What Mouton Noir Wines does

Maison Noir Wines (legally renamed from Mouton Noir Wines) is a privately-held Oregon winery founded in 2007 by winemaker André Hueston Mack and operated out of McMinnville in the Willamette Valley. The company produces a diverse portfolio of wines — Pinot Noir, Chardonnay, Pinot Gris/Grigio, Gamay, Trousseau Noir, Cabernet Sauvignon, rosé, and unconventional blends (e.g., the Oregogne, 'Other People's', 'In Sheep's Clothing', Bottoms Up, Love Drunk, P-Oui, Bastardo Jackson, Gamma Ray, Free Gamay, Horseshoes & Handgrenades lines) — sourced from Willamette Valley AVAs including Yamhill-Carlton and Eola-Amity Hills. Its winemaking approach combines traditional Oregon techniques (stainless-steel fermentation, no malolactic on select Chardonnays, extended skin contact on rosé) with a distinctive, personality-driven branding strategy tied closely to the founder.

The company's commercial model is a hybrid of direct-to-consumer e-commerce on maisonnoirwines.com and an extensive wholesale distribution network. DTC is supported by a mailing list that provides pre-release access to new vintages, with bottles priced $25-$55 (most $30-$45) and 3-pack/6-pack options, plus digital gift cards and a 'Schwag' merchandise line (t-shirts and accessories at $25 per item). Wholesale is conducted via 40+ regional distributors — including Southern Glazer's, Banville Wine Merchants, Martignetti Companies, and Grassroots in the US, plus partners in Canada, 9+ European countries, Australia, Hong Kong, and Japan — serving restaurants, wine bars, and retailers. Direct-to-consumer shipping is restricted in ~17 US states. The firm is small (1-10 employees), independently owned with no disclosed institutional investment, and is a lifestyle brand spanning wine and apparel.

Name

Mouton Noir Wines

Legal name

Maison Noir Wines

Website

https://moutonnoirwines.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Noir Wines is a privately-held Oregon winery founded in 2007 by André Hueston Mack, producing a diverse portfolio of Willamette Valley wines (Pinot Noir, Chardonnay, Gamay, Trousseau Noir, blends) and branded merchandise, sold via direct-to-consumer e-commerce and a 40+ partner wholesale network across the US, Canada, Europe, Australia, and Asia.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Oregon Pinot Noir
• Willamette Valley wines
• Direct-to-consumer wine
• Artisan winery
• Wine wholesale distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales of wines directly to consumers through the wine shop on maisonnoirwines.com, offering individual bottles and multi-packs.
2. Wholesale Distribution: Wholesale sales to distributors across US states, Canada, Europe, Australia, and Asia. Distributors then sell to restaurants and retailers.
3. Merchandise: Sale of branded merchandise including t-shirts, accessories, and gift cards through the Schwag section of the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mouton Noir Wines (operating as Maison Noir Wines) is an Oregon-based winery producing a diverse portfolio of wines sourced from Willamette Valley AVAs, including Pinot Noir, Chardonnay, Pinot Gris/Grigio, Rosé, Gamay, Trousseau Noir, and red blends. The company sells these wines directly to consumers through its e-commerce wine shop and mailing list, and indirectly through a network of 40+ wholesale distributors across the US and international markets. It also sells branded merchandise (t-shirts, accessories, gift cards) under the Garage D'or sub-brand.

Product overview

Mouton Noir Wines (operating as Maison Noir Wines) is an Oregon wine producer founded in 2007, specializing in a diverse portfolio of wines primarily from the Willamette Valley AVA. The product lineup includes red wines (Pinot Noir, Gamay Noir, Trousseau Noir, Cabernet Sauvignon, Syrah-based blends), white wines (Chardonnay, Riesling blends, Pinot Gris/Grigio), and rosé wines. Key branded products include the Oregogne line (Chardonnay and Pinot Noir), the 'In Sheep's Clothing' series, the 'Other People's' wines (Pinot Noir and Pinot Gris), and specialty wines like the Gamay-based Gamma Ray and Free Gamay. Wines are sold through direct-to-consumer mailing list, wholesale distribution across US states and international markets, and via the online wine shop.

