LWP Property Group

What LWP Property Group does

LWP Property Group / Satterley Property Group is a privately held, Perth-headquartered residential land developer founded in 1980 by Nigel Satterley, who continues to serve as Founder and CEO. The company is self-described as Australia's largest privately owned residential land developer. Its core product is the development and sale of residential land within masterplanned communities, with the company having delivered 225 communities housing approximately 315,000 residents and sold more than 130,000 lots across its 45+ year history. Active communities number 30+ across Western Australia (19), Victoria (8), and Queensland (3), with named projects including Trinity (Alkimos), Allara (Eglinton), Heartford (Donnybrook), Botanical (Mickleham), Kingswood (Dingley Village), and Ripley Valley (Ripley).

The business model is a direct-to-consumer land development operation. Revenue is generated through one-time land parcel sales to individual home buyers and investors, with lot sizes typically ranging from 238m2 to 539m2 and example pricing starting from $295,000 at Heartford, Donnybrook. Sales motion combines a corporate website with on-site sales offices at each community and physical display villages; marketing spans content, organic social (LinkedIn, YouTube, Facebook), and community events. The primary customer segment is individual homebuyers and families — including first-home buyers, upsizers, and lifestyle-oriented investors — with a secondary segment of capital partners and investors in development projects. Adjacent offerings include a Buyer's Hub educational toolkit and commercial property listings within masterplans.

The company maintains founder control with no disclosed venture or private equity backing, and operates without a public listing. There are no disclosed AI, API, or software-platform capabilities in the input data; operations are described as a real-estate development business rather than a technology platform, and the company's competitive position rests on land acquisition, community design, and accumulated brand reputation (125+ industry awards) rather than proprietary technology.

Name

LWP Property Group

Legal name

Satterley Property Group

Website

https://lwppropertygroup.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

LWP Property Group (operating data centers on Satterley Property Group) is Australia's largest privately owned residential land developer, building and selling masterplanned community lots across Western Australia, Victoria, and Queensland to individual homebuyers, first-home buyers, and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Residential land development
• Masterplanned communities
• Property development
• Urban community creation
• Housing development

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Residential Land Sales: The company generates revenue through the sale of residential land parcels to home buyers. Land is sold as one-time transactions with lot sizes ranging from 238m2 to 539m2. Prices vary by location and community, with example pricing starting from $295,000 for land in Heartford, Donnybrook.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LWP Property Group is a nationally awarded developer specializing in the creation of medium to large-scale urban communities. The company develops and sells residential land within masterplanned communities, delivering integrated neighbourhoods with housing lots, parks, amenities, schools, and green spaces across multiple Australian states. Offerings include variable-sized residential lots, house and land packages, and select commercial property within these communities.

Product overview

Satterley is Australia's largest privately owned residential land developer offering masterplanned communities as a single unified product category. The company's offering consists of residential land development and sale across 30+ masterplanned communities spanning Western Australia (19 communities including Trinity, Allara, Kinside, and Vertex), Victoria (8 communities including Kingswood, Heartford, Botanical, and Maple Grove), and Queensland (3 communities including Ridgeview, Ripley Valley, and Smithfield Village). Each community features innovative housing options with various lot sizes, types, and styles. The portfolio is complemented by a Buyer's Hub toolkit providing financing guidance, property information, and first home buyer resources, as well as commercial property listings.

Differentiator

Problem solved

Functional benefit

Brands

• Trinity: Community located in Alkimos, WA
• Robinson Grove
• The Glades
• Dalyellup Beach
• Allara
• Mahala
• Kinside
• Heron Park North
• Eden Beach
• Cassia
• Ocean Hill
• Seaside
• Florence
• Catalina
• Aarya
• Clementine
• Oakebella
• Gallery
• Vertex
• Kingswood
• Heartford
• True North
• Botanical
• Arcadia
• Maple Grove
• St Helena Place
• Bluestone
• Ridgeview
• Ripley Valley
• Smithfield Village

Products and services

• Masterplanned Residential Communities (Residential Land Development)

Quantifiable outcome

• Over 315,000 residents have chosen Satterley communities as home
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stockland Corporation: One of Australia's largest diversified property developers with a substantial residential land and housing business across multiple states. Directly comparable to Satterley in masterplanned community development, but operates as a listed entity with broader commercial real estate and retirement living exposure.
• Mirvac Group: Major Australian property developer with residential house and land operations alongside commercial and retail property. Comparable in residential community development, but a larger, listed entity with broader mixed-use and commercial exposure.
• Frasers Property Australia: Australian arm of Frasers Property, developing masterplanned residential communities across the country. Comparable in masterplanned community product but a subsidiary of a global, listed Singapore-based parent with broader residential, commercial, and industrial portfolios.
• Sekisui House Australia: Australian subsidiary of Japanese homebuilder Sekisui House, focused on masterplanned communities and integrated housing developments in Australia. Comparable in masterplanned community model but backed by global listed parent with deeper capital base.
• Lendlease Corporation: Global property and infrastructure group with significant Australian residential land development operations including masterplanned communities. Comparable in product category but operates at much larger global scale with diversified commercial construction exposure.

Direct peers

• Peet Limited: Australian listed residential land developer specialising in masterplanned communities across multiple states. Closely comparable business model and product offering to Satterley, with similar focus on land subdivision and community creation, though smaller in scale.
• Villawood Properties: Privately held Australian residential land developer specialising in masterplanned communities across multiple states. Closely comparable business model, scale, and ownership structure (private) to Satterley, with similar focus on affordable family-oriented communities.
• AV Jennings: Long-established Australian residential land developer creating masterplanned communities across east coast states. Directly comparable in business model and product, though smaller scale and more geographically concentrated than Satterley.
• Cedar Woods Properties: Australian residential land developer focused on masterplanned communities across WA, VIC, and QLD — directly overlapping Satterley's geographic footprint. Smaller in scale but very similar business model targeting first home buyers and owner-occupiers.

Regional players

• LandCorp (DevelopmentWA): Western Australian government land developer engaged in subdividing and developing residential land across WA. Direct overlap in product category and WA geography, but operates as a state-owned entity rather than a private developer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/satterley
• Facebookfacebook.com/lwppropertygroup
• LinkedInau.linkedin.com/company/satterley-property-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LWP Property Group