Citizens Alliance for Responsible Energy

What Citizens Alliance for Responsible Energy does

Citizens Alliance for Responsible Energy, operating under the brand "Responsible New Energy," is a non-profit educational platform that publishes editorial content on renewable energy, climate change, clean transport, and smart grid technologies through its website at responsiblenergy.org. The organization originated over three decades ago as a local recycling database and has since expanded into a broader sustainability-education mission, self-describing its recycling database as the largest in the nation and possibly globally. Its core offering is a web-based content management platform delivering articles, guides, and a newsletter subscription, supplemented by a volunteer program with defined roles in social media coordination, event planning, and research.

The organization's secondary offering is the Green Tech Recycling Program, an e-waste initiative that accepts old phones, tablets, and laptops. Devices suitable for refurbishment are routed through a partnership with RenewConnection, with resale proceeds funding the organization's initiatives; devices beyond refurbishment are processed by eStewards-certified recyclers for responsible disposal. For every accepted device, 20 trees are planted, providing a measurable environmental outcome. The organization also partners with EcoSolutions to provide volunteer opportunities for community members interested in sustainability advocacy.

The business model is donation-driven non-profit, with no commercial products, pricing tiers, or paid services. Revenue streams are limited to voluntary donations and contributions generated through the Green Tech Recycling Program's device refurbishment and recycling pipeline. The go-to-market is community-led and content-led: free educational resources serve as the primary awareness tool, while volunteer recruitment and newsletter subscriptions drive mid-funnel engagement. The organization serves environmentally conscious individuals, community volunteers, local communities seeking distributed energy resources guidance, and organizations or municipalities looking for sustainability program support. No headcount, revenue figures, or financial performance data are disclosed in the source materials.

Name

Citizens Alliance for Responsible Energy

Legal name

Responsible New Energy

Website

https://responsiblenergy.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizens Alliance for Responsible Energy (Responsible New Energy) is a non-profit educational platform publishing renewable energy content and operating a device recycling program for environmentally conscious individuals and local communities, funded by donations and recycling proceeds.

Ownership category

akta.pro rank

Product category

Renewable Energy Education and Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Refuse Systems (4953), Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE), Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Renewable energy education
• Sustainability advocacy
• E-waste recycling
• Community volunteering
• Clean energy content

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Non-profit organization that relies on donations and community support to fund its operations, educational content, and sustainability initiatives.
2. Green Tech Recycling Program: The organization receives financial support through its device recycling program, where contributions from recycled electronics help fund Responsible New Energy's initiatives, including the Resource Hub and educational services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Citizens Alliance for Responsible Energy is a non-profit educational and advocacy platform that publishes free content on renewable energy, climate change, smart grid, and clean transport to help individuals adopt sustainable energy practices. It supplements its editorial content with a Green Tech Recycling Program that refurbishes and recycles consumer electronics and plants 20 trees per device accepted, and a volunteer program that recruits community members into social media, events, and research roles. All content, tools, and programs are provided free of charge to the public.

Product overview

Responsible New Energy operates as an educational content and advocacy platform, not a traditional software product company. The organization's main offerings include a digital content platform providing renewable energy news and guides (covering Climate Change, Clean Transport, and Smart Grid topics), a Green Tech Recycling Program for e-waste, a Volunteer Program offering roles in social media, events, and research, and a Newsletter subscription service. These offerings are content-driven community engagement tools rather than a unified software product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsible New Energy Content Platform
• Green Tech Recycling Program
• Volunteer Program
• Newsletter Subscription

Quantifiable outcome

• Every device recycled through Green Tech Recycling Program plants 20 trees

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• RenewConnectioncoreStrategic or Co-development PartnerRenewConnection serves as the dedicated partner for refurbishing old electronic devices submitted through the Green Tech Recycling Program. They extend the life of devices by refurbishing them for resale, reducing the need for new material mining and processing. Proceeds from refurbished device sales generate additional donations to charity.
• eStewards Certified RecyclerssupportingOtherseStewards-certified recyclers handle devices that cannot be refurbished through the Green Tech Recycling Program. They ensure responsible recycling of end-of-life electronics in compliance with environmental standards.
• EcoSolutionscoreStrategic or Co-development PartnerEcoSolutions is a non-profit organization dedicated to advancing sustainable living practices and responsible energy solutions. Responsible New Energy partners with EcoSolutions by providing volunteer opportunities for community members to support their mission of empowering individuals and communities to make eco-friendly choices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TreeHugger: TreeHugger is a sustainability media brand covering renewable energy, green living, and environmental topics. Comparable to Responsible New Energy in its educational content focus, broad sustainability topic coverage, and target audience of environmentally conscious consumers.
• Earth911: Earth911 operates one of the most well-known recycling databases and sustainability education platforms in the US. Directly comparable as both maintain large recycling directories and publish educational content on responsible consumption, making them the closest functional peer to Responsible New Energy's recycling database heritage.
• EcoWatch: EcoWatch is a digital environmental news and education platform publishing articles on climate, clean energy, and sustainability. Comparable in its content-led approach targeting environmentally conscious individuals with educational articles, newsletter subscriptions, and similar GTM channels to Responsible New Energy.

Broad incumbents

• Natural Resources Defense Council (NRDC): NRDC is a major international environmental advocacy organization working on climate, clean energy, and sustainability issues. Comparable as a broad incumbent operating in environmental education and advocacy, though with significantly more institutional resources and policy focus than Responsible New Energy.
• Sierra Club: Sierra Club is one of the largest and oldest environmental nonprofits in the US, with broad advocacy, education, and grassroots volunteer programs. Comparable as a larger incumbent operating in the same environmental advocacy and community engagement space, though it serves a much broader mission portfolio.
• Environmental Defense Fund (EDF): EDF is a leading US environmental nonprofit applying science, economics, and partnerships to environmental challenges. Comparable as an established environmental advocacy organization, though EDF operates at a much larger scale with focus on scientific research and policy work.

Regional players

• Call2Recycle: Call2Recycle is a battery and electronics recycling program operator focused on North America. Comparable through its battery and e-waste recycling program, though it operates more as an industry stewardship program than a content/education platform.

Emerging players

• Green America: Green America is a nonprofit advocating for sustainable consumption and green businesses through education and certification programs. Comparable as a mission-driven environmental education nonprofit targeting individuals and businesses with sustainability guidance, though with a stronger marketplace/certification focus.
• EarthShare: EarthShare is a federation of environmental nonprofits coordinating workplace giving campaigns for environmental causes. Comparable as an environmental nonprofit with community engagement and fundraising mechanisms, though it operates a federation model rather than direct educational content delivery.

Others

• 1% for the Planet: 1% for the Planet is a nonprofit that connects businesses with environmental nonprofits through a member-driven funding model. Comparable as an environmental nonprofit fundraising ecosystem, though it operates as an intermediary rather than direct content/recycling provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/care-citizens-alliance-for-responsible-energy-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Alliance for Responsible Energy