Differentiator

Problem solved

Functional benefit

Brands

• Garage D'or: Brand tagline/logo phrase appearing alongside Maison Noir Wines

Products and services

• Bottoms Up A Riesling-dominant white wine blend with Müller-Thurgau, Pinot Blanc, and Gewürztraminer. Features chin-dripping peaches, aromatic citrus, great acidity, and a hint of sweetness.
• Knock On Wood Chardonnay 100% Chardonnay sourced from hillside vineyards in Yamhill-Carlton AVA, stainless-steel fermented with no malolactic fermentation. Known for honeydew melon, pear, and mineral notes with a racy finish.
• Other People's Pinot Gris Oregon Pinot Gris with lush round fruit and balanced acidity, described as enthralling, upbeat, fresh and deluxe.
• New Noir Rosé A skin-contact 'Northwest Edelzwicker' blend of 50% Gewürztraminer, 28% Pinot Gris, 12% Riesling, 5% Muscat, and 5% Pinot Blanc. Features stone fruit, racy acidity, and a dark pink hue from extended skin contact.
• Love Drunk An intoxicating rosé with provocative aromas of strawberry and raspberry, refreshing flavors of wild strawberry, watermelon rind, and a hint of kiwi.
• P-Oui Half-bottle (375ml) Pinot Noir celebrating the diversity of Willamette Valley vineyards. Features Franken Berry jam, strawberry, and funk notes.
• Other People's Pinot Noir Classic Oregon Pinot Noir from Willamette Valley. Accessible, great value wine with earthy, spicy, floral, herb-framed flavors of cherry and gingery wood spice tones.
• Horseshoes & Handgrenades Fruit-driven, full-bodied red blend from Southern Oregon and Red Mountain Washington. Blend of Oregon Syrah with Washington Cabernet Sauvignon and Merlot. Features cherry, leather, and complex structure.
• XL Magnum Pinot Noir Magnum-format (1.5L) Pinot Noir, only available in large format bottles.
• Bastardo Jackson Willamette Valley Trousseau Noir, a traditional Jura grape variety. Chillable red with notes of strawberry rhubarb pie, citrus oil, and beet earthiness.
• Gamma Ray 50/50 blend of Gamay Noir and Pinot Noir from Willamette Valley. Bright, juicy wine with cran-strawberry fruit, Chinese Five Spice, and leather on the finish.
• Free Gamay 100% Gamay Noir from Willamette Valley, a throwback to when Gamay was the workhorse of Burgundy. Balances fruit with earthiness.
• Oregogne Chardonnay Willamette Valley Chardonnay with engaging flinty mineral flavors, lemon cucumber, green pear, grilled hazelnuts, yellow apple, and balanced acidity with a stony finish.
• Oregogne Pinot Noir Willamette Valley Pinot Noir blended from two single vineyards in Eola-Amity Hills AVA at different elevations. Features bright cherry, blueberry, bramble, sous-bois, and flowing minerality.
• In Sheep's Clothing Pinot Grigio Crisp and refreshing Pinot Grigio with aromas of green apple, pear, lemon zest, white flowers, and wet stone. Palate features ripe peach, Meyer lemon, honeysuckle, and clean minerality.
• In Sheep's Clothing Pinot Noir Pinot Noir with black cherry, ripe raspberry, crushed cranberry, forest floor, fresh thyme, and cocoa powder on the nose. Supple, silky palate with juicy red fruit, refreshing acidity, subtle oak with clove and toasted almond nuances.
• In Sheep's Clothing Cabernet Sauvignon Medium to full-bodied Cabernet Sauvignon with cassis, blueberries, and black cherries. New World fruit style with Old World structure, hint of wood smoke, and complex blend of dried herbs (anise, thyme, bay leaf).
• Maison Noir Branded Merchandise (Schwag) Branded merchandise including t-shirts, accessories, and wine gift cards ($50, $100, $150, $200 denominations) sold through the Schwag section of the website. T-shirts and accessories priced at $25 each; mystery pack of 3 t-shirts available at $49.99.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Banville Wine MerchantscoreChannel Partner/ Reseller/ DistributorPrimary US wholesale distribution partner handling DC, New Jersey, Oregon, Pennsylvania, and Virginia markets. Also handles Ontario, Canada distribution. Key strategic partner for US market presence.
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ DistributorMajor national wholesale distributor handling Hawaii, Ohio, Texas, and Memphis Tennessee markets. One of the largest wine and spirits distributors in the US.
• GrassrootsminorChannel Partner/ Reseller/ DistributorWholesale distributor covering Alabama and South Carolina markets.
• Martignetti CompaniesminorChannel Partner/ Reseller/ DistributorWholesale distributor covering Connecticut and Massachusetts markets.
• Revelry ImportsminorChannel Partner/ Reseller/ DistributorDistribution partner for Alberta, Canada.
• Wine SourceminorChannel Partner/ Reseller/ DistributorUK-based distribution partner handling France market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bright Cellars: Wine subscription company using a taste-matching quiz to ship curated bottles to consumers. Comparable DTC subscription model and online-first merchandising strategy.
• Winc (formerly Club W): Data-driven DTC wine subscription company shipping personalized bottles nationwide. Comparable direct-to-consumer e-commerce motion and subscription/mailing-list GTM, though much larger scale.

Direct peers

• Sokol Blosser Winery: Family-owned Willamette Valley (Dundee Hills) Pinot Noir/Chardonnay producer with DTC, wholesale, and tasting-room operations. Comparable Oregon craft-wine scale, channel mix, and sustainability-credentialed positioning.
• Adelsheim Vineyard: Chehalem Mountains/Willamette Valley Pinot Noir and Chardonnay producer with national wholesale distribution and DTC. Comparable Oregon craft-wine operating model and distribution breadth.
• Eyrie Vineyards: Historic Oregon Pinot Noir pioneer (founder David Lett) with deep Willamette Valley roots and a tasting-room-anchored DTC business. Comparable AVA, varietal focus, and craft-wine positioning.
• Winderlea Vineyards & Winery: Small, premium Willamette Valley (Dundee Hills) Pinot Noir producer with a mailing-list DTC model and limited wholesale footprint. Closest analog in scale, AVA focus, and DTC-first GTM to Maison Noir.
• Ken Wright Cellars: Willamette Valley single-vineyard Pinot Noir specialist founded in the early 1990s with a strong distributor network. Comparable as a similarly-positioned Oregon craft producer targeting premium on-premise and DTC channels.

Broad incumbents

• The Prisoner Wine Company: Constellation-owned Napa-based brand built around edgy visual identity, unconventional blends, and lifestyle merchandising. Comparable narrative brand positioning and unconventional varietal/blend philosophy, though at far larger scale.
• E. & J. Gallo Winery: Largest U.S. wine producer with a multi-brand portfolio spanning entry-level through premium tiers. Comparable as a wholesale-distribution-heavy U.S. wine incumbent operating across all major retail and on-premise channels.

Others

• Southern Glazer's Wine & Spirits: U.S.'s largest wine and spirits distributor and a Maison Noir wholesale partner. Comparable as the distribution backbone through which Maison Noir reaches U.S. on- and off-premise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moutonnoirwines
• Facebookfacebook.com/moutonnoirwines
• Instagraminstagram.com/andrehmack
• LinkedInlinkedin.com/company/mouton-noir-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouton Noir Wines