What TableMate does

TableMate, legally registered as M&M SOFTWARES, is a Hyderabad-headquartered Indian direct-to-consumer e-commerce company founded in 2016 that designs, manufactures, and sells a single product category: multipurpose adjustable folding tables. The core technology is a portable, foldable table featuring six height levels, three (or six on premium models) tilt angles, a cantilever body-hugging design, optional sliding cup holder, no-tool assembly in ~2 minutes, weight capacity of 10-40kg depending on variant, and stacking/storing under furniture. The SKU portfolio spans the standard TableMate (with cup holder), TableMate Ultra (compact, no cup holder), Table Max 2.0 (double-top allowing two simultaneous users), and Table Magic Pro (enhanced durability), priced at ₹1,249-2,299 with recurring Buy 1 Get 1 promotions.

The business model is straightforward one-time hardware sales via owned channels. TableMate sells exclusively through its own e-commerce site (tablemate.in), a phone/WhatsApp helpline, and courier fulfillment with Cash on Delivery as a primary payment enabler. The company maintains city-specific landing pages and local contacts in Bangalore, Chennai, Hyderabad, and Coimbatore, with same-day delivery available in Chennai. Target customers are Indian households with limited space, work-from-home professionals, students, families with children, and elderly or mobility-restricted users seeking a low-cost, multi-use, and easily storable furniture solution. Distribution is entirely domestic; no international reseller or B2B channel is disclosed. The company operates with a reported headcount of 1-10 employees and claims 1 crore (10 million) cumulative satisfied customers, a figure that is unverified by third parties and likely represents lifetime marketing positioning rather than a current-period revenue proxy.

Name

TableMate

Legal name

M&M SOFTWARES

Website

https://tablemate.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

TableMate is an Indian direct-to-consumer e-commerce brand (operating as M&M SOFTWARES) that designs and sells multipurpose adjustable folding tables for home users, students, work-from-home professionals, and elderly or mobility-restricted customers across South Indian metros via its own website, phone, and WhatsApp orders with Cash on Delivery.

Ownership category

akta.pro rank

Product category

Foldable Furniture

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Furniture Stores (5712), Office Furniture (No Wood) (2522)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Folding furniture
• Adjustable tables
• Multipurpose tables
• Laptop desks
• Portable furniture

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: One-time sale of physical furniture products including Table Mate standard, Table Mate Ultra, Table Max 2.0, and Table Magic Pro variants. Products sold at fixed price points with occasional promotional pricing and Buy 1 Get 1 offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TableMate manufactures and sells a flagship multi-functional adjustable folding table with an integrated cup holder, designed for use as a laptop desk, bed table, study table, or portable workspace. The line is extended through variants such as TableMate Ultra, Table Max 2.0, Table Magic Pro, and One Plus One combo packs, all sold direct-to-consumer. Orders are taken through the company's own website, phone, and WhatsApp.

Product overview

TableMate is an Indian company selling multipurpose adjustable and foldable furniture tables. The product portfolio centers on portable tables designed for multiple indoor and outdoor uses including as laptop stands, study desks, dining tables, reading tables, drawing tables, and serving trays. The core TableMate line offers adjustable height (6 levels) and angle (3 levels) configurations with cup holder variants. The range includes the standard TableMate with cup holder, TableMate Ultra (compact lightweight version without cup holder), TableMate One Plus One (buy 1 get 1 combo packs), Table Max 2.0 (revolutionary double-top design allowing 2 simultaneous users), and Table Magic Pro (enhanced durability variant). All products are proudly made in India with claimed durability 3 times stronger than China equivalents, featuring powder-coated steel legs and durable plastic/PP tabletops.

Differentiator

Problem solved

Functional benefit

Brands

• Table Mate Ultra: Premium line of multipurpose adjustable tables with enhanced features
• Table Max
• Table Magic Pro

Products and services

• TableMate Flagship adjustable folding table with cup holder, designed for laptop, study, bed, and multi-purpose home use; sold direct to Indian consumers via tablemate.in, phone, and WhatsApp.
• TableMate Ultra Compact foldable table variant without cup holder, for consumers who want a smaller, simpler version of the flagship TableMate.
• Table Max 2.0 Double-top folding table built for two users, marketed as a shared workspace or family-use variant of the core TableMate design.
• Table Magic Pro Ultra-strong variant of the TableMate folding table targeted at buyers who want greater load capacity and durability.
• One Plus One Combo Pack Bundle pack of two TableMate-family tables sold together at a combined price, aimed at households wanting multiple tables.

Quantifiable outcome

• Holds up to 20kg weight capacity (standard models) and 40kg for Table Max 2.0
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Reputed CouriersminorOthersProducts are shipped through reputed courier partners for delivery across India. Estimated delivery time is 2-4 days within India and 1-2 weeks for international orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global furniture giant selling foldable trays (e.g., BURVIK, GORM series), laptop stands, and study furniture through physical stores and online. Competes in the same adjacent categories but at higher price points and with much wider assortment.
• Urban Ladder: Established Indian online furniture and home decor retailer offering study desks, laptop tables, and home furniture. Shares TableMate's online India GTM and desk-category exposure but with a vastly broader premium catalogue.
• Pepperfry: India's largest online furniture marketplace with a portfolio spanning home, office, and study furniture including folding tables. Overlaps in target customer and category but operates as a multi-brand marketplace rather than a single-SKU specialist.

Direct peers

• Lifetime: Global manufacturer and brand best known for fold-in-half and adjustable-height utility tables used for study, dining, and events. Closest global peer to TableMate on product form-factor and adjustability.
• Wakefit: Leading Indian D2C home and sleep brand that has expanded into study desks, office furniture, and other home categories. Operates with a similar online-first, India-focused model and targets the same value-conscious urban consumer.
• Nilkamal: India's largest plastic and moulded furniture maker with a deep catalogue of folding tables, study desks, and household utility furniture sold through its own retail and dealer network. Directly comparable to TableMate's foldable plastic-and-steel table products in India.
• Table-Mate: Original US TV-marketed foldable adjustable tray table (6 heights x 3 angles), which the TableMate product description explicitly positions against ("3 times stronger than China alternatives shown in TV ads"). Functionally and conceptually near-identical product category.
• Feather Furniture: Indian D2C online furniture brand focused on affordable, easy-to-assemble, modular home furniture targeting urban millennials. Shares TableMate's direct-to-consumer India model, foldable/portable furniture positioning, and sub-₹5,000 price point.

Regional players

• Picket: Indian home and personal accessories brand with retail and online distribution, including small-space and study products. Operates in the same Indian consumer segment and home-utilities category, though broader than folding tables alone.

Emerging players

• Green Soul: Indian D2C brand initially focused on gaming chairs that has expanded into home office, ergonomic, and study furniture online. Comparable on D2C India model and workspace-furniture positioning, though anchored on seating rather than tables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TableMate_in
• Facebookfacebook.com/teblemate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TableMate