Prixcar

What Prixcar does

PrixCar is an Australian private company that provides finished vehicle automotive logistics services, including vehicle transport, processing (surveys, accessory fitment, registration, paint and panel), storage, and fleet conversions. Founded in 1985 and headquartered in Altona, the company operates 30+ depot locations spanning every Australian state and territory, supported by a purpose-built fleet of trucks and trailers. Its customer base includes automotive dealerships, commercial fleet operators, and more than 40 automotive OEM brands (BMW, Toyota, Mercedes-Benz, Tesla, Hyundai, Kia, and others), as well as individual consumers served through its Move My Wheels retail brand.

The company's core technology is a vehicle logistics management platform with online booking, instant quote generation, and shipment tracking. The Move My Wheels website provides self-serve quotes in under one minute with a 28-day price guarantee, while commercial customers access a dedicated Elvis portal (elvis.prixcar.com.au) and a dealer vehicle tracker for account-level operations and monitoring. Core products include Vehicle Transport, Move My Wheels (retail), Fleet Services, Vehicle Processing Services, and Dealer Services, with Premium Enclosed transport and Guaranteed Delivery (money-back) offered as premium tiers.

PrixCar generates revenue primarily through transaction-based vehicle transport fees and professional/managed service fees tied to fleet conversions, processing, and dealer logistics. Distribution operates through a multi-channel model: self-serve online for retail customers, dedicated hotlines and enterprise sales teams for dealer and fleet customers, and a national depot network providing physical service coverage across Australia. Pricing is quote-based and not publicly disclosed.

Name

Prixcar

Legal name

PrixCar

Website

https://prixcartransport.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PrixCar is an Australian finished-vehicle logistics specialist operating 30+ depots nationwide, providing transport, processing, storage, and fleet conversion services to automotive OEMs, dealerships, fleet operators, and retail customers via its Move My Wheels brand.

Ownership category

akta.pro rank

Product category

Automotive Logistics Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Relocation & Fleet Repositioning (Rental/Corporate Fleets) (TLADAJAK)

Keywords

• Vehicle transport services
• Automotive logistics
• Finished vehicle logistics
• Vehicle storage services
• Vehicle processing services

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Transport Services: Core vehicle transport services for retail customers (via Move My Wheels) and commercial customers. Services include interstate car transport, door-to-door delivery, and guaranteed delivery options with money-back guarantee.
2. Fleet Services: Commercial vehicle fleet solutions including accessory fitment, trade fit-outs, and tailored solutions for fleet operators of all sizes.
3. Vehicle Processing Services: Value-added vehicle services including vehicle surveys, grounding reports, accessory fitment, registration services, and paint and panel repairs.
4. Dealer Services: Integrated vehicle transport, service, and storage solutions dedicated to automotive dealerships across Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prixcar is an Australian finished vehicle automotive logistics specialist providing vehicle transport, processing, storage, and fleet conversion services. The company operates Move My Wheels, a retail brand offering door-to-door vehicle transport for consumers, alongside dedicated commercial services for automotive dealerships, fleet operators, and OEMs through a network of 30+ depots nationwide.

Product overview

PrixCar is a platform offering finished vehicle automotive logistics services across Australia. The core offering centers on Vehicle Transport, powered by the Move My Wheels retail brand, supported by Fleet Services (commercial vehicle fleet solutions), Vehicle Processing Services (maintenance and repairs), and Dealer Services (dealership-focused logistics). Additional premium tiers include Premium Enclosed transport and Guaranteed Delivery with money-back assurance. The portfolio spans logistics infrastructure with 30+ sites nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Move My Wheels: PrixCar's dedicated vehicle transport service designed for people and businesses to move vehicles Australia-wide with door-to-door delivery. Powered by PrixCar's logistics network.

