What Masterwatt does

Masterwatt B.V. is a Dutch privately held electrical heating equipment manufacturer and distributor headquartered in Ridderkerk, Netherlands. The company targets four primary customer segments across the Netherlands: certified heating installers, architects and project developers, recreation-sector businesses (holiday parks, camping sites), and end-consumer homeowners. Go-to-market is sales-led, executed through a network of verkooppunten (sales points), a certified installer channel, and direct project consultation with quote-based pricing.

The product portfolio spans six categories and approximately 100+ SKUs: thermal batteries (proprietary Charge line in Wally, Saga, and Maxi variants), hot water systems (electric boilers, indirect-fired boilers, heat pump water heaters, instant water heaters), electric space heating (infrared panels, electric radiators, convectors, central heating boilers, underfloor heating, bathroom radiators), heat pumps (Haier-branded monobloc R290 series and Dynamis monobloc/split/tower systems), buffer vessels, and utility/commercial heating (air curtains, industrial heaters, HVLS fans, destratification fans, high-bay heaters). A smart home control layer (Home control, App interface, presence and window sensors, RF thermostats) ties the product range together.

The business model is one-time hardware product sales with no disclosed recurring revenue, subscription, or service-contract component. No funding rounds, parent companies, M&A activity, or revenue figures are disclosed in the available data. The company's strategic positioning is anchored to the Dutch energy transition from gas to all-electric heating, supported by regulatory alignment with NTA8800 BENG-building standards.

Name

Masterwatt

Legal name

Masterwatt B.V.

Website

https://masterwatt.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterwatt B.V. is a Dutch privately held manufacturer and distributor of electrical heating equipment, serving residential installers, architects, recreation-sector businesses, and end consumers across the Netherlands via a sales-point and installer-channel network.

Ownership category

akta.pro rank

Product category

Electric Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (33241), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Electric heating solutions
• Thermal battery products
• Heat pump systems
• Electric boilers radiators
• Utility heating equipment

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of electrical heating equipment including thermal batteries, boilers, heat pumps, radiators, convectors, and accessories. Products are sold as one-time purchases with professional installation typically handled by certified installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Masterwatt designs, distributes, and supports a full range of electric heating and hot water equipment for residential, commercial, and light-industrial customers in the Netherlands. Its portfolio includes thermal batteries, electric and indirect-fired boilers, heat pump water heaters, instant water heaters, buffer tanks, infrared panels, electric radiators, convectors, electric central heating boilers, underfloor heating, bathroom radiators, monobloc and split heat pumps, and utility/commercial heating products (air curtains, industrial heaters, high-bay units, HVLS fans, destratification fans). Masterwatt sells primarily through its verkooppunten (sales points) and certified installer network with quote-based project pricing.

