Capricci

What Capricci does

Capricci Srl is a privately held Italian corporate gifting company founded in 1988 by Gian Attilio Borella and headquartered in Cassano d'Adda, near Milan. The company specializes in curating, packaging, and distributing premium gourmet gift boxes (including chocolates, artisanal pastries, wines, cheeses, cured meats, teas, and specialty Italian foods sourced from more than 50 brands) for B2B customers. Over its 35+ year operating history, Capricci has built a portfolio of eight distinct product lines — IN THE BOX DOLCE, IN THE BOX SALATO, Scatola regalo, Baule regalo, BASIC, MINI BOX, BAGS, and Idea regalo — and serves more than 500 businesses annually with both catalog-based selections and bespoke gift programs.

The business is structured around three primary service pillars: Idee Regalo Detraibili (tax-deductible corporate gift consulting tailored to Italian fiscal regulations), Premi di produzione & Incentive (employee, client, and partner incentive program design), and Operazioni commerciali (customized creative consulting, personalization, and logistics for high-end corporate gifting). Capricci generates revenue through quote-based, transaction-driven B2B sales — pricing tiers span €0–€200+ per unit — distributed via a direct sales motion through its website and Cassano d'Adda showroom, supplemented by a formal Partnership Program that recruits accountants, financial advisors, consulting firms, marketing/PR agencies, B2B event companies, professional associations, and private banking firms as referral and reseller channels. Operations remain exclusively domestic to Italy with no disclosed international footprint.

Capricci does not operate a proprietary technology platform — its "digital catalog" is essentially an e-commerce storefront — and has no patents, AI/ML capabilities, or disclosed funding rounds. The company remains family-controlled with second-generation leader Carlotta Borella actively involved, share capital of €50,000, and no parent, subsidiary, or institutional investor ownership structure on record. Customer relationships are anchored by long-term consultative engagements, with the company positioning itself on heritage, artisanal curation, and end-to-end logistics management rather than on technological differentiation.

Name

Capricci

Legal name

Capricci Srl

Website

https://capriccisrl.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Capricci is a family-owned Italian B2B corporate gifting company founded in 1988 that curates premium gourmet gift boxes from 50+ brands for over 500 businesses annually, offering tax-deductible gift consulting, incentive programs, and customized corporate gifting solutions domestically in Italy.

Ownership category

akta.pro rank

Product category

Corporate Gifting

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Premium & Luxury Wrapping Services (HSACANAG), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Corporate gifting
• Premium gift boxes
• Gourmet food curation
• Business gift consulting
• Incentive programs

Headquarters

HQ city

Cassano D'adda

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Gift Product Sales: Capricci sells curated food and gourmet gift boxes to businesses for gifting to clients, partners, and employees. Products include premium Italian food items such as chocolates, pastries, wines, cheeses, and artisanal goods. Pricing is quote-based and determined by product selection, customization level, and order volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Capricci curates and sells premium Italian gourmet gift boxes and corporate gifting solutions to businesses. Its portfolio includes sweet and savory gift boxes (IN THE BOX DOLCE, IN THE BOX SALATO), Scatola regalo, Baule regalo luxury crates, BASIC selections, MINI BOX, BAGS shoppers, and Idea regalo themed collections featuring chocolates, wines, cheeses, cured meats, teas, and artisanal foods from 50+ premium brands. Beyond products, Capricci delivers complementary services: tax-deductible corporate gift consulting, employee/partner incentive programs, customized commercial gifting solutions, and a partnership program for professional services firms.

Product overview

Capricci is a premium B2B gifting solutions company founded in 1988, specializing in artisanal Italian food and beverage products presented in elegant gift boxes and packaging. The company offers a comprehensive portfolio of product lines including IN THE BOX DOLCE (sweet gift boxes with chocolates, pralines, teas), IN THE BOX SALATO (savory boxes with pasta, oils, specialty foods), Scatola regalo (comprehensive gift boxes with wines, cheeses, meats), Baule regalo (luxury large-format crates), BASIC (essential curated selections), MINI BOX (compact specialty boxes), BAGS (shopper bags), and Idea regalo (themed gift collections). Beyond products, Capricci provides complementary services including Idee regalo detraibili (tax-deductible corporate gift consulting), Premi di produzione & Incentive (employee and partner incentive programs), Operazioni commerciali (customized corporate gifting solutions), and a Partnership Program. The company operates a digital catalog e-commerce platform and serves over 500 businesses annually across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• IN THE BOX DOLCE (Sweet Gift Boxes) A line of premium sweet gift boxes featuring artisanal chocolate selections, pralines, torrone, confections, and Mariage Frères teas, available in multiple variants (IN THE BOX DOLCE 3 through 8). Designed for corporate gifting occasions targeting clients, partners, and employees.
• IN THE BOX SALATO (Savory Gift Boxes) A line of savory gift boxes featuring Italian artisanal products including pasta, condiments, oils, Tuscan and Sicilian specialties, foie gras, taralli, aperitif cocktail selections, and bubbles. Variants range from IN THE BOX SALATO 1 through 10.
• Scatola regalo (Premium Gift Boxes) Premium gift boxes featuring curated selections of Italian food and beverage products including wines, cheeses, meats, and artisanal foods. Available in multiple variants (TIPO 1 through TIPO C) containing different product combinations.
• Baule regalo (Luxury Gift Crates) Large premium gift crates featuring luxury food and beverage products including champagne, caviar, premium meats, and artisanal cheeses (TIPO 8).
• BASIC (Essential Curated Selections) Curated basic food selections featuring essential Italian artisanal products (BASIC 1 through 7), including pasta and condiment, rice and mushrooms, cantucci, fusillone and cantucci, chocolate bars, sweet pantry, and savory pantry.
• MINI BOX (Compact Specialty Boxes) Compact gift boxes featuring premium specialty products (MINI BOX 1 through 8), including rice, foie gras, oil and balsamic, artisan chocolate squares, painting, after-dinner cocktail, and zabaglione.
• BAGS (Shopper Bags) Shopper bags containing selected food products, available in sweet (DOLCE P1, DOLCE P2, DOLCE G1, DOLCE G2) and savory (SALATA P1, SALATA P2, SALATA G1, SALATA G2) variants.
• Idea regalo (Themed Gift Collections) Themed gift ideas featuring curated specialty products (Idea regalo 1 through 8), including Pecorini di Monteriggioni, Caciottine di Aviano, Pecorini di Rocca, Parmigiano Reggiano vertical, meat selection, salmon, and salmon with champagne.
• Idee regalo detraibili (Tax-Deductible Gift Consulting) Tax-deductible corporate gift consulting service providing personalized or catalog-based gift solutions for Italian businesses, supporting annual client management and strategic gift planning for clients, partners, and employees.
• Premi di produzione & Incentive Programs Employee, client, and partner incentive programs designed to reward key actions such as repeat purchases, positive reviews, or new client referrals, aimed at increasing revenue, brand awareness, and loyalty.
• Operazioni commerciali (Custom Commercial Gifting) Customized corporate gift solutions including creative consulting, product personalization, professional presentation, and logistics services designed to elevate business correspondence for clients.
• Partnership Program Partner program offering two collaboration paths (client referral and direct order management) targeting accountants, financial consultants, professional clubs, consulting firms, event companies, marketing agencies, and private banking services.
• Catalogo digitale (Digital Catalog) Online digital catalog platform for browsing and ordering Capricci products, featuring category filters (Abbigliamento, Box, Food, Food & Beverage, Prodotti Natale, Sweet) and price range options.

