Happsy
Happsy is a privately held direct-to-consumer e-commerce brand that sells certified-organic hybrid mattresses and complementary sleep essentials (foundation, topper, pillow, protector, sheets) to health- and eco-conscious consumers in the United States and Canada.
- Company typePrivate
- Founded2017
- HeadquartersBainbridge, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Happsy does
Happsy (legally Helms Organic, LLC) is a privately held, direct-to-consumer e-commerce brand that designs, sources, and sells certified-organic mattresses and complementary sleep essentials to health-conscious, eco-conscious, and value-driven U.S. and Canadian consumers. Founded in 2017 and operating as an independent, bootstrapped company with 51–100 employees, it sells exclusively through happsy.com with no physical retail footprint of its own.
The company's core product is the Happsy Organic Mattress, a 10-inch hybrid mattress-in-a-box combining individually pocketed recycled-steel coils (glueless, GOTS-approved) with GOLS-certified organic latex, GOTS-certified organic cotton, and GOTS-certified organic wool used as a natural flame barrier — avoiding polyurethane foam, chemical flame retardants, and fiberglass entirely. The mattress is offered in two firmness options (Medium Firm and Plush) and ships compressed and rolled via FedEx/UPS. The catalog extends to six SKUs: the mattress, an FSC-certified pine foundation, a GOLS latex topper, a latex pillow, a GOTS organic waterproof protector, and a GOTS organic cotton sheet set. The product is validated by an unusually dense certification stack (GOTS, GOLS, EWG VERIFIED, MADE SAFE, GREENGUARD Gold, UL Formaldehyde Free, FSC, 1% for the Planet).
Commercially, Happsy runs a pure DTC model: one-time purchases starting at $899, supported by a 120-night risk-free trial, free shipping, a 20-year warranty, and Affirm point-of-sale financing. Customer acquisition is anchored in editorial earned media (Good Housekeeping, Apartment Therapy, CNET, Sleep Advisor), an organic search-focused content blog, and an affiliate program managed through Rakuten Advertising. Fulfillment is outsourced — Safe For Home Products LLC handles U.S. orders and BAC Distributing Inc handles Canadian orders — allowing the company to operate without owning logistics infrastructure.
Happsy firmographics
Firmographics- Name
- Happsy
- Legal name
- Helms Organic, LLC
- Website
- https://happsy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Happsy is a privately held direct-to-consumer e-commerce brand that sells certified-organic hybrid mattresses and complementary sleep essentials (foundation, topper, pillow, protector, sheets) to health- and eco-conscious consumers in the United States and Canada.
- Ownership category
- akta.pro rank
Happsy industry classification
Industry- Product category
- Organic Mattresses & Bedding
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
Keywords
Where Happsy is headquartered
LocationHeadquarters
- HQ city
- Bainbridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Happsy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Organic Mattress Sales: Primary revenue from direct-to-consumer sale of organic hybrid mattresses. The company sells mattresses and sleep accessories (foundation, mattress topper, pillow, protector pad, sheet set) through its e-commerce website. Products ship compressed and boxed via FedEx or UPS. One-time purchase model with optional financing through Affirm.
- Affiliate Program: Happsy operates an affiliate program through Rakuten Advertising (MID 47767). Affiliates earn a commission on all goods purchased by visitors referred through their unique affiliate link.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Organic Mattress - Starting at $899 |
| One time/ perpetual license | Pay-as-you-go | Mattress Firmness Options: Medium Firm and Plush |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Happsy product offering
Product offeringCore offering
Happsy designs, brands, and sells certified organic hybrid mattresses (bed-in-a-box) and complementary sleep accessories. The flagship Happsy Organic Mattress combines individually pocketed recycled steel coils with GOLS-certified organic latex, GOTS-certified organic cotton, and GOTS-certified organic wool, available in Medium Firm and Plush options. The company also offers an organic foundation, latex mattress topper, latex pillow, waterproof mattress protector, and organic cotton sheet set, sold direct-to-consumer through happsy.com with free shipping, a 120-night trial, and a 20-year warranty.
Product overview
Happsy is an e-commerce company selling affordable certified organic mattresses and sleep essentials. The core product is the Happsy Organic Mattress, a bed-in-a-box available in Medium Firm and Plush firmness options, made with GOTS-certified organic cotton, wool, and latex combined with individually pocketed recycled steel coils. The product portfolio includes six complementary sleep essentials: the Organic Mattress Foundation (FSC-certified pine), Organic Latex Mattress Topper (GOLS-certified latex), Organic Latex Pillow, Organic Waterproof Mattress Protector, and Organic Cotton Sheet Set. All products are certified organic, non-toxic, and made without polyurethane foam, flame retardants, or fiberglass. The company operates on a direct-to-consumer model with free shipping, 120-night trials, and a 20-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Happsy Organic Mattress Flagship 10-inch organic hybrid bed-in-a-box mattress available in Medium Firm and Plush firmness options, made with GOTS-certified organic cotton and wool, GOLS-certified organic latex, and individually pocketed recycled steel coils in a glueless design. Ships compressed, rolled, and boxed via FedEx or UPS with free shipping, a 120-night trial, and a 20-year warranty. Sold direct-to-consumer at a starting price of $899, targeted at health- and eco-conscious consumers seeking non-toxic sleep surfaces.