Product overview

Masterwatt is a Dutch company specializing in electrical heating solutions, offering a comprehensive portfolio of products organized into six main categories: thermal batteries (Charge series including Wally, Saga, and Maxi), hot water systems (electric boilers, indirect-fired boilers, heat pump water heaters, instant water heaters, and buffer tanks), electric heating (infrared panels, electric radiators, convectors, central heating boilers, underfloor heating, and bathroom radiators), heat pumps (Haier monobloc series and Dynamis monobloc/split/tower systems), buffer vessels (up to 400L and from 400L capacity), and utility heating (air curtains, industrial heaters, heat pump heaters, high-bay heaters, HVLS fans, and destratification fans). The product ecosystem includes extensive accessories for integration, smart home control, and system optimization. Masterwatt serves residential, commercial, and industrial sectors with solutions ranging from single-room heating to comprehensive climate systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Charge Thermal Batteries (Wally, Saga, Maxi variants) Proprietary thermische batterij (thermal battery) products for sustainable, energy-efficient water heating in residential and light commercial applications.
• Electric Boilers (Luna, Nano, E-Smart Plus, Wally, Saga Standard/Xpress/Industrial, Maxi Standard/Xpress) Electric boilers for hot tap water production in residential and high-demand commercial applications, including smart-controlled and fast-recovery variants.
• Indirect-fired Boilers (Delta Geocoil, Delta Twincoil, Saga Coil, Maxi Coil, Maxi Geocoil, SWPC-300, SWP-200, SWVPC) Indirect-fired boilers with geothermal or twin coils for use with external heat sources and renewable energy integration in residential and commercial installations.
• Heat Pump Water Heaters (Warmtepompboiler Haier M8, Dynamis Warmtepompboiler hangend/staand) Heat pump water heaters for energy-efficient residential and light-commercial hot water production, including wall-mounted and floor-standing models.
• Electric Instant Water Heaters (Amicus, Focus v2, Maximus) Electric instant water heaters (elektrische doorstromer) for on-demand hot water supply in residential settings.
• Infrared Heating Panels (Strong series, Mesa, Raster 2.0, Mirror, Strong Deluxe Custom, Strong Led Deluxe) Infrared heating panels in various wattages (400W/600W), colors, finishes, and RF-controlled variants for residential and bathroom heating.
• Electric Radiators (Sensor, Mondo, Sublime 500 RF/Plus/GBS/Special/Slim, Modern RF/Plus, StorageOne, Design, Novara) Electric radiators for residential space heating, including designer, storage, and RF-controlled (smart) variants for heat retention and zoned control.
• Electric Convectors (Robuust, Robuust Smart Eco, Quickheaters, Vixis, Scudo, Solida) Electric convectors for rapid and reliable space heating in residential and small commercial applications, including smart eco-enabled models.
• Electric Central Heating Boilers (Calida High Power, Calida High Power Master, Calida Compact, Calida Compact Duo, Calida Mobile) Electric central heating boilers (elektrische cv-ketels) for residential and commercial heating, including compact, dual-function, and mobile/portable variants.
• Electric Underfloor Heating (Topfloor Complete, Topfloor Mat) Electric underfloor heating systems (mat-style and complete kits) for whole-room residential installation.
• Electric Bathroom Radiators (Calor White/Black/Select/Dry/Sensor/Scala/Splash GBS, Noor, Vera) Electric bathroom radiators (towel radiators) combining space heating and towel drying for residential bathrooms, including sensor, glass-body, splash-proof, and aluminum variants.
• Heat Pumps (Monobloc Haier GT/Hydro/All-In-One/Mini R290, Dynamis Monoblock, Dynamis Split, Dynamis Tower Monoblock) R290 refrigerant monobloc and split heat pumps for sustainable residential and commercial heating and hot water, including Haier-co-developed and Dynamis in-house lines.
• Buffer Tanks up to 400L (Accu, Accu Standard, Accu Geocoil, Optima Geocoil, Optima Twincoil, Dynamis H, SVK-100, SWVPC) Compact buffer tanks up to 400 liters for heat storage in residential and small commercial heating systems, with options for geothermal coil and twin coil heat source integration.
• Buffer Tanks from 400L (Maxi Accu, Maxi Accu Heat, Maxi Accu Cool) Large-capacity buffer tanks from 400 liters optimized for heating (Heat) or cooling (Cool) in high-demand installations.
• Air Curtains (Easy, Li Light opbouw, Econ C inbouw, Axi Indirect gestookt) Air curtains for commercial entrances to prevent heat loss and maintain climate separation, including surface-mounted, recessed, and indirect-fired variants.
• Industrial Electric Heaters (Nevada, Airbooster) Industrial electric heaters for commercial and large-space heating applications, including high-output air booster models.
• Heat Pump Heaters (Nevada Jet, Nevada watergekoelde, Nevada DX) Heat pump heaters (jet, water-cooled, and direct-expansion variants) for efficient large-space commercial and industrial heating.
• High-bay Heaters (Spot, Spot Anticorrosie) High-bay heaters (hoogstralers) for industrial spaces with high ceilings, including an anti-corrosion variant for demanding environments.
• HVLS Fans (LHS, THS) High Volume Low Speed (HVLS) industrial fans for air circulation in large industrial spaces.
• Destratification Fans (Axia, Oasis) Destratification fans (destratificatoren) for reducing vertical temperature differences and improving air circulation in high-ceiling spaces.
• Smart Home and Heating Accessories (Home Control, Basic Control, App interface, presence sensor, window sensor, thermostats, RF receivers, pump groups, electric anode) Accessories and controls for Masterwatt heating systems, including smart home modules, sensors (occupancy, window), RF thermostats and receivers, app interfaces, pump groups, and components for heat pump integration.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thermor: French electric heating and hot water brand (Atlantic group) covering electric radiators, towel rails, heat pump water heaters, and connected controls. Comparable product breadth and channel model to Masterwatt across the French and broader Benelux market.
• Vasco (Arbonia Group): Belgian-headquartered (Dilsen-Stokkem) radiator and electric heating brand within Arbonia. Direct peer in electric and hydronic radiators, underfloor, and design heating, and a fellow Benelux specialist selling through installer/specifier channels.
• Inventum: Dutch domestic appliance and heating manufacturer offering electric boilers, heat pump boilers, and warm-water solutions. Comparable to Masterwatt's hot water and electric heating portfolio, with overlapping Dutch retail and installer distribution.
• Stiebel Eltron: German-headquartered specialist in electric heating, hot water, and heat pumps (including R290 monoblocs). Directly comparable to Masterwatt in product mix (electric boilers, heat pumps, radiators, underfloor) and channel (installer/specifier) across the DACH and Benelux region.
• Climarad: Benelux manufacturer of electric radiators and smart heating controls. Direct peer in the electric radiator + smart control category — Masterwatt's own Sublime RF line is explicitly designed for Climarad 2.0 integration, evidencing close product overlap.
• Remeha (BDR Thermea Group): Dutch heating brand owned by BDR Thermea, selling boilers, heat pumps, and hybrid systems through the same installer/specifier channel Masterwatt targets. Operates in the same Dutch market with a comparable product line-up but at significantly larger scale.

Broad incumbents

• Dimplex (Glen Dimplex Group): Large multinational electric heating OEM within Glen Dimplex, offering electric radiators, heat pumps, hot water, and renewable heating. Comparable to Masterwatt's electric heating portfolio but at much larger scale and broader geographic reach.
• Daikin: Global HVAC and heat pump leader. Competes with Masterwatt in the heat pump category (including R290) and in commercial/utility heating, and is a major channel force in the Dutch all-electric retrofit market.
• Bosch Thermotechnology: Major heating OEM offering gas boilers, heat pumps, electric boilers, and hot water systems. Directly competes with Masterwatt across boilers, heat pumps, and hot water, with deeper R&D, certification, and installer programs.
• Atlantic (Groupe Atlantic): Large European HVAC and hot water group (parent of Thermor). Competes with Masterwatt in electric heating, heat pump water heaters, and connected controls across Benelux, with greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterwatt