What Angels Media does

Angels Media is a privately held UK marketing and media agency specializing exclusively in the property sector, founded in 2000 and headquartered in Beckenham, Kent (registered office in Crawley, West Sussex). The firm operates two principal product lines: a portfolio of four owned online news publications, known collectively as the Today Publications, comprising Estate Agent Today, Letting Agent Today (launched 2008), Landlord Today, and Property Investor Today, each delivering daily industry news and newsletters to thousands of property professionals and investors; and the ValPal Network, an award-winning instant online property valuation tool that estate and letting agents subscribe to as a vendor and landlord lead-generation solution.

The company's core technology comprises a digital publishing platform, email marketing systems, the ValPal valuation tool, CRM infrastructure, and retargeting/remarketing capabilities. Its technology differentiators are primarily editorial (integrated multi-vertical publishing) and domain-specialized (the ValPal Network as the original instant valuation tool), rather than architecturally novel. Around these assets, Angels Media offers a layered B2B services stack including advertising sales across the Today sites, bespoke email marketing campaigns (with reported click-to-open conversion rates of 27-28% on active databases), sponsored and branded content, public relations, social media management, content creation, and an outsourced telesales Introductions service that leverages ValPal agent relationships to introduce supplier products.

Angels Media monetizes through seven distinct revenue streams spanning advertising, professional services (PR, content, social), and recurring ValPal subscriptions. Pricing is bespoke and tailored to client requirements under multi-year contracts, with no publicly disclosed standard tiers. Customers are segmented across five verticals: estate agents, letting agents, landlords, property investors, and suppliers to the property industry. GTM is sales-led, combining direct sales outreach, telesales, segmented email campaigns, and the owned publication audience. The company employs 35+ people, holds multiple industry awards (Feefo Trusted Service Award, award-winning ValPal Network, publications and marketing department), is a member of the Direct Marketing Association, and operates exclusively within the United Kingdom with no disclosed geographic expansion, funding rounds, or M&A activity.

Name

Angels Media

Legal name

Angels Media Ltd

Website

https://angelsmedia.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Angels Media is a privately held UK marketing and media agency serving the property industry. It owns four industry-leading online publications (Estate Agent Today, Letting Agent Today, Landlord Today, Property Investor Today) and the ValPal Network valuation tool, complemented by PR, content, social media, and telesales services for agents and suppliers.

Ownership category

akta.pro rank

Product category

Property Industry Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Property industry marketing
• Online news publications
• Lead generation valuation
• B2B public relations
• Estate agent marketing

Headquarters

HQ city

Beckenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Banner advertising placements across Today publications (Estate Agent Today, Letting Agent Today, Landlord Today, Property Investor Today). Display ads placed strategically on industry-leading news platforms targeting property professionals.
2. Email Marketing Campaigns: Email campaign services using segmented databases of property industry subscribers. High conversion rates reported (27.02% for EAT, 28.14% for LAT).
3. Sponsored Content: Sponsored articles, featured articles, and branded content published on Today sites and highlighted in Special Features Newsletter for extra visibility.
4. PR Services: Public relations services including press release creation and distribution, media coverage amplification, and brand visibility campaigns.
5. Content and Social Media Services: Bespoke content creation, social media management, and marketing strategy services for property industry suppliers.
6. Telesales Introductions: Outsourced telesales service introducing supplier products to estate and letting agents within The ValPal Network, generating high-quality leads.
7. ValPal Network Subscriptions: Online valuation tool subscriptions for estate and letting agents providing lead generation and market share tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Angels Media is a B2B marketing and PR agency for the UK property industry. It sells advertising and sponsored content across four online news publications (Estate Agent Today, Letting Agent Today, Landlord Today, Property Investor Today), sells the ValPal Network instant online valuation tool to estate and letting agents, and provides bespoke PR, content, social media and outsourced telesales services to suppliers wanting to reach property professionals.

