The Eyrie Vineyards
The Eyrie Vineyards is a family-owned Oregon estate winery founded in 1965 in the Dundee Hills, producing approximately 10,000 cases annually of estate-grown Pinot noir, Pinot gris, and rare cool-climate varieties sold direct-to-consumer, through a wine club, and via domestic and international wholesale distributors.
- Company typePrivate
- Founded1965
- HeadquartersMcminnville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Eyrie Vineyards does
The Eyrie Vineyards is a family-owned estate winery founded in 1965 by David Lett in the Dundee Hills of Oregon's Willamette Valley, producing approximately 10,000 cases of estate-grown wine annually from five certified-organic vineyards totaling 50,000 vines. The winery pioneered Pinot noir and Pinot gris in Oregon and was the first to plant Pinot gris commercially outside Europe, establishing a "wine genome" (in Matt Kramer's phrase) that defines the region. Current proprietor and winemaker Jason Lett, second generation, leads a core team of seven craftspeople with an average of 20 years of tenure, practicing minimal-intervention winemaking with indigenous yeast fermentations, natural temperature control, extended lees aging, and gentle basket press extraction. Proprietary differentiators include a 21-step Cellar Certification process for aged library wines and an indigenous malolactic bacteria strain first observed by David Lett in 1974.
The portfolio spans three tiers: Estate Series ($23-$60/bottle), Single Vineyard Series ($65-$410/bottle including the iconic South Block Reserve from 1968 plantings), and Limited Bottling Series featuring rare varieties like Trousseau and Chasselas doré. Revenue is generated through three channels: direct-to-consumer sales via eyrievineyards.com, the two-tier Secret Cellar Society wine club (Classics at $300-$400 and Signature at $500-$600 per twice-yearly shipment), and a wholesale distribution network spanning approximately 30 US states and 10 international markets across North America, Europe, and Asia Pacific. The winery serves wine collectors and enthusiasts, fine-dining restaurants, specialty wine retailers, and DTC consumers seeking terroir-driven Oregon Pinot noir and cool-climate whites with documented provenance and exceptional aging potential, demonstrated by recent 95-100 point scores from Decanter, Wine Advocate, Jeb Dunnuck, and Wine Enthusiast.
The Eyrie Vineyards firmographics
Firmographics- Name
- The Eyrie Vineyards
- Legal name
- The Eyrie Vineyards
- Website
- https://eyrievineyards.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Eyrie Vineyards is a family-owned Oregon estate winery founded in 1965 in the Dundee Hills, producing approximately 10,000 cases annually of estate-grown Pinot noir, Pinot gris, and rare cool-climate varieties sold direct-to-consumer, through a wine club, and via domestic and international wholesale distributors.
- Ownership category
- akta.pro rank
The Eyrie Vineyards industry classification
Industry- Product category
- Estate Winemaking
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where The Eyrie Vineyards is headquartered
LocationHeadquarters
- HQ city
- Mcminnville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Eyrie Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales (Online Store): The Eyrie Vineyards operates a direct-to-consumer online storefront at eyrievineyards.com selling estate wines, single vineyard wines, and limited bottlings. Wines range from estate series ($23-$60 per bottle) to premium single vineyard and South Block Reserve wines ($75-$410 per bottle).
- Wine Club Membership (Secret Cellar Society): Two-tier wine club with recurring shipments twice per year (fall and spring). Eyrie Classics tier: $300-$400 per shipment, 6-12 bottles, 15% discount. Eyrie Signature tier: $500-$600 per shipment, 12 bottles, 20% discount, plus access to library wines and limited production wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Eyrie Classics wine club: 2 shipments/year, 6-12 bottles, 15% discount, $300-$400/shipment plus shipping & taxes |
| Subscription | Annual | Eyrie Signature wine club: 12 bottles/shipment, 20% discount, $500-$600/shipment plus shipping & taxes |
| Unit Pricing | Pay-as-you-go | Estate Series wines: $23-$60 per 750ml bottle |
| Unit Pricing | Pay-as-you-go | Single Vineyard Series wines: $65-$110 per 750ml bottle |
| Unit Pricing | Pay-as-you-go | Limited Bottling Series: $23-$43 per 750ml bottle |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Eyrie Vineyards product offering
Product offeringCore offering
The Eyrie Vineyards is an estate winery that farms and produces wines from five certified-organic vineyards in the Dundee Hills AVA of Oregon's Willamette Valley. Annual production is approximately 10,000 cases from roughly 95% estate-grown fruit, with a portfolio that includes Estate Series ($23–$60 per bottle), Single Vineyard Series ($65–$110), and Limited Bottling wines (Trousseau, Chasselas doré). Wines are sold direct-to-consumer through a proprietary online store, the two-tier Secret Cellar Society wine club, and the on-site McMinnville tasting room, and are also distributed through US wholesale partners and international importers across North America, Europe, and Asia.