Quantifiable outcome

• Serves 500+ companies annually with custom or catalog-based gift solutions
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Studi di Commercialisti e Consulenti Finanziari (Accountants and Financial Consultants)minorChannel Partner/ Reseller/ DistributorCapricci's Partnership Program targets accounting and financial advisory firms, offering them the ability to resell or refer Capricci's premium corporate gift solutions to their own business clients as a value-added service. Partners can choose between a client referral model (earning commissions) or direct order management.
• Club e Associazioni Professionali (Professional Clubs and Associations)minorChannel Partner/ Reseller/ DistributorProfessional clubs and associations join Capricci's partnership program to offer curated gift solutions to their members, enhancing member value and generating referral revenue through the client referral model.
• Aziende di Consulenza Manageriale e Strategica (Management and Strategic Consulting Firms)minorChannel Partner/ Reseller/ DistributorManagement consulting firms partner with Capricci to include premium corporate gifting as part of their client engagement and loyalty strategies. They can refer clients to Capricci or manage gift orders directly.
• Società di Eventi e Catering B2B (B2B Events and Catering Companies)minorChannel Partner/ Reseller/ DistributorB2B events and catering companies integrate Capricci's gift solutions into their event packages and corporate offerings, either through client referral or direct order management.
• Agenzie di Marketing, Pubblicità & PR (Marketing, Advertising & PR Agencies)minorChannel Partner/ Reseller/ DistributorMarketing and PR agencies use Capricci's partnership program to offer premium corporate gifting as part of their client campaigns and loyalty programs, earning commissions through the referral model.
• Aziende di Servizi Private Banking (Private Banking Services Companies)minorChannel Partner/ Reseller/ DistributorPrivate banking firms partner with Capricci to offer exclusive gourmet gift solutions to their high-net-worth clients, leveraging Capricci's premium brand positioning to enhance their own client relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Peck: Historic Milan-based premium Italian food hall and gourmet retailer offering curated Italian delicacies, wines, and gift hampers—operates in the same premium Italian gourmet category and geography as Capricci, but at broader retail scale.
• Eataly: Global Italian premium food retailer offering curated gourmet products, gift baskets, and corporate solutions—overlaps with Capricci in Italian premium food curation and corporate gifting, but with much broader scale and geographic reach.

Direct peers

• The Hampton Chocolate Factory: Premium confectionery gift company producing high-end chocolate assortments and gift boxes—comparable to Capricci's IN THE BOX DOLCE premium praline and chocolate selection lines.
• Wine Country Gift Baskets: US-based online retailer of premium wine, food, and gourmet gift baskets serving both consumer and corporate gifting markets—comparable curation model, multi-tier pricing, and B2B gift channel focus.
• Hamper.com: UK-based curated gift hamper company offering premium food, wine, and gourmet gift baskets for corporate and personal gifting—directly comparable to Capricci's curated hamper assembly and B2B/corporate gift focus.

Emerging players

• Loop & Tie: B2B corporate gifting platform specializing in sustainable, curated gift options—competes for Capricci's corporate gifting customers through a tech-enabled, self-serve gifting experience.
• Sendoso: US-based B2B corporate gifting SaaS platform enabling companies to send curated physical gifts at scale—competes with Capricci for the same B2B corporate gifting wallet but via a technology-first, automated model.

Regional players

• A Taste of Italy (UK): UK-based specialist in Italian gourmet gift hampers and corporate gifts—directly comparable curated Italian food gift assortment, but serving UK customers rather than Italian domestic market like Capricci.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capricci