Inet
InSIST NET is a privately held Gambian ISP founded in 2015 that delivers 4G LTE and legacy WIMAX broadband to residential, SME, corporate, government, and international organization customers across the Greater Banjul Area using fully owned network infrastructure.
- Company typePrivate
- Founded2015
- HeadquartersFajara, Gambia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Inet does
Inet (InSIST NET) is a privately held Gambian Internet Service Provider incorporated as InSIST Net LTD and founded in October 2015 by Seedy Omar Bensouda. The company delivers broadband connectivity to residential, SME, corporate, government, and international organization customers in The Gambia, claiming coverage of 80% of the Greater Banjul Area through a fully owned 4G LTE network running in parallel with a legacy WIMAX network. Its core technical proposition is end-to-end infrastructure ownership — unusual for a Gambian ISP of its size — which the company leverages to market reliability and performance guarantees.
The product portfolio is organized into three tiered 4G LTE packages plus a shared-access contribution plan: Na Korda ('My Home' in Mandinka) for residential customers at 4-12 Mbps, Jula for SMEs at 8-14 Mbps, and Mbotai for corporates at 10-30 Mbps with capabilities up to 200 Mbps. Pricing is denominated in Gambian Dalasi on monthly subscriptions, with the home entry plan starting at D2,300/month. Hardware (Comrade routers and outdoor units) is sold separately. Distribution is hybrid: at least six physical branches across the Greater Banjul Area (Kairaba Avenue HQ, Reliance Plaza, Brusubi, Brikama, Bijilo, Brikama Nyambai), third-party Chapman payment locations in six additional towns, digital payments via Visa, MasterCard, Apple Pay, Google Pay, and Taybull Pay, and a PortaBilling-backed self-serve portal at my.insistnet.gm.
Revenue is generated through recurring monthly subscriptions and hardware sales; no revenue, subscriber-count, or funding figures are disclosed. The company is founder-owned with no institutional investors or parent company identified, operates as a going concern, and self-positions as the fastest-growing ISP in The Gambia with a value proposition centered on low cost, reliability, and customer care.
Inet firmographics
Firmographics- Name
- Inet
- Legal name
- InSIST Net LTD
- Website
- https://insistnet.gm
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InSIST NET is a privately held Gambian ISP founded in 2015 that delivers 4G LTE and legacy WIMAX broadband to residential, SME, corporate, government, and international organization customers across the Greater Banjul Area using fully owned network infrastructure.
- Ownership category
- akta.pro rank
Inet industry classification
Industry- Product category
- Internet Service Provider / Broadband Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
- akta.pro secondary industries
- Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB), Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ), Rural & Regional ISPs (HDAIADAI)
Keywords
Where Inet is headquartered
LocationHeadquarters
- HQ city
- Fajara
- HQ country
- Gambia
Offices6 records
Markets served
Inet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Internet Subscription Services: Monthly recurring subscription plans for internet connectivity across residential, SME, and corporate segments with multiple speed tiers ranging from 4Mbps to 30Mbps
- Hardware Sales: Sale of routers and outdoor units to customers for network connectivity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mbotai (Corporate) 4G LTE - 10Mbps to 30Mbps plans |
| Subscription | Monthly | Jula (SME) 4G LTE - 8Mbps to 14Mbps plans |
| Subscription | Monthly | Na Korda (My Home) 4G LTE - 4Mbps to 12Mbps plans |
| Subscription | Monthly | Flop Package - Contribution Plan |
| Unit Pricing | Pay-as-you-go | Comrade Router |
| Unit Pricing | Pay-as-you-go | Outdoor Unit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Inet product offering
Product offeringCore offering
InSIST NET is an Internet Service Provider (ISP) offering 4G LTE broadband connectivity across The Gambia, delivered through company-owned network infrastructure. It sells tiered subscription packages for residential, SME, and corporate customers (Mbotai Corporate, Jula SME, Na Korda Home, Flop shared), along with Comrade routers and outdoor units as customer-premises hardware. The company also maintains a legacy WIMAX network and provides bill payment, customer care, and technical support through branches, digital channels, and a self-serve online portal.
Product overview
InSIST Net (INET) is an Internet Service Provider established in 2015 offering 4G LTE broadband connectivity across The Gambia. The product portfolio centers on tiered 4G LTE service packages organized by customer segment: Mbotai (Corporate) for business customers offering speeds up to 30Mbps, Jula (SME) for small and medium enterprises at 8-14Mbps, and Na Korda (My Home) for residential customers at 4-12Mbps. The company also maintains a legacy WIMAX network. Complementary hardware includes Comrade routers and outdoor units. Services are delivered through owned infrastructure covering 80% of the Greater Banjul Area, with payment options including digital payment integrations (Visa, MasterCard, Apple Pay, Google Pay, Taybull Pay) and physical payment locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mbotai (Corporate) 4G LTE Corporate 4G LTE internet package offering 10Mbps, 15Mbps, 20Mbps, and 30Mbps plans, with corporate-grade bandwidth speeds up to 200Mbps available. Targeted at large businesses, government departments, and international organizations.
