JAVIER
JAVIER (Javier Marketing) is a family-owned, Los Angeles-based digital marketing agency that sells subscription marketing plans from $99/month to Latino-owned small businesses across California, covering websites, Google and Facebook advertising, social media, e-commerce, and an AI virtual assistant.
- Company typePrivate
- Founded2000
- HeadquartersNorthridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What JAVIER does
JAVIER, operating as Javier Marketing under legal entity SAMUDIO MARKETING, is a family-owned digital marketing agency headquartered in Los Angeles, California, founded by Javier and co-owned with Sandy. The company sells tiered subscription marketing plans to Latino-owned small businesses across California, with pricing from $99 to $348 per month and no long-term contracts. Its core offering combines website development, logo design, Google and Facebook/Instagram advertising management, social media page setup, Google Business Profile optimization, WhatsApp Business integration, and, at the top tier, full e-commerce capabilities with Apple Pay and Google Pay processing.
The product portfolio consists of seven plans: PLAN BÁSICO, PLAN GOOGLE LOCAL, PLAN FACEBOOK PRO, PLAN GOOGLE GARANTIZADO (a results-guaranteed Google plan at $169/month), PLAN COMPLETO ($299/month), PLAN TIENDA EN LINEA (e-commerce at $348/month), and PLAN ASISTENTE VIRTUAL, an add-on AI virtual assistant priced from $99/month. Underlying technology includes mobile-first website builds, AI-powered ad optimization on Google and Meta platforms, a customer management system that handles inquiries, payments and scheduling, and an AI virtual assistant supporting Spanish and English text conversations. The agency also retains a 10% administrative fee on third-party ad spend it manages on behalf of clients.
Go-to-market is direct-to-consumer: customers self-select plans on javier.la or convert via a free consultation, with lead generation supplemented by an active presence on Instagram, Facebook and TikTok. The customer base is described as 'thousands' of Latino SMBs across California, primarily in home services (plumbing, HVAC, drywall, landscaping, cleaning), retail, food services, and Latino-focused professional services, supported by 1,238 reviews averaging 4.78/5. The company has positioned itself through media features and speaking engagements at UCLA, CSUN, NAHRREP, the Colombian Consulate in Los Angeles, and Herbalife, reinforcing credibility within the Latino business ecosystem.
JAVIER firmographics
Firmographics- Name
- JAVIER
- Legal name
- SAMUDIO MARKETING
- Website
- https://javier.la
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JAVIER (Javier Marketing) is a family-owned, Los Angeles-based digital marketing agency that sells subscription marketing plans from $99/month to Latino-owned small businesses across California, covering websites, Google and Facebook advertising, social media, e-commerce, and an AI virtual assistant.
- Ownership category
- akta.pro rank
JAVIER industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industry
- Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)
Keywords
Where JAVIER is headquartered
LocationHeadquarters
- HQ city
- Northridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JAVIER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Monthly Subscription Plans: Recurring monthly revenue from multiple service tiers ranging from $99 to $348 per month. Plans include website development, advertising management, logo design, social media setup, and customer management tools. Customers pay through installment options (monthly, quarterly, or annual payments).
- Google/Facebook Ads Management: Advertising management services where the company creates and manages campaigns on Google and Facebook platforms on behalf of clients. A 10% administrative fee is charged on amounts invested in advertising platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Básico - Basic website and advertising package at $99/month |
| Subscription | Monthly | Plan Google Local - Local Google-focused package at $99/month |
| Subscription | Monthly | Plan Facebook Pro - Social media advertising package at $99/month |
| Subscription | Monthly | Plan Google Garantizado - Guaranteed Google results package at $169/month |
| Subscription | Monthly | Plan Completo - Complete marketing package at $299/month |
| Subscription | Monthly | Plan Tienda en Línea - E-commerce online store package at $348/month |
| Subscription | Monthly | Plan Asistente Virtual - AI virtual assistant package at $99/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
JAVIER product offering
Product offeringCore offering
JAVIER (operating as Javier Marketing, legal entity SAMUDIO MARKETING) is a family-owned digital marketing agency based in Los Angeles, California. The company sells tiered monthly subscription plans that bundle website design, Google and Facebook/Instagram advertising management, logo design, social media profile setup, e-commerce storefronts, and an AI-powered virtual receptionist. Services are delivered primarily in Spanish and target Latino small business owners across California.
