Mogura VR
Mogura VR is a Tokyo-based specialist media company covering Japan's XR (VR/AR/MR), metaverse, and VTuber ecosystem through two editorial sites, a job board, enterprise consulting, market research, and Japan's largest XR industry conference (XR Kaigi), now operating under MyDearest Inc.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Mogura VR does
Mogura VR is a Tokyo-headquartered specialized media company covering the Japanese XR (VR/AR/MR), metaverse, and VTuber ecosystem. Founded in 2014 by current Editor-in-Chief Kubota Shun (久保田瞬), the company operates two principal editorial properties — Mogura VR News (business and technology coverage for industry professionals and enterprise decision-makers) and MoguLive (entertainment-focused coverage of VTubers, VRChat, Roblox, and VR gaming for enthusiasts) — together with the Mogura VR Job talent platform, Mogura NEXT enterprise consulting services, the Mogura VR Store e-commerce site, and the weekly podcast Mogura Radio (もぐらジオ).
The company's core technology is its digital media platform and audience analytics infrastructure (GA4-based), which it leverages to produce proprietary market intelligence products such as the Smart Glasses Market Report. Revenue is generated through five streams: advertising and sponsorship across media properties; enterprise and government consulting and development services via Mogura NEXT; paid market research reports (priced JPY 98K-400K with tiered enterprise editions); employer-paid job postings on Mogura VR Job (~180+ employers); and event ticket and sponsorship revenue from XR Kaigi (Japan's largest XR industry conference, ~4,000 attendees, 100+ booths) and its regional XR Kaigi Hub extensions.
Mogura VR was integrated into MyDearest Inc. through a business merger in January 2026, bringing the media business under unified ownership with a VR game developer. The customer base spans three segments: general XR/VR enthusiasts and hobbyists (~80% male, age 25-44), enterprise and government organizations adopting XR/metaverse solutions, and XR/metaverse/VTuber talent and hiring companies.
Mogura VR firmographics
Firmographics- Name
- Mogura VR
- Legal name
- MyDearest Inc.
- Website
- https://moguravr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mogura VR is a Tokyo-based specialist media company covering Japan's XR (VR/AR/MR), metaverse, and VTuber ecosystem through two editorial sites, a job board, enterprise consulting, market research, and Japan's largest XR industry conference (XR Kaigi), now operating under MyDearest Inc.
- Ownership category
- akta.pro rank
Mogura VR industry classification
Industry- Product category
- XR Industry Media
- NAICS
- Publishing Industries (513), Broadcasting and Content Providers (516), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
Keywords
Where Mogura VR is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Mogura VR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorship (Media): Mogura VR News and MoguLive generate advertising and sponsorship revenue from XR industry companies, device manufacturers, and event organizers seeking to reach the media's professional and enthusiast audiences.
- Consulting and Development (Mogura NEXT): Mogura NEXT provides XR/metaverse consulting, research, and development services to enterprise and government clients on a project basis. Revenue is generated through professional services fees for customized solutions.
- Market Research Reports: Mogura VR sells proprietary market research reports focused on the smart glasses and XR market. Products include early-purchase and regular pricing tiers, with a premium plan that includes on-site briefings by the editor-in-chief.
- Job Board Services: Mogura VR Job provides a specialized recruitment platform for XR/metaverse/VTuber talent, generating revenue from employer job postings and premium placement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early purchase - Single office internal use |
| One time/ perpetual license | Pay-as-you-go | Early purchase - Corporate multi-office shared use |
| One time/ perpetual license | Pay-as-you-go | Regular - Single office internal use |
| One time/ perpetual license | Pay-as-you-go | Regular - Corporate multi-office shared use |
| Other | Pay-as-you-go | Special plan - Corporate shared use with on-site editor briefing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Mogura VR product offering
Product offeringCore offering
Mogura VR is a Japanese specialized media company publishing news, analysis, and market intelligence covering XR (VR/AR/MR), metaverse, smart glasses, and VTuber domains. It operates the Mogura VR News and MoguLive media verticals, the Mogura VR Job recruitment platform, Mogura NEXT consulting services, proprietary market research reports, the XR Kaigi annual conference, and a weekly podcast.