Product overview
The Eyrie Vineyards is a historic Oregon winery founded in 1965 by David Lett in the Dundee Hills of the Willamette Valley. The company produces a portfolio of estate wines organized into three tiers: Estate Series (Pinot noir, Pinot gris, Pinot blanc, Chardonnay), Single Vineyard Series (Pinot noir from six distinct sites including the iconic South Block and The Eyrie, plus Chardonnay The Eyrie), and Limited Bottling Series (Trousseau, Chasselas doré). The portfolio also includes rare varieties like Pinot Meunier, Melon de Bourgogne, Muscat Ottonel, and a Trifolium blend. Winemaking emphasizes minimal intervention with native yeast fermentations, extended aging (Pinot gris 11 months, Chardonnay 18 months, Pinot noir up to 2 years), and a proprietary 21-step Cellar Certification process for library wines. Annual production is approximately 10,000 cases with 95% estate-grown fruit.
Differentiator
Problem solved
Functional benefit
Products and services
- 2022 Pinot noir Estate Estate Pinot noir blended from Eyrie's five certified-organic estate vineyards in the Dundee Hills, aged in mostly neutral oak with only 8% new barrels; lists red cherries, roses, forest herbs, and spice.
- 2019 Pinot noir South Block Reserve Ultra-premium single-vineyard selection from 10 iconic rows of vines planted in 1968 representing Oregon's original Pinot noir planting, prized for exceptional aging potential and complexity.
- 2022 Pinot noir The Eyrie Single-vineyard Pinot from Eyrie's original vineyard planted 1965–1974 with Wadenswil, Pommard, and Upright clones; the most fragrant and complex of Eyrie's Pinot selections.
- 2022 Pinot noir Sisters Single-vineyard Pinot from Sisters Vineyard, the lowest-elevation estate site planted in the late 1980s with Pommard and Wadenswil clones; known for delicate, juicy character.
- 2022 Pinot noir Outcrop Single-vineyard Pinot from Outcrop Vineyard planted on thin rocky volcanic soils with northern exposure at 280–360 feet elevation using Wadenswil clone.
- 2022 Pinot noir Roland Green Single-vineyard Pinot from Roland Green Farm at 540–720 feet elevation with Pommard and Wadenswil clones and some newer plantings on phylloxera-resistant rootstocks.
- 2022 Pinot noir Daphne Single-vineyard Pinot from the highest-elevation estate site at 820–860 feet, with 1.5 acres of Pommard clone planted in 1974 on shallow soils averaging less than 10 inches over bedrock.
- 2023 Pinot gris Estate Estate Pinot gris from vines averaging 29 years old, fermented and aged 11 months sur lie in steel tanks; pioneered by Eyrie as the first commercial planting outside Europe.
- 2024 Pinot gris The Eyrie Reserve Pinot gris from original vines planted in 1966 with average vine age of 54 years; tank-fermented and matured 11 months sur lie, known for exceptional ability to age.
- 2023 Pinot blanc Estate Estate Pinot blanc from Alsatian clones planted in Sisters Vineyard, tank-fermented and aged 11 months sur lie with full native malolactic fermentation.
- 2023 Chardonnay Estate Estate Chardonnay blending old vines from The Eyrie Vineyard (Draper Selection from 1965–1974) with heritage clones (Wente, Sterling) from Sisters Vineyard, barrel-fermented in neutral French oak.
- 2022 Chardonnay The Eyrie Reserve Chardonnay selection from the best barrels of the vintage, sourced from the oldest vines including the last surviving remnants of Draper field selection from 1965–1968.
- 2022 Pinot Meunier Estate Rare single-varietal Pinot Meunier from Sisters and Daphne vineyards, destemmed and fermented with native yeast, aged 22 months in mostly neutral oak.
- 2022 Trousseau Estate Rare single-varietal Trousseau from the Jura region, planted in Sisters Vineyard in 2012; light-bodied with high acidity and savory character featuring cranberries and herbs.
- 2024 Chasselas doré Estate Rare Swiss grape variety from 12 rows of ungrafted vines in Sisters Vineyard, tank-fermented and matured 11 months sur lie; Eyrie is the largest producer of Chasselas in the US.
- 2019 Melon de Bourgogne Estate Rare wine from original David Lett plantings, mistakenly identified as Pinot Blanc from UC Davis; sourced from original Eyrie and Sisters vineyards and aged 24 months sur lees in French oak.
- Trifolium Estate Unique blend of Pinot Noir (77%), Trousseau (15%), and Pinot Meunier (8%) from all estate vineyards, representing a comprehensive expression of Eyrie's holdings.
- SPARK (Sparkling Wine) Sparkling wine produced by The Eyrie Vineyards, available as a non-vintage release.
