Loop & Tie
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Loop & Tie firmographics
Firmographics- Name
- Loop & Tie
- Legal name
- The Next One's On Me, Inc.
- Website
- https://loopandtie.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Loop & Tie industry classification
Industry- Product category
- Corporate Gifting Software
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industries
- Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Gift Basket & Curated Hamper Assembly (HSACANAD), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Loop & Tie is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loop & Tie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Free, Essentials, Premium, and Enterprise plans. Paid plans include free shipping on all gifts, advanced features like bulk uploads, multiple team management, and dedicated account support. Annual billing with automatic renewal.
- Gift Collection Credits (L&T Credits): Virtual credit currency purchased to buy Gift Links and collections. Gift collections range from $30 to over $1,000. Personal users can purchase credits with major credit cards; credits expire after one year for business users.
- Custom Branded Solutions: Platform Service for enterprise customers to send branded gifts outside marketplace collections, including custom-branded swag, packaging, and kitting services. Requires Master Platform Services Agreement.
- Shipping Revenue: Flat-rate shipping at $5/gift for Free plan users. Free shipping included with all paid subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Entry-level gifting with basic features |
| Subscription | Annual | Essentials Plan - Mid-tier with expanded capabilities |
| Subscription | Annual | Premium Plan - Advanced features for scaling programs |
| Subscription | Annual | Enterprise Plan - Full-service solution for large organizations |
| Unit Pricing | Pay-as-you-go | Gift Collection Pricing - Per-gift pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Loop & Tie product offering
Product offeringCore offering
Loop & Tie operates a choice-based corporate gifting platform that lets business senders deliver curated gift collections to recipients via email, with recipients self-selecting their preferred gift. The platform includes a hand-sourced marketplace of 1,000+ small business and artisan vendors, native Salesforce and HRIS integrations, custom-branded packaging, and a carbon-regenerative sustainability program. Revenue comes from subscription plans (Free, Essentials, Premium, Enterprise) and per-gift credit purchases priced from $30 to over $1,000.
Product overview
Loop & Tie is a choice-based corporate gifting platform that allows B2B marketing, sales, and customer service teams to send personalized gift collections via email, enabling recipients to choose their own gifts from curated collections or donate to charity. The platform operates as a unified web application with multiple product lines: the core Loop & Tie Marketplace for browsing and sending gifts, Branded Gifts for custom company swag and packaging, Swag for promotional merchandise, Holiday Gifts for seasonal programs, and industry-specific solutions for Property Management, Sports & Entertainment, Veterinary Services, Financial Services, and Professional Services. The platform integrates natively with Salesforce and HRIS systems (JustWorks, Rippling, ADP, BambooHR, Paychex), offers a REST API for custom integrations, and connects via Zapier to tools like HubSpot. Pricing tiers include a free plan (with flat-rate shipping) and paid Essentials and Premium subscriptions with free shipping and advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Loop & Tie Marketplace The core B2B gifting platform where users browse curated gift collections from 1,000+ small businesses and artisans and send gifts to recipients via email. Recipients self-select their preferred gift from collections priced from $30 to over $1,000.
- Branded Gifts Custom-branded corporate gifting product offering elevated swag, custom-branded packaging from box to card insert, and customized email and redemption page designs for memorable brand experiences.
- Swag Custom branded merchandise and promotional products designed to be gifts recipients actually want, including real-time swag inventory access and usage insights for marketing and HR teams.
- Holiday Gifts Seasonal gift collections for end-of-year holidays including Thanksgiving, Hanukkah, Christmas, Kwanzaa, and New Year's, with shipping deadline guidance and template messaging for HR and marketing teams.
- Loop & Tie REST API Open REST API allowing developers to send gifts directly from within their own products and applications, enabling OEM and embedded gifting workflows with full documentation at docs.loopandtie.com.
- Custom Packaging & Managed Fulfillment Fully managed warehousing and fulfillment service with eco-friendly custom-branded packaging options from box to card insert, available as a platform service for enterprise customers needing kitting and swag distribution outside the standard marketplace collections.
Quantifiable outcome
- 500,000+ trees planted and growing
- +4 more outcomes
Companies that use Loop & Tie
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
Loop & Tie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability1 record
Feature10 records
Loop & Tie partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SalesforcecoreNative Salesforce application available on Salesforce AppExchange, allowing users to send gifts directly from Salesforce. Includes gift tracking, recipient activity monitoring, and CRM-integrated workflows for sales and marketing teams.
- JustWorkscoreHRIS integration for automated employee gifting based on birthday and work anniversary data synced from JustWorks.
- RipplingcoreHRIS integration for automated employee gifting synced with Rippling employee data.
- ADPcoreHRIS integration for automated employee gifting synced with ADP workforce management data.
- BambooHRcoreHRIS integration for automated employee gifting synced with BambooHR employee records.
- PaychexcoreHRIS integration for automated employee gifting synced with Paychex payroll and HR data.
