reseller websites), and ESponsoring (premium sponsored visibility placement). A central dashboard called EuropeanSourcingPlatform provides unified access across tools. Notable integrated AI capabilities include Hall Studio for AI-powered product mock-up image generation with client logos, and EPrint for integrated printing service provider discovery. The platform is available in 8 languages and covers 19 countries.

Differentiator

Problem solved

Functional benefit

Brands

• ESourcing: Multi-supplier B2B search engine for promotional products, textiles, and corporate gifts, serving distributors and suppliers across Europe.
• MyEasyImport
• MyEasyWeb
• MyEasyCatalog
• MyEasyLogo
• MyEasyNews
• ESupplier
• EBrands
• ESponsoring
• HALL STUDIO
• EPrint
• EuropeanSourcingPlatform (ESP)

Products and services

• ESourcing B2B Search Engine The core B2B multi-supplier search engine for promotional products, textiles, and corporate gifts. Provides access to over 1.6 million product references from 980+ supplier brands, with filtering by category, material, origin, budget, stock, and supplier, comparison tools, quote requests, and environmental data filters. Priced at €250/year excl. VAT.
• Pack Création (MyEasyCatalog) Subscription module providing catalog and product sheet generator with full ESourcing data access, editable product information, margin management, customizable page layouts and covers, and unlimited digital and PDF output. From €45/month excl. VAT, billed annually.
• Pack Connecté (MyEasyImport) API-based subscription providing centralized supplier data integration for distributors. Includes product data retrieval via API, partner supplier selection on customized token, complete product data, and 24/7 automatic updates for products, marking prices, and stock. €92/month excl. VAT, billed annually.
• Pack Visibilité (MyEasyWeb) Subscription website creation platform with integrated product database. Includes up to 40,000 product references, automatic product updates, stock and marking information, price and marking margin management, customizable pages, annual hosting, and SSL certificate. €152/month excl. VAT, billed annually.
• MyEasyNews Email marketing solution for distributors and suppliers to design and send campaigns. Includes customizable email templates, integrated image library, advanced segmentation, detailed statistics, and adjustable monthly email volume from 15,000/month. From €27/month excl. VAT, billed annually.
• ESupplier Supplier profile administration dashboard enabling suppliers to customize their profile, publish news and products, and access statistics to track business contacts and measure impact on ESourcing. Functions as a year-round digital showroom.
• EBrands Brand promotion service allowing suppliers to provide banners and images adapted to MyEasyWeb specifications for easy visual integration into reseller websites.
• ESponsoring Sponsored visibility placement service for suppliers, providing premium positioning on reseller pages to increase product exposure and strategic positioning.

Quantifiable outcome

• 330+ business contacts generated per day on the platform
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HALL STUDIO (Hallia.ai)coreTechnology or IntegrationAI-powered image generation technology integrated directly into ESourcing platform for creating realistic product mockups with logos. Every ESourcing user gets access to HALL STUDIO with 5 free visuals upon activation. Advanced features planned for future rollout.
• SellsycoreTechnology or IntegrationCRM integration option allowing ESourcing shopping carts to be sent directly to Sellsy for quote management and customer follow-up without re-entering data. Streamlines sales workflow for users of both platforms.
• EPrint NetworkcoreTechnology or IntegrationNetwork of printing service providers integrated into ESourcing for finding customization partners by technique (embroidery, laser, screen printing, pad printing, digital printing). Includes contact information and capabilities for each provider.
• CTCOminorGTM or Marketing PartnerTrade show partnership - European Sourcing participates in CTCO exhibition in France as an exhibitor and partner, building industry visibility.
• Premium SourcingminorGTM or Marketing PartnerIndustry trade show partnership - co-organized initially with Reed Exhibitions, bringing together suppliers and distributors in an intimate setting.
• PSI (Promotional Products Association International)minorGTM or Marketing PartnerTrade show partnership - European Sourcing participates in PSI exhibition in Germany for European market visibility.
• PTE (Promotion Trade Exhibition)minorGTM or Marketing PartnerTrade show partnership - European Sourcing participates in PTE exhibition in Italy for Southern European market presence.
• PromoturkminorGTM or Marketing PartnerTrade show partnership - European Sourcing participates in Promoturk exhibition in Turkey for Turkish market coverage.
• PromogiftminorGTM or Marketing PartnerTrade show partnership - European Sourcing participates in Promogift exhibition in Spain for Iberian market visibility.
• Objet MediaminorStrategic or Co-development PartnerIndustry association membership - European Sourcing is a member of Objet Media, the professional organization for the media objects sector in France.
• EPPIminorGTM or Marketing PartnerEuropean trade association partnership - European Sourcing participates in EPPI-related activities for industry networking.
• MYVENDOminorGTM or Marketing PartnerFair/event partnership - MYVENDO organizes fairs that European Sourcing partners with for market visibility.
• BAPPminorGTM or Marketing PartnerBelgian promotional products association partnership for Benelux market presence.
• ASSOPROMminorGTM or Marketing PartnerItalian promotional products association partnership for Italian market coverage.
• PROMOSWISSminorGTM or Marketing PartnerSwiss promotional products association partnership for Swiss market presence.
• GWW (Gesamtverband Werbliche Mittel)minorGTM or Marketing PartnerGerman promotional products association partnership for DACH market presence.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PSI - Promotional Products Services International: Largest European distributor network and data provider for promotional products — most direct competitor to European Sourcing's supplier-reseller marketplace positioning, with overlapping trade-show participation (PSI Düsseldorf).
• Dataprom: Competitor B2B data and search platform for promotional products in Europe; directly comparable in product (catalog/search) and category, targeting the same distributor and supplier personas.
• RangeMe: B2B product discovery platform used by retailers and brands to source suppliers across many categories; comparable on platform mechanics (catalog, supplier-reseller connection) even though verticals differ.
• ThomasNet: B2B sourcing platform connecting buyers with suppliers across industrial and commercial categories — directly comparable as a subscription B2B search and discovery platform.
• Commonsku (Miroglio / skuCloud): North American platform for promotional product distributors covering sourcing, product data, CRM, and order management — most comparable product suite in the promo-products vertical.

Broad incumbents

• Faire: Wholesale B2B marketplace connecting independent retailers with brands; comparable two-sided marketplace model and subscription mechanics, but focused on general retail rather than promo.
• Joor: B2B wholesale platform connecting brands and retailers, primarily in fashion but architecturally comparable on digital marketplace + order automation + API integration stack.
• Ankorstore: European B2B wholesale marketplace for independent retailers and brands; comparable two-sided marketplace and subscription mechanics within the European retail ecosystem.
• Alibaba.com: Dominant global B2B marketplace that competes at the edges of ESourcing for general wholesale sourcing of promotional items, even though its specialization is much broader than promotional products.

Others

• PromoStandards: Industry-led standard-setting body for data exchange between suppliers and distributors in promo; adjacent ecosystem infrastructure relevant to ESourcing's API and supplier-data integration roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheMyeasyweb
• LinkedInfr.linkedin.com/company/europeansourcing-objet-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Sourcing Group