- Eyrie Classics Wine Club (Secret Cellar Society) Twice-yearly wine club membership featuring 6–12 bottles per shipment of Estate wines (Pinot noir, Pinot gris, Pinot blanc, Chardonnay), 15% member discount, complimentary tastings for member plus three guests, first access to Classic wines, exclusive event invitations, and seasonal newsletter; pick-up available at the winery for up to 90 days.
- Eyrie Signature Wine Club (Secret Cellar Society) Premium twice-yearly wine club membership featuring 12 bottles per shipment including all Eyrie Classics offerings plus limited production and reserve wines, 20% member discount, first access to Classic and Signature level wines, and access to library wines.
Quantifiable outcome
- Wines from 1977, 1983, 1989, and 1991 Pinot gris continue to show amazing freshness after decades of aging
- +2 more outcomes
Companies that use The Eyrie Vineyards
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The Eyrie Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Eyrie Vineyards partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core and minor.
- Oregon Brand ManagementcoreOregon Brand Management represents Eyrie wines within Oregon, the winery's home state. Located at (503) 758-9731, they handle Oregon-specific distribution.
- Polaner SelectionscorePolaner Selections distributes Eyrie wines in New Jersey and New York, two key US wine markets.
- Northwest Wines Ltd.coreNorthwest Wines Ltd. distributes Eyrie wines in Northern California at (415) 665-9013.
- Mosaic Wine AlliancecoreMosaic Wine Alliance distributes Eyrie wines in Southern California at (760) 322-0905.
- Fine Vines, LLCminorFine Vines distributes Eyrie wines in Illinois.
- International Wines, Inc.minorInternational Wines distributes Eyrie wines in Alabama.
- Action Wine & Spirits USAminorAction Wine & Spirits distributes Eyrie wines in Arizona.
- ROANOKE VALLEY WINE COMPANYminorDistributes Eyrie wines in Washington D.C.
- ASPECT FINE WINE (Breakthru Beverage)minorBreakthru Beverage's ASPECT FINE WINE division distributes Eyrie wines in Florida.
- Empire Distributors, Inc.minorEmpire Distributors distributes Eyrie wines in Georgia.
- Ohana Beverage CompanyminorDistributes Eyrie wines in Hawaii.
- Best Case WinesminorDistributes Eyrie wines in Iowa.
- Cutting Edge SelectionsminorDistributes Eyrie wines in Kentucky.
- Vino WholesaleminorDistributes Eyrie wines in Louisiana.
- National Distributors, Inc.minorDistributes Eyrie wines in Maine.
- Oz Wine CompanyminorDistributes Eyrie wines in Massachusetts.
- The Wine CompanyminorDistributes Eyrie wines in Minnesota.
- Bronken'sminorDistributes Eyrie wines in Montana (Bozeman/Big Sky area).
- Eagle BeverageminorDistributes Eyrie wines in Montana (Great Falls area).
- Favorite BrandsminorDistributes Eyrie wines in New Mexico.
- ADVINTAGE DISTRIBUTINGminorDistributes Eyrie wines in North Carolina.
- Thirst Wine MerchantsminorDistributes Eyrie wines in Oklahoma.
- Grassroots Wine WholesalersminorDistributes Eyrie wines in South Carolina.
- Advintage DistributingminorDistributes Eyrie wines in Tennessee.
- RootstockminorDistributes Eyrie wines in Texas.
- RNDC (Utah Department of A.B.C.)minorRNDC distributes Eyrie wines in Utah.
- Elliott Bay DistributingminorDistributes Eyrie wines in Washington state.
- Left Bank Wine CompanyminorDistributes Eyrie wines in Wisconsin.
- RNDC WyomingminorRNDC distributes Eyrie wines in Wyoming.
- Bibendum (Australia)coreInternational distributor of Eyrie wines in Australia.
- KK Wine (Denmark)minorInternational distributor of Eyrie wines in Denmark.
- Ginsberg+Chan (Hong Kong)coreInternational distributor of Eyrie wines in Hong Kong.
- Cuzziol Grandivini (Italy)minorInternational distributor of Eyrie wines in Italy.
- Village Cellars (Japan)coreInternational distributor of Eyrie wines in Japan.
- VinexX / LCBO (Ontario, Canada)coreInternational distributor of Eyrie wines in Ontario, Canada through the LCBO system.
- Hedonism (Puerto Rico)minorInternational distributor of Eyrie wines in Puerto Rico.
- Sylvan CWC PTE Ltd (Republic of Korea)minorInternational distributor of Eyrie wines in the Republic of Korea.
- VintEdge AB (Sweden)minorInternational distributor of Eyrie wines in Sweden.
- Savage Selection (UK)coreInternational distributor of Eyrie wines in the United Kingdom.
