What Jordan Hotels Association does

Jordan Hotels Association (JHA), known in Arabic as جمعية الفنادق الأردنية, is a non-profit trade association founded in 1969 and headquartered in Amman, Jordan. It serves as the official statutory representative of Jordan's hotel sector under Article 17 of Tourism Law No. 20 of 1988 (with internal regulations amended under System No. 5 of 2020), acting as the primary liaison between the private hotel industry and government entities including the Ministry of Tourism and Antiquities, Jordan Tourism Board, and the Aqaba Special Economic Zone Authority (ASEZA). The association represents all categories of member establishments — 5-star, 4-star, 3-star, 2-star, and 1-star hotels, hotel apartments, tourism camps, and unclassified hotels — operating across Jordan's major tourism destinations including Amman, Aqaba, the Dead Sea, Petra, Jerash, Ajloun, Kerak, Madaba, As-Salt, Wadi Rum, and Umm Qais.

JHA's core service offering revolves around three pillars: industry advocacy and government liaison, training and workforce development, and sector data and documentation. Training programs cover housekeeping, front office, food safety, etiquette, and protocol for hospitality employees, delivered across multiple Jordanian cities. The association also maintains occupancy statistics, publishes a monthly newsletter, and operates a curated supplier directory across nine categories (IT, F&B, furniture, hardware, cleaning, events, electronics, medical, clothing). The organization does not develop technology products; its digital presence is limited to a content website and social media channels.

The association is governed by a board consisting of a chairman and eight members elected through secret ballot by the General Assembly for three-year terms. Revenue derives from membership dues paid by hotel establishments and from training and development programs. The organization operates with approximately 15 staff members and partnerships with international bodies including the United Nations Tourism Organization (since 2024) and the Arab Federation for Hotels and Tourism. No parent company, external ownership, or funding rounds were identified.

Name

Jordan Hotels Association

Legal name

Jordan Hotels Association

Website

https://johotels.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Hotels Association (JHA) is a non-profit trade association founded in 1969 that represents hotels, hotel apartments, and tourism camps across Jordan. It provides government advocacy, training programs, occupancy statistics, and supplier directory services to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The association generates revenue through membership fees paid by hotel establishments across Jordan. Hotels of all categories (5-star to 1-star), hotel apartments, and tourism camps pay dues to be represented by the association and access its services.
2. Training and Development Programs: The association organizes and delivers free and paid training programs for hospitality sector employees, including housekeeping, front office, food safety, etiquette, and protocol courses, generating revenue through training services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jordan Hotels Association (JHA) is a non-profit trade association founded in 1969 that represents and serves hotel establishments across Jordan. It provides tiered hotel membership (covering 5-star, 4-star, 3-star, 2-star, 1-star hotels, hotel apartments, tourism camps, and unclassified hotels), delivers hospitality training and development programs, publishes industry occupancy statistics and document resources, and acts as the statutory liaison between the private hotel sector and Jordanian government entities including the Ministry of Tourism and Antiquities.

