Agenzia Magma - Marketing / Communication / Business Development

What Agenzia Magma - Marketing / Communication / Business Development does

Agenzia Magma (legal entity: MAGMA MARKETING di Alessandro Germani d.i) is a full-service communication, marketing, and business development agency operating as an Italian sole proprietorship from offices in Turin (Corso Regina Margherita 304) and Alba (Corso Piave 8). Founded in 2014 by Alessandro Germani and employing seven people, the agency serves SMEs, innovative startups, and institutional clients primarily within the Piedmont region, with a stated portfolio of "hundreds of clients" accumulated over a decade. Its service portfolio spans website design and e-commerce development (WordPress/WooCommerce, Shopify, PrestaShop, Magento), SEO and digital marketing (PPC, social media management, email via Brevo), graphic design and brand identity, photography and video production, event management, custom software development (Python, C, Rust, C#, PHP, SQL), IT consulting, and public-funded training delivery. The agency also developed and open-sourced the WHM Info WordPress plugin (v1.2.1, Nov 2025) for WHM/cPanel server monitoring.

The business model is professional services, project-based, and quote-driven with a free initial consultation as the primary lead generation mechanism. Revenue streams include digital marketing services, web/e-commerce development, custom software, event management and communication, brand identity design, and IT consulting. Go-to-market combines sales-led direct outreach, MEPA (public electronic marketplace) procurement for institutional contracts (exemplified by the University of Turin Scientific Platforms engagement, Jan 2025), regional association partnerships (Balon, Equy4Cuneo), and event sponsorship-driven community engagement. Distribution is restricted to Italy with no global footprint claim. The agency explicitly participates in public funding programs (Bandi di finanziamento) such as the Bando Turismo Piemonte 2025, positioning itself as an advisor helping tourism clients access up to €60,000 in regional subsidies. Technology stack is built on WordPress-centric web development, WHM/cPanel server management, and standard marketing analytics integrations (Google Analytics, Facebook Pixel, Brevo, WhatsApp Business, LinkedIn, Instagram, TikTok). Notable client engagements span Food & Wine, luxury furniture (Poltrona Frau via Alta Gamma Interior), retail (Carrefour), healthcare (i-Vistamed), automotive design (Decar), education/research (University of Turin), vintage marketplaces (1Solo), and nonprofit/CSR initiatives (Torino Calcio For Disable, Sea Shepherd Italia, Associazione Commercianti del Balon).

Name

Agenzia Magma - Marketing / Communication / Business Development

Legal name

MAGMA MARKETING di Alessandro Germani d.i

Website

https://agenziamagma.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Agenzia Magma is a 7-person, full-service marketing, communication, and business development agency based in Turin and Alba, Italy, serving Piedmont-region SMEs, startups, and institutional clients with web/e-commerce development, digital marketing, branding, events, and custom software.

Ownership category

akta.pro rank

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Core revenue stream from digital marketing campaigns, SEO optimization, social media management, and online advertising (PPC). Services include marketing analysis, strategic planning, and performance marketing.
2. Web Development and E-commerce: Website creation services including custom WordPress sites, e-commerce stores using platforms like WooCommerce, Shopify, Prestashop, and Magento. Includes ongoing maintenance and support.
3. Custom Software Development: Bespoke software solutions and plugin development using multiple programming languages (Python, C, Rust, C#, PHP, SQL) for specialized business needs.
4. Event Management and Communication: Event organization services including event management, photography, video production, and press office services for corporate events.
5. Brand Identity and Graphic Design: Brand equity development, graphic design services, and visual communication strategy for establishing and strengthening brand identity.
6. IT Consulting and Support: IT infrastructure consulting, network support, cybersecurity, and technology optimization services for business infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels15 records

Core offering

Agenzia Magma is a full-service marketing, communication, and business development agency offering digital marketing (SEO, PPC, social media, email), website and e-commerce development (WordPress/WooCommerce, Shopify, PrestaShop, Magento), custom software development, brand identity and graphic design, video production, photography, event management, IT consulting, and funded professional training for SMEs, startups, and institutions in Italy.

