G-Loc Brakes
G-Loc Brakes is a privately held, founder-led U.S. manufacturer founded in 2003 that produces aftermarket big brake kits, brake compounds, and brake fluids for the performance automotive and motorsport enthusiast market, selling primarily through direct e-commerce from Mooresville, North Carolina.
- Company typePrivate
- Founded2003
- HeadquartersMooresville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What G-Loc Brakes does
G-Loc Brakes is a privately held, founder-led manufacturer of aftermarket performance braking components, founded in 2003 and headquartered in Mooresville, North Carolina. The company's product line centers on three categories: big brake kits, brake compounds (friction materials such as pads), and brake fluids, serving the automotive enthusiast and motorsport aftermarket rather than the OEM vehicle assembly channel.
The business operates as a small specialty manufacturer with a headcount range of 1-10 employees, indicating either a tight operational core supplemented by contract manufacturing or a focused low-overhead model. Distribution leans on direct-to-consumer e-commerce via the company website (g-locbrakes.com), consistent with the convention of niche performance-parts brands. No wholesale distributor relationships, OEM partnerships, or international channels are documented in the available source material.
Ownership and operational control remain with co-founders Chris Puskar (COO) and Danny Puskar (President), reflecting more than two decades of continuous founder stewardship. No funding rounds, acquisitions, certifications, or patent portfolio entries are present in the aggregated source data, and the company's website content appears to have been only partially captured, leaving operating status, pricing model, and segment mix incompletely documented.
G-Loc Brakes firmographics
Firmographics- Name
- G-Loc Brakes
- Website
- https://g-locbrakes.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 1–10 employees
- Short description
- G-Loc Brakes is a privately held, founder-led U.S. manufacturer founded in 2003 that produces aftermarket big brake kits, brake compounds, and brake fluids for the performance automotive and motorsport enthusiast market, selling primarily through direct e-commerce from Mooresville, North Carolina.
- Ownership category
- akta.pro rank
G-Loc Brakes industry classification
Industry- Product category
- Automotive Brake Systems
- NAICS
- Motor Vehicle Brake System Manufacturing (33634)
- akta.pro industry
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums)Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking SystemsHydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters)Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems
Keywords
Where G-Loc Brakes is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Markets served
G-Loc Brakes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
G-Loc Brakes product offering
Product offeringCore offering
G-Loc Brakes is a manufacturing company that designs and produces big brake kits, brake compounds, and brake fluids. Its products target automotive applications requiring high-performance stopping power, including motorsports, track-day, and high-performance street use. The company has been operating since 2003 and is based in Mooresville, United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Brake Kits
Companies that use G-Loc Brakes
Customer profileIdeal customer profiles1 record
G-Loc Brakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G-Loc Brakes partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
G-Loc Brakes competitors and assessment
Company assessmentDirect peers
- Baer Brakes: Manufacturer of big brake upgrade kits, calipers, rotors, and pads for muscle cars, trucks, and performance street applications — a directly comparable aftermarket brake kit specialist.
- PowerStop: Aftermarket performance brake kits, calipers, rotors, and pads sold through installers and e-commerce — a directly comparable big-brake-kit competitor targeting the same enthusiast and daily-driver-upgrade buyer.
- Hawk Performance: Specialty brake pad and friction brand (part of Carlisle Companies) focused on motorsport, track, and high-performance street applications — a direct comparator to G-Loc's brake compounds business.
- Project Mu: Japanese manufacturer of motorsport and performance brake pads, calipers, and brake fluid, widely used in drift, time attack, and circuit racing — a direct peer in the racing-compound and kit space.
- EBC Brakes: Aftermarket manufacturer of brake pads, discs, rotors, and brake hardware for cars, trucks, and motorcycles — a direct peer in the friction and rotor aftermarket that competes for the same enthusiast and race customer base.
- RacingBrake: US-based manufacturer of high-performance two-piece rotors, brake pads, and big brake kits for sports cars, track-day, and time-attack enthusiasts — closely comparable in scale and product mix to G-Loc.
- Wilwood Engineering: Specialty manufacturer of high-performance brake kits, calipers, rotors, and friction products for motorsport, custom, and OE applications — a directly comparable niche competitor with similar product breadth to G-Loc.
- Stoptech (Brembo): Performance brake kit and pad specialist (now part of Brembo) targeting enthusiast, track, and OE-style applications with a comparable big brake kit product line.
- AP Racing: UK-based manufacturer of motorsport and performance brake calipers, discs, and pads, supplying race series and high-end road car builders worldwide — directly comparable on caliper and disc kit offerings.
Broad incumbents
- Brembo: Global Tier-1 brake systems supplier for premium and performance vehicles, with a broad portfolio spanning calipers, discs, pads, and master cylinders — a much larger incumbent whose performance and motorsport lines overlap with G-Loc's offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
G-Loc Brakes social profiles
Digital presenceG-Loc Brakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
G-Loc Brakes leadership team
Management profileNumber of profiles
Profiles2 records
G-Loc Brakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G-Loc Brakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G-Loc Brakes
What does G-Loc Brakes do?
G-Loc Brakes is a manufacturing company that designs and produces big brake kits, brake compounds, and brake fluids. Its products target automotive applications requiring high-performance stopping power, including motorsports, track-day, and high-performance street use. The company has been operating since 2003 and is based in Mooresville, United States.
When was G-Loc Brakes founded?
G-Loc Brakes was founded in 2003. It employs 1 to 10 people.
Where is G-Loc Brakes based?
G-Loc Brakes is headquartered in Mooresville, United States, in the North America region.
Who are G-Loc Brakes's main competitors?
Direct peers on record are Baer Brakes, PowerStop, Hawk Performance, Project Mu, EBC Brakes, RacingBrake, Wilwood Engineering, Stoptech (Brembo) and AP Racing. Brembo is listed as a broad incumbent.
Does G-Loc Brakes have an API?
No public API is recorded for G-Loc Brakes.
What industry is G-Loc Brakes in?
G-Loc Brakes's product category is Automotive Brake Systems. Its primary akta.pro industry code is IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums), with a secondary code of IMACAIAD, Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters). Its NAICS code is 33634.