- Happsy Organic Mattress Foundation
Quantifiable outcome
- The mattress is breathable with aerated latex, moisture-wicking wool, and a breathable coil system, keeping users comfortable all night long.
- +2 more outcomes
Companies that use Happsy
Customer profileSegments3 records
Ideal customer profiles3 records
Happsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Happsy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Safe For Home Products LLCcoreSafe For Home Products LLC processes sales and handles order fulfillment for U.S. orders under Happsy's jurisdiction. This is the primary operational partner for domestic order processing and logistics.
- BAC Distributing InccoreBAC Distributing Inc processes sales and handles order fulfillment for Canadian orders, managing cross-border logistics and compliance for Canada-specific shipments.
- Rakuten AdvertisingminorRakuten Advertising operates Happsy's affiliate program through its platform (MID 47767). Affiliates sign up via Rakuten, apply to the Happsy program, receive unique tracking links, and earn commissions on referred sales. Happsy manages affiliate review and approval.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Happsy competitors and assessment
Company assessmentBroad incumbents
- Casper: Casper pioneered the mattress-in-a-box DTC category and offers a broad multi-product sleep portfolio. While not organic-focused, it competes for the same mattress-in-a-box buyer Happsy targets and operates at much larger scale.
- Helix Sleep: Helix is a larger DTC mattress-in-a-box brand with a wide range of hybrid mattresses, including its Birch sub-line for the organic segment. Competes with Happsy in hybrid coil mattresses and adjacent product breadth.
- Saatva: Saatva is a large premium DTC mattress retailer offering eco-friendly lines alongside conventional mattresses. Comparable as a DTC-first premium mattress retailer contesting Happsy's higher-end buyer.
Direct peers
- Sleep On Latex: Sleep On Latex is a smaller DTC brand focused on natural and organic latex mattresses, selling directly online with comparable value-driven natural-sleep positioning.
- PlushBeds: PlushBeds sells organic latex mattresses, toppers, and bedding through DTC channels, with a comparable certifications-driven value proposition and accessory product mix.
- Brentwood Home: Brentwood Home sells eco-friendly, CertiPUR-US and GREENGUARD Gold mattresses DTC with similar sustainability positioning. Comparable as a DTC mattress brand emphasizing non-toxic, certified materials.
- Naturepedic: Naturepedic makes GOTS-certified organic mattresses with a strong focus on non-toxic, chemical-free materials. Direct peer in the certified-organic mattress category serving the same health-conscious consumer.
- My Green Mattress: Family-owned DTC brand selling organic and natural mattresses with similar GOTS/GOLS-certified materials. Closely comparable in product philosophy (organic, non-toxic, family-run) and target health/eco-conscious buyer.
- Avocado Green Mattress: Avocado is a DTC organic mattress brand selling GOTS/GOLS-certified hybrid mattresses with similar third-party certifications. Direct competitor in the certified-organic, eco-friendly DTC mattress niche that Happsy targets.
- Birch by Helix: Birch is the organic/natural mattress line from Helix Sleep, combining pocketed coils with natural latex, wool, and cotton. Directly competes with Happsy's hybrid coil-and-latex organic mattress concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Happsy social profiles
Digital presenceHappsy compliance and trust
Trust signalCompliance8 records
Happsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happsy leadership team
Management profileNumber of profiles
Profiles1 record
Happsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happsy
What does Happsy do?
Happsy designs, brands, and sells certified organic hybrid mattresses (bed-in-a-box) and complementary sleep accessories. The flagship Happsy Organic Mattress combines individually pocketed recycled steel coils with GOLS-certified organic latex, GOTS-certified organic cotton, and GOTS-certified organic wool, available in Medium Firm and Plush options. The company also offers an organic foundation, latex mattress topper, latex pillow, waterproof mattress protector, and organic cotton sheet set, sold direct-to-consumer through happsy.com with free shipping, a 120-night trial, and a 20-year warranty.
Is Happsy a public or private company?
Happsy is a private company. It is classified as unknown and is currently operating.
When was Happsy founded?
Happsy was founded in 2017. It employs 51 to 100 people.
Where is Happsy based?
Happsy is headquartered in Bainbridge, United States, in the North America region.
How does Happsy make money?
Two revenue lines are on record. Organic Mattress Sales are the primary driver. The others are affiliate Program.
Who are Happsy's main competitors?
Broad incumbents on record are Casper, Helix Sleep and Saatva. Direct peers are Sleep On Latex, PlushBeds, Brentwood Home, Naturepedic, My Green Mattress, Avocado Green Mattress and Birch by Helix.
Does Happsy have an API?
No public API is recorded for Happsy.
What industry is Happsy in?
Happsy's product category is Organic Mattresses & Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 4491.