beautynetonline

What beautynetonline does

Beauty Net LLC operates a direct-to-consumer e-commerce storefront (beautynetonline.com) selling a wide assortment of beauty, personal care, fashion, and health supplement products. The catalog spans makeup, hair care, skincare, body care, wigs and extensions, bags, jewelry, men's and women's clothing, shoes, perfumes, electronics, and supplements, positioned as a one-stop destination for affordable beauty solutions serving both women (primary) and men (secondary), with an additional health-conscious consumer segment reached via the supplements category.

The platform is built on Shopify with integrated payment processing supporting Shop Pay, PayPal, Apple Pay, Google Pay, and major credit cards including Visa, Mastercard, American Express, Diners Club, Bancontact, and Discover. Order tracking runs through Aftership. Product pricing ranges from budget items under $20 to premium beauty devices priced $1,000–$4,000, with frequent discount promotions visible across categories (e.g., sale prices displayed against strikethrough regular prices). Marketing channels include a category-specific content blog, email newsletter capture, social media presence, and SEO-optimized collection pages.

The revenue model is transactional: one-time retail purchases by individual consumers, with no subscription, recurring billing, or B2B/enterprise component identified. The company is a privately held US-domiciled LLC; no funding rounds, ownership structure, headcount, financial figures, founding date, or executive team details are publicly disclosed. Geographic reach is described as global via the international payment stack, though no shipping restrictions or country-level distribution footprint is specified.

Name

beautynetonline

Legal name

Beauty Net LLC

Website

https://beautynetonline.com

Company type

Private

Operating status

Operating

Short description

Beauty Net LLC operates a Shopify-powered direct-to-consumer e-commerce storefront selling affordable beauty, personal care, fashion, accessories, electronics, and health supplements to global consumers.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (458310)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Beauty products online
• Personal care retail
• Skincare cosmetics
• Beauty electronics
• Fashion accessories

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Product Sales: Direct retail sales of beauty, personal care, fashion, and lifestyle products through the e-commerce storefront. Customers purchase individual products at listed prices with frequent discount promotions. Revenue generated from one-time transaction purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Beauty Net LLC operates a single direct-to-consumer online storefront selling beauty, personal care, fashion, accessories, health supplements, and beauty-electronics products to global individual shoppers. The assortment spans makeup, hair care, skincare, body care, wigs, bags, jewelry, clothing, shoes, watches, perfumes, and supplements, priced individually and shipped free of charge through a Shopify checkout.

Product overview

Beautynetonline is an e-commerce beauty and personal care online marketplace offering a diverse portfolio of products organized into multiple categories. The core offerings include Makeup/Makeover (nails, eyes, face, lips, brushes, bags), Hair Care (thinning solutions, wigs, extensions), Skin Care (acne treatment, anti-aging, tools), Body Care (enhancements, bath/shower), Wigs & Extensions, Skincare Tools and Anti-Aging Devices, Bags & Accessories, Jewelry, Clothing, Shoes, Supplements & Vitamins, Perfumes & Colognes, and Electronics & Gadgets. The store features both third-party branded products and proprietary formulations across skincare tools and beauty devices. Products range from cosmetics and personal care to fashion items and wellness supplements, positioned as affordable beauty solutions with free shipping.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sally Beauty: Specialty beauty retailer focused on hair care, skincare, nails, and beauty tools sold both in-store and online. Overlaps directly with Beauty Net's hair-care, wigs/extensions, and skincare tool categories.
• Sephora: Global multi-brand beauty retailer carrying makeup, skincare, fragrance, hair care, and tools across a deep DTC e-commerce site and physical stores. Closely comparable broad-assortment beauty merchandising model serving Beauty Net's same target customer.
• Dermstore: Online-only beauty and skincare retailer (owned by LVMH) carrying clinical and premium skincare brands plus beauty devices. Comparable online-only model with similar category depth in skincare, devices, and cosmetics.
• Ulta Beauty: Largest US specialty beauty retailer combining established and emerging brands across makeup, skincare, fragrance, hair, and wellness. Operates both physical stores and a sizable online storefront with directly overlapping assortment to Beauty Net.
• Bath & Body Works: Specialty retailer of body care, fragrance, and personal care products with a strong DTC e-commerce business. Direct overlap with Beauty Net in bath/shower, fragrance, and body lotion categories.

Broad incumbents

• Amazon: Massive online marketplace with extensive beauty, personal care, fashion, jewelry, supplements, and electronics categories. Functions as the dominant cross-category DTC alternative and primary price-discovery benchmark for Beauty Net's assortment.
• The Body Shop: Global beauty and personal care retailer with brick-and-mortar stores plus a significant online channel. Overlaps with Beauty Net on body care, bath/shower, skincare, and ethically positioned beauty products.

Emerging players

• Morphe: DTC beauty brand with strong digital and influencer marketing presence selling makeup, brushes, and skincare via its own e-commerce site. Comparable direct-to-consumer beauty merchandising strategy.
• ColourPop Cosmetics: DTC beauty brand offering affordable makeup and skincare direct through its own e-commerce site. Mirrors Beauty Net's value-pricing, frequent-discount, online-only approach in the beauty category.
• Glossier: DTC-native beauty brand selling makeup, skincare, and fragrance primarily through its own online storefront. Comparable Shopify-powered DTC model targeting a similar beauty-focused female consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beautynetllc
• Facebookfacebook.com/BeautyNetLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beautynetonline