Stick2it
Stick To It is a Dutch sole proprietorship run by founder Jessica as a part-time creative side venture, selling stickered decorative tiles, cutting boards, coasters, and keychains through its own WooCommerce webshop at sticktoit.nl to Dutch consumers and small custom-order clients.
- Company typePrivate
- Founded2009
- HeadquartersMeerssen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stick2it does
Stick To It is a Dutch sole proprietorship registered with the Kamer van Koophandel (KvK-nummer 99697149) that sells stickered decorative tiles, deco cutting boards, coasters, and keychains through a single WooCommerce-based online shop at sticktoit.nl. The business is operated by sole founder Jessica as a creative side venture on top of an approximately 20-hour-per-week retail job, serving primarily Dutch-speaking individual consumers and a smaller cohort of small-business and event customers who request customized or batch orders. The product catalog is organized into two main categories — "Tegeltjes" (stickered decorative tiles with Dutch-language humorous or sentimental messages) and "Diversen" (miscellaneous gift items) — with a separate "& meer" service offering bespoke, made-to-order stickering for events, weddings, corporate gifts, and interior projects.
The underlying technology stack is a standard, off-the-shelf WordPress/WooCommerce storefront secured with SSL/HTTPS, with no proprietary platform, no mobile app, no APIs or SDKs, and no third-party integrations beyond the standard payment, shipping, and hosting processors required to operate a consumer webshop. AI/ML, data, or advanced automation capabilities are not present in the input data; the technical footprint is consistent with a micro-merchant e-commerce setup. Compliance posture is basic but complete for a Dutch consumer-facing business: AVG/GDPR data-controller obligations are documented, a 14-day herroepingsrecht (right of withdrawal) is offered, and BTW/VAT (NL005404993B54) is collected on all listed prices.
Stick To It generates revenue through two streams: (1) one-time online retail of finished SKUs at unit prices between €3.95 and €12.95 incl. VAT sold via the own webshop with shipping within the Netherlands, and (2) quote-based bespoke custom orders placed by email for personalized designs, names/logos, and larger event or corporate batches. Distribution is exclusively direct-to-consumer through the founder's own .nl webshop, with no marketplace listings, no reseller or physical retail presence, and no social-media-driven sales channel documented. Marketing is limited to on-site SEO, the founder's personal "Over mij" brand story, and word-of-mouth, with no paid advertising or formal PR activity referenced.
Stick2it firmographics
Firmographics- Name
- Stick2it
- Legal name
- Stick To It
- Website
- https://sticktoit.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stick To It is a Dutch sole proprietorship run by founder Jessica as a part-time creative side venture, selling stickered decorative tiles, cutting boards, coasters, and keychains through its own WooCommerce webshop at sticktoit.nl to Dutch consumers and small custom-order clients.
- Ownership category
- akta.pro rank
Stick2it industry classification
Industry- Product category
- Personalized Gifts and Home Décor
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where Stick2it is headquartered
LocationHeadquarters
- HQ city
- Meerssen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Stick2it business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Online retail of decorative gift products: One-time online sales of finished SKUs (stickered tegeltjes, deco cutting boards, coasters, keychains) through the sticktoit.nl webshop, priced per unit including VAT (e.g., tegeltjes €9.95–€12.95, deco snijplank €3.95, onderzetter €4.95, sleutelhanger €3.95).
- Bespoke / custom product orders: Quote-based custom orders for personalized stickered products, including personalized names/logos and larger batches for events, weddings, births, corporate gifts, and interior projects; quotes provided on request via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stickered tegeltjes (decorative tiles): €9.95 (without holder) to €12.95 (with holder) incl. VAT, per unit. |
| Unit Pricing | Pay-as-you-go | Deco snijplanken (decorative cutting boards): €3.95 incl. VAT each. |
| Unit Pricing | Pay-as-you-go | Onderzetter 'My Bes-tea' (coaster): €4.95 incl. VAT each. |
| Unit Pricing | Pay-as-you-go | Sleutelhanger 'Liefste mama van de wereld' (keychain): €3.95 incl. VAT each. |
| Other | Pay-as-you-go | Bespoke / custom orders: quote-based (not publicly disclosed). |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Stick2it product offering
Product offeringCore offering
Stick2it (Stick To It) operates a small Dutch webshop at sticktoit.nl that designs, produces, and sells hand-decorated stickered products — primarily decorative tiles ('tegeltjes') with playful Dutch-language messages, plus decorative cutting boards, coasters, and keychains. Beyond the standard catalog, the business offers a bespoke personalization service for events, weddings, births, corporate gifts, and interior projects, with custom quotes provided via email.
Product overview
Stick To It (Stick2it) operates a single small Dutch WooCommerce-based webshop (sticktoit.nl) selling personalized decorative gift items organized into two main catalog categories plus a custom-work service. The "Tegeltjes" (Tiles) category is the core offering, comprising sixteen distinct stickered decorative tile designs such as "Voor altijd dichtbij," "Holy shit alweer een jaartje ouder," "Super mama," "Ik ben ondersteboven van jou," "Happy new home," "Ben ik eindelijk jarig," "Don't worry beer happy," and "Ik wijn, jij wijnt, wij dronken," each available in multiple colors and typically with or without a holder. The "Diversen" (Miscellaneous) category complements the tiles with related decorative items including the "Onderzetter – My Bes-tea" coaster, "Sleutelhanger – Liefste mama van de wereld" keychain, and two deco cutting boards ("Deco snijplank – This is where I murder vegetables" and "Deco snijplank – Als je ontbijt op bed wilt, moet je in de keuken slapen"). Beyond the standard catalog, the "& meer" offering extends the portfolio with a custom stickered-products and personalization service for events, weddings, births, corporate campaigns, and interior projects, available in both small batches and larger production runs.