Product overview
Mogura VR operates a portfolio of interconnected media platforms serving the Japanese XR (VR/AR/MR), metaverse, and VTuber ecosystem. The core offerings consist of Mogura VR News (a business tech media outlet), MoguLive (an entertainment media platform), and Mogura VR Job (a specialized job board). These are supported by Mogura NEXT (consulting and development services), the Mogura VR Store (e-commerce), and event properties including XR Kaigi (annual conference) and XR Kaigi Hub (regional events). Mogura also publishes proprietary market research through its Mogura Market Report series and produces the weekly podcast 'もぐラジオ'. The portfolio is designed to serve the full lifecycle of industry professionals from news consumption and networking to talent acquisition and business consulting.
Differentiator
Problem solved
Functional benefit
Brands
- Mogura VR News: XRの「いま」を掘り出すビジネステックメディア - A business/tech media covering XR trends, industry news, and market analysis
- MoguLive
- Mogura VR Job
- Mogura NEXT
- XR Kaigi
- もぐラジオ (Mogura Radio)
Products and services
- Mogura VR News Business and technology media covering XR (VR/AR/MR), metaverse, smart glasses, and industry developments. Targets XR professionals, enterprise decision-makers, and enthusiasts in Japan.
- MoguLive Entertainment media covering VTuber, VRChat, Roblox, VR gaming, AR/smart glasses consumer content, and VR experience facilities. Targets VR/metaverse enthusiasts and hobbyists.
- Mogura VR Job Self-serve recruitment platform for XR, metaverse, and VTuber talent. Lists roles across AR, MR, VR, Web, XR, Avatar, Game, and Metaverse categories including engineering, design, production, and director roles, with remote work and skill-based search filters.
- Mogura NEXT Research, consulting, planning, and development support services for enterprise and government XR/metaverse projects. Delivered by Editor-in-Chief Kubota and a specialized team with deep XR industry knowledge and network.
- Mogura Smart Glasses Market Report Proprietary market research report on the smart glasses market covering both consumer (toC) and enterprise (toB) market trends, user surveys (132 consumer + 42 enterprise respondents), and business use cases. Sold in tiered licensing (98,000-256,000 JPY) with a premium plan including on-site editor briefing (400,000 JPY).
- もぐラジヲ (Mogura Radio) Weekly podcast covering XR, metaverse, VTuber, and tech content industry news, hosted by Editor-in-Chief Shun Kubota and MoguLive Deputy Editor Yurika. Distributed on YouTube, Spotify, and Apple Podcasts.
- XR Kaigi Annual flagship XR/metaverse/VTuber conference held in Tokyo. 2026 expected to draw 4,000+ visitors and 100+ exhibition booths, featuring industry professionals, companies, and international speakers.
- XR Kaigi Hub Regional version of XR Kaigi held in Osaka, Nagoya, and Fukuoka, facilitating local business matching between XR companies and regional enterprise/administrative adopters. Free admission with 100-person capacity per event.
- Mogura VR Store E-commerce platform for VR-related products and Mogura's own merchandise, including the proprietary smart glasses market report delivered as PDF download.
Quantifiable outcome
- XR Kaigi 2026 expected attendance: 4,000+ visitors; 100+ exhibition booths
- +2 more outcomes
Companies that use Mogura VR
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Mogura VR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mogura VR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VRM Consortium (一般법인 VRMコンソーシアム)coreMogura VR's Editor-in-Chief Kubota Shun serves as a board member (理事) of the VRM Consortium, an industry organization developing and promoting the VRM avatar file format as an international standard. VRM Consortium involvement positions Mogura VR at the center of avatar/VP convergence industry developments.
- XR Consortium (XRコンソーシアム)coreMogura VR's Editor-in-Chief Kubota Shun serves as a board member (理事) of the XR Consortium, a general incorporated association working to advance XR technology and industry adoption in Japan.
- Entertainment XR Association (一般법인エンターテイメントXR協会)coreMogura VR's Editor-in-Chief Kubota Shun serves as an auditor (監事) of the Entertainment XR Association, a general incorporated association focused on entertainment applications of XR technology in Japan.
- MyDearest Inc.coreMogura VR was integrated into MyDearest Inc. through a management consolidation effective January 2026. MyDearest operates VR multiplayer games and the broader Mogura media ecosystem. The consolidation brought the media business and game development under unified ownership, enabling synergies between content coverage and VR game development.