- Jula (SME) 4G LTE SME-focused 4G LTE internet package providing 8Mbps, 10Mbps, 12Mbps, and 14Mbps connectivity options for small and medium enterprises, priced from D4,600 to D9,200 per month.
- Na Korda (My Home) 4G LTE Residential 4G LTE package named after the Mandinka phrase 'my home', offering 4Mbps, 6Mbps, 8Mbps, 10Mbps, and 12Mbps plans designed for home customers with varying usage and family sizes, priced from D2,300 to D4,830 per month.
- Flop Package
Quantifiable outcome
- Serving 80% of Greater Banjul Area
- +2 more outcomes
Companies that use Inet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Inet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Inet partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inet competitors and assessment
Company assessmentEmerging players
- Smile Communications: Pan-African 4G LTE operator with operations in multiple West and Southern African markets. Comparable as an emerging regional 4G LTE broadband peer that has scaled beyond a single country.
Broad incumbents
- Africell: Pan-African mobile operator with strong Gambia presence and bundled mobile/broadband offerings. Comparable as a much larger incumbent that competes with INET in mobile data and home broadband across The Gambia.
- Gamtel: The Gambian state-owned incumbent fixed-line and broadband operator with the deepest infrastructure footprint in the country. A broad incumbent peer whose DSL/fiber and enterprise services overlap with INET's corporate and government offerings.
Regional players
- Tizeti: West African internet provider delivering solar-powered 4G LTE and Wi-Fi broadband in Nigeria and Ghana. Comparable as a regional 4G LTE ISP peer with similar cost-leadership and underserved-market positioning.
- Spectranet: Nigeria-focused 4G LTE ISP serving residential and business customers with similar fixed-wireless broadband plans. Comparable as a West African 4G LTE ISP peer outside The Gambia with a similar GTM.
Direct peers
- Qcell: Gambian mobile and broadband operator offering 4G and home internet across The Gambia. Directly comparable as a same-market ISP competing for the same residential, SME, and government customers.
- iLTE: Smaller Gambian ISP focused on 4G LTE fixed-wireless broadband in the Greater Banjul Area. A direct peer competing with INET on price and speed tiers in the same geographic niche.
- Comium Gambia: Gambian telecom operator offering mobile and fixed broadband services. A direct peer competing for the same SME, residential, and corporate broadband customers in Greater Banjul.
- Gamcel: The Gambia state-affiliated mobile operator providing voice, data, and broadband services in the same market as INET, competing head-to-head for price-sensitive subscribers in Greater Banjul and beyond.
Others
- Ecoband Networks: West African wholesale fiber and connectivity provider supplying backhaul to ISPs and operators across the region. Adjacent peer relevant as a potential upstream supplier/wholesale partner for INET's network expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Inet social profiles
Digital presenceInet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inet leadership team
Management profileNumber of profiles
Profiles1 record
Inet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inet
What does Inet do?
InSIST NET is an Internet Service Provider (ISP) offering 4G LTE broadband connectivity across The Gambia, delivered through company-owned network infrastructure. It sells tiered subscription packages for residential, SME, and corporate customers (Mbotai Corporate, Jula SME, Na Korda Home, Flop shared), along with Comrade routers and outdoor units as customer-premises hardware. The company also maintains a legacy WIMAX network and provides bill payment, customer care, and technical support through branches, digital channels, and a self-serve online portal.
Is Inet a public or private company?
Inet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inet founded?
Inet was founded in 2015. It employs 101 to 250 people.
Where is Inet based?
Inet is headquartered in Fajara, Gambia.
How does Inet make money?
Two revenue lines are on record. Internet Subscription Services are the primary driver. The others are hardware Sales.
Who are Inet's main competitors?
Smile Communications is listed as an emerging player. Broad incumbents are Africell and Gamtel. Regional players are Tizeti and Spectranet. Direct peers are Qcell, iLTE, Comium Gambia and Gamcel. Ecoband Networks is listed as an others.
Does Inet have an API?
No public API is recorded for Inet.
What industry is Inet in?
Inet's product category is Internet Service Provider / Broadband Services. Its primary akta.pro industry code is HDAIADAA, Residential/Broadband ISPs (Consumer Internet), with a secondary code of HDAIADAB, Business/Enterprise ISPs (Dedicated Internet Access). Its NAICS code is 51711 and its SIC code is 4899.