Product overview

Jordan Hotels Association (JHA) is a non-profit trade association established in 1969 under the Hashemite leadership of Jordan. It is not a product or technology company but rather an industry organization that represents and supports hotel establishments across Jordan. The association provides membership services, training programs, industry statistics, and advocacy for its members. JHA does not offer commercial products; its 'services' consist of membership support, occupancy average statistics, document resources, training courses, and coordination with government entities. The organization categorizes member hotels into various tiers (5-star, 4-star, 3-star, 2-star, 1-star, hotel apartments, unclassified hotels, and tourism camps) and maintains partnerships with suppliers across categories including IT services, food & beverage, furniture, hardware, cleaning, events, electronics, medical services, and clothing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Establishment Membership Program Tiered membership program for hotel establishments across Jordan, with categories covering 5-star, 4-star, 3-star, 2-star, and 1-star hotels, hotel apartments, tourism camps, and unclassified hotels. Members gain access to industry advocacy, occupancy statistics, document verification, government liaison support, and industry representation. Membership is acquired through license application, self-assessment evaluation, and documentation submission.
• Hospitality Training and Development Programs Training courses and workshops for hospitality sector employees covering housekeeping, front office operations, food safety, etiquette, and protocol. Training is delivered in person across Jordan including Amman, Petra, and the Dead Sea region, generating revenue through training services for member hotel employees and the broader Jordanian hospitality workforce.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Zaha Cultural CentercoreStrategic or Co-development Partner · 30 June 2026JHA and Zaha Cultural Center explore enhanced cooperation to support Jordan's tourism and hospitality sector. The partnership aims to build sustainable collaborations that develop the sector through innovative and joint projects that leverage national capacities and serve tourism development goals. JHA Chairman Hussein Hilalat met with Zaha Cultural Center Director Rana Subaih to discuss cooperation frameworks.
• Arab Federation for Hotels and TourismcoreStrategic or Co-development Partner · 1 January 2026JHA explored opportunities to strengthen cooperation with the Arab Federation for Hotels and Tourism. Chairman Hussein Hilalat met with Vice President Ambassador Tajeddine Ousselani to discuss joint initiatives supporting hotel and tourism sectors in Jordan and the Arab world. Discussions focused on expertise exchange and promoting Jordan's competitiveness regionally and internationally.
• Royal Marine Conservation Society of JordancoreStrategic or Co-development Partner · 1 January 2026JHA participated in the 2026 Blue Flag celebrations for Dead Sea sites alongside the Royal Marine Conservation Society of Jordan and Crowne Plaza Jordan Dead Sea Resort & Spa. The collaboration recognizes joint efforts to support international environmental standards and promote sustainable tourism practices.
• Crowne Plaza Jordan Dead Sea Resort & SpaminorStrategic or Co-development Partner · 1 January 2026Collaborated with JHA and the Royal Marine Conservation Society of Jordan for the 2026 Blue Flag certification ceremony at the Dead Sea, recognizing environmental excellence.
• W Amman HotelminorStrategic or Co-development Partner · 1 January 2026JHA and W Amman Hotel jointly organized an awareness lecture on recognizing indicators of human trafficking and response mechanisms in the hospitality sector, supporting responsible practices in Jordan's hotel industry.
• Ministry of Tourism and AntiquitiescoreStrategic or Co-development PartnerJHA works closely with the Ministry of Tourism and Antiquities to formulate strategies for hotel sector development, advocate for favorable policies, and coordinate on tourism promotion.
• Jordan Tourism BoardcoreStrategic or Co-development PartnerJHA partners with the Jordan Tourism Board to promote Jordan's tourism product and support the marketing of the country's tourism destinations.
• Aqaba Special Economic Zone Authority (ASEZA)coreStrategic or Co-development PartnerJHA coordinates with ASEZA on tourism development initiatives, particularly for the Aqaba region which is a major tourism and hotel destination in Jordan.
• Ministry of LabourminorStrategic or Co-development PartnerJHA collaborates with the Ministry of Labour on occupational safety and health workshops for the hospitality sector, supporting compliance with labor regulations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• UKHospitality: UKHospitality is the principal trade association for the UK's hospitality sector (hotels, restaurants, pubs), delivering policy advocacy, training, and benchmarking services funded largely by membership fees. Comparable to JHA as a national hospitality association with similar dues-based revenue and advocacy-led GTM.
• Irish Hotels Federation (IHF): IHF is the official trade body for hotels and guesthouses in Ireland, representing the sector to government, providing training, and producing quality classifications. Strong functional parallel to JHA in a smaller, tourism-dependent national market.
• American Hotel and Lodging Association (AHLA): AHLA is the national trade association representing the U.S. lodging industry, advocating for hotels, providing training/certification programs, and producing industry statistics. It is the closest functional analogue to JHA in terms of mission (sector representation, advocacy, workforce development) and revenue model (membership dues + paid services).
• Australian Hotels Association (AHA): AHA is the national federation representing Australia's hotel, hospitality, and tourism industry, providing advocacy, training, and industrial relations services through membership fees. Functionally similar to JHA: a state-based federation under a national body offering training, advocacy, and benchmarking for hotels.
• Federation of Hotel & Restaurant Associations of India (FHRAI): FHRAI is the apex national body representing hotels and restaurants in India, offering advocacy, training, classification, and industry data services via membership dues. Comparable to JHA in scope (lodging sector representation) and operating model (non-profit, member-funded, government-facing).

Regional players

• Saudi Hotel and Tourism Association (SHTA): SHTA is the national association representing hotels and tourism operators in Saudi Arabia, with a similar advocacy, training, and member-services mandate to JHA but operating in a much larger and faster-growing Saudi tourism economy. Comparable structure, contrasting scale.
• Hotel Association of the Philippines (HAP): HAP is the trade body for hotels and resorts in the Philippines, providing training, advocacy, and standards support through membership funding. Functionally analogous to JHA, with a similar mix of resort and city hotel members in a tourism-dependent economy.
• Egyptian Hotel Association (EHA): EHA is the trade association representing Egypt's hotel sector, providing training, classification, and advocacy services. It is a regional peer to JHA given geographic proximity and overlapping tourism product (heritage, resort destinations), though Egypt's hotel market is materially larger.

Broad incumbents

• World Travel & Tourism Council (WTTC): WTTC is the global umbrella body for the travel and tourism industry, including lodging, with members spanning national associations, hotel groups, and tourism boards. Comparable to JHA's sector-representation role but at a much broader, global scale and not focused on a single country's hotel sector.
• Arab Federation for Hotels and Tourism (AFHT): AFHT is the regional umbrella body coordinating hotel and tourism associations across the Arab world, of which JHA is a member. Compares to JHA at a multi-country scale, focused on regional advocacy, training, and knowledge exchange rather than direct member services to individual hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/johotels
• Instagraminstagram.com/jordanhotelsassociation?igshid=MzRlODBiNWFlZA==
• Xx.com/johotels
• LinkedInlinkedin.com/company/jordan-hotel-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jordan Hotels Association