Products and services

• Vehicle Transport Core vehicle transportation service delivering reliable, cost-effective interstate and door-to-door car transport across Australia using a fleet of first-class trucks and trailers. Serves individual customers, dealerships, and OEMs.
• Move My Wheels PrixCar's dedicated retail vehicle transport service offering nationwide coverage, door-to-door delivery, instant online quoting, and a 28-day price guarantee for everyday Australians and small businesses moving vehicles.
• Fleet Services Independent fleet conversion and accessory fitment services for commercial vehicle fleets of all sizes, combining industry expertise with tailored accessory fitment to meet fleet-specific operational needs.
• Vehicle Processing Services Comprehensive value-added vehicle services including vehicle surveys, grounding reports, accessory fitment, trade fit-outs, registration services, and paint and panel repairs.
• Dealer Services Integrated vehicle transport, service, and storage solutions dedicated to adding value for automotive dealerships across Australia, with facilities in every state and territory.
• Premium Enclosed Transport Premium enclosed transport service providing additional protection for high-value, classic, or sensitive vehicles during transit.
• Guaranteed Delivery Money-back guaranteed vehicle delivery service offering certainty and peace of mind for customers with time-sensitive transport needs.

Quantifiable outcome

• Instant quotes delivered in under one minute with 28-day price guarantee
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

39 partnerships are on record, tiered core and minor.

