BJ Marine
BJ Marine is a private boat sales and brokerage founded in 1993, operating from three offices across the UK and Ireland. The firm sells new boats as authorized dealer for five premium brands and provides pre-owned brokerage, marina, and boatyard services.
- Company typePrivate
- Founded1993
- HeadquartersGreystones, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BJ Marine does
BJ Marine (legal entity: B.J. Marine Ltd) is a private boat sales and brokerage firm founded in 1993 by Bernard Gallagher, who continues as Founder and Managing Director. The company is headquartered at Greystones Harbour Marina in County Wicklow, Ireland, and operates two additional offices at Bangor Marina in Northern Ireland (Belfast) and Pwllheli Marine Centre in Wales, giving it strategic waterfront positions across the Irish and Celtic Sea cruising corridor. Its short self-description is that it sells new and pre-owned boats.
The company's core offering combines new-boat sales and pre-owned brokerage, supplemented by marina and boatyard services at its Greystones location. As an authorized dealer it represents five premium global brands: Beneteau Sail (Oceanis, First), Beneteau Motor (Swift Trawler, Gran Turismo, Flyer, Antares), Fountaine Pajot (sailing and motor catamarans from FP41 to Thira 80), Princess Yachts (British luxury motor yachts), Sea Ray (Sundancer, SDX, SLX, SPX sport boats), and Wellcraft (sport fishing and performance boats). Revenue is generated through one-time sales of new vessels, transaction-based brokerage fees on pre-owned boats, and professional-service marina and boatyard fees. Sample listings indicate a £9,995–£109,950 range on the pre-owned side and well above £100,000 for new yacht-class vessels, with VAT status flagged per listing.
Commercially, BJ Marine runs an enterprise field-sales motion via experienced brokers at each office who manage the full transaction from listing and photography through viewing, negotiation, paperwork, and survey. Marketing is concentrated on the company website (bjmarine.net, relaunched in June 2026 with refreshed navigation and pre-owned filters) plus an organic social presence on Instagram, YouTube, and Facebook. The technology stack is straightforward — a website platform with contact forms and listings — and there are no disclosed APIs, integrations, AI capabilities, or digital products beyond the brokerage platform. The firm is privately held with no disclosed external investors, and operates with 11–50 employees.
BJ Marine firmographics
Firmographics- Name
- BJ Marine
- Legal name
- B.J. Marine Ltd
- Website
- https://bjmarine.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BJ Marine is a private boat sales and brokerage founded in 1993, operating from three offices across the UK and Ireland. The firm sells new boats as authorized dealer for five premium brands and provides pre-owned brokerage, marina, and boatyard services.
- Ownership category
- akta.pro rank
BJ Marine industry classification
Industry- Product category
- Boat Dealership and Brokerage
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)
- akta.pro secondary industries
- Luxury Sailing Yacht Manufacturing (IMAJAMAC), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where BJ Marine is headquartered
LocationHeadquarters
- HQ city
- Greystones
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
BJ Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: BJ Marine sells new boats from premium brands including Beneteau, Fountaine Pajot, Princess Yachts, Sea Ray, and Wellcraft. Revenue generated from direct sales of new vessels.
- Pre-Owned Boat Brokerage: Brokerage services for selling and buying pre-owned boats, handling all aspects of the transaction from listing through to final paperwork and conclusion.
- Marina Services: Marina facilities and services at their Greystones Harbour Marina location in Ireland.
- Boatyard Services: Boatyard services for maintenance, repair, and boat preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | New boats from premium brands with varying price points |
| One time/ perpetual license | — | Pre-owned boats at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BJ Marine product offering
Product offeringCore offering
BJ Marine is an authorized boat dealer and brokerage operating in the UK and Ireland, representing premium boat brands (Beneteau Sail, Beneteau Motor, Fountaine Pajot, Princess Yachts, Sea Ray, Wellcraft) for new boat sales, alongside pre-owned boat brokerage, marina services at Greystones Harbour, and boatyard maintenance and repair services.
Product overview
BJ Marine is a boat brokerage company operating across the UK and Ireland with over 30 years of market presence. The company represents leading boat brands including Beneteau Sail (Oceanis, First sailing yachts), Beneteau Motor (Swift Trawler, Gran Turismo, Flyer, Antares powerboats), Fountaine Pajot (catamarans and luxury yachts), Princess Yachts (luxury motor yachts), Sea Ray (Sundancer, SDX, SLX, SPX sport boats), and Wellcraft (sport fishing boats). BJ Marine's core offering combines new boat sales across these premium brands with pre-owned boat brokerage services, supported by marina and boatyard facilities. The company operates offices in Dublin, Belfast, and Pwllheli with experienced brokers handling all aspects of boat sales from listing through to transaction completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Beneteau Sail New Boats
Companies that use BJ Marine
Customer profileSegments2 records
Ideal customer profiles2 records
BJ Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BJ Marine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BeneteaucoreBJ Marine is an authorized dealer for Beneteau Sail and Beneteau Motor brands, offering the full range of Beneteau vessels including Oceanis, Swift Trawler, Gran Turismo, Flyer, and Antares series.
