David Charles

What David Charles does

David Charles Limited, founded in 1989 and headquartered in Ripon, North Yorkshire, is a privately-held kitchen design, supply and installation company operating as an exclusive regional dealer of the Second Nature kitchen brand. The business serves three customer segments in Yorkshire and the wider North of England: design-conscious homeowners seeking premium bespoke kitchens, property developers requiring volume supply across multi-unit developments (with roughly 172 units disclosed across nine active projects in Chesterfield, Harrogate, York, Malton, Sharow and Scriven), and local builders and joiners sourcing trade kitchens. Ancillary institutional work includes a multi-year supply relationship with the National Trust at Fountains Abbey Estate.

The product portfolio centres on the Second Nature kitchen collection (nine ranges including Belsay, Mornington Shaker, Remo, Milbourne, Porter, Fitzroy, Ellerton and 1909, each available in 32 colour shades) complemented by an in-house worksurface offering across five material families: Corian, Hi-Macs, Granite, Silestone Quartz (60+ colours) and Timber (12 wood species), all fabricated at a purpose-built factory adjacent to the Design Centre showroom located approximately 45 minutes from Ripon. Sales are generated through quote-based custom contracts covering design (using current kitchen design software), supply, professional joinery installation and coordinated trade management.

The go-to-market is sales-led and regionally bounded, relying on the showroom funnel, on-site consultations, phone/email enquiries, Trustpilot social proof and customer testimonials rather than paid digital acquisition. Pricing is bespoke with a "Lowest Price Guaranteed" positioning. The company operates as a private limited company with no disclosed external funding, no parent entity and no publicly reported financials.

Name

David Charles

Legal name

David Charles Limited

Website

https://dckitchens.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Short description

David Charles is a privately-held Yorkshire kitchen retailer and installer, exclusively supplying and fitting Second Nature kitchens and in-house fabricated worksurfaces for design-conscious homeowners, property developers and local builders across North England.

Ownership category

akta.pro rank

Product category

Kitchen Design and Installation Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Household Furniture (2510)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Kitchen design services
• Kitchen installation
• Custom kitchen supply
• Worksurface fabrication
• Kitchen showrooms

Headquarters

HQ city

Ripon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Kitchen Design, Supply and Installation: David Charles designs, supplies and installs kitchens, offering the Second Nature kitchen brand. Revenue is generated through one-time kitchen sales including design fees, product supply (cabinets, doors, hardware), worksurface fabrication and installation services. The company also installs worksurfaces made from Corian, Hi-Macs, granite, Silestone Quartz, and timber through their purpose-built factory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

David Charles designs, supplies and installs Second Nature kitchens, described as the UK's leading independent kitchen brand. The company operates a Design Centre showroom displaying multiple kitchen ranges (Belsay, Mornington Shaker, Remo, Milbourne, Porter, Fitzroy, Ellerton, 1909) and offers custom worksurface fabrication in Corian, Hi-Macs, granite, Silestone Quartz and timber at its purpose-built factory next to the Design Centre. Services include in-house design consultation using the latest kitchen design software, professional installation by trained joiners, and end-to-end project management.

Product overview

David Charles is a kitchen design, supply and installation company established in 1989, operating as a retailer and installer of the Second Nature kitchen brand. The product portfolio centers on the Second Nature kitchen collection, which encompasses nine distinct kitchen models (Belsay, Mornington Shaker, Remo, Milbourne, Porter, Fitzroy, Ellerton, and 1909) representing various styles including shaker, handleless slab, and painted in-frame designs. Complementing the kitchen furniture, David Charles offers five worksurface options (Corian, Hi-Macs, Granite, Silestone Quartz, and Timber) that are custom-made at their purpose-built factory. The company provides end-to-end services including in-house design using the latest design software, professional joinery installation, and project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Second Nature Kitchen Design, Supply and Installation
• Custom Worksurface Fabrication and Supply

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Second NaturecoreChannel Partner/ Reseller/ DistributorDavid Charles is the exclusive designer, supplier and installer of Second Nature kitchens in their region. Second Nature is described as the UK's leading independent kitchen brand. David Charles offers the full range of Second Nature's latest designs made from best materials at competitive prices.
• TrustpilotminorGTM or Marketing PartnerTrustpilot review platform logo is displayed on the David Charles website, linking to their review page on the Trustpilot platform for social proof and credibility building.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wickes: UK home improvement retailer offering kitchen design, supply and installation alongside broader DIY ranges; overlaps David Charles's homeowner kitchen supply-and-fit proposition nationally.
• Magnet Kitchens: Long-established UK kitchen retailer and installer with national showroom network, offering a comparable design-supply-install proposition to David Charles's homeowners and developers.
• IKEA (UK kitchens): Global flat-pack kitchen retailer with in-store planning and installation partners across the UK; competes on price and design-led homeowner experience against David Charles.
• Wren Kitchens: Large vertically integrated UK kitchen manufacturer-retailer with own factories, showrooms and heavy digital marketing; competes head-to-head with David Charles for homeowner kitchen sales across the UK.
• B&Q: UK's largest home improvement retailer offering kitchen ranges and installation services nationally; an indirect but significant competitor to David Charles for price-sensitive homeowners.
• Howdens Joinery: UK's largest trade kitchen supplier with thousands of local depot trade counters; overlaps directly with David Charles's trade/builder supply and install model but at vastly greater national scale.

Direct peers

• Harvey Jones Kitchens: Premium UK independent kitchen retailer with showrooms and bespoke design-supply-install services; closely comparable to David Charles's design-conscious homeowner proposition and brand-led positioning.
• Benchmarx Kitchens: Builders' merchant trade kitchen supplier (Saint-Gobain) serving small builders and developers with design-supply-install services — directly comparable to David Charles's builder/joiner and developer channels.

Regional players

• Schmidt Kitchens (UK): French premium kitchen brand with UK showroom network offering bespoke design and installation; comparable premium positioning to David Charles's Second Nature offering but with multi-region rather than deep regional roots.

Emerging players

• John Lewis of Hungerford: Premium British bespoke kitchen designer and manufacturer supplying high-end independent showrooms; competes in the same upper-mid kitchen design space as David Charles but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/davidcharleskitchens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Charles