MGM BOATS
MGM Boats is an international yacht brokerage and multi-brand boat dealer founded in 1997, selling new vessels from eight premium manufacturers and brokering used boats to private buyers across the UK, Ireland, and the Mediterranean.
- Company typePrivate
- Founded1997
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MGM BOATS does
MGM Boats is an international yacht brokerage and multi-brand boat dealer founded in 1997 in Dun Laoghaire, Dublin, and operated by a team of approximately eight people across offices in Dublin, Belfast, and Kinsale. The company originated as a family-owned boat sales and service outlet and has grown into a broker with established bases in the UK, Ireland, and the Mediterranean. It is a fully fledged member of the British Marine Federation and its sales staff are certified by the Association of Brokers and Yacht Agents (ABYA).
The company's offering has two principal lines: (1) new boat sales as an authorized dealer for at least eight international manufacturers spanning sailboats (Jeanneau), powerboats (Jeanneau Merry Fisher/Cap Camarat), luxury motor yachts (Prestige), catamarans (Lagoon, including charter ownership programs), Nordic dayboats (Axopar), inflatables (Zodiac, Bombard), European cruisers (Delphia), and superyachts (Majesty Yachts); and (2) used boat brokerage, with an active inventory of 89+ pre-owned vessels priced from approximately €13,950 to €1,990,000. The underlying technology is a website-based catalog with search, listings, and contact functionality — essentially an online inventory and lead-routing system rather than a software platform.
MGM Boats earns revenue through transaction-based brokerage commissions on both new and used boat sales, billed per deal at standard industry take rates. The go-to-market is enterprise field sales — ABYA-certified brokers working directly with private buyers, supplemented by boat shows, social media, and the corporate website. The target segment is private recreational boat buyers, ranging from first-time purchasers to experienced yacht owners, with a horizontal segmentation approach across multiple vessel types and price points. The company remains privately held, with no disclosed institutional ownership, funding rounds, or public listing.
MGM BOATS firmographics
Firmographics- Name
- MGM BOATS
- Legal name
- MGM Boats
- Website
- https://mgmboats.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MGM Boats is an international yacht brokerage and multi-brand boat dealer founded in 1997, selling new vessels from eight premium manufacturers and brokering used boats to private buyers across the UK, Ireland, and the Mediterranean.
- Ownership category
- akta.pro rank
MGM BOATS industry classification
Industry- Product category
- Yacht Brokerage
- NAICS
- Boat Dealers (441222)
- akta.pro primary industry
- Luxury Yacht Manufacturing (IMAJAEAE)
- akta.pro secondary industry
- Luxury Sailing Yacht Manufacturing (IMAJAMAC)
Keywords
Where MGM BOATS is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
MGM BOATS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Brokerage Commission: The company operates as an international yacht brokerage, earning commissions on the sale of both new and used boats. They are a fully fledged member of the British Marine Federation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage services for boat sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MGM BOATS product offering
Product offeringCore offering
MGM Boats is an international yacht brokerage and authorized dealer selling new boats from major manufacturers (Jeanneau, Prestige, Lagoon, Zodiac, Bombard, Delphia, Axopar, Majesty Yachts) and facilitating the purchase and sale of used boats across the UK, Ireland, and the Mediterranean. The company also provides boat selling services, charter ownership programs through Lagoon catamarans, and participates in international boat shows.
Product overview
MGM Boats operates as an international yacht brokerage company with a dual offering: (1) new boat sales as authorized dealer/broker for multiple international boat manufacturers across sail, power, and catamaran segments, and (2) used boat brokerage services facilitating international vessel transactions. Their new boat portfolio comprises major brands including Jeanneau (sailboats and powerboats under Merry Fisher and Cap Camarat sub-brands), Prestige (luxury motor yachts in Coupe, Flybridge, X, and M Lines), Lagoon (sailing and motor catamarans including their Iconic limited edition series), Axopar (Nordic walkaround center-consoles), Zodiac and Bombard (inflatable boats), Majesty (superyachts), and Delphia. The company offers charter ownership programs for Lagoon catamarans, boat selling assistance services, and participates in international boat shows. Their geographic footprint spans Dublin (head office), Belfast, Kinsale, and the Mediterranean region.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Authorised dealer and broker for new boats from multiple international manufacturers, offering sailboats, powerboats, catamarans, yachts, and inflatable watercraft across brands including Jeanneau, Prestige, Lagoon, Axopar, Zodiac, Bombard, Delphia, and Majesty. Targeted at private buyers across UK, Ireland, and Mediterranean.
- Used Boat Brokerage International yacht brokerage service facilitating the purchase and sale of pre-owned vessels across all size ranges, from small runabouts to large expedition yachts (89+ used boats in inventory).
- Boat Selling Services Assistance for boat owners looking to list their vessels, including valuation, marketing, and brokerage services for the sale of their boats.
- Charter Ownership Programs Charter ownership programs available through Lagoon catamaran sales, allowing owners to offset costs through vessel rental when not in personal use.
Companies that use MGM BOATS
Customer profileSegments1 record
Ideal customer profiles2 records
MGM BOATS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MGM BOATS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and moderate.