Product overview
Javier Marketing is a family-owned digital marketing agency serving Latino businesses in California since 2000. The company offers a portfolio of tiered marketing service plans built around AI-powered tools and digital advertising. The core product line consists of PLAN BÁSICO (entry-level website and advertising), PLAN GOOGLE LOCAL (local search focus), PLAN FACEBOOK PRO (social media advertising), PLAN GOOGLE GARANTIZADO (guaranteed results with Google), PLAN COMPLETO (full digital presence package), and PLAN TIENDA EN LINEA (e-commerce with unlimited advertising). An add-on module, PLAN ASISTENTE VIRTUAL, provides AI-powered virtual receptionist capabilities. All plans share common elements including website creation, logo design, and social media setup, with higher tiers adding e-commerce functionality, guaranteed ad results, and AI-powered automation. The company emphasizes no long-term contracts, monthly payment options, and Spanish-language customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- PLAN BÁSICO
Quantifiable outcome
- Increased online visibility and customer acquisition for service businesses
- +2 more outcomes
Companies that use JAVIER
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
JAVIER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
JAVIER partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
JAVIER competitors and assessment
Company assessmentBroad incumbents
- Vendasta: Vendasta is a white-label SMB marketing platform used by agencies and resellers to deliver websites, advertising, and CRM. It overlaps with Javier Marketing's bundled service model and SMB target, though Vendasta primarily enables other providers rather than serving end-SMBs directly.
- GoDaddy: GoDaddy offers website builders, marketing tools, and advertising services aimed at small businesses. It overlaps with Javier Marketing's bundled offering but reaches a much broader and primarily English-speaking customer base at lower price points.
- Wix: Wix is a leading do-it-yourself website builder used heavily by SMBs. It is comparable on the website-creation component of Javier Marketing's plans but competes via a self-serve, low-touch model rather than the agency-led, Spanish-language service approach.
Direct peers
- Scorpion: Scorpion is an SMB-focused digital marketing agency offering websites, advertising management, and AI-powered customer engagement tools to local service businesses — closely aligned with Javier Marketing's core offering and target customer, though at significantly larger scale and broader geographic reach.
- Thryv: Thryv provides an all-in-one SMB marketing and business management platform with websites, listings, advertising, and CRM — directly comparable to Javier Marketing's bundled subscription plans and SMB focus, though Thryv serves a much broader and English-language customer base.
- Alma: Alma is a U.S. Hispanic-focused creative and media agency serving major brands. It shares the Hispanic-market specialization with Javier Marketing but operates at enterprise scale across advertising, content, and media buying rather than local SMB service.
- Lopez Negrete Communications: Lopez Negrete Communications is a Hispanic-focused advertising agency serving brands seeking to reach U.S. Latino audiences. It is comparable in audience and Spanish-language positioning, though it operates at the enterprise/brand level rather than the SMB segment Javier Marketing serves.
- Main Street Hub (now Thryv Holdings): Main Street Hub was a Facebook Preferred Marketing Developer offering bundled SMB marketing services — a historically direct competitor to Javier Marketing's Google/Facebook-led plans, now integrated within Thryv's broader SMB platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JAVIER social profiles
Digital presenceJAVIER financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAVIER leadership team
Management profileNumber of profiles
Profiles2 records
JAVIER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAVIER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAVIER
What does JAVIER do?
JAVIER (operating as Javier Marketing, legal entity SAMUDIO MARKETING) is a family-owned digital marketing agency based in Los Angeles, California. The company sells tiered monthly subscription plans that bundle website design, Google and Facebook/Instagram advertising management, logo design, social media profile setup, e-commerce storefronts, and an AI-powered virtual receptionist. Services are delivered primarily in Spanish and target Latino small business owners across California.
Is JAVIER a public or private company?
JAVIER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JAVIER founded?
JAVIER was founded in 2000. It employs 1 to 10 people.
Where is JAVIER based?
JAVIER is headquartered in Northridge, United States, in the North America region.
How does JAVIER make money?
Two revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are google/Facebook Ads Management.
Who are JAVIER's main competitors?
Broad incumbents on record are Vendasta, GoDaddy and Wix. Direct peers are Scorpion, Thryv, Alma, Lopez Negrete Communications and Main Street Hub (now Thryv Holdings).
Does JAVIER have an API?
No public API is recorded for JAVIER.
What industry is JAVIER in?
JAVIER's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of MPAAAJAE, Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes). Its NAICS code is 54181 and its SIC code is 7311.