- ZapiercoreZapier integration available, allowing users to connect Loop & Tie with CRMs like HubSpot and other productivity tools through automated workflows.
- StripecorePayment processing partner for credit card transactions. Stripe handles payment processing without storing credit card information on Loop & Tie's servers.
- Marketplace Vendorscore1,000+ small businesses, artisans, and makers from underrepresented groups provide products for the marketplace. Partners include brands like Lomography, Fellow, Caftari, WTHN, Botanica, and Topo Designs.
- HubSpotcoreCRM integration via Zapier for connecting gift-sending workflows with HubSpot contact and deal data.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Loop & Tie competitors and assessment
Company assessmentDirect peers
- Sendoso: Sendoso is the largest direct competitor in corporate gifting, offering sending, swag, and now choice-based gifting (after acquiring Alyce). Loop & Tie runs explicit comparison pages against Sendoso, indicating tight competitive overlap in B2B sales/marketing gifting workflows.
- Goody: Goody is a direct competitor offering choice-based corporate gifting aimed at sales, marketing, and HR teams with similar subscription tiers. Loop & Tie maintains a dedicated vs. Goody comparison page, signaling close product and target-market overlap.
- Snappy: Snappy is a direct competitor in choice-based corporate gifting and employee recognition, using a curated gift card-style model. It targets the same Sales, Marketing, and HR buyer personas and competes for the same enterprise gifting budget.
- Reachdesk: Reachdesk is a direct competitor offering corporate gifting with global delivery and direct-mail automation, targeting enterprise sales and marketing teams. Comparable on target market, gifting workflow, and CRM integrations.
- Postal.io: Postal.io is a direct competitor in the corporate gifting and direct-mail space, with Salesforce-native sending and offline mail automation. Targets overlapping B2B sales/marketing use cases and competes for the same buyer personas.
- Alyce: Alyce (now part of Sendoso) is a direct competitor in personalized gifting and swag, specifically called out on Loop & Tie's comparison pages. Comparable on AI-driven gift recommendations, recipient-choice mechanics, and B2B sales gifting.
Broad incumbents
- Tango Card: Tango Card operates a larger rewards and incentives platform with stored-value digital gift cards. While not focused on physical curated gifting, it competes for the same corporate recognition and customer gifting budgets.
- Blackhawk Network: Blackhawk Network is a large established provider of branded gift cards, prepaid solutions, and corporate incentives. Comparable as a broad incumbent in the corporate gifting and rewards distribution space, though it focuses more on stored value than physical curation.
- 1-800-Flowers: 1-800-Flowers is a long-established incumbent in the broader gift retail industry with a corporate gifting arm. Comparable as a traditional gifting fulfillment business, though it lacks Loop & Tie's choice-based SaaS workflow and integration depth.
Emerging players
- Giftpack: Giftpack is an emerging AI-driven corporate gifting platform offering personalized gift curation for employee and client gifting. Comparable on AI-driven recommendation and choice-based sending, but a smaller and earlier-stage player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Loop & Tie social profiles
Digital presenceLoop & Tie compliance and trust
Trust signalCompliance3 records
Loop & Tie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop & Tie leadership team
Management profileNumber of profiles
Profiles4 records
Loop & Tie funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop & Tie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop & Tie
What does Loop & Tie do?
Loop & Tie operates a choice-based corporate gifting platform that lets business senders deliver curated gift collections to recipients via email, with recipients self-selecting their preferred gift. The platform includes a hand-sourced marketplace of 1,000+ small business and artisan vendors, native Salesforce and HRIS integrations, custom-branded packaging, and a carbon-regenerative sustainability program. Revenue comes from subscription plans (Free, Essentials, Premium, Enterprise) and per-gift credit purchases priced from $30 to over $1,000.
Is Loop & Tie a public or private company?
Loop & Tie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop & Tie founded?
Loop & Tie was founded in 2013. It employs 1 to 10 people.
Where is Loop & Tie based?
Loop & Tie is headquartered in Austin, United States, in the North America region.
How does Loop & Tie make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are gift Collection Credits (L&T Credits), custom Branded Solutions and shipping Revenue.
Who are Loop & Tie's main competitors?
Direct peers on record are Sendoso, Goody, Snappy, Reachdesk, Postal.io and Alyce. Broad incumbents are Tango Card, Blackhawk Network and 1-800-Flowers. Giftpack is listed as an emerging player.
Does Loop & Tie have an API?
Yes. Loop & Tie offers a REST API that enables developers to send gifts directly within their own products. The API documentation is available at docs.loopandtie.com. The platform also offers Zapier integration for connecting with favorite apps including CRMs like HubSpot. Developer documentation is at docs.loopandtie.com/reference/getting-started.
What industry is Loop & Tie in?
Loop & Tie's product category is Corporate Gifting Software. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAJ, Scheduled/Subscription Gifting (Reminders & Recurring Sends). Its NAICS code is 45942.