- XR Kaigi Hub 2026 Partner Venues and OrganizationscoreXR Kaigi Hub 2026 is organized by XR Kaigi実行委員会 with venue support from regional partners. Nagoya event is hosted at STATION Ai (opens in Nagoya). Fukuoka event is hosted at Across Fukuoka (アクロス福岡). The events serve as business matching platforms between XR companies and regional enterprise/administrative adopters.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mogura VR competitors and assessment
Company assessmentRegional players
- AWE (Augmented World Expo): AWE is the world's largest XR industry conference series, with flagship US events and regional editions including AWE Asia. It is a peer to Mogura's XR Kaigi conference business, serving the same global XR industry audience but focused on international rather than Japanese markets.
Broad incumbents
- ITmedia: ITmedia is one of Japan's largest technology media companies, covering enterprise IT, consumer electronics, and emerging tech including XR. It is a broad incumbent peer that covers some of Mogura's beat as part of a wider portfolio but does not specialize in XR.
- Impress Watch: Impress Watch is a major Japanese technology media group operating multiple specialist outlets (AV Watch, PC Watch, etc.) covering consumer electronics and emerging tech. It is a broad incumbent that occasionally covers XR topics but does not dedicate a vertical comparable to Mogura's focus.
Direct peers
- VRScout: VRScout is an XR/VR media outlet covering consumer and industry news, features, and reviews. It is a direct peer to Mogura's MoguLive entertainment vertical, with comparable focus on consumer VR content, immersive experiences, and pop culture coverage.
- Road to VR: Road to VR is a long-running English-language XR/VR media outlet covering consumer hardware, enterprise use cases, and industry developments. It is a direct peer to Mogura VR in scope and audience, but serves a global English-speaking audience rather than Japan.
- PANORA: PANORA is a Japanese XR/VR media outlet covering news, reviews, and industry analysis. It is the closest direct peer to Mogura VR in Japan, sharing Japanese-language editorial focus and an XR industry audience, but with a more consumer/product-review orientation.
- UploadVR: UploadVR is a US-based XR/VR media outlet covering news, reviews, and industry analysis. It is a direct peer to Mogura VR News, serving similar XR professional and enthusiast audiences with comparable editorial products, though in English rather than Japanese.
- MIXED (mixed-news.com): MIXED is a German-based multilingual XR media outlet covering VR, AR, and mixed reality news and reviews. It is a direct peer to Mogura VR News in editorial focus, though it primarily serves a European audience with German/English content.
- XR Today: XR Today is a B2B-focused XR media outlet covering enterprise use cases, vendor profiles, and industry analysis. It is a direct peer to Mogura VR's business/tech vertical, but with a more enterprise-marketing orientation and English-language global audience.
Others
- MyDearest Inc. (parent): MyDearest is a Japanese VR game developer (parent company since January 2026) that produces VR multiplayer narrative games. It is thematically related as part of the same corporate group, sharing the Japanese XR ecosystem and audiences, but operates as a game developer rather than a media business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mogura VR social profiles
Digital presenceMogura VR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogura VR leadership team
Management profileNumber of profiles
Profiles1 record
Mogura VR subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mogura VR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogura VR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogura VR
What does Mogura VR do?
Mogura VR is a Japanese specialized media company publishing news, analysis, and market intelligence covering XR (VR/AR/MR), metaverse, smart glasses, and VTuber domains. It operates the Mogura VR News and MoguLive media verticals, the Mogura VR Job recruitment platform, Mogura NEXT consulting services, proprietary market research reports, the XR Kaigi annual conference, and a weekly podcast.
Is Mogura VR a public or private company?
Mogura VR is a private company. It is classified as corporate owned and is currently operating.
When was Mogura VR founded?
Mogura VR was founded in 2014. It employs 11 to 50 people.
Where is Mogura VR based?
Mogura VR is headquartered in Tokyo, Japan, in the Asia region.
How does Mogura VR make money?
Four revenue lines are on record. Advertising and Sponsorship (Media) is the primary driver. The others are consulting and Development (Mogura NEXT), market Research Reports and job Board Services.
Who are Mogura VR's main competitors?
AWE (Augmented World Expo) is listed as a regional player. Broad incumbents are ITmedia and Impress Watch. Direct peers are VRScout, Road to VR, PANORA, UploadVR, MIXED (mixed-news.com) and XR Today. MyDearest Inc. (parent) is listed as an others.
Does Mogura VR have an API?
No public API is recorded for Mogura VR.
What industry is Mogura VR in?
Mogura VR's product category is XR Industry Media. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of MPAFABAK, VR/AR Game Publishing & Distribution. Its NAICS code is 513 and its SIC code is 7372.