Jellybean Party

What Jellybean Party does

Jellybean Party is a Singapore-based children's party entertainment company founded in 2010, operating island-wide with a team of 1–10 employees. The company provides bundled and à la carte party services including magic shows, balloon sculpting, face painting, custom in-house designed commercial-grade bouncy castles, balloon decorations, food stations, crafts, storytelling, and event photography delivered through its Jellybean Birthday Photography subsidiary launched in 2016. Pricing spans approximately SGD 150–880 per service, with goodie bags recently added at SGD 180–185.

The company sells primarily to Singaporean families for children's birthday events, supplemented by corporate event work for clients such as Facebook, DBS Bank, Airbnb, PayPal, CapitaLand, MediaCorp, Plaza Singapura, Shaw, Lexus, Estée Lauder, and Benefit Cosmetics. Distribution combines direct consumer bookings with venue partnerships (Jamie Italian, Picotin Express, KFC Kallang) and a virtual delivery channel introduced during COVID-19. The business model is service-based with no software platform, no disclosed funding, no patents, and no regulatory actions. The company has cumulatively served over 120,000 kids and parents across more than a decade of operation.

Name

Jellybean Party

Legal name

Jellybean Party

Website

https://jellybeanparty.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jellybean Party is a Singapore-based children's party entertainment company, founded in 2010, that provides bundled event services including bouncy castles, magic shows, balloon decorations, photography, and crafts to families and corporate clients across the island.

Ownership category

akta.pro rank

Product category

Kids Party Entertainment Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Balloon Decor & Installations (HSACAOAC), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Kids party entertainment
• Children's event services
• Bouncy castle rental
• Balloon decoration services
• Party entertainment packages

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Kids Party Entertainment Services: Core revenue stream from providing children's party entertainment including magic shows, balloon sculpting, face painting, games hosting, slime workshops, storytelling, and caricature services. Services are booked individually or as part of bundled packages. Primarily one-time event-based revenue with repeat customer potential.
2. Bouncy Castle and Equipment Rental: Rental of commercial-grade bouncy castles, ball pits, and inflatable equipment. Charged per session (typically 3-hour blocks) or full day. Includes delivery, setup, and teardown manpower. Extension charges apply for additional hours.
3. Balloon Decoration Services: Balloon decoration packages ranging from basic helium clusters ($280) to premium customized setups ($880). Both regular pre-designed packages and fully customized balloon decoration services are offered.
4. Goodie Bags and Party Favors: Pre-packaged goodie bags sold in sets (e.g., 2026 Premium sets at $185/10 sets, 2025 sets at $180/20 sets). Includes island-wide delivery. Add-on items such as piñatas ($100) also available.
5. Photography and Videography Services: Professional birthday party photography packages at $350 for 2 hours (reduced from usual $450), delivering 150-200 edited high-resolution photographs. Videography at $380/hour. Both offered through the photography subdomain.
6. Food Station Rentals: Carnival food station rentals including candy floss ($210/2 hours) and popcorn machines, providing manpower, setup, and delivery as part of the service.
7. Corporate Event Entertainment: Entertainment services for corporate family days, roadshow events, and company celebrations. Includes the same entertainment offerings (magic shows, games, food stations) adapted for corporate audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jellybean Party provides end-to-end kids' party entertainment services in Singapore, supplying entertainers, props, and equipment for birthdays, family days, and corporate events. Offerings include live entertainment (magic shows, balloon sculpting, face painting, caricature, storytelling, airbrush tattoos, carnival games, slime workshops, board game hosting), rental of in-house designed bouncy castles, balloon décor, F&B stations (popcorn, candy floss, piñata), photography and videography, themed party packages (Pool, Nerf, Toddler, Corporate, Virtual), and goodie bags. The company operates as a single-vendor specialist bundling entertainment, décor, rentals, and consumables for parents and corporate event planners.

Product overview

Jellybean Party operates as a comprehensive kids party entertainment provider offering a diverse portfolio of services and products for children's celebrations in Singapore. The core offering consists of live entertainment services including magic shows, balloon sculpting, face painting, caricature, airbrush tattoos, and storytelling sessions. Equipment rentals include bouncy castles in various themes, carnival game booths, and balloon decorations. The company also provides activity workshops such as slime making, arts and crafts, and board game hosting. Supporting products include pre-packaged goodie bags and party favors. A dedicated photography and videography subsidiary (Jellybean Birthday Photography) handles event documentation. During COVID-19, the company expanded into virtual entertainment including online magic shows and virtual storytelling. The portfolio operates on an add-on model where customers can combine multiple services into customized party packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Show Live magic performance delivered by a professional magician at children's birthday parties and family events in Singapore.
• Balloon Sculpting On-site balloon sculpting by entertainers who create balloon animals and shapes for children at parties and events.
• Face Painting Face painting service provided by artists at children's parties, offering designs suited to kids.
• Bouncy Castle Rental Rental of in-house designed commercial-grade bouncy castles delivered and set up at parties and events in Singapore.
• Caricature Service Live caricature drawing service for party guests, producing personalised keepsakes at the event.
• Carnival Game Booth Set-up and hosting of carnival-style game booths at parties and family events for children and adults.
• Slime Making Workshop Hands-on slime-making workshop hosted at parties, providing materials and instruction for children.
• Balloon Decoration Balloon decoration service including themed balloon arches, columns, and party décor installations.
• Goodie Bags Pre-packed party goodie bags containing toys and treats, supplied to party hosts as party favours for guests.
• Popcorn Station On-site popcorn station providing freshly made popcorn for party guests.
• Candy Floss Station On-site candy floss (cotton candy) station providing freshly spun candy floss for party guests.
• Airbrush Tattoos Airbrush tattoo application for children at parties, providing temporary decorative tattoos.
• Jellybean Birthday Photography Professional photography coverage of birthday parties and family events, producing still images for the host.
• Jellybean Birthday Videography Professional videography coverage of birthday parties and family events, producing edited video content for the host.
• Virtual Magic Show Remotely delivered magic show performed online for children attending virtual parties or events.
• Pool Party Package Themed pool party package bundling entertainment, décor, and equipment suitable for water-based children's parties.
• Nerf Party Package Themed Nerf gun party package providing Nerf equipment, supervised play, and supporting entertainment for children.
• Toddler Party Package Age-appropriate toddler party package with entertainment and activities tailored for younger children.
• Corporate Event Entertainment Turnkey corporate event entertainment package bundling entertainment, rentals, and F&B stations for company family days and corporate celebrations.
• Piñata Sessions