- Tukwilla Vineyard (Dundee Hills)minorContributing vineyard that supplements Eyrie's estate production with grapes selected from organically-managed vineyards. Located in the Dundee Hills AVA.
- Cattrall Brothers Vineyard (Eola-Amity Hills)minorContributing vineyard that supplements Eyrie's estate production with grapes selected from organically-managed vineyards. Located in the Eola-Amity Hills AVA.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Eyrie Vineyards competitors and assessment
Company assessmentDirect peers
- Domaine Drouhin Oregon: Burgundy-house-owned estate in the Dundee Hills producing premium Willamette Valley Pinot noir and Chardonnay. Most directly comparable to Eyrie on terroir, varietal focus, Burgundy-influenced winemaking, and premium pricing.
- Beaux Frères: Iconic Oregon Pinot noir producer in the Ribbon Ridge AVA with a long cult following and high critic scores. Closely comparable to Eyrie in prestige positioning, small-scale estate production, and collector demand.
- Domaine Serene: Dundee Hills estate specializing in Pinot noir and Chardonnay with a hospitality and wine club program. Comparable to Eyrie in single-AVA focus, premium pricing tiers, and DTC-heavy distribution model.
- Archery Summit: Dundee Hills Pinot noir producer with estate vineyards and a renowned winemaking team. Directly comparable on terroir, varietal specialization, and premium single-vineyard bottlings.
- Stoller Family Estate: Large Dundee Hills estate with sustainability credentials, a wine club, and significant tasting-room traffic. Comparable to Eyrie on location, DTC strategy, and tiered wine portfolio, though at materially larger scale.
- WillaKenzie Estate: Willamette Valley Pinot noir specialist with single-vineyard bottlings and estate-grown fruit. Comparable to Eyrie in terroir-driven, single-vineyard storytelling and premium positioning.
- Bergström Wines: Family-run Willamette Valley winery with biodynamic farming and a Pinot noir focus. Closely comparable to Eyrie in family stewardship, organic/biodynamic viticulture, and small-lot premium production.
- Adelsheim Vineyard: Chehalem Mountains pioneer winery (founded 1971) known for estate Pinot noir and Chardonnay. Comparable to Eyrie as a foundational Oregon Pinot estate with a long track record of critic-recognized wines.
- Penner-Ash Wine Cellars: Willamette Valley Pinot noir producer with single-vineyard expressions and a tasting room program. Comparable to Eyrie in DTC emphasis, premium pricing, and Pinot noir specialization.
- Elk Cove Vineyards: Family-owned Willamette Valley estate with estate-grown Pinot noir, Pinot gris, and Chardonnay. Comparable to Eyrie in family ownership, multi-generational operation, and estate-farming ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Eyrie Vineyards social profiles
Digital presenceThe Eyrie Vineyards compliance and trust
Trust signalCompliance1 record
The Eyrie Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Eyrie Vineyards leadership team
Management profileNumber of profiles
Profiles6 records
The Eyrie Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Eyrie Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Eyrie Vineyards
What does The Eyrie Vineyards do?
The Eyrie Vineyards is an estate winery that farms and produces wines from five certified-organic vineyards in the Dundee Hills AVA of Oregon's Willamette Valley. Annual production is approximately 10,000 cases from roughly 95% estate-grown fruit, with a portfolio that includes Estate Series ($23–$60 per bottle), Single Vineyard Series ($65–$110), and Limited Bottling wines (Trousseau, Chasselas doré). Wines are sold direct-to-consumer through a proprietary online store, the two-tier Secret Cellar Society wine club, and the on-site McMinnville tasting room, and are also distributed through US wholesale partners and international importers across North America, Europe, and Asia.
Is The Eyrie Vineyards a public or private company?
The Eyrie Vineyards is a private company. It is classified as family owned and is currently operating.
When was The Eyrie Vineyards founded?
The Eyrie Vineyards was founded in 1965. It employs 1 to 10 people.
Where is The Eyrie Vineyards based?
The Eyrie Vineyards is headquartered in Mcminnville, United States, in the North America region.
How does The Eyrie Vineyards make money?
Two revenue lines are on record. Direct Wine Sales (Online Store) is the primary driver. The others are wine Club Membership (Secret Cellar Society).
Who are The Eyrie Vineyards's main competitors?
Direct peers on record are Domaine Drouhin Oregon, Beaux Frères, Domaine Serene, Archery Summit, Stoller Family Estate, WillaKenzie Estate, Bergström Wines, Adelsheim Vineyard, Penner-Ash Wine Cellars and Elk Cove Vineyards.
Does The Eyrie Vineyards have an API?
No public API is recorded for The Eyrie Vineyards.
What industry is The Eyrie Vineyards in?
The Eyrie Vineyards's product category is Estate Winemaking. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.