Product overview

Angels Media is a marketing and media agency serving the UK property industry with two main product lines: (1) Today Publications - a portfolio of four leading online news magazines (Estate Agent Today, Letting Agent Today, Landlord Today, Property Investor Today) delivering daily news and features to thousands of subscribers across estate agency, lettings, landlord, and property investment sectors; and (2) The ValPal Network - an award-winning vendor and landlord lead-generation platform featuring an instant online valuation tool, complemented by Telesales/Introductions services. Additional services include Public Relations, Content & Social Media marketing, and Advanced Rent Option (a financial product enabling landlords to receive rent in advance). The ValPal Network is the company's primary differentiation, while the Today Publications serve as both content vehicles and advertising platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Today Publications portfolio Four online news magazines (Estate Agent Today, Letting Agent Today, Landlord Today, Property Investor Today) delivering daily property industry news, features, and newsletters to thousands of subscribers across estate agency, lettings, landlord, and property investment audiences.
• The ValPal Network Award-winning online valuation tool sold by subscription to estate and letting agents, generating instant property valuations for vendors and landlords to capture leads and grow market share.
• Telesales Introductions Outsourced telesales service that introduces supplier products directly to estate and letting agents within The ValPal Network, generating qualified leads via personal introductions.
• Public Relations services PR services for property industry clients including press release creation and distribution, media coverage, and brand visibility campaigns.
• Content and Social Media services Bespoke content creation, social media management, and digital marketing strategy services for property industry suppliers.
• Advertising on Today Publications Banner, display and sponsored content advertising sold on the Today publication network to suppliers wanting to reach engaged UK property professionals.
• Email Marketing Campaigns Email marketing campaign services using the segmented Today publication subscriber databases to deliver supplier messaging to UK property professionals.
• Estate Agent Today (EAT) Online news publication for the UK estate agency profession delivering daily property sector news, features, and columns by industry experts and guest contributors.
• Letting Agent Today (LAT) Online news publication for the UK lettings and rentals profession delivering daily news, features, and industry updates edited by award-winning property journalist Graham Norwood.
• Landlord Today (LLT) Online news publication for UK landlords delivering daily property management, rental sector, legislation, and legal news edited by Graham Norwood.
• Property Investor Today (PIT) Online news publication for UK property investors covering market analysis, property auctions, investment hotspots, and overseas investment news with expert guest features.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Advanced Rent OptionminorGTM or Marketing PartnerPartnership promoting Advanced Rent Option service to agent clients. As an Advanced Rent Option member, agents can offer landlords a unique opportunity to receive their year's rent in advance in one lump sum. Angels Media promotes this service to its agent network.
• FeefominorGTM or Marketing PartnerFeefo provides trusted review badges and customer review platform for Angels Media, displayed on website to build credibility with prospective clients.
• DMA (Direct Marketing Association)minorOthersAngels Media is a proud member of the DMA (Direct Marketing Association), indicating adherence to industry standards and best practices in marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Negotiator Magazine: The Negotiator is a UK trade publication serving estate and letting agents with news, awards, and supplier marketing — the closest direct peer to Angels Media's Today Publications portfolio.
• Property Industry Eye: Property Industry Eye is a UK property trade news outlet competing directly with Estate Agent Today and Letting Agent Today for agent readership and supplier advertising budgets.
• Estate Agent Networking: Estate Agent Networking operates UK property industry networking events and supplier marketing services, directly comparable to Angels Media's community and agency offerings for estate agents.

Broad incumbents

• Property Week: Property Week is a larger, established UK property trade publication covering commercial and residential real estate; it competes for property supplier ad spend and is a broad incumbent in Angels Media's category.
• Reapit: Reapit is a leading CRM and operations platform for UK estate agents; it shares Angels Media's agent customer base and increasingly bundles marketing tools that compete with ValPal.
• Rightmove: Rightmove is the UK's largest property portal and offers valuation, lead-generation, and advertising products to the same estate and letting agents Angels Media serves, making it a structural competitor to the ValPal product.
• Zoopla: Zoopla is a major UK property portal offering valuation tools, agent advertising, and consumer marketing — competing with ValPal's valuation feature and with Today Publications for supplier marketing budgets.
• OnTheMarket: OnTheMarket is a UK property portal with full-listing memberships, valuation features, and agent advertising products — a direct competitor to ValPal on valuations and to Angels Media's publications on supplier-side advertising.

Emerging players

• BriefYourMarket: BriefYourMarket provides email marketing automation to UK estate and letting agents, an emerging alternative to Angels Media's in-house email database and campaign services.
• Yomdel: Yomdel provides live chat and lead-generation technology for estate and letting agents, overlapping with ValPal's lead-generation value proposition for the same agent customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AngelsMediaLondon
• LinkedInlinkedin.com/company/angels-media
• Xx.com/angelsmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angels Media