Product overview

Agenzia Magma is a full-service communication and marketing agency with 10 years of experience operating from offices in Turin and Alba, Italy. The agency's offering spans both digital and traditional marketing services, organized into distinct practice areas: Web Development (website creation, e-commerce solutions using platforms like WordPress, Shopify, PrestaShop, Magento; custom software development using Python, C, Rust, C#, PHP), Digital Marketing (SEO optimization, PPC advertising, social media management, email marketing, data analytics), Graphic Design and Brand Identity, Photography and Video Production, Event Management, IT Consulting and Network Support, and Funded Training Programs. The portfolio includes client work across sectors including Food & Wine, sustainable fashion, healthcare (i-Vistamed), and circular economy projects. The agency also develops proprietary tools including the WHM Info WordPress plugin for server monitoring and status pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation (Sito Web) Custom website design and development including responsive design, UX optimization, and custom plugin/module development for WordPress and other CMS platforms, targeted at SMEs, startups, and institutional clients.
• E-commerce Solutions Online store creation and management using WordPress/WooCommerce, Shopify, PrestaShop, and Magento, including SEO planning, online advertising, B2B/B2C marketing strategies, and custom plugin development.
• Digital Marketing Online marketing services including SEO optimization, PPC advertising, social media management, email marketing, and data analytics designed to increase traffic, conversions, and online success for brands.
• Social Media Management Social media marketing solutions to increase visibility and engagement across major social channels, including profile management, content creation, targeted advertising, and performance analysis.
• Custom Software Development Custom software solutions built with Python, C, Rust, C#, PHP, and SQL for specialized business requirements, offering scalable tailor-made solutions.
• Graphic Design and Brand Identity Brand equity-focused design services including brand identity development, graphic design for advertising campaigns, and visual communication materials that reflect company values and mission.
• Video Production and Advertising Emotional video creation for brand communication, social network content, and digital marketing campaigns, from concept through post-production.
• Photography Services Photography services including fashion photography, product still life, event reporting, and photo retouching/post-production for showcasing products and brands.
• Event Management Event organization and management services for communicating company values to customers, suppliers, sales teams, and the market, including team building events, product launches, and inaugural events.
• IT Consulting and Network Support Expert IT infrastructure and network consulting including resource optimization, advanced technology implementation, cybersecurity, problem resolution, and technical assistance.
• Funded Professional Training Free professional training courses for client company employees, offered in partnership with training agencies, covering marketing, digital marketing, web/SEO, social networks, software, and programming.
• Marketing Analysis and Strategy Marketing analysis services for internal context and target market evaluation to structure marketing plans based on brand equity and customer journey optimization.
• WHM Info WordPress Plugin Proprietary WordPress plugin for server monitoring and status pages that integrates with WHM/cPanel via API, featuring real-time server monitoring (CPU, disk, services), public/private dashboards, and white-labeling for agencies and developers.

Quantifiable outcome

• Served hundreds of clients over 10 years of activity
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Università di Torino (University of Turin)coreStrategic or Co-development Partner · 13 January 2025Selected through MEPA public procurement competition to support the University of Turin's Scientific Platforms project. Responsibilities include communication, website development, and event organization for 5-10 scientific platforms covering Aerospace, Energy Communities, Hydrogen, Sustainable Plastics, Water Reuse, and AI. The AI Platform alone involves 300+ researchers across 10 thematic subgroups.
• Associazione Commercianti del BaloncoreStrategic or Co-development Partner · 22 September 2024Long-term strategic partnership for marketing and communication support of the historic Balon flea market in Turin. Responsible for event management of major events including Festa del Balon, with involvement in communication strategy, press office, photography competition, and video marketing.
• Sign FestivalminorStrategic or Co-development PartnerCommunication and sustainability content partnership for the Sign Festival (formerly Barolo Fashion Show) in Langhe region. Involved in promoting sustainable fashion initiatives and the Independent Style competition for sustainable fashion.
• Equy4CuneominorStrategic or Co-development PartnerMain partner of Equy4Cuneo initiative focused on UN Agenda 2030 Sustainable Development Goals. Participating in multi-session online events about sustainability and ESG objectives for local businesses.
• Sea Shepherd Italia ONLUSminorGTM or Marketing PartnerContent partnership featuring Sea Shepherd Italy campaigns against ocean plastic pollution as part of ethical marketing content on the Magmazine blog.
• Partner Formativi (Training Partners)minorOthersPartnership with primary training agencies to deliver free (funded) professional training courses to client employees in marketing, communication, digital marketing, SEO, social media, software, and programming.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Different S.r.l. Italian full-service communications and creative agency offering integrated marketing, digital, and brand services to enterprise clients. Comparable in scope and boutique positioning to Agenzia Magma's full-service model.
• MOCA Interactive: Italian creative and digital agency offering branding, web design, and digital marketing services. Similar full-service creative offering for Italian SME and enterprise clients.
• TSW S.r.l. Italian digital marketing and communication agency with a strong regional presence and full-service offering spanning strategy, digital, content, and events. Directly comparable service portfolio and target market.
• Conversion E3 S.r.l. Italian digital agency focused on performance marketing, e-commerce, and digital strategy. Comparable in offering digital marketing and e-commerce solutions to Italian SMEs and brands.
• Webranking S.r.l. Italian digital marketing agency specializing in SEO, digital advertising, and web analytics. Overlaps with Agenzia Magma's digital marketing and SEO service lines and similar mid-market Italian client base.
• Publikom S.r.l. Italian integrated communication agency offering public relations, marketing, events, and digital services. Comparable integrated communications model targeting Italian corporate and institutional clients.

Broad incumbents

• Alkemy S.p.A. Italian publicly-listed digital transformation and marketing company serving larger national and international clients. Operates in the same marketing/communication space but at significantly greater scale with broader service portfolio.
• H-Farm S.p.A. Italian innovation platform and digital services company headquartered in the Veneto region. While primarily an innovation hub, it offers digital and marketing services that overlap with Agenzia Magma's offering to SMEs and startups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagmaMarketing
• LinkedInlinkedin.com/company/magmamarketing
• InstagramInstagram.com/magma_marketing
• TikToktiktok.com/@magmamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenzia Magma - Marketing / Communication / Business Development