- Fountaine PajotcoreBJ Marine represents Fountaine Pajot catamarans and yachts, including the FP41, FP44, FP48, FP51, FP55, Samana 59, Y70S, and Thira 80 models.
- Princess YachtscoreBJ Marine is an authorized dealer for Princess Yachts, representing this premium British motor yacht brand.
- Sea RaycoreBJ Marine offers the complete Sea Ray range including Sundancer, SDX, SLX, and SPX model lines spanning from 19ft to 40ft vessels.
- WellcraftcoreBJ Marine is an authorized dealer for Wellcraft boats, representing this American powerboat brand.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
BJ Marine competitors and assessment
Company assessmentBroad incumbents
- Sunseeker: UK luxury motor yacht manufacturer competing in the same high-ASP segment as Princess and Fountaine Pajot — adjacent OEM whose dealers compete for the same European luxury buyer pool.
- Princess Yachts: British luxury motor yacht manufacturer whose boats BJ Marine sells; an OEM partner with global scale and direct dealer network across the same UK/Ireland/Hot latitudes.
- Beneteau: French sail and powerboat manufacturer whose Beneteau Sail and Motor lines BJ Marine sells; global OEM with a wide dealer footprint in the same recreational marine channel.
Emerging players
- Rightboat: Online boat listing platform aggregating new and pre-owned boat inventory globally — a digital channel increasingly disintermediating traditional broker relationships in pre-owned transactions.
Direct peers
- Ancasta Group: UK's largest multi-brand boat dealer with offices across southern England selling Beneteau, Lagoon, Fairline, and other premium brands — directly comparable multi-brand authorized dealership model with new boat sales and brokerage.
- Network Yacht Brokers: UK and Ireland-based network of yacht brokerage offices handling pre-owned sail and powerboat transactions — directly comparable brokerage model with multi-location UK/Ireland coverage.
- Bates Wharf Marine: UK multi-brand marina-based boat dealer and brokerage selling Jeanneau, Hanse, Prestige, and Lagoon — comparable UK multi-brand authorized dealer with brokerage and service operations.
- MGM Boats: Irish boat dealer headquartered in Crosshaven, Cork, selling Princess, Sunseeker, Jeanneau, and other premium brands — closest direct competitor in Ireland, sharing both the Irish market and a multi-brand authorized dealership structure.
- Clipper Marine: Established UK boat brokerage with new and pre-owned sales across multiple brands — comparable UK brokerage-led business focused on sail and power boat resale.
Others
- Boats.co.uk: Online boat listing and brokerage portal in the UK — adjacent ecosystem participant that competes for brokerage leads but does not operate a physical dealer network like BJ Marine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BJ Marine social profiles
Digital presenceBJ Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
BJ Marine leadership team
Management profileNumber of profiles
Profiles1 record
BJ Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BJ Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BJ Marine
What does BJ Marine do?
BJ Marine is an authorized boat dealer and brokerage operating in the UK and Ireland, representing premium boat brands (Beneteau Sail, Beneteau Motor, Fountaine Pajot, Princess Yachts, Sea Ray, Wellcraft) for new boat sales, alongside pre-owned boat brokerage, marina services at Greystones Harbour, and boatyard maintenance and repair services.
Is BJ Marine a public or private company?
BJ Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BJ Marine founded?
BJ Marine was founded in 1993. It employs 11 to 50 people.
Where is BJ Marine based?
BJ Marine is headquartered in Greystones, Ireland, in the Europe region.
How does BJ Marine make money?
Four revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Brokerage, marina Services and boatyard Services.
Who are BJ Marine's main competitors?
Broad incumbents on record are Sunseeker, Princess Yachts and Beneteau. Rightboat is listed as an emerging player. Direct peers are Ancasta Group, Network Yacht Brokers, Bates Wharf Marine, MGM Boats and Clipper Marine. Boats.co.uk is listed as an others.
Does BJ Marine have an API?
No public API is recorded for BJ Marine.
What industry is BJ Marine in?
BJ Marine's product category is Boat Dealership and Brokerage. Its primary akta.pro industry code is IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing, with a secondary code of IMAJAMAC, Luxury Sailing Yacht Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.