What Landlord Today does

Landlord Today is a UK-based digital news and information publication serving private landlords, buy-to-let investors and portfolio property owners operating in the UK residential rental market. The platform delivers breaking news, features, expert commentary, guides and topical analysis covering rental legislation and compliance (including the Renters Rights Act and HMO licensing), mortgage market developments, tax and finance, property market analysis, and tenant management. Content is produced through an editorial operation led by a named journalist (Graham Norwood) and organised into recurring sections such as Breaking News, Features, Rental Reform, Legislation & Compliance, Tax & Finance, Property Market Analysis, and The Big Issues, with additional formats including 60 Second Interviews, sponsored content and a Trade Directory of supplier listings.

The underlying technology is a WordPress-based digital publishing platform delivered via the Angels Media infrastructure, which also powers sister titles Estate Agent Today, Letting Agent Today, Property Investor Today and Introducer Today. Distribution is exclusively digital and domestic, with the landlordtoday.co.uk website as the primary surface, complemented by email newsletter signup and an active presence on Facebook, Twitter/X, LinkedIn, a Spotify-hosted Property Podcast Today, and YouTube (@PropertyPodcastToday). The publication does not charge readers and operates a free-access model.

The business monetizes through three advertising-led revenue streams: display advertising on article pages targeting landlord readers, a dedicated Sponsored Content section where brands pay to publish native articles, and a Trade Directory of featured company profiles for property-industry suppliers. The audience is segmented vertically toward UK landlords, with no subscription or paid reader product, no enterprise customer contracts, no disclosed technology integrations and no mobile app.

Name

Landlord Today

Legal name

Landlord Today

Website

https://landlordtoday.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Landlord Today is a UK digital news publication providing breaking news, features, and analysis on rental legislation, mortgages, HMO compliance, and property investment to private landlords. Revenue is generated through advertising, sponsored content, and a trade directory of property suppliers.

Ownership category

akta.pro rank

Product category

Online Property News & Media

NAICS

Lessors of Real Estate (5311)

SIC

Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Rental property news
• Landlord advice
• UK buy-to-let
• Rental legislation updates
• Property journalism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The publication generates revenue through display advertising on its website pages, targeting landlord readers with relevant products and services.
2. Sponsored Content: The site features a dedicated 'Sponsored Content' section where companies pay to have branded content articles published, providing exposure to the landlord readership.
3. Trade Directory: Featured company profiles and listings in the Trade Directory section likely represent a revenue stream from property industry companies seeking visibility among landlords.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Landlord Today is an online news and information publication for UK private landlords and buy-to-let investors, providing daily news, features, in-depth analysis, and explainers on rental legislation, tenant deposits, EPC requirements, HMO licensing, tax and finance, buy-to-let mortgages, and broader property market developments. Content is distributed free of charge via the website, email newsletter, social channels, a Spotify podcast, and a YouTube channel.

Product overview

Landlord Today is a UK-based online news and information platform serving the private rented sector. The platform provides breaking news, features, expert commentary, guides, and a trade directory for landlords and property investors. It operates as a content-driven media platform rather than a software product with modules or integrations. Key content areas include property market analysis, legislation and compliance, tax and finance, rental reform, HMO management, and mortgage guidance. The site also features sponsored content, video articles, 60-second interviews with industry professionals, and a trade directory showcasing property-related services.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Today website Daily online publication delivering news, features, analysis and explainers on UK rental legislation, buy-to-let mortgages, HMO licensing, EPC compliance, and property market topics, targeted at individual UK landlords, buy-to-let investors, and portfolio landlords.
• Landlord Today email newsletter Recurring email newsletter distributing Landlord Today editorial coverage of the UK rental sector to landlord subscribers.
• Trade directory Online trade directory listing property-sector suppliers and services (e.g., brokers, lenders, landlord tools) for UK landlords to discover, and for advertisers to list their products against a landlord audience.
• Sponsored content placements Paid sponsored editorial placements on Landlord Today, allowing property sector brands to publish branded content alongside editorial coverage of the UK landlord market.
• 60 Second Interviews podcast/video Short-form interview series (audio and video) featuring property-sector figures, distributed via the Landlord Today website, Spotify podcast feed, and YouTube channel.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Angels MediaminorOthersPowered by Angels Media platform, which provides the publishing infrastructure for Landlord Today and its sister publications.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rightmove (News & Insights): The dominant UK property portal which also publishes market analysis, news, and landlord resources. Wider scope and far greater scale, but overlaps as a destination for landlord education and market commentary.
• Zoopla (House Prices & News): Major UK property portal publishing market data, news, and landlord guides. A much larger incumbent but competes indirectly for the same UK property content audience.

Direct peers

• Estate Agent Today: Sister publication in the same Angels Media network, covering UK estate agents with the same B2C digital publishing model, WordPress/Angels Media infrastructure, advertising-and-sponsored-content revenue mix, and cross-promo strategy as Landlord Today.
• Introducer Today: Angels Media title serving the mortgage intermediary space. Uses the same publishing infrastructure and sponsorship/display monetisation, with a downstream customer base that overlaps with Landlord Today's landlord readership.
• Letting Agent Today: Another Angels Media sibling title targeting UK letting agents. Operates an identical model (news, features, sponsored content, trade directory), making it the closest direct comp for Landlord Today's audience and monetisation.
• Property Investor Today: Angels Media property publication aimed at buy-to-let and portfolio investors. Overlaps with Landlord Today's landlord audience while extending into investment strategy and overseas property content.

Emerging players

• OpenRent Landlord Resources: UK online letting platform that publishes landlord guides and regulatory updates alongside its core listing product. Comparable audience (UK private landlords) and overlapping content on compliance and rental reform.
• Property Industry Eye: Subscription-based UK property sector news and analysis outlet covering residential and commercial property, regulation, and finance. Comparable editorial focus and news-driven approach, though more paywall-oriented.
• Property Wire: UK-focused property news service offering breaking stories, analysis, and a subscription newsletter model. Comparable audience (property professionals and investors) with a similar content-and-advertising approach.

Regional players

• EstateAgent4U: UK property news and directory site serving landlords, agents, and investors. Comparable in mission and audience but operates more as a listings/directory platform than a news publication.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Landlord_Today
• YouTubeyoutube.com/@PropertyPodcastToday
• Facebookfacebook.com/landlordtoday.co.uk
• LinkedInlinkedin.com/company/mortgage-angels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landlord Today