Quantifiable outcome

• Served over 120,000 happy kids and parents since 2010
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• FacebookcoreOthersFacebook is named as one of the large corporations for which Jellybean Party has been the Partner of Choice for corporate family day entertainment and events. This indicates a sustained B2B relationship where Jellybean Party provides entertainment services for Facebook's employee events.
• DBS BankcoreOthersDBS Bank is named as one of the large corporations for which Jellybean Party has served as entertainment partner for corporate family days and events.
• PayPalcoreOthersPayPal is listed as one of the major corporate clients for which Jellybean Party has provided entertainment services as Partner of Choice.
• AirbnbcoreOthersAirbnb is listed as one of the large corporate clients for which Jellybean Party has provided entertainment services.
• CapitaLandcoreOthersCapitaLand is named as one of the large corporations for which Jellybean Party has served as entertainment partner for corporate events and family days.
• MediaCorpcoreOthersMediaCorp is listed as one of the large corporate clients for which Jellybean Party has provided entertainment services.
• Plaza SingapuraminorOthersPlaza Singapura (a shopping mall/retail center) is named as a corporate client/partner for which Jellybean Party has provided entertainment services.
• ShawminorOthersShaw is listed as one of the large corporations served by Jellybean Party for events and celebrations.
• LEXUSminorOthersLEXUS (automotive brand) is listed as one of the corporate clients served by Jellybean Party for events.
• Estee LauderminorOthersEstee Lauder (beauty brand) is listed as one of the corporate clients served by Jellybean Party for events.
• Benefit CosmeticsminorOthersBenefit Cosmetics is listed as one of the corporate clients served by Jellybean Party for events and celebrations.
• Jamie Italian (VivoCity Outlet)minorChannel Partner/ Reseller/ DistributorJamie Italian is a partner restaurant venue where Jellybean Party regularly provides entertainment services including magic shows and photobooth. The venue allows outside decorations and offers pizza-making experiences for kids.
• Picotin Express (Bukit Timah Outlet)minorChannel Partner/ Reseller/ DistributorPicotin Express is a partner restaurant venue that Jellybean Party uses regularly for balloon sculpting, caricature, and magic show entertainment. The venue offers unique outdoor space with pony rides and golf activities for children.
• KFC (Kallang Outlet)minorChannel Partner/ Reseller/ DistributorKFC Kallang is a partner venue with dedicated kids party spaces and customized party packages. Jellybean Party provides entertainment at this venue with affordable party packages starting from $250 for 20 pax.
• Photography Network (Singapore-based Photographers)coreStrategic or Co-development PartnerJellybean Photography works with an established and growing network of photographers based in Singapore. This partnership enables the company to offer professional photography and videography services at exclusive rates through the photography subdomain.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amazing Castle: Singapore-based bouncy castle and inflatable rental provider with delivery/setup service, competing directly with Jellybean Party's bouncy castle rental and equipment revenue stream.
• The Fun Empire: Singapore-based provider of kids party entertainment including magic shows, games, and bouncy castles, directly competing with Jellybean Party in the same domestic market and service categories.
• Bouncy Kingdom: Singapore provider of bouncy castle rentals and party equipment delivery, mirroring Jellybean Party's equipment rental and party fulfillment model.
• PartyMojo: Singapore kids party planner offering entertainment packages, balloon decor, and themed celebrations, serving the same customer base with comparable one-stop-shop positioning.

Broad incumbents

• BounceU: US franchise operating dedicated inflatable party venues, comparable in kids party entertainment focus but operating through a venue-based, franchised model versus Jellybean Party's mobile service.
• Pump It Up: US-based franchise specializing in inflatable party locations and kids birthday events with broader national scale and venue-based model that contrasts with Jellybean Party's mobile delivery approach.

Regional players

• Froggle's Parties: UK-based children's party entertainment provider offering similar entertainment categories (magic, games, face painting), demonstrating the same mobile party service model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JellybeanParty
• LinkedInlinkedin.com/company/jellybeanparty

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jellybean Party