Differentiator
Problem solved
Functional benefit
Products and services
- Stickered decorative tiles (tegeltjes)
- Decorative cutting boards (deco snijplanken)
- Onderzetter 'My Bes-tea' (coaster)
- Sleutelhanger 'Liefste mama van de wereld' (keychain)
- Custom stickered products & personalized projects (bespoke service)
Quantifiable outcome
- Standard tegeltjes priced at €9.95 (without holder) to €12.95 (with holder) incl. BTW; deco snijplank €3.95; onderzetter €4.95; sleutelhanger €3.95 — low price points accessible for gift purchases.
- +1 more outcomes
Companies that use Stick2it
Customer profileSegments2 records
Ideal customer profiles2 records
Stick2it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stick2it partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights2 records
Stick2it competitors and assessment
Company assessmentBroad incumbents
- HEMA: Iconic Dutch variety retailer offering affordable home décor, gifts, and personalized products across physical stores and hema.nl. Comparable to Stick To It as a Dutch mass-market provider of everyday gift and home items in the same low price band, though HEMA operates at vastly greater scale and breadth.
- Kwantum: Dutch home-textiles and home-decor discounter with a wide range of decorative items, frames, tiles, and giftable accessories. Comparable to Stick To It on product category (decorative home items) and price-sensitivity, though Kwantum sells standardized SKUs in physical stores rather than personalized or humorous designs.
- VT Wonen: Dutch interior and lifestyle brand and media property curating and selling home accessories, decorative objects, and gift items. Comparable to Stick To It on Dutch home-decor positioning and audience overlap, though VT Wonen is content-led and assortment-led rather than personalizable.
- Pip Studio: Dutch-founded designer homeware and gift brand known for playful, character-driven patterns and slogans on household items. Comparable to Stick To It as an established Dutch brand turning whimsical design language into decorative home and gift products, though at much larger scale and through wholesale rather than a single DTC webshop.
- Albelli: Dutch-headquartered personalized photo products company (now part of Onlineprinters) offering photobooks, prints, and custom décor items online. Comparable to Stick To It as a Dutch e-commerce business selling customizable gift and home products at consumer price points, though Albelli is photo-centric and many times larger.
- Xenos: Dutch non-food retailer specializing in affordable home accessories, seasonal décor, and small gifts. Comparable to Stick To It as a domestic player in the same affordable Dutch gift/home-decor category, with broader assortment and physical retail reach but no customization or personal-brand storytelling.
- Action: Pan-European ultra-low-price variety discounter with strong Dutch presence selling seasonal home décor, gifts, and lifestyle novelties. Comparable to Stick To It on price-point accessibility and giftable home-decor category, but operating at hyper-scale with rapidly rotating non-personalized assortments.
Direct peers
- Kaartje2go: Dutch online platform specializing in personalized cards, gifts, and customized keepsakes ordered via a webshop. Comparable to Stick To It as a Dutch online business built around personalization and small-format gift products sold direct-to-consumer, though Kaartje2go is primarily card-focused and operates at larger scale.
- Etsy: Global marketplace for handmade, personalized, and custom gift products including stickered tiles, coasters, keychains, and cutting boards. Comparable to Stick To It as the principal marketplace where similar small creators sell the same product categories (personalized decorative items, quote tiles, custom gifts) to consumers seeking unique, message-driven décor.
Others
- Bol.com: Largest Dutch e-commerce marketplace, hosting thousands of small sellers including handmade and personalized gift shops. Comparable to Stick To It as a potential distribution channel for a small Dutch DTC webshop, and as the dominant alternative surface where Dutch consumers search for similar gift and home-decor items.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Stick2it social profiles
Digital presenceStick2it compliance and trust
Trust signalCompliance1 record
Stick2it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stick2it leadership team
Management profileNumber of profiles
Profiles1 record
Stick2it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stick2it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stick2it
What does Stick2it do?
Stick2it (Stick To It) operates a small Dutch webshop at sticktoit.nl that designs, produces, and sells hand-decorated stickered products — primarily decorative tiles ('tegeltjes') with playful Dutch-language messages, plus decorative cutting boards, coasters, and keychains. Beyond the standard catalog, the business offers a bespoke personalization service for events, weddings, births, corporate gifts, and interior projects, with custom quotes provided via email.
Is Stick2it a public or private company?
Stick2it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stick2it founded?
Stick2it was founded in 2009. It employs 1 to 10 people.
Where is Stick2it based?
Stick2it is headquartered in Meerssen, Netherlands, in the Europe region.
How does Stick2it make money?
Two revenue lines are on record. Online retail of decorative gift products are the primary driver. The others are bespoke / custom product orders.
Who are Stick2it's main competitors?
Broad incumbents on record are HEMA, Kwantum, VT Wonen, Pip Studio, Albelli, Xenos and Action. Direct peers are Kaartje2go and Etsy. Bol.com is listed as an others.
Does Stick2it have an API?
No public API is recorded for Stick2it.
What industry is Stick2it in?
Stick2it's product category is Personalized Gifts and Home Décor. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 459420.