- JeanneaucoreAuthorized dealer for Jeanneau sailboats (Sun Fast, Sun Odyssey, Yacht Range) and Jeanneau powerboats (Merry Fisher, Cap Camarat, DB). Full range of new Jeanneau boats available for purchase.
- PrestigecoreAuthorized dealer for Prestige yachts including Coupe Line, Flybridge Line, X Line, and M Line. Premium French motor yacht manufacturer.
- Lagoon CatamaranscoreAuthorized dealer for Lagoon catamarans including Sailing Cat and Motor Cat ranges. Also offers Charter Ownership programs.
- ZodiaccoreAuthorized dealer for Zodiac inflatable boats including Open, Pro, Medline, N-ZO, Yachtline, eOpen, eJet, and XCC ranges.
- BombardminorAuthorized dealer for Bombard inflatable boats including Explorer, Sunrider, and Commando ranges.
- DelphiaminorAuthorized dealer for Delphia boats.
- AxoparcoreAuthorized dealer for Axopar boats including Axopar 29, 37, and 38 XC Cross Cabin models. Finnish boat manufacturer known for innovative designs.
- Majesty YachtscoreAuthorized dealer for Majesty Yachts including models 100, 112, 120, 145, 160, and 175. UAE-based superyacht manufacturer.
- British Marine FederationmoderateFully fledged members of the British Marine Federation. All sales personnel are certified members of ABYA (Association of Brokers and Yacht Agents) and abide by their code of practice.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MGM BOATS competitors and assessment
Company assessmentRegional players
- Simpson Marine: Asia-Pacific yacht dealership and brokerage representing Lagoon, Jeanneau, and Prestige in Hong Kong, Singapore, Thailand, and other Asian markets. Comparable multi-brand brokerage model in a different geographic footprint.
Direct peers
- Berthon International: Long-established UK and international yacht brokerage with offices in the UK and Mediterranean, also ABYA-affiliated, handling sail and motor yacht sales — directly comparable in business model and geography.
- Clipper Marine: UK-based yacht broker and new boat dealer for Jeanneau and other major brands, with brokerage offices in the UK and southern Europe. Closely comparable in scale, brand mix, and customer base.
- Ancasta International Boat Sales: One of the largest yacht brokerages in Europe with multiple UK and Mediterranean offices, authorized for many of the same brands (Jeanneau, Lagoon, Prestige). Closely comparable multi-brand, multi-office brokerage model.
- Northrop & Johnson: Global superyacht brokerage with offices in the US, Europe, and Mediterranean. Comparable international brokerage model focused on the upper end of the yacht market, including brands like Majesty.
- Camper & Nicholsons: Historic international yacht brokerage and charter company with strong Mediterranean presence. Comparable in serving HNW yacht buyers across multiple jurisdictions.
Broad incumbents
- OneWater Marine: Largest publicly traded recreational boat dealer in the UK and Europe, operating multiple dealer brands across sail and power segments. Much larger scale but directly comparable business model.
- Sunseeker (Sales & Brokerage): Major luxury motor yacht manufacturer with its own global dealer network. Overlaps with MGM as a sales channel for high-end motor yachts but operates at vastly larger scale as a manufacturer-distributor.
- Princess Yachts (Sales Network): UK luxury motor yacht manufacturer with a global dealer network that competes with MGM's brokerage of competing premium motor yacht brands. Relevant incumbent in the same end market.
Emerging players
- YachtWorld / Boats Group: Leading global online yacht marketplace. While not a direct broker, it shapes the competitive environment for traditional brokerages like MGM by aggregating listings and increasing pricing transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MGM BOATS social profiles
Digital presenceMGM BOATS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MGM BOATS leadership team
Management profileNumber of profiles
MGM BOATS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MGM BOATS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MGM BOATS
What does MGM BOATS do?
MGM Boats is an international yacht brokerage and authorized dealer selling new boats from major manufacturers (Jeanneau, Prestige, Lagoon, Zodiac, Bombard, Delphia, Axopar, Majesty Yachts) and facilitating the purchase and sale of used boats across the UK, Ireland, and the Mediterranean. The company also provides boat selling services, charter ownership programs through Lagoon catamarans, and participates in international boat shows.
Is MGM BOATS a public or private company?
MGM BOATS is a private company. It is classified as family owned and is currently operating.
When was MGM BOATS founded?
MGM BOATS was founded in 1997. It employs 1 to 10 people.
Where is MGM BOATS based?
MGM BOATS is headquartered in Dublin, Ireland, in the Europe region.
How does MGM BOATS make money?
One revenue line is on record: brokerage Commission.
Who are MGM BOATS's main competitors?
Simpson Marine is listed as a regional player. Direct peers are Berthon International, Clipper Marine, Ancasta International Boat Sales, Northrop & Johnson and Camper & Nicholsons. Broad incumbents are OneWater Marine, Sunseeker (Sales & Brokerage) and Princess Yachts (Sales Network). YachtWorld / Boats Group is listed as an emerging player.
Does MGM BOATS have an API?
No public API is recorded for MGM BOATS.
What industry is MGM BOATS in?
MGM BOATS's product category is Yacht Brokerage. Its primary akta.pro industry code is IMAJAEAE, Luxury Yacht Manufacturing, with a secondary code of IMAJAMAC, Luxury Sailing Yacht Manufacturing. Its NAICS code is 441222.