What NO CAP does

NO CAP (株式会社NO CAP) is a privately held Japanese Kabushiki Kaisha founded on June 8, 2021 by representative director Takuya Takahashi (高橋卓也), headquartered in Ginza, Chuo-ku, Tokyo. The company operates a horizontally diversified portfolio spanning five distinct business lines: a wellness brand centered on the Go Slow CBD supplement, two content media properties (CBD HACK and the CoinMaker / コインメーカー cryptocurrency platform), a cryptocurrency recovery service (CCR), B2B digital marketing and website production services, and a professional esports athlete management practice anchored on Street Fighter 6 player 鶏めし (Torimeshi).

The portfolio lacks a unifying proprietary technology platform. The wellness line is a single physical SKU launched via Makuake crowdfunding at ¥4,488 (tax-inclusive) in October 2022; the media properties are standard content sites; the digital marketing and website production businesses are delivered as quote-based service contracts with no disclosed pricing, technology stack, or client logos; and the esports management business provides strategic representation and branding support without disclosed technology components. No AI/ML, API, SDK, or integration infrastructure is disclosed.

NO CAP's revenue mechanics are a hybrid of consumer e-commerce (CBD product sales via Makuake and direct channels), B2B services (digital marketing and website production on a per-engagement basis), and esports talent management. The company does not disclose revenue, headcount, external funding, or financial filings, and is structured as founder-owned and bootstrapped with no parent company, subsidiaries, or institutional investors identified. Geographic operations are confined to the Tokyo Metropolitan Area within Japan, despite incidental international visibility through Torimeshi's participation in EWC 2025 in Riyadh.

Name

NO CAP

Legal name

株式会社NO CAP

Website

https://nocap.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NO CAP is a Tokyo-based private Japanese corporation operating a diversified portfolio spanning Go Slow CBD wellness products, CBD and cryptocurrency media properties, digital marketing and website production services, esports athlete management, and a cryptocurrency recovery service (CCR).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Food (Health) Supplement Retailers (456191), Advertising Agencies (541810)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Digital marketing services
• Website production
• Esports management
• Wellness brand
• CBD supplements

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

NO CAP operates a diversified portfolio of five business lines: (1) a wellness brand under 'Go Slow' offering CBD supplements and an affiliated online medical consultation clinic; (2) digital marketing and consulting services for companies and brands; (3) website design, development, and ongoing operational management; (4) professional esports player management and multi-faceted branding; and (5) media operations including cryptocurrency and CBD information platforms, plus a cryptocurrency recovery support service called CCR.

Product overview

NO CAP operates a diversified portfolio of four core business lines: (1) a wellness brand centering on CBD supplement product 'Go Slow' (including Go Slow Wellness Clinic), supported by media property 'CBD HACK'; (2) cryptocurrency media through 'CoinMaker' and recovery service 'CCR'; (3) professional e-sports management; and (4) digital marketing and website production services. The company's products and services are organized as distinct sub-brands and service lines rather than a unified platform-with-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Go Slow: Wellness brand offering CBD supplements designed to support modern lifestyle habits and digital well-being.
• Go Slow Wellness Clinic
• コインメーカー (Coinmaker)
• CBD HACK

Products and services

• Go Slow CBD Supplement A wellness-brand CBD supplement marketed as 'Go Slow +CBD Supplement for Digital Wellbeing', targeted at modern consumers seeking rest and relaxation support in their daily digital lifestyles. Sold via the Makuake crowdfunding platform.
• Go Slow Wellness Clinic An affiliated online medical consultation clinic offering specialized care for mental and physical health concerns. Operated through partnerships with specialized medical institutions to provide dedicated, remote medical consultations.
• Cryptocurrency Recovery Support CCR (暗号資産復旧サポートCCR) A specialized paid service assisting clients with the recovery of lost or inaccessible cryptocurrency assets, supporting a wide range of digital assets including Bitcoin, XRP, and ADA.
• e-Sports Management (マネジメント事業) Strategic management and multi-faceted branding services for professional esports players, including competition support and brand development. Notable managed athlete: pro fighting-game player 鶏めし (Torimeshi), who achieved 9th place at EWC 2025 Street Fighter 6 and runner-up at TOPANGA Championship 6.
• Digital Marketing Services (デジタルマーケティング事業) Digital marketing strategy, production, and consulting services for companies and brands, leveraging accumulated marketing and production expertise to help clients execute their digital goals. Pricing is quote-based and varies per service.
• Website Production (Webサイト制作事業) Website design, development, and ongoing operational management services including content organization, updates, and daily management to ensure information is effectively communicated and content grows naturally over time. Sold as a contract service (no refunds after contract).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FUKUSHIMA IBUSHIGIN (福島ibuShigin)coreOthersNO CAP manages professional esports athlete 鶏めし (Torimeshi), who is affiliated with FUKUSHIMA IBUSHIGIN. The company provides strategic management, competitive support, and multi-faceted branding for the athlete. Achievements include TOPANGA Championship 6 runner-up (2025) and 9th place at EWC 2025 Street Fighter 6.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• IREP: Japanese digital marketing agency providing SEO, advertising, and website production services. Closely mirrors NO CAP's website production and digital marketing service lines for Japanese SMB and brand clients.
• Septeni Holdings: Japanese digital marketing and advertising group operating an agency plus owned media products. Directly comparable as a Japanese private-marketing-services company combining agency work with content/media plays, similar in structure to NO CAP's digital marketing + media model.
• DetonatioN FocusMe: Established Japanese esports organization managing multiple pro players and teams. Comparable to NO CAP's esports management line as a Japan-based player management entity operating in competitive gaming.
• ENDOCA: Global CBD supplement and wellness brand with a curated retail SKU line. Comparable as a productized CBD wellness brand analogous to NO CAP's Go Slow positioning.
• Digital Holdings: Tokyo-based digital marketing group with agency and consulting services. Comparable to NO CAP in offering B2B digital strategy, marketing execution, and website production for Japanese brands.
• Basic, Inc. Tokyo-based web production and digital marketing firm. Directly comparable to NO CAP's website production + digital marketing service business, especially for Japanese SMB clients.
• Crazy Raccoon: Japanese esports team and management organization. Comparable on the esports management axis as another domestic entity representing and branding pro gaming talent.
• CoinPost: Japan's largest crypto media platform. Directly comparable to NO CAP's CoinMaker cryptocurrency information media brand serving Japanese crypto investors.
• PharmaHemp: European CBD wellness brand with retail product line. Comparable to NO CAP's Go Slow brand as a vertically positioned CBD supplements brand marketing lifestyle/wellness outcomes.

Broad incumbents

• FreakOut Holdings: Larger Japanese digital advertising technology and marketing group. Comparable on the digital marketing services axis as a broader incumbent in the same Japanese ad-tech/marketing space NO CAP occupies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NO CAP