• Alfa RomeocoreStrategic or Co-development PartnerPrixCar provides logistics and transportation services for Alfa Romeo vehicles across Australia as part of the OEM's distribution network.
• BMWcoreStrategic or Co-development PartnerPrixCar serves as a trusted logistics partner for BMW, providing vehicle transport and processing services.
• Mercedes-BenzcoreStrategic or Co-development PartnerPrixCar provides automotive logistics services for Mercedes-Benz vehicles in Australia.
• ToyotacoreStrategic or Co-development PartnerToyota vehicles are transported and processed through PrixCar's national logistics network.
• TeslacoreStrategic or Co-development PartnerPrixCar provides vehicle logistics services for Tesla vehicles in the Australian market.
• AudicoreStrategic or Co-development PartnerPrixCar supports Audi's vehicle distribution and logistics requirements in Australia.
• VolkswagencoreStrategic or Co-development PartnerPrixCar provides finished vehicle logistics for Volkswagen vehicles across the Australian market.
• HyundaicoreStrategic or Co-development PartnerHyundai vehicles are transported through PrixCar's national logistics infrastructure.
• KiacoreStrategic or Co-development PartnerPrixCar serves as a vehicle logistics partner for Kia Motors in Australia.
• NissancoreStrategic or Co-development PartnerNissan's Australian distribution network includes PrixCar for vehicle transport services.
• MazdacoreStrategic or Co-development PartnerPrixCar provides logistics services supporting Mazda's vehicle distribution in Australia.
• Jaguar Land RovercoreStrategic or Co-development PartnerPrixCar serves as the automotive logistics specialist for Jaguar and Land Rover vehicles in Australia.
• MaseraticoreStrategic or Co-development PartnerMaserati vehicles receive premium logistics handling through PrixCar's specialized services.
• GenesiscoreStrategic or Co-development PartnerPrixCar supports Genesis vehicle logistics as the brand's Australian distribution grows.
• BYDcoreStrategic or Co-development PartnerPrixCar provides vehicle logistics for BYD electric vehicles entering the Australian market.
• Tigani MotorsportminorStrategic or Co-development PartnerMove My Wheels (PrixCar's retail brand) sponsors Tigani Motorsport in GT World Challenge Australia as naming entry partner of the #66 Mercedes-AMG GT3 for the 2026 season.
• IsuzucoreStrategic or Co-development PartnerPrixCar provides vehicle logistics support for Isuzu vehicles in Australia.
• LDVcoreStrategic or Co-development PartnerLDV vehicles are transported through PrixCar's national automotive logistics network.
• RAM TruckscoreStrategic or Co-development PartnerPrixCar supports RAM Trucks Australia with vehicle logistics and distribution services.
• ChryslercoreStrategic or Co-development PartnerChrysler vehicles receive logistics support from PrixCar across Australia.
• HondacoreStrategic or Co-development PartnerHonda Australia's vehicle distribution is supported by PrixCar's logistics services.
• LexuscoreStrategic or Co-development PartnerLexus vehicles receive premium automotive logistics through PrixCar's network.
• MinicoreStrategic or Co-development PartnerMini vehicles in Australia are supported by PrixCar's vehicle transport services.
• Mitsubishi FusocoreStrategic or Co-development PartnerPrixCar provides logistics services for Mitsubishi Fuso commercial vehicles.
• HinocoreStrategic or Co-development PartnerHino vehicles are transported through PrixCar's commercial vehicle logistics network.
• VolvocoreStrategic or Co-development PartnerVolvo vehicles in Australia receive automotive logistics support from PrixCar.
• IvecocoreStrategic or Co-development PartnerPrixCar supports Iveco commercial vehicle distribution in the Australian market.
• UD TruckscoreStrategic or Co-development PartnerUD Trucks vehicles are part of PrixCar's commercial vehicle logistics services.
• RenaultcoreStrategic or Co-development PartnerRenault vehicles receive transport and logistics support from PrixCar in Australia.
• SkodacoreStrategic or Co-development PartnerPrixCar provides automotive logistics for Skoda vehicles across Australia.
• FiatcoreStrategic or Co-development PartnerFiat vehicles are supported by PrixCar's vehicle logistics services in Australia.
• JeepcoreStrategic or Co-development PartnerJeep vehicles receive logistics support from PrixCar across the Australian market.
• Land RovercoreStrategic or Co-development PartnerLand Rover vehicles are transported and processed through PrixCar's dealer services.
• SsangYongcoreStrategic or Co-development PartnerSsangYong vehicles in Australia are supported by PrixCar's logistics network.
• Great Wall MotorscoreStrategic or Co-development PartnerGreat Wall Motors vehicles receive vehicle logistics support from PrixCar.
• HavalcoreStrategic or Co-development PartnerHaval vehicles are part of PrixCar's automotive logistics services in Australia.
• FarizoncoreStrategic or Co-development PartnerPrixCar supports Farizon vehicle distribution in the Australian market.
• GloviscoreStrategic or Co-development PartnerGlovis vehicle logistics operations in Australia are supported by PrixCar's network.
• GM Specialty VehiclescoreStrategic or Co-development PartnerGM Specialty Vehicles (GMSV) vehicles receive automotive logistics from PrixCar.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Imperial Logistics: Africa-focused logistics provider with significant automotive finished vehicle logistics operations (now part of DP World). Directly comparable in OEM-facing finished vehicle logistics services despite different primary geography.
• Kuehne+Nagel: Global freight forwarder and contract logistics provider with automotive finished vehicle logistics operations. Provides broader logistics portfolio than PrixCar but overlaps in OEM vehicle transport and processing.
• DB Schenker: Global logistics company with automotive contract logistics including vehicle transport and processing. Serves OEMs across multiple regions with a portfolio approach comparable to PrixCar's multi-service offering.
• NYK Line (NYK Logistics): Japanese shipping and logistics group with global automotive finished vehicle transport capabilities. Comparable as an OEM logistics partner offering vehicle transport, processing, and storage across multiple geographies.
• DHL Automotive: Global logistics giant with dedicated automotive finished vehicle logistics capabilities serving OEMs across multiple geographies. Comparable as a broader incumbent that competes in the same finished vehicle logistics category.
• Geodis: Global logistics provider with automotive finished vehicle logistics operations in Europe, Americas, and Asia-Pacific. Comparable in automotive logistics services but operates at significantly larger scale and broader scope than PrixCar.

Direct peers

• CEVA Logistics: Global finished vehicle logistics provider operating car carrier fleets across multiple continents. Directly comparable to PrixCar in core finished vehicle transport, processing, and storage services, with an overlapping OEM customer base.
• Wallenius Wilhelmsen: World's largest finished vehicle ocean shipping and inland transport specialist. Operates vehicle logistics services including processing centers, terminal operations, and distribution analogous to PrixCar's depot-based model.
• Hyundai Glovis: Korean-headquartered finished vehicle logistics provider offering global car carrier shipping, inland transport, and processing services. Already operates in Australia (and is listed as a PrixCar partner), making it the closest international comparable.
• Höegh Autoliners: Global roll-on/roll-off car carrier shipping company with integrated land-side logistics operations. Comparable to PrixCar through parallel finished